Paramount Australia and New Zealand

What Paramount Australia and New Zealand does

Paramount Australia and New Zealand is a wholly-owned subsidiary of Paramount Global (now operating under the Paramount: A Skydance Company banner following the 2024 Skydance merger) and the licensed operator of Network Ten Pty Limited, the third of the three Australian commercial free-to-air broadcast networks originally established in 1956. The business runs a unified multi-platform entertainment ecosystem spanning free-to-air broadcast (Network 10, 10 Drama, 10 Comedy, Nickelodeon), subscription streaming (Paramount+ at A$7.99/month or A$70.99/year), ad-supported streaming (10 Play BVOD plus FAST channels such as Nick Jr. Club), a free-to-air timeshift channel (10+1), and iconic global brands (MTV, Nickelodeon). Its technology backbone is Paramount Connect, an advertising platform that unifies linear TV and streaming inventory into a single buy, with a roadmap to Paramount Connect Total Video for cross-screen planning; the LG smart-TV partnership makes Paramount ANZ the first Australian network with advertising access distributed through a smart-TV manufacturer's native platform. The business holds exclusive Australian streaming rights for A-Leagues, Matildas, Socceroos, AFC Asian Cup, and FIFA Women's World Cup, alongside global franchises (Star Trek, Yellowstone universe, NCIS, Lioness) and local tentpoles (MasterChef Australia, Australian Survivor, The Traitors Australia).

The core customer base is two-sided: under-50 Australian and New Zealand audiences (Network 10 is described as the youngest-skewing primary channel) consume entertainment, news, and sport, while advertisers buy reach across the same platforms. Branded-content revenue is layered on through Paramount Brand Studio, with named enterprise customers including LG Electronics Australia (multi-year MasterChef integration and brand-ambassador deal with Andy Allen), Coles (MasterChef-branded retail SKUs), and IKEA (first-time Australian Survivor sponsorship). Operating indicators — 25M Australians reached annually, 12.7M monthly Network 10 viewers, 4.6M monthly Nickelodeon viewers, 2.1 billion hours of content consumed per year, 19.2M combined social-media fans, and 34% YoY streaming growth in H1 2026 — frame the asset base.

Revenue mechanics combine advertising (across linear, BVOD, SVOD, FAST via the unified Paramount Connect platform) with recurring SVOD subscription revenue from Paramount+, plus branded-content and consumer-products income from Paramount Brand Studio and IP extensions such as the Coles MasterChef retail range. Go-to-market is direct, with field-based enterprise sales for advertisers, self-serve consumer acquisition for Paramount+ and 10 Play, and channel partnerships via smart-TV OEMs (LG) and acquirer-integrated regional licences (Southern Cross Austereo in Queensland).

Name

Paramount Australia and New Zealand

Legal name

Network Ten Pty Limited

Website

https://paramountanz.com.au

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Paramount Australia and New Zealand operates free-to-air channels (Network 10, 10 Drama, 10 Comedy, Nickelodeon), subscription streaming (Paramount+), and BVOD/FAST platforms across Australia and New Zealand, generating advertising and subscription revenue from premium entertainment and exclusive sports rights for under-50 audiences.

Ownership category

akta.pro rank

Product category

Broadcasting and Streaming Media

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

Keywords

• Broadcast television
• Subscription streaming
• Video advertising sales
• Free-to-air networks
• Premium entertainment content

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: Paramount generates primary revenue through advertising sales across its broadcast network (Network 10, 10 Drama, 10 Comedy), streaming platforms (Paramount+, 10 Play BVOD), and FAST channels. The unified Paramount Connect platform enables advertisers to buy across the entire ecosystem.
2. Subscription Revenue (Paramount+): Paramount+ operates as a subscription video-on-demand service with monthly ($7.99) and annual ($70.99) subscription plans, generating recurring subscription revenue from subscribers accessing premium original content, live sport, and movies.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Paramount Australia and New Zealand operates a multi-platform media entertainment business delivering free-to-air broadcast television (Network 10, 10 Drama, 10 Comedy, Nickelodeon), subscription streaming via Paramount+, broadcaster video-on-demand and FAST channels through 10 Play, and a unified advertising technology platform (Paramount Connect). The company sells advertising across its broadcast and streaming ecosystem while generating subscription revenue from Paramount+ subscribers accessing premium content, exclusive sports, and original series.

Product overview

Paramount Australia and New Zealand operates as a multi-platform media entertainment company offering a unified ecosystem of broadcast, streaming, and digital content. The core platform consists of Network 10 (free-to-air broadcast), Paramount+ (subscription streaming/SVOD), and 10 Play (BVOD streaming), complemented by specialty channels including 10 Comedy, 10 Drama, Nickelodeon, and MTV, as well as FAST (Free Ad-Supported Streaming TV) channels. Paramount Connect provides unified advertising technology across the entire ecosystem. The company also operates Paramount Brand Studio for branded content solutions. This portfolio enables advertisers and audiences to access content across linear TV, streaming, and digital platforms under one unified sales and trading approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Network 10
• Paramount+
• 10 Play
• 10 Drama
• 10 Comedy
• Nickelodeon Australia
• MTV Australia
• 10+1 Timeshift Channel
• Paramount Connect
• Paramount Brand Studio

Quantifiable outcome

• Paramount+ was Australia's fastest-growing streaming service in 2022 and 2023
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ColescoreGTM or Marketing Partner · 23 June 2026Partnership allowing Coles to sell MasterChef-branded products in stores. Previously sold limited-edition MasterChef ice cream that sold out in three days. New products include Hannah's Cheeseburger Pie and Pat's Salted Caramel & Bickie Crumble Ice Cream available in selected Coles stores.
• LG Electronics AustraliacoreTechnology or Integration · 15 June 2026Through partnership with LG, Paramount is the first Australian network with advertising access through a smart TV manufacturer's own platform. This opens up a new way for brands to reach audiences in the heart of the home through LG smart TV ecosystem.
• Screen AustraliaminorStrategic or Co-development Partner · 27 May 2026Partnership with Screen Australia to debut First Facts: First Nations Factual Showcase collection on 10 Streaming. Six short documentaries by Aboriginal and Torres Strait Islander filmmakers supported through Screen Australia's First Nations Department funding.
• LG Electronics AustraliacoreGTM or Marketing Partner · 26 May 2026Second consecutive year partnership with MasterChef Australia. LG expanding its integration across MasterChef kitchen with wider range of cooking and cleaning appliances. 2025 sponsorship reached 10.93 million Australians with 81% viewer consideration for purchasing LG appliances. MasterChef Judge Andy Allen appointed as LG brand ambassador.
• Australian Professional Leagues (APL)coreStrategic or Co-development Partner · 22 May 2026Three-year extension of media rights partnership keeping Paramount+ as exclusive streaming home of Australian football. Every A-League Men's and Women's match available live on Paramount+, with Network 10 broadcasting select matches free-to-air. A-League viewing on Paramount+ is at record levels in 2025/26 season, up 55% since 2021/22.
• Southern Cross AustereominorStrategic or Co-development Partner · 2 March 2026Paramount acquired Southern Cross Austereo's regional television licences in Queensland, bringing Helen Elliott and regional TV sales team into Paramount. Part of Network 10's expansion of regional broadcast assets.

Scale indicators15 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Foxtel: Australian pay-TV and streaming operator (Binge, Kayo Sports, Foxtel Now) run by a News Corp / Telstra JV. Directly competes with Paramount+ on premium entertainment and with Network 10 on sports rights (drawing rights including cricket and football away from free-to-air).
• Nine Entertainment: Australia's largest commercial FTA broadcaster and parent of Stan, competing with Network 10 in free-to-air entertainment and with Paramount+ in SVOD. Operates 9Now BVOD and a scaled news and entertainment production engine, making it the closest direct rival to Paramount ANZ's multi-platform model.
• Seven Network / Seven West Media: One of Australia's three legacy commercial free-to-air broadcasters (alongside Nine and Network 10). Operates Channel 7, 7plus BVOD and 7plus streaming, and competes directly with Paramount ANZ for advertising spend, sports rights, and entertainment IP across the same Australian audiences.
• Stan (Nine-owned): Australia's leading locally owned SVOD, owned by Nine Entertainment. Competes head-to-head with Paramount+ on local and international content, sports (Stan Sport), and pricing. Highly comparable given shared Australian-market scale and multi-platform parent backing.

Broad incumbents

• Disney+ Australia: Global entertainment incumbent operating a flagship SVOD in Australia with deep library (Marvel, Star Wars, Disney, National Geographic, Hulu). Competes with Paramount+ for entertainment subscription share, though less focused on Australian live-sports rights.
• Amazon Prime Video Australia: Bundled global SVOD and (live-sport rights) aggregator in Australia, including football packages. A major rival to Paramount+ for sport-led subscription growth and a deep-pocketed bidder for future rights cycles.
• Netflix Australia: Largest global SVOD, with substantial Australian subscribers and an ambitious local-content slate. Competes with Paramount+ for share of streaming time and wallet, especially for premium drama and film inventory.

Regional players

• SBS (Special Broadcasting Service): Australian public-funded multicultural broadcaster operating free-to-air and online. Competes with Network 10 for audience share and advertiser adjacency in sports (cycling, football) and multicultural content.

Others

• ITV Studios Australia: Australian production arm of ITV Studios and production partner behind Paramount ANZ shows such as Shaun Micallef's Parents' Evening. Closely intertwined with Paramount's content pipeline, making it a useful comparator for production economics and IP sourcing.

Emerging players

• Kayo Sports: Sport-only streaming service run by Foxtel (News Corp/Telstra), focused on Australian and international sports rights. Directly comparable to the sports half of Paramount+'s proposition and a competitor for AFL, NRL and cricket rights that flow through free-to-air partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paramountanz
• LinkedInau.linkedin.com/company/paramountanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount Australia and New Zealand