Water Wise

What Water Wise does

Water Wise Inc. is a privately held, full-service agricultural water consulting firm headquartered at 4955 E Andersen Ave, #110, Fresno, California. Operating with 1-10 employees, the firm advises agricultural growers in the San Joaquin Valley on water procurement, groundwater sustainability coalition formation, and water quality improvement, with explicit emphasis on navigating California's Sustainable Groundwater Management Act (SGMA), the Nitrate Control Program, and CV-SALTS regulatory frameworks. Its named institutional client roster spans nine water districts and municipal governments including Westlands Water District, Eastside Water District, Triangle T Water District, Aliso Water District, Pleasant Valley Water District, San Luis Delta-Mendota Water Authority, the Cities of Coalinga and Huron, and the Chowchilla Management Zone.

Water Wise is not a technology product company; it has no proprietary software platform, API, or AI/ML capability, and is built on a basic WordPress web presence. The core offering is senior practitioner expertise, led by President Sarah Woolf (whose career spans agriculture and water policy and includes board roles at Water Blueprint for San Joaquin Valley and co-chair of the San Joaquin Valley Water Collaborative Action Program) and Advisor Allan Clark (60+ years of Central Valley hydrology, soil evaluation, and irrigation experience, co-founder of Clark Bros. Inc. and Farming). The firm runs a recurring field trip program that hosts regulatory agency staff on farms and irrigation sites to build the relationships necessary to expedite project approvals and regulatory navigation for clients.

The business model is B2B professional services: project-based consulting engagements delivered through a relationship-driven, consultative field sales motion targeting water districts, local government agencies, and grower coalitions in the San Joaquin Valley. Revenue is generated through quote-driven, scope-based engagements; no pricing, contract values, or revenue figures are publicly disclosed. Marketing relies on industry board positions, hosted field events, and curated resource links rather than digital or paid acquisition channels. The ownership structure is founder/operator-managed with no disclosed institutional investors, parent company, or subsidiary entities.

Name

Water Wise

Legal name

Water Wise

Website

https://waterwise.ag

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Water Wise is an agricultural water consulting firm in Fresno, California that advises San Joaquin Valley growers, water districts, and municipal governments on water procurement, SGMA compliance, groundwater sustainability coalitions, and water quality improvements.

Ownership category

akta.pro rank

Product category

Agricultural Water Consulting

NAICS

Environmental Consulting Services (54162), Water Supply and Irrigation Systems (22131)

SIC

Water Supply (4941)

akta.pro primary industry

Pump & Well Services for Irrigation (Well Testing, Pump Sizing, Rehab) (AFACAFAG)

akta.pro secondary industries

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD), Water, Wastewater & Stormwater Compliance (BPAHAJAJ)

Keywords

• Agricultural water consulting
• Groundwater sustainability services
• SGMA compliance advisory
• Irrigation management consulting
• Water procurement advisory

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agricultural Water Consulting Services: Professional consulting services to help growers procure water, form groundwater sustainability coalitions, and improve water quality and supplies. Revenue is generated through project-based consulting engagements with agricultural clients and water districts in the San Joaquin Valley.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Water Wise is a full-service agricultural water consulting firm that helps growers in the San Joaquin Valley procure water, form coalitions with neighbors to achieve groundwater sustainability, and connect growers with communities to improve water quality and supplies. The firm delivers solution-driven consulting focused on water supply improvement, groundwater sustainability under California's SGMA regulations, and regulatory navigation through multi-jurisdictional stakeholder engagement.

Product overview

Water Wise is a full-service Agricultural Water Consulting Firm that provides solution-driven services to improve water supply in the San Joaquin Valley. The company does not appear to offer discrete software products, platforms, or modules; rather, it provides consulting services including water procurement for growers, coalition formation for groundwater sustainability, and community connections to improve water quality and supplies. No named product offerings, modules, or sub-products were identified in the source materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Water Consulting Services

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Water Blueprint for San Joaquin ValleycoreStrategic or Co-development PartnerSarah Woolf serves on the Water Blueprint board, a major water policy initiative for the San Joaquin Valley. This partnership provides strategic visibility and positions Water Wise at the center of regional water policy discussions and collaborative solutions.
• San Joaquin Valley Water Collaborative Action ProgramcoreStrategic or Co-development PartnerSarah Woolf co-chairs this collaborative action program managed by Resources Legacy Fund. The program focuses on bringing together stakeholders to address water sustainability challenges in the San Joaquin Valley.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tetra Tech: International consulting and engineering firm providing water resource management, groundwater, and agricultural water services — broad incumbent overlapping with Water Wise's consulting scope at federal/state scale.
• Stantec: Global engineering and environmental services firm with a strong California water practice covering SGMA support, irrigation, and groundwater — broad incumbent that competes with Water Wise on larger water-resource engagements.
• GHD: Global engineering, architecture, and environmental consulting firm with active California water and agricultural services — broad incumbent in similar water-resource consulting space.
• GEI Consultants: Engineering and environmental consulting firm with established water resources and agricultural water practice in California — competes for groundwater and irrigation-related consulting work.
• Brown and Caldwell: Large national water and environmental engineering firm with California water supply, groundwater, and agricultural-adjacent expertise — comparable water consultancy offerings delivered at much greater scale.

Regional players

• Klamath Water Users Association: Regional water management and advocacy organization representing agricultural water users in the Klamath Basin — analogous grower-driven water coalition model, though in a different geography.

Direct peers

• Luhdorff & Scalmanini Consulting Engineers: California groundwater and water resources engineering consultancy with strong expertise in groundwater sustainability, SGMA, and irrigation evaluations — comparable specialty consulting scope and Central Valley client overlap.
• Provost & Pritchard Consulting Group: Central Valley-based engineering and environmental consulting firm offering agricultural water, irrigation, groundwater, and SGMA-related services to growers, water districts, and municipalities — directly comparable customer base and geography to Water Wise.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/water-wise-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Wise