Alexander Steele Ltd
Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 in Edinburgh, placing permanent and interim talent within the Food, Drink, and FMCG industries across the UK, Europe, the USA, and the Middle East.
- Company typePrivate
- Founded2018
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alexander Steele Ltd does
Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 by Courtney Steele and Richard Steele, headquartered in Edinburgh, Scotland. The firm focuses exclusively on placing talent within the Food, Drink, and Consumer Goods (FMCG) industries, serving clients across the United Kingdom, Europe, the United States, and the Middle East. Its core customer base comprises food and beverage manufacturers, bakeries, confectionery producers, fresh produce suppliers, beverages companies, and broader FMCG businesses, with named enterprise clients including Haribo, Nomad Foods, Highland Spring, Church & Dwight, Belazu, Guenther Bakeries, Majestic Wine, Kepak, Symington's, and Baker & Baker.
The firm operates two revenue-generating service lines: a permanent recruitment business built on contingency-based placement fees, and a newly launched (June 2025) Interim & Contract Solutions division that places short-term and project-based professionals with IR35 compliance support and transparent day-rate pricing. Service delivery is organized across twelve sector-specific disciplines — Commercial/Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, Health Safety & Environmental, Logistics & Warehousing, Hospitality, HR, Finance, and Interim/Contract — each led by a dedicated head of function. The underlying technology is a recruitment website platform with job search functionality, CV submission, vacancy registration, and LinkedIn-based application integration.
The go-to-market motion is sales-led and direct: specialized consultants engage enterprise clients through relationship-driven selling, supported by content marketing (blog), organic LinkedIn presence, industry events, and a self-serve candidate-facing job portal. The business is independent, with no disclosed parent company, no external investors, and no funding rounds referenced in the available data. The firm is currently operating actively, with live job postings and ongoing case-study activity across multiple geographies.
Alexander Steele Ltd firmographics
Firmographics- Name
- Alexander Steele Ltd
- Legal name
- Alexander Steele
- Website
- https://alexandersteele.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 in Edinburgh, placing permanent and interim talent within the Food, Drink, and FMCG industries across the UK, Europe, the USA, and the Middle East.
- Ownership category
- akta.pro rank
Alexander Steele Ltd industry classification
Industry- Product category
- Specialist Recruitment Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
- akta.pro secondary industries
- Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Supply Chain, Logistics & Procurement (Technical/Operations) Staffing (BPACADAO)
Keywords
Where Alexander Steele Ltd is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alexander Steele Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Permanent Recruitment Services: Contingency-based permanent placement fees, typically a percentage of the candidate's annual salary upon successful placement
- Interim & Contract Recruitment: Short-term and project-based hiring solutions with pre-vetted professionals for contract roles across Food, Drink, and Consumer Goods Manufacturing industries
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Alexander Steele Ltd product offering
Product offeringCore offering
Alexander Steele Ltd is a specialist recruitment consultancy placing permanent and interim/contract professionals into food, drink, and FMCG manufacturing businesses across the UK, Europe, and the USA. The firm delivers full-cycle recruitment across twelve sector disciplines—including Commercial Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, HSE, Logistics & Warehousing, Hospitality, HR, and Finance—through dedicated specialist consultants, with an interim division launched in June 2025 offering pre-vetted short-term professionals with IR35 compliance support.
Product overview
Alexander Steele Ltd operates as a specialist recruitment consultancy for the Food, Drink, and Consumer Goods (FMCG) industries, offering two core service lines: Permanent Recruitment and Interim & Contract Solutions (launched June 2025). The firm provides sector-specific specializations across twelve disciplines including Commercial/Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, Health Safety & Environmental, Logistics & Warehousing, Hospitality, HR, and Finance. The portfolio functions as a unified recruitment platform with dedicated consultants for each vertical, serving clients across the UK, Europe, and the USA. The June 2025 interim division launch extended the offering to include project-based and short-term hires with transparent pricing and IR35 compliance support.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Recruitment Full-cycle permanent recruitment service placing candidates in permanent roles within food, drink, and FMCG businesses across the UK, Europe, and the USA. Operates on a contingency fee structure.
- Interim & Contract Solutions Short-term, project-based, and contract recruitment solution covering interim managers and specialists for immediate start across Operations, Supply Chain, NPD, Technical, and Commercial roles. Offers pre-vetted interim professionals, transparent day rates, contract handling, and IR35 compliance guidance.
- Commercial, Sales & Marketing Recruitment Specialist recruitment for sales and marketing roles within food, drink, and FMCG, led by Head of Commercial Greg Carroll; recruiting Commercial, Sales & Marketing professionals across all levels from junior to executive.
- Quality & Technical Recruitment Recruitment for quality managers, technical managers, food safety specialists, and quality assurance professionals across food, drink, and FMCG industries.
- Engineering & Operations Recruitment Recruitment for maintenance engineers, production managers, continuous improvement specialists, and engineering directors within food, drink, and FMCG.
- New Product Development Recruitment Recruitment for NPD managers, food technologists, and innovation specialists within food, drink, and FMCG industries.
- Supply Chain & Procurement Recruitment Recruitment for supply chain managers, procurement specialists, logistics directors, and demand planners within food, drink, and FMCG.
- Health, Safety & Environmental Recruitment Recruitment for HSE professionals including health & safety managers, environmental specialists, and compliance managers.
- Logistics & Warehousing Recruitment Recruitment for warehouse managers, transport planners, logistics coordinators, and inventory specialists within food, drink, and FMCG.
- Hospitality Recruitment Recruitment for restaurant managers, chefs, front-of-house staff, and event coordinators within hospitality sectors.
- HR Recruitment Recruitment for HR managers, talent acquisition specialists, L&D managers, and HR business partners within food, drink, and FMCG.
- Finance Recruitment Recruitment for finance directors, management accountants, commercial finance analysts, and accounts payable specialists within food, drink, and FMCG.
Companies that use Alexander Steele Ltd
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Alexander Steele Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Alexander Steele Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GroceryAidminorAlexander Steele supports GroceryAid, a charity organization for the grocery industry. The company displays the GroceryAid logo on their footer, indicating partnership or support for the organization's initiatives supporting people in the food and grocery sector.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Alexander Steele Ltd competitors and assessment
Company assessmentDirect peers
- Cast UK: UK recruitment consultancy specializing in food, drink, consumer goods and retail supply chain roles across commercial, technical and operations. Directly comparable client base and discipline coverage to Alexander Steele.
- Focus on Food / Focus Cloud: Specialist food and drink recruitment consultancy operating in the UK and internationally across manufacturing, supply chain, technical and commercial roles. Highly comparable niche positioning and candidate pool focus.
- Blue Spark Recruitment: Specialist food and beverage recruitment agency placing candidates across sales, marketing, technical and operational roles in UK FMCG manufacturers. Closely comparable vertical specialization and candidate network.
- COREcruitment: UK-headquartered hospitality, leisure and food recruitment specialist placing chefs, operations and commercial talent. Comparable on hospitality and food vertical overlap, though with broader leisure coverage.
- Henderson Scott: UK-based specialist recruiter covering consumer goods, food and drink manufacturing across commercial, technical and operational disciplines. Overlaps directly with Alexander Steele's permanent and interim service lines and target customer base.
- MorePeople: UK specialist recruitment firm focused on food, fresh produce, drink, horticultural and FMCG sectors across permanent and interim mandates. Directly competes with Alexander Steele on the same food/drink vertical and candidate pool.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alexander Steele Ltd social profiles
Digital presenceAlexander Steele Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexander Steele Ltd leadership team
Management profileNumber of profiles
Profiles8 records
Alexander Steele Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexander Steele Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexander Steele Ltd
What does Alexander Steele Ltd do?
Alexander Steele Ltd is a specialist recruitment consultancy placing permanent and interim/contract professionals into food, drink, and FMCG manufacturing businesses across the UK, Europe, and the USA. The firm delivers full-cycle recruitment across twelve sector disciplines—including Commercial Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, HSE, Logistics & Warehousing, Hospitality, HR, and Finance—through dedicated specialist consultants, with an interim division launched in June 2025 offering pre-vetted short-term professionals with IR35 compliance support.
Is Alexander Steele Ltd a public or private company?
Alexander Steele Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alexander Steele Ltd founded?
Alexander Steele Ltd was founded in 2018. It employs 11 to 50 people.
Where is Alexander Steele Ltd based?
Alexander Steele Ltd is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Alexander Steele Ltd make money?
Two revenue lines are on record. Permanent Recruitment Services are the primary driver. The others are interim & Contract Recruitment.
Who are Alexander Steele Ltd's main competitors?
Direct peers on record are Cast UK, Focus on Food / Focus Cloud, Blue Spark Recruitment, COREcruitment, Henderson Scott and MorePeople. Michael Page (PageGroup) is listed as a peer.
Does Alexander Steele Ltd have an API?
No public API is recorded for Alexander Steele Ltd.
What industry is Alexander Steele Ltd in?
Alexander Steele Ltd's product category is Specialist Recruitment Services. Its primary akta.pro industry code is BPACAFAC, Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare), with a secondary code of BPACAFAD, Sales, Marketing & Customer Success Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.