Water Wise
Water Wise is an agricultural water consulting firm in Fresno, California that advises San Joaquin Valley growers, water districts, and municipal governments on water procurement, SGMA compliance, groundwater sustainability coalitions, and water quality improvements.
- Company typePrivate
- Founded-
- HeadquartersFresno, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Water Wise does
Water Wise Inc. is a privately held, full-service agricultural water consulting firm headquartered at 4955 E Andersen Ave, #110, Fresno, California. Operating with 1-10 employees, the firm advises agricultural growers in the San Joaquin Valley on water procurement, groundwater sustainability coalition formation, and water quality improvement, with explicit emphasis on navigating California's Sustainable Groundwater Management Act (SGMA), the Nitrate Control Program, and CV-SALTS regulatory frameworks. Its named institutional client roster spans nine water districts and municipal governments including Westlands Water District, Eastside Water District, Triangle T Water District, Aliso Water District, Pleasant Valley Water District, San Luis Delta-Mendota Water Authority, the Cities of Coalinga and Huron, and the Chowchilla Management Zone.
Water Wise is not a technology product company; it has no proprietary software platform, API, or AI/ML capability, and is built on a basic WordPress web presence. The core offering is senior practitioner expertise, led by President Sarah Woolf (whose career spans agriculture and water policy and includes board roles at Water Blueprint for San Joaquin Valley and co-chair of the San Joaquin Valley Water Collaborative Action Program) and Advisor Allan Clark (60+ years of Central Valley hydrology, soil evaluation, and irrigation experience, co-founder of Clark Bros. Inc. and Farming). The firm runs a recurring field trip program that hosts regulatory agency staff on farms and irrigation sites to build the relationships necessary to expedite project approvals and regulatory navigation for clients.
The business model is B2B professional services: project-based consulting engagements delivered through a relationship-driven, consultative field sales motion targeting water districts, local government agencies, and grower coalitions in the San Joaquin Valley. Revenue is generated through quote-driven, scope-based engagements; no pricing, contract values, or revenue figures are publicly disclosed. Marketing relies on industry board positions, hosted field events, and curated resource links rather than digital or paid acquisition channels. The ownership structure is founder/operator-managed with no disclosed institutional investors, parent company, or subsidiary entities.
Water Wise firmographics
Firmographics- Name
- Water Wise
- Legal name
- Water Wise
- Website
- https://waterwise.ag
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Water Wise is an agricultural water consulting firm in Fresno, California that advises San Joaquin Valley growers, water districts, and municipal governments on water procurement, SGMA compliance, groundwater sustainability coalitions, and water quality improvements.
- Ownership category
- akta.pro rank
Water Wise industry classification
Industry- Product category
- Agricultural Water Consulting
- NAICS
- Environmental Consulting Services (54162), Water Supply and Irrigation Systems (22131)
- SIC
- Water Supply (4941)
- akta.pro primary industry
- Pump & Well Services for Irrigation (Well Testing, Pump Sizing, Rehab) (AFACAFAG)
- akta.pro secondary industries
- Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD), Water, Wastewater & Stormwater Compliance (BPAHAJAJ)
Keywords
Where Water Wise is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Water Wise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Agricultural Water Consulting Services: Professional consulting services to help growers procure water, form groundwater sustainability coalitions, and improve water quality and supplies. Revenue is generated through project-based consulting engagements with agricultural clients and water districts in the San Joaquin Valley.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Water Wise product offering
Product offeringCore offering
Water Wise is a full-service agricultural water consulting firm that helps growers in the San Joaquin Valley procure water, form coalitions with neighbors to achieve groundwater sustainability, and connect growers with communities to improve water quality and supplies. The firm delivers solution-driven consulting focused on water supply improvement, groundwater sustainability under California's SGMA regulations, and regulatory navigation through multi-jurisdictional stakeholder engagement.
Product overview
Water Wise is a full-service Agricultural Water Consulting Firm that provides solution-driven services to improve water supply in the San Joaquin Valley. The company does not appear to offer discrete software products, platforms, or modules; rather, it provides consulting services including water procurement for growers, coalition formation for groundwater sustainability, and community connections to improve water quality and supplies. No named product offerings, modules, or sub-products were identified in the source materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Water Consulting Services
Companies that use Water Wise
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Water Wise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Water Wise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Water Blueprint for San Joaquin ValleycoreSarah Woolf serves on the Water Blueprint board, a major water policy initiative for the San Joaquin Valley. This partnership provides strategic visibility and positions Water Wise at the center of regional water policy discussions and collaborative solutions.
- San Joaquin Valley Water Collaborative Action ProgramcoreSarah Woolf co-chairs this collaborative action program managed by Resources Legacy Fund. The program focuses on bringing together stakeholders to address water sustainability challenges in the San Joaquin Valley.
Recent moves5 records
Expansion highlights4 records
Water Wise competitors and assessment
Company assessmentBroad incumbents
- Tetra Tech: International consulting and engineering firm providing water resource management, groundwater, and agricultural water services — broad incumbent overlapping with Water Wise's consulting scope at federal/state scale.
- Stantec: Global engineering and environmental services firm with a strong California water practice covering SGMA support, irrigation, and groundwater — broad incumbent that competes with Water Wise on larger water-resource engagements.
- GHD: Global engineering, architecture, and environmental consulting firm with active California water and agricultural services — broad incumbent in similar water-resource consulting space.
- GEI Consultants: Engineering and environmental consulting firm with established water resources and agricultural water practice in California — competes for groundwater and irrigation-related consulting work.
- Brown and Caldwell: Large national water and environmental engineering firm with California water supply, groundwater, and agricultural-adjacent expertise — comparable water consultancy offerings delivered at much greater scale.
Regional players
- Klamath Water Users Association: Regional water management and advocacy organization representing agricultural water users in the Klamath Basin — analogous grower-driven water coalition model, though in a different geography.
Direct peers
- Luhdorff & Scalmanini Consulting Engineers: California groundwater and water resources engineering consultancy with strong expertise in groundwater sustainability, SGMA, and irrigation evaluations — comparable specialty consulting scope and Central Valley client overlap.
- Provost & Pritchard Consulting Group: Central Valley-based engineering and environmental consulting firm offering agricultural water, irrigation, groundwater, and SGMA-related services to growers, water districts, and municipalities — directly comparable customer base and geography to Water Wise.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Water Wise social profiles
Digital presenceWater Wise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water Wise leadership team
Management profileNumber of profiles
Profiles3 records
Water Wise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water Wise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water Wise
What does Water Wise do?
Water Wise is a full-service agricultural water consulting firm that helps growers in the San Joaquin Valley procure water, form coalitions with neighbors to achieve groundwater sustainability, and connect growers with communities to improve water quality and supplies. The firm delivers solution-driven consulting focused on water supply improvement, groundwater sustainability under California's SGMA regulations, and regulatory navigation through multi-jurisdictional stakeholder engagement.
Is Water Wise a public or private company?
Water Wise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Water Wise founded?
Water Wise was founded in -1. It employs 1 to 10 people.
Where is Water Wise based?
Water Wise is headquartered in Fresno, United States, in the North America region.
How does Water Wise make money?
One revenue line is on record: agricultural Water Consulting Services.
Who are Water Wise's main competitors?
Broad incumbents on record are Tetra Tech, Stantec, GHD, GEI Consultants and Brown and Caldwell. Klamath Water Users Association is listed as a regional player. Direct peers are Luhdorff & Scalmanini Consulting Engineers and Provost & Pritchard Consulting Group.
Does Water Wise have an API?
No public API is recorded for Water Wise.
What industry is Water Wise in?
Water Wise's product category is Agricultural Water Consulting. Its primary akta.pro industry code is AFACAFAG, Pump & Well Services for Irrigation (Well Testing, Pump Sizing, Rehab), with a secondary code of BPAHAIAD, Water, Wastewater & Hydraulics Engineering Consulting. Its NAICS code is 54162 and its SIC code is 4941.