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Alexander Steele Ltd

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uuid00qyrpr

Namestring
Alexander Steele Ltd
Legal namestring
Alexander Steele
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 by Courtney Steele and Richard Steele, headquartered in Edinburgh, Scotland. The firm focuses exclusively on placing talent within the Food, Drink, and Consumer Goods (FMCG) industries, serving clients across the United Kingdom, Europe, the United States, and the Middle East. Its core customer base comprises food and beverage manufacturers, bakeries, confectionery producers, fresh produce suppliers, beverages companies, and broader FMCG businesses, with named enterprise clients including Haribo, Nomad Foods, Highland Spring, Church & Dwight, Belazu, Guenther Bakeries, Majestic Wine, Kepak, Symington's, and Baker & Baker.

The firm operates two revenue-generating service lines: a permanent recruitment business built on contingency-based placement fees, and a newly launched (June 2025) Interim & Contract Solutions division that places short-term and project-based professionals with IR35 compliance support and transparent day-rate pricing. Service delivery is organized across twelve sector-specific disciplines — Commercial/Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, Health Safety & Environmental, Logistics & Warehousing, Hospitality, HR, Finance, and Interim/Contract — each led by a dedicated head of function. The underlying technology is a recruitment website platform with job search functionality, CV submission, vacancy registration, and LinkedIn-based application integration.

The go-to-market motion is sales-led and direct: specialized consultants engage enterprise clients through relationship-driven selling, supported by content marketing (blog), organic LinkedIn presence, industry events, and a self-serve candidate-facing job portal. The business is independent, with no disclosed parent company, no external investors, and no funding rounds referenced in the available data. The firm is currently operating actively, with live job postings and ongoing case-study activity across multiple geographies.

Short descriptiontext

Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 in Edinburgh, placing permanent and interim talent within the Food, Drink, and FMCG industries across the UK, Europe, the USA, and the Middle East.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersEdinburgh, United Kingdom
HQ citystring
Edinburgh
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fmcg recruitment services, food industry staffing, permanent placement services, interim staffing solutions, consumer goods recruitment
Industry3 codes
1Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare)
CodeBPACAFACPrimaryYes
2Sales, Marketing & Customer Success Direct Hire
CodeBPACAFADPrimaryNo
3Supply Chain, Logistics & Procurement (Technical/Operations) Staffing
CodeBPACADAOPrimaryNo
NAICS code1 code
  • Employment Placement Agencies561311
SIC code1 code
  • Services-Employment Agencies7361
Product category
Specialist Recruitment Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Permanent Recruitment Services
TypeTransaction Fee
Description

Contingency-based permanent placement fees, typically a percentage of the candidate's annual salary upon successful placement

alexandersteele.com
2Interim & Contract Recruitment
TypeTransaction Fee
Description

Short-term and project-based hiring solutions with pre-vetted professionals for contract roles across Food, Drink, and Consumer Goods Manufacturing industries

alexandersteele.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Alexander Steele Ltd is a specialist recruitment consultancy placing permanent and interim/contract professionals into food, drink, and FMCG manufacturing businesses across the UK, Europe, and the USA. The firm delivers full-cycle recruitment across twelve sector disciplines—including Commercial Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, HSE, Logistics & Warehousing, Hospitality, HR, and Finance—through dedicated specialist consultants, with an interim division launched in June 2025 offering pre-vetted short-term professionals with IR35 compliance support.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Alexander Steele Ltd operates as a specialist recruitment consultancy for the Food, Drink, and Consumer Goods (FMCG) industries, offering two core service lines: Permanent Recruitment and Interim & Contract Solutions (launched June 2025). The firm provides sector-specific specializations across twelve disciplines including Commercial/Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, Health Safety & Environmental, Logistics & Warehousing, Hospitality, HR, and Finance. The portfolio functions as a unified recruitment platform with dedicated consultants for each vertical, serving clients across the UK, Europe, and the USA. The June 2025 interim division launch extended the offering to include project-based and short-term hires with transparent pricing and IR35 compliance support.

Product and service12 records
1Permanent Recruitment
CategoryRecruitment Services
Description

Full-cycle permanent recruitment service placing candidates in permanent roles within food, drink, and FMCG businesses across the UK, Europe, and the USA. Operates on a contingency fee structure.

2Interim & Contract Solutions
CategoryRecruitment Services
Description

Short-term, project-based, and contract recruitment solution covering interim managers and specialists for immediate start across Operations, Supply Chain, NPD, Technical, and Commercial roles. Offers pre-vetted interim professionals, transparent day rates, contract handling, and IR35 compliance guidance.

3Commercial, Sales & Marketing Recruitment
CategoryRecruitment Services
Description

Specialist recruitment for sales and marketing roles within food, drink, and FMCG, led by Head of Commercial Greg Carroll; recruiting Commercial, Sales & Marketing professionals across all levels from junior to executive.

4Quality & Technical Recruitment
CategoryRecruitment Services
Description

Recruitment for quality managers, technical managers, food safety specialists, and quality assurance professionals across food, drink, and FMCG industries.

5Engineering & Operations Recruitment
CategoryRecruitment Services
Description

Recruitment for maintenance engineers, production managers, continuous improvement specialists, and engineering directors within food, drink, and FMCG.

6New Product Development Recruitment
CategoryRecruitment Services
Description

Recruitment for NPD managers, food technologists, and innovation specialists within food, drink, and FMCG industries.

7Supply Chain & Procurement Recruitment
CategoryRecruitment Services
Description

Recruitment for supply chain managers, procurement specialists, logistics directors, and demand planners within food, drink, and FMCG.

8Health, Safety & Environmental Recruitment
CategoryRecruitment Services
Description

Recruitment for HSE professionals including health & safety managers, environmental specialists, and compliance managers.

9Logistics & Warehousing Recruitment
CategoryRecruitment Services
Description

Recruitment for warehouse managers, transport planners, logistics coordinators, and inventory specialists within food, drink, and FMCG.

10Hospitality Recruitment
CategoryRecruitment Services
Description

Recruitment for restaurant managers, chefs, front-of-house staff, and event coordinators within hospitality sectors.

11HR Recruitment
CategoryRecruitment Services
Description

Recruitment for HR managers, talent acquisition specialists, L&D managers, and HR business partners within food, drink, and FMCG.

12Finance Recruitment
CategoryRecruitment Services
Description

Recruitment for finance directors, management accountants, commercial finance analysts, and accounts payable specialists within food, drink, and FMCG.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierMinorTypeOthers
Description

Alexander Steele supports GroceryAid, a charity organization for the grocery industry. The company displays the GroceryAid logo on their footer, indicating partnership or support for the organization's initiatives supporting people in the food and grocery sector.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers7 records
TypeDirect peer
Description

UK recruitment consultancy specializing in food, drink, consumer goods and retail supply chain roles across commercial, technical and operations. Directly comparable client base and discipline coverage to Alexander Steele.

TypeDirect peer
Description

Specialist food and drink recruitment consultancy operating in the UK and internationally across manufacturing, supply chain, technical and commercial roles. Highly comparable niche positioning and candidate pool focus.

3Blue Spark Recruitment
TypeDirect peer
Description

Specialist food and beverage recruitment agency placing candidates across sales, marketing, technical and operational roles in UK FMCG manufacturers. Closely comparable vertical specialization and candidate network.

TypeDirect peer
Description

UK-headquartered hospitality, leisure and food recruitment specialist placing chefs, operations and commercial talent. Comparable on hospitality and food vertical overlap, though with broader leisure coverage.

TypeDirect peer
Description

UK-based specialist recruiter covering consumer goods, food and drink manufacturing across commercial, technical and operational disciplines. Overlaps directly with Alexander Steele's permanent and interim service lines and target customer base.

TypeDirect peer
Description

UK specialist recruitment firm focused on food, fresh produce, drink, horticultural and FMCG sectors across permanent and interim mandates. Directly competes with Alexander Steele on the same food/drink vertical and candidate pool.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers18 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Alexander Steele Ltd

Specialist Recruitment Servicesalexandersteele.com

Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 in Edinburgh, placing permanent and interim talent within the Food, Drink, and FMCG industries across the UK, Europe, the USA, and the Middle East.

What Alexander Steele Ltd does

Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 by Courtney Steele and Richard Steele, headquartered in Edinburgh, Scotland. The firm focuses exclusively on placing talent within the Food, Drink, and Consumer Goods (FMCG) industries, serving clients across the United Kingdom, Europe, the United States, and the Middle East. Its core customer base comprises food and beverage manufacturers, bakeries, confectionery producers, fresh produce suppliers, beverages companies, and broader FMCG businesses, with named enterprise clients including Haribo, Nomad Foods, Highland Spring, Church & Dwight, Belazu, Guenther Bakeries, Majestic Wine, Kepak, Symington's, and Baker & Baker.

The firm operates two revenue-generating service lines: a permanent recruitment business built on contingency-based placement fees, and a newly launched (June 2025) Interim & Contract Solutions division that places short-term and project-based professionals with IR35 compliance support and transparent day-rate pricing. Service delivery is organized across twelve sector-specific disciplines — Commercial/Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, Health Safety & Environmental, Logistics & Warehousing, Hospitality, HR, Finance, and Interim/Contract — each led by a dedicated head of function. The underlying technology is a recruitment website platform with job search functionality, CV submission, vacancy registration, and LinkedIn-based application integration.

The go-to-market motion is sales-led and direct: specialized consultants engage enterprise clients through relationship-driven selling, supported by content marketing (blog), organic LinkedIn presence, industry events, and a self-serve candidate-facing job portal. The business is independent, with no disclosed parent company, no external investors, and no funding rounds referenced in the available data. The firm is currently operating actively, with live job postings and ongoing case-study activity across multiple geographies.

Alexander Steele Ltd firmographics

Firmographics
Name
Alexander Steele Ltd
Legal name
Alexander Steele
Website
https://alexandersteele.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
Alexander Steele Ltd is a privately held specialist recruitment consultancy founded in 2018 in Edinburgh, placing permanent and interim talent within the Food, Drink, and FMCG industries across the UK, Europe, the USA, and the Middle East.
Ownership category
akta.pro rank

Alexander Steele Ltd industry classification

Industry
Product category
Specialist Recruitment Services
NAICS
Employment Placement Agencies (561311)
SIC
Services-Employment Agencies (7361)
akta.pro primary industry
Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
akta.pro secondary industries
Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Supply Chain, Logistics & Procurement (Technical/Operations) Staffing (BPACADAO)

Keywords

  • Fmcg recruitment services
  • Food industry staffing
  • Permanent placement services
  • Interim staffing solutions
  • Consumer goods recruitment

Where Alexander Steele Ltd is headquartered

Location

Headquarters

HQ city
Edinburgh
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Alexander Steele Ltd business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

  1. Permanent Recruitment Services: Contingency-based permanent placement fees, typically a percentage of the candidate's annual salary upon successful placement
  2. Interim & Contract Recruitment: Short-term and project-based hiring solutions with pre-vetted professionals for contract roles across Food, Drink, and Consumer Goods Manufacturing industries

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Alexander Steele Ltd product offering

Product offering

Core offering

Alexander Steele Ltd is a specialist recruitment consultancy placing permanent and interim/contract professionals into food, drink, and FMCG manufacturing businesses across the UK, Europe, and the USA. The firm delivers full-cycle recruitment across twelve sector disciplines—including Commercial Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, HSE, Logistics & Warehousing, Hospitality, HR, and Finance—through dedicated specialist consultants, with an interim division launched in June 2025 offering pre-vetted short-term professionals with IR35 compliance support.

Product overview

Alexander Steele Ltd operates as a specialist recruitment consultancy for the Food, Drink, and Consumer Goods (FMCG) industries, offering two core service lines: Permanent Recruitment and Interim & Contract Solutions (launched June 2025). The firm provides sector-specific specializations across twelve disciplines including Commercial/Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, Health Safety & Environmental, Logistics & Warehousing, Hospitality, HR, and Finance. The portfolio functions as a unified recruitment platform with dedicated consultants for each vertical, serving clients across the UK, Europe, and the USA. The June 2025 interim division launch extended the offering to include project-based and short-term hires with transparent pricing and IR35 compliance support.

Differentiator

Problem solved

Functional benefit

Products and services

  • Permanent Recruitment Full-cycle permanent recruitment service placing candidates in permanent roles within food, drink, and FMCG businesses across the UK, Europe, and the USA. Operates on a contingency fee structure.
  • Interim & Contract Solutions Short-term, project-based, and contract recruitment solution covering interim managers and specialists for immediate start across Operations, Supply Chain, NPD, Technical, and Commercial roles. Offers pre-vetted interim professionals, transparent day rates, contract handling, and IR35 compliance guidance.
  • Commercial, Sales & Marketing Recruitment Specialist recruitment for sales and marketing roles within food, drink, and FMCG, led by Head of Commercial Greg Carroll; recruiting Commercial, Sales & Marketing professionals across all levels from junior to executive.
  • Quality & Technical Recruitment Recruitment for quality managers, technical managers, food safety specialists, and quality assurance professionals across food, drink, and FMCG industries.
  • Engineering & Operations Recruitment Recruitment for maintenance engineers, production managers, continuous improvement specialists, and engineering directors within food, drink, and FMCG.
  • New Product Development Recruitment Recruitment for NPD managers, food technologists, and innovation specialists within food, drink, and FMCG industries.
  • Supply Chain & Procurement Recruitment Recruitment for supply chain managers, procurement specialists, logistics directors, and demand planners within food, drink, and FMCG.
  • Health, Safety & Environmental Recruitment Recruitment for HSE professionals including health & safety managers, environmental specialists, and compliance managers.
  • Logistics & Warehousing Recruitment Recruitment for warehouse managers, transport planners, logistics coordinators, and inventory specialists within food, drink, and FMCG.
  • Hospitality Recruitment Recruitment for restaurant managers, chefs, front-of-house staff, and event coordinators within hospitality sectors.
  • HR Recruitment Recruitment for HR managers, talent acquisition specialists, L&D managers, and HR business partners within food, drink, and FMCG.
  • Finance Recruitment Recruitment for finance directors, management accountants, commercial finance analysts, and accounts payable specialists within food, drink, and FMCG.

Companies that use Alexander Steele Ltd

Customer profile

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Alexander Steele Ltd technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Alexander Steele Ltd partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • GroceryAidminorOthersAlexander Steele supports GroceryAid, a charity organization for the grocery industry. The company displays the GroceryAid logo on their footer, indicating partnership or support for the organization's initiatives supporting people in the food and grocery sector.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Alexander Steele Ltd competitors and assessment

Company assessment

Direct peers

  • Cast UK: UK recruitment consultancy specializing in food, drink, consumer goods and retail supply chain roles across commercial, technical and operations. Directly comparable client base and discipline coverage to Alexander Steele.
  • Focus on Food / Focus Cloud: Specialist food and drink recruitment consultancy operating in the UK and internationally across manufacturing, supply chain, technical and commercial roles. Highly comparable niche positioning and candidate pool focus.
  • Blue Spark Recruitment: Specialist food and beverage recruitment agency placing candidates across sales, marketing, technical and operational roles in UK FMCG manufacturers. Closely comparable vertical specialization and candidate network.
  • COREcruitment: UK-headquartered hospitality, leisure and food recruitment specialist placing chefs, operations and commercial talent. Comparable on hospitality and food vertical overlap, though with broader leisure coverage.
  • Henderson Scott: UK-based specialist recruiter covering consumer goods, food and drink manufacturing across commercial, technical and operational disciplines. Overlaps directly with Alexander Steele's permanent and interim service lines and target customer base.
  • MorePeople: UK specialist recruitment firm focused on food, fresh produce, drink, horticultural and FMCG sectors across permanent and interim mandates. Directly competes with Alexander Steele on the same food/drink vertical and candidate pool.

Peers

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Alexander Steele Ltd social profiles

Digital presence

Alexander Steele Ltd financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alexander Steele Ltd leadership team

Management profile

Number of profiles

Profiles8 records

Alexander Steele Ltd funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alexander Steele Ltd M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Steele Ltd

What does Alexander Steele Ltd do?

Alexander Steele Ltd is a specialist recruitment consultancy placing permanent and interim/contract professionals into food, drink, and FMCG manufacturing businesses across the UK, Europe, and the USA. The firm delivers full-cycle recruitment across twelve sector disciplines—including Commercial Sales & Marketing, Quality & Technical, Engineering & Operations, New Product Development, Supply Chain & Procurement, HSE, Logistics & Warehousing, Hospitality, HR, and Finance—through dedicated specialist consultants, with an interim division launched in June 2025 offering pre-vetted short-term professionals with IR35 compliance support.

Is Alexander Steele Ltd a public or private company?

Alexander Steele Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Alexander Steele Ltd founded?

Alexander Steele Ltd was founded in 2018. It employs 11 to 50 people.

Where is Alexander Steele Ltd based?

Alexander Steele Ltd is headquartered in Edinburgh, United Kingdom, in the Europe region.

How does Alexander Steele Ltd make money?

Two revenue lines are on record. Permanent Recruitment Services are the primary driver. The others are interim & Contract Recruitment.

Who are Alexander Steele Ltd's main competitors?

Direct peers on record are Cast UK, Focus on Food / Focus Cloud, Blue Spark Recruitment, COREcruitment, Henderson Scott and MorePeople. Michael Page (PageGroup) is listed as a peer.

Does Alexander Steele Ltd have an API?

No public API is recorded for Alexander Steele Ltd.

What industry is Alexander Steele Ltd in?

Alexander Steele Ltd's product category is Specialist Recruitment Services. Its primary akta.pro industry code is BPACAFAC, Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare), with a secondary code of BPACAFAD, Sales, Marketing & Customer Success Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.

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