AFLAME Group

What AFLAME Group does

AFLAME Group is a privately-held creative agency headquartered on Gran Vía in Madrid, founded in 2023 and operating with 11–50 employees across two wholly-owned divisions: AFLAME.studio and AFLAME Concept. AFLAME.studio delivers brand transformation services covering visual identity, branding, creative production (photography, video, editorial), web design and development, and communication strategy, using a proprietary four-stage methodology branded EVOLVE (IGNITE, FUEL, FLAME, BLAZE). AFLAME Concept is the fashion-specialist division providing showroom representation at the Madrid flagship, public relations, influencer and celebrity talent management, social media management, digital marketing, and creative production aimed at positioning international fashion brands and designers in the Spanish market.

The company's go-to-market is sales-led and relationship-driven, combining a physical showroom channel (Gran Vía 17A) with website inquiry forms, direct WhatsApp outreach, and an event-driven motion anchored by 080 Barcelona Fashion Week participation and YSL Beauty event execution. Revenue is generated entirely through professional-services engagements—customized, quote-based, project-scoped work across branding, production, web, communication, PR, showroom representation, digital marketing, and sales strategy—with no publicly disclosed pricing or recurring-revenue structure. Customer segments are primarily international fashion brands and designers (Ángel Schlesser, REVELIGION, BIBENCIA, CODE 22, Paola Molet, Maria Escoté), entertainment talent (Katy Perry, Ozuna, Natti Natasha, Lola Índigo, Danna Paola, Sebastián Yatra, Stef Roitman), and a secondary horizontal portfolio spanning automotive (Grupo Zentinel, Accera), food & beverage (Gruppo Pulcinella, Pasta Balboa), and lifestyle SMBs.

AFLAME has accumulated editorial credibility through placements in Vogue Portugal, Vogue Arabia, Harper's Bazaar, Marie Claire, Numero, and Glamour, and operates a dual Instagram presence (@aflamegroup and @aflamestudio) plus a LinkedIn company page for marketing. The firm has no disclosed funding, no parent company, no institutional investors, and no AI/ML capabilities in evidence; its competitive position rests on the EVOLVE framework, showroom distribution, fashion-press relationships, and a deep roster of celebrity and designer talent.

Name

AFLAME Group

Legal name

Aflame Group

Website

https://aflamegroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

AFLAME Group is a Madrid-based creative agency operating through AFLAME.studio (brand transformation, visual identity, web, production) and AFLAME Concept (fashion PR, showroom, digital marketing), serving international fashion brands, designers, celebrities, and select consumer businesses seeking positioning in the Spanish market.

Ownership category

akta.pro rank

Product category

Creative & Branding Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Creative agency services
• Brand identity design
• Fashion PR services
• Showroom representation
• Digital marketing services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative & Branding Services: Revenue generated from brand identity design, visual communication strategy, creative direction, and branding consulting services. These are typically project-based engagements with customized scope.
2. Production Services: Photography, videomaking, editorial production, and campaign creation services. Revenue from creative production deliverables including photo shoots, video content, and multimedia production.
3. PR & Communications Services: Public relations, media relations, press clipping, influencer collaborations, and communication strategy services for fashion brands seeking market visibility.
4. Web Design & Development: Website design, development, and digital presence creation services including e-commerce solutions.
5. Showroom & Representation Services: Physical showroom representation services including brand presence at their Madrid location, stylist and influencer relations, media outreach, and participation in annual press events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AFLAME Group is a Madrid-based creative agency operating through two divisions: AFLAME.studio delivers branding, visual identity, production, web design, and communication services to brands and businesses; AFLAME Concept provides fashion-specific PR, showroom representation, social media management, digital marketing, and creative production services to position international fashion brands in the Spanish market.

Product overview

AFLAME Group is a dual-division company consisting of AFLAME.studio and AFLAME Concept. AFLAME.studio is a creative studio providing branding, production, web, and communication services using the EVOLVE methodology. AFLAME Concept is the fashion division specializing in showroom representation, social media management, digital marketing, creative and visual production, PR, and sales services. Together, they offer comprehensive brand transformation solutions integrating strategy, creativity, and technology for fashion and lifestyle brands seeking market positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• AFLAME.studio Creative studio division that transforms brands and businesses through visual strategy and digital communication, integrating brand identity, visual design, and digital communication using the EVOLVE methodology to help brands discover their purpose and achieve their objectives.
• AFLAME Concept Fashion division specialized in communication and PR for international brands, offering showroom representation, social media management, digital marketing, creative and visual production, PR, and sales strategies for brand positioning in the Spanish market.

Quantifiable outcome

• Brand featured in major international fashion publications
• +2 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• 080 Barcelona FashioncoreStrategic or Co-development PartnerAFLAME Concept participated in the 080 Barcelona Fashion Week, the official fashion week of Barcelona. The company showcased Mia and Verssel brand through runway presentations, demonstrating their fashion week production and brand positioning capabilities.
• Yves Saint LaurentflagshipStrategic or Co-development PartnerAFLAME organized and executed the YSL Beauty Event in Spain, managing celebrity appearances, media coverage, and fashion editorial production for the luxury beauty brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• La Despensa: Madrid-based independent creative agency serving FMCG, retail and lifestyle brands. Comparable as a Spanish creative/branding peer in the same geography competing for AFLAME.studio's general brand transformation clients.
• Bureau Borsche: Munich-based creative agency specialising in visual identity and brand design for cultural, fashion and lifestyle clients. Comparable for AFLAME.studio's branding and visual identity work, though focused on DACH rather than Iberian markets.
• El Ruso de Rocky: Spanish creative agency known for integrated campaigns and brand work. Comparable as a Spanish-market creative services competitor with similar branding and production scope to AFLAME.studio.
• Pingüino Torreblanca: Madrid-based creative agency with a strong portfolio in branding and advertising. Comparable as a Spanish creative peer competing for the same general business clients as AFLAME.studio.
• Vasquiat: Spanish creative agency combining branding, advertising and content production. Comparable for the AFLAME.studio service mix across brand identity, production and digital communication in the Iberian market.

Direct peers

• Karla Otto: Global fashion-focused PR, communications and showroom agency representing luxury and contemporary brands across multiple markets. Directly comparable as a showroom + PR + communications business serving international fashion brands entering regional markets.
• KCD Worldwide: Fashion PR, talent management and event production agency with global offices. Comparable because it combines showroom representation, celebrity/fashion talent management and event production — exactly the AFLAME Concept service mix.
• Purple PR: Fashion, beauty and lifestyle PR and communications agency. Comparable for its PR, influencer and brand communications offering to fashion and lifestyle clients, though operating across broader geographies than AFLAME.

Broad incumbents

• TBWA\Spain: Spanish arm of the global TBWA network, offering full-service advertising, branding and communications. Comparable as a broader incumbent that overlaps with AFLAME's branding and communication services for enterprise clients, though lacking a dedicated fashion-showroom focus.

Emerging players

• Boutique Press Agency: Boutique fashion PR and showroom agency operating in select European markets. Comparable as a smaller, fashion-specialist showroom/PR peer serving international brands entering Southern European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aflamegroup
• Instagraminstagram.com/aflamegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFLAME Group