Previs Pro
Previs Pro is an Apple-native previsualization platform that provides filmmakers with 3D scene blocking using real camera optics, AI-generated assets, animatics, and an editorial timeline for Mac, iPad, and iPhone. It serves professional studios, independent filmmakers, and film schools.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Previs Pro does
Previs Pro, developed by Ghostwheel LLC, is a previsualization software platform for the film and video production industry, distributed natively on Mac, iPad, and iPhone through Apple's App Store ecosystem. The product combines 3D scene composition with simulated real-world camera optics (lens focal lengths from 10-270mm, sensor sizes, depth of field, composition guides) with an integrated editorial timeline featuring four audio lanes (Dialogue, Music, SFX, Voiceover) — capabilities the company describes as industry-first when unified in a single mobile-native app. Core technology includes a 3D previsualization engine, an animatics keyframe animation system, AR mode with LiDAR scan import for on-location visualization, AI-powered asset generation (Prop Gen, ActorGen, Style Grading, Video Style Grading, Light Grade, Touch-Up), screenplay import from Final Draft, Fountain, Celtx, Fade In, and Open Screenplay formats, and an NLE Export Pipeline that outputs FCP7 XML compatible with Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro.
The business operates on a freemium model with paid tiers at $39.99/month, $119.99/year, and a $359.99 lifetime license, distributed exclusively through Apple App Stores. Customer segments span professional film/TV production teams (referenced users include Lucasfilm, Marvel, BBC, Max, HBO's Our Flag Means Death, CW's Riverdale), independent filmmakers, and film schools (USC, NYU Tisch, UCLA Film School). The platform reports 250k+ downloads, 4.8 average rating, 1,000+ positive reviews, and usage across 90+ countries. The company was founded by Ian Lynch Smith, Kevin O'Neil, and Mark Andersson — veterans of Freeverse, an Apple Design Award-winning Mac/iOS studio of 35+ developers that was acquired by ngmoco/DeNA. Previs Pro is privately held, bootstrapped, and operates with a small team (1-10 employees) from Brooklyn, NY.
Previs Pro firmographics
Firmographics- Name
- Previs Pro
- Legal name
- Ghostwheel, LLC
- Website
- https://previspro.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Previs Pro is an Apple-native previsualization platform that provides filmmakers with 3D scene blocking using real camera optics, AI-generated assets, animatics, and an editorial timeline for Mac, iPad, and iPhone. It serves professional studios, independent filmmakers, and film schools.
- Ownership category
- akta.pro rank
Previs Pro industry classification
Industry- Product category
- Film Previsualization Software
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Previsualization / Techvis / Postvis (MPADAHAD)
- akta.pro secondary industries
- Previsualization (Previs) & Story Reels (MPAHACAF), Previsualization (Previs) & Storyboarding for Animation (MPADACAL)
Keywords
Where Previs Pro is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Previs Pro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- App Store Subscriptions and Purchases: Revenue primarily from App Store subscriptions (monthly, annual) and lifetime purchases. Distributed through Apple's iOS, iPadOS, and macOS App Stores. AI generation features use a credit-based system on top of subscription tiers.
- Freemium with Credit System: Free tier provides core functionality with watermarked exports and limited AI generations. Paid tiers remove watermarks and provide AI credits. Students get expanded free access to nearly all features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for students and casual users |
| Subscription | Monthly | Monthly subscription for project-based users |
| Subscription | Annual | Annual subscription - best value |
| One time/ perpetual license | Multi-year contract | Lifetime one-time purchase |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Previs Pro product offering
Product offeringCore offering
Previs Pro is a native Mac, iPad, and iPhone previsualization application for film and video professionals that combines 3D scene blocking with simulated real-world camera optics, storyboarding, keyframe animatics, an editorial timeline with four audio lanes, AI-powered prop/character/style generation, multi-format screenplay import, and FCP7 XML handoff to Adobe Premiere Pro and DaVinci Resolve. It enables directors, cinematographers, and production teams to plan, communicate, and review shots before expensive on-set production, and is distributed exclusively through Apple's App Stores on a freemium, subscription, and lifetime license basis.
Product overview
Previs Pro is a unified previsualization platform consisting of a core application for Mac, iPad, and iPhone with multiple integrated modules and features. The core product provides 3D scene blocking with real camera optics, storyboarding, and animatics capabilities. It is supplemented by AI-powered features including Prop Gen, ActorGen, Style Grading (static), Video Style Grading, Light Grading, and Touch Up for asset generation. The Previs Timeline module provides editorial timeline functionality with four audio lanes, while the Screenplay Manager handles script import and management. The NLE Export Pipeline enables FCP7 XML handoff to Premiere Pro and DaVinci Resolve. The platform offers tiered pricing including a free tier, monthly ($39.99), annual ($119.99), and lifetime ($359.99) subscription options.
Differentiator
Problem solved
Functional benefit
Products and services
- Previs Pro Professional previsualization application for Mac, iPad, and iPhone that provides 3D scene blocking with real camera optics, storyboarding, animatics, AI-assisted asset and style generation, screenplay import, an editorial timeline with audio lanes, and NLE export to Premiere Pro and DaVinci Resolve. Targeted at film and video production professionals, film schools, and independent filmmakers.
Quantifiable outcome
- Previs Pro is the only tool combining all seven capabilities: script import, 3D blocking, AR mode, animatics, AI generation, editorial timeline, and team review in one app
- +2 more outcomes
Companies that use Previs Pro
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Previs Pro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability14 records
Feature13 records
Previs Pro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- RunwayMLcoreProvides AI video generation for Video Style Grade feature. Transforms animatic sequences into stylized video clips. Used as backend service as of November 2025.
- ApplecorePrevis Pro is distributed through Apple App Store ecosystem (iOS, iPadOS, macOS). Uses Apple TrueDepth API for depth maps and ARKit for body tracking in PoseCap feature. Native development for Apple platforms with optimization for Apple Silicon.
- Stability.aicoreProvides AI image generation for Style Grading feature. Users can apply cinematic styles to 3D shots while preserving camera work and blocking. Privacy policy of Stability.ai applies for this feature.
- Adobe (Premiere Pro)corePrevis Pro exports FCP7 XML (xmeml v5) that imports directly into Adobe Premiere Pro. Includes scene-qualified filenames and rich audio metadata.
- DaVinci Resolve / Blackmagic DesigncorePrevis Pro exports FCP7 XML that opens directly in DaVinci Resolve. Scene-qualified filenames prevent auto-merging of adjacent files into unwanted image sequences.
- Final DraftcoreSupports import of Final Draft (.fdx) screenplays with automatic scene and cast population. Industry standard screenplay format.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Previs Pro competitors and assessment
Company assessmentDirect peers
- ShotPro: iOS-based previsualization app for directors and cinematographers with virtual cameras and 3D blocking — directly overlaps Previs Pro's mobile previs use case.
- Toon Boom Storyboard Pro: Industry-standard storyboarding and animatics software for film, TV, and animation; competes with Previs Pro's storyboard and animatics functionality in professional pipelines.
- FrameForge: Long-standing desktop previsualization tool for shot planning and 3D storyboarding, frequently cited as the legacy alternative to Previs Pro in film education and indie production.
- Storyboarder (Wonder Unit): Open-source storyboarding tool used by studios for quick visual planning; overlaps with Previs Pro's lower-end storyboard and shot-planning workflows.
Broad incumbents
- Epic Games (Unreal Engine): Provider of Unreal Engine's virtual production and real-time 3D toolset used in film/TV previs and on-set LED workflows; overlaps with Previs Pro's 3D blocking and AR use cases at the high end.
- Autodesk: Vendor of Maya and 3ds Max used in previs and virtual production; competes broadly for the same studio pre-production budget Previs Pro targets.
- Adobe: Owner of Premiere Pro, After Effects, and Frame.io — adjacent incumbents in editorial and post-production whose NLE/collaboration tools overlap with Previs Pro's editorial timeline and team review features.
- Blender: Open-source 3D creation suite used for previsualization, storyboarding, and asset creation; integrates with Previs Pro via glTF 2.0 export and competes as an alternative for 3D previs.
Emerging players
- Canva: Broad creative platform with storyboarding and presentation templates used by content creators and marketers; partial overlap at the entry-level / non-pro storyboarding segment where Previs Pro's free tier also competes.
Others
- Final Draft: Industry-standard screenwriting software that Previs Pro imports from; adjacent rather than competing, and a partner in Previs Pro's screenplay-to-previs workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Previs Pro social profiles
Digital presencePrevis Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Previs Pro leadership team
Management profileNumber of profiles
Profiles3 records
Previs Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Previs Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Previs Pro
What does Previs Pro do?
Previs Pro is a native Mac, iPad, and iPhone previsualization application for film and video professionals that combines 3D scene blocking with simulated real-world camera optics, storyboarding, keyframe animatics, an editorial timeline with four audio lanes, AI-powered prop/character/style generation, multi-format screenplay import, and FCP7 XML handoff to Adobe Premiere Pro and DaVinci Resolve. It enables directors, cinematographers, and production teams to plan, communicate, and review shots before expensive on-set production, and is distributed exclusively through Apple's App Stores on a freemium, subscription, and lifetime license basis.
Is Previs Pro a public or private company?
Previs Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Previs Pro founded?
Previs Pro was founded in 2020. It employs 1 to 10 people.
Where is Previs Pro based?
Previs Pro is headquartered in Brooklyn, United States, in the North America region.
How does Previs Pro make money?
Two revenue lines are on record. App Store Subscriptions and Purchases are the primary driver. The others are freemium with Credit System.
Who are Previs Pro's main competitors?
Direct peers on record are ShotPro, Toon Boom Storyboard Pro, FrameForge and Storyboarder (Wonder Unit). Broad incumbents are Epic Games (Unreal Engine), Autodesk, Adobe and Blender. Canva is listed as an emerging player. Final Draft is listed as an others.
Does Previs Pro have an API?
No public API is recorded for Previs Pro.
What industry is Previs Pro in?
Previs Pro's product category is Film Previsualization Software. Its primary akta.pro industry code is MPADAHAD, Previsualization / Techvis / Postvis, with a secondary code of MPAHACAF, Previsualization (Previs) & Story Reels. Its NAICS code is 512110 and its SIC code is 7812.