My Dental Buddy

What My Dental Buddy does

My Dental Buddy (legal entity: My Dental Buddy UK LTD) is a UK-based, founder-led private company that builds digital tools addressing children's oral health, founded in 2023 by NHS dentists. The core product is a free mobile application (iOS and Android) targeting children ages 3-12, using gamification — including a 2-minute brushing timer, animated characters, streaks, rewards, and leaderboards — to drive habit formation. The app is complemented by a Parent Dashboard that tracks brushing duration and consistency, and by a School Dashboard plus Supervised Brushing Hub that enable teachers and GDC-registered dentists to deliver and monitor daily supervised brushing in primary schools. The platform also includes a Content Hub with research and resources tailored to multiple audiences: families, looked-after children, marginalised communities (refugees, asylum seekers, Gypsy/Roma/Traveller groups), workforce professionals, and care settings, plus a Mouth Care Champions workforce training programme.

The company's business model is freemium for consumers and B2B/B2G for institutional buyers. The family app is completely free and generates no direct revenue. Monetisation comes from local authority commissioning and direct sales of supervised brushing programmes to schools and councils, alongside professional services including dentist-led workforce training, digital programme management tools, and implementation support. Pricing is not publicly disclosed and is handled via sales engagement. Distribution is digital-first (Google Play, Apple App Store, mydentalbuddy.com) plus direct enterprise engagement with local authorities and schools. Key institutional partners and backers include Oldham Council, Greater Manchester Combined Authority (GMCA), NHS England, and UK Innovate. The company is ICO-registered (ZB894415) and GDPR-compliant, with UK-based encrypted storage and a privacy-by-design architecture positioned as a differentiator in the child-data category.

Name

My Dental Buddy

Legal name

My Dental Buddy UK LTD

Website

https://mydentalbuddy.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

My Dental Buddy is a UK-based health-tech company that provides a free gamified mobile app for children ages 3-12 plus a school supervised brushing platform, monetising through local authority commissioning and workforce training services.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free Family App: The core mobile app is completely free for families with children ages 3-12. No revenue generated directly from families - the free model drives user acquisition and builds brand awareness for school programmes.
2. School Supervised Brushing Programmes: Commissioning relationships with local authorities and schools for supervised brushing implementation, training resources, and programme management tools. Dentist-led workforce training and implementation support for local authorities.
3. Professional Services and Training: Dentist-led workforce training, digital programme management tools, and implementation support for local authorities and care providers. School Dashboard, training resources, and consultancy services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

My Dental Buddy provides a free gamified mobile app for children aged 3-12 that teaches proper toothbrushing habits through a 2-minute animated timer, rewards, streaks, and a parent visibility dashboard. The company also offers a Supervised Brushing Hub platform for schools, enabling teachers and local authorities to manage daily supervised brushing sessions, generate EYFS evidence reports, and access dentist-led classroom visits. Revenue is generated through commissioned school programmes with local authorities, workforce training, and professional services, while the consumer app remains free to drive adoption.

Product overview

My Dental Buddy is a multi-component oral health education platform consisting of a free mobile app for children ages 3-12, a Supervised Brushing Hub for school programme management, School Dashboard for teachers, and Parent Dashboard for families. The company also operates a Content Hub with resources for dental health professionals, and offers Workforce Training and Mouth Care Champions programmes for care providers. The app uses gamification (2-minute timer, animated characters, streaks, rewards) to make brushing fun, while the school programme enables supervised brushing with dentist-led classroom visits.

Differentiator

Problem solved

Functional benefit

Products and services

• My Dental Buddy App (MDBuddy) A free mobile app (iOS/Android) for children aged 3-12 that teaches toothbrushing through a 2-minute animated timer, gamified streaks, rewards, leaderboards, and a Parent Dashboard that tracks brushing duration and consistency. Built by NHS dentists for UK families.
• Supervised Brushing Hub A programme management platform for supervised brushing in schools that displays class participation, brushing time, and weekly streaks to help teachers track and manage daily supervised brushing sessions and generate aggregate analytics and EYFS evidence reports.
• Supervised Brushing in Schools (Classroom Programme) A commissioned school-based programme that brings GDC-registered dentists and nurses into classrooms to deliver supervised brushing sessions, supporting UK primary and early years schools where dental access is limited.
• Workforce Training Dentist-led workforce training and implementation support for local authorities and care providers, comprising digital programme management tools, training resources, and consultancy services to operationalise oral health improvement programmes.
• Mouth Care Champions Programme A programme that supports care staff and health workers to become Mouth Care Champions, providing free training, implementation steps, and resources to improve oral health outcomes for residents in care settings.
• Content Hub A research and resources platform for dental health professionals with sections covering Children & Families, Looked-After Children, Marginalised Communities, Workforce & Professionals, and Care Settings, including articles, guides, and downloadable resources.

Quantifiable outcome

• Plaque reduction in just 3 weeks from pilot programme
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oldham CouncilcoreStrategic or Co-development PartnerLocal authority partnership for implementing supervised brushing programmes in Oldham schools. Oldham Primary School testimonial confirms programme delivery with positive outcomes.
• Greater Manchester Combined Authority (GMCA)coreStrategic or Co-development PartnerRegional government partnership supporting oral health improvement initiatives across Greater Manchester through supervised brushing programmes.
• NHS EnglandcoreStrategic or Co-development PartnerNHS England partnership enabling connection to NHS dental services when families request help finding NHS dental appointments. The app was built by NHS dentists.
• NHS Dental ServicesminorOthersNHS dental practices in local areas for placement assistance when families cannot find NHS dental appointments through regular channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Dental Buddy