Washington State Dental Association

What Washington State Dental Association does

Washington State Dental Association (WSDA) is a nonprofit professional membership association founded in 1887 that represents over 4,000 licensed dentists in Washington State. Headquartered in Seattle with 11-50 employees, WSDA operates within the tripartite structure of the American Dental Association (ADA) and local component dental societies, providing state-level advocacy in Olympia, continuing education, practice management resources, and a portfolio of member benefits. The association hosts the Pacific Northwest Dental Conference (PNDC), Washington's largest dental conference, and operates the WSDA Foundation as its charitable arm.

WSDA's product and service portfolio centers on membership and the benefits stack that accompanies it: WSDA Membership, PNDC conference, ComplyBetter (HIPAA/OSHA compliance platform), WSDA L&I Advantage (workers' compensation support), Member Assistance Program (mental health and wellness via First Choice Health EAP), TISLA student loan counseling, CE Tracker (license-renewal tooling), WSDA News Magazine, Find-a-Dentist public directory, Classifieds marketplace, and the Washington Dentists' Insurance Agency (WDIA). The underlying technology is administrative and web-based rather than proprietary; the association's value is built on community, advocacy, and bundled third-party endorsements rather than software.

WSDA generates revenue across four streams: recurring membership dues from 4,000+ dentists, conference and event revenue from PNDC (registration, exhibitor fees, sponsorships), non-dues revenue from endorsed partner programs (insurance, compliance, scrap refining), and insurance agency revenue through WDIA (professional liability and related coverage). Distribution is direct via wsda.org and local dental societies, supplemented by event-driven engagement at PNDC and advocacy events such as Dental Action Day. The association is privately governed by its members, with no venture capital or private equity ownership and no parent company.

Name

Washington State Dental Association

Legal name

Washington State Dental Association

Website

https://wsda.org

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Washington State Dental Association is a nonprofit professional membership association representing over 4,000 licensed dentists in Washington State, providing advocacy, continuing education, the Pacific Northwest Dental Conference, insurance partnerships, and compliance and wellness benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: WSDA generates primary revenue through annual membership dues from over 4,000 member dentists. The association offers various membership tiers and discounts, including $250 off for members who use WDIA for professional liability insurance.
2. Conference and Events: The Pacific Northwest Dental Conference (PNDC) generates revenue through attendee registration, exhibitor fees, and sponsorships from companies like MedPro Group, Omni Practice Group, Dandy, and others.
3. Endorsed Partner Programs: WSDA endorses partner companies such as WDIA (insurance), ComplyBetter (compliance software), D-MMEX Easyrefine (dental scrap refining), and others, generating non-dues revenue through these partnerships.
4. Insurance Agency (WDIA): Washington Dentists' Insurance Agency provides professional liability coverage and other insurance products to dentists, with WSDA members receiving preferential pricing and WDIA serving as a title partner for PNDC events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Washington State Dental Association is a private nonprofit professional membership association that represents over 4,000 licensed dentists in Washington State. Its core offering is annual WSDA Membership, which bundles legislative advocacy in Olympia, access to continuing education (including the annual Pacific Northwest Dental Conference in Seattle), practice resources, peer review, member assistance, and affinity pricing on insurance and compliance products via endorsed partners such as WDIA, ComplyBetter, and D-MMEX Easyrefine. The association also operates the WSDA Foundation for charitable dental education and community programs.

Product overview

Washington State Dental Association (WSDA) is a professional membership organization offering a portfolio of member services including advocacy, continuing education, practice management resources, and wellness programs. The core offering is WSDA Membership, which provides access to benefits including the Pacific Northwest Dental Conference (PNDC), ComplyBetter compliance platform, WSDA L&I Advantage workers' compensation support, Member Assistance Program for mental health, TISLA student loan counseling, CE Tracker for license compliance, and the WSDA News Magazine. Additional offerings include the Find a Dentist public directory, WSDA Foundation charitable programs, and a Classifieds marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Northwest Dental Conference (PNDC): Annual dental conference hosted by WSDA in Seattle
• WSDA Foundation
• ComplyBetter
• WSDA L&I Advantage
• Member Assistance Program

Products and services

• WSDA Membership Annual professional membership for licensed dentists in Washington State, bundling legislative advocacy, continuing education access, practice resources, peer review, member assistance program, and affinity discounts through endorsed partners (WDIA, ComplyBetter, D-MMEX Easyrefine).
• Pacific Northwest Dental Conference (PNDC)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• The Institute of Student Loan Advisors (TISLA)coreStrategic or Co-development PartnerWSDA partnered with TISLA to provide free student loan counseling and education to members. TISLA is a non-profit organization dedicated to providing free, expert advice to student loan consumers. Services include live webinars, dedicated 1:1 email counseling, and phone counseling for members seeking guidance on repayment plans, PSLF, and loan management.
• First Choice Health EAPcoreStrategic or Co-development PartnerWSDA partnered with First Choice Health to power the Member Assistance Program, providing free and confidential mental health support to all members. The program offers counseling sessions with licensed clinicians, immediate phone support, financial planning resources, legal advice, childcare referrals, and identity theft recovery services.
• Washington Dentists' Insurance Agency (WDIA)coreGTM or Marketing PartnerWDIA offers insurance policies designed for dentists including professional liability coverage. WDIA serves as title partner for the Pacific Northwest Dental Conference. WSDA members using WDIA for professional liability insurance receive $250 off their annual membership.
• ComplyBetterminorGTM or Marketing PartnerWSDA offers ComplyBetter, an online HIPAA, OSHA/WISHA and infection control compliance platform for dental offices. WSDA promotes $200 off the first year of ComplyBetter for new memberships during events like PNDC.
• D-MMEX EasyrefineminorGTM or Marketing PartnerWSDA-endorsed dental scrap refining service offering bonus payments to members. WSDA members receive additional bonus percentages on top of the standard rates for precious dental scrap metals.
• MedPro GroupminorGTM or Marketing PartnerPlatinum sponsor of PNDC 2026. MedPro Group provides professional liability insurance solutions for healthcare professionals. WDIA announced MedPro Group as its preferred provider for professional liability coverage.
• Omni Practice GroupminorGTM or Marketing PartnerPlatinum sponsor of PNDC 2026. Omni Practice Group provides dental practice transition services, including practice sales, mergers, and acquisitions consulting.
• DandyminorGTM or Marketing PartnerGold sponsor of PNDC 2026. Dandy provides digital workflows for dental practices, including lab services and practice management solutions. Hosted an event at Canlis restaurant for WSDA members.
• Dental Accounting GroupminorGTM or Marketing PartnerGold sponsor of PNDC 2026. Provides financial and accounting services specifically for dentists, dental specialists, and their families.
• OverjetminorGTM or Marketing PartnerGold sponsor of PNDC 2026. Overjet provides AI-powered dental imaging and analysis solutions for improved patient care.
• Studebaker NaultminorGTM or Marketing PartnerGold sponsor of PNDC 2026. Provides advisory services related to dental service organizations (DSOs) and practice transitions.
• American Dental Association (ADA)coreStrategic or Co-development PartnerWSDA is part of the tripartite structure with ADA and local dental societies. ADA provides national advocacy, CE resources, CE Tracker, research, and guidelines. WSDA shares content from ADA News and promotes ADA programs including the 10 Under 10 Award and various member resources.
• Pacific Northwest University of Health Sciences (PNWU)coreStrategic or Co-development PartnerWSDA Foundation pledged $1 million to support the Simulation Lab at PNWU's new School of Dental Medicine in Yakima, named in honor of Dr. Linda Edgar. The lab will be a central training venue for students and will include WSDA name and logo recognition.
• University of Washington School of DentistrycoreStrategic or Co-development PartnerWSDA has long supported the UW School of Dentistry, which has trained thousands of Washington dentists. WSDA provides student lunch & learns and other engagement programs for students.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Texas Dental Association: State-level dental membership association for Texas dentists offering advocacy, CE programming, and an annual conference. Comparable scope, member services portfolio, and tripartite ADA relationship.
• Illinois State Dental Society: State dental society for Illinois dentists offering advocacy, CE, member benefits, and an annual conference. Functionally equivalent professional association structure to WSDA.
• Ohio Dental Association: State dental association for Ohio dentists with advocacy, CE programs, and member benefits. Operates on the same tripartite ADA affiliation model as WSDA.
• Florida Dental Association: Statewide dental professional association in Florida offering advocacy, CE, insurance, and an annual meeting. Operates on a comparable membership and conference-revenue model.
• California Dental Association: State-level professional membership association for dentists in California, offering advocacy, CE, insurance, and a major annual convention (CDA Presents). Structurally and operationally analogous to WSDA at larger scale.
• Pennsylvania Dental Association: State dental association serving Pennsylvania dentists with advocacy, CE, member services, and an annual session. Directly comparable scope and membership model to WSDA.
• Massachusetts Dental Society: Massachusetts state dental professional association providing advocacy, CE, insurance programs, and member services. Comparable nonprofit professional association model to WSDA.
• New York State Dental Association: State dental association serving New York dentists with advocacy, CE, and member benefits. Similar membership-association model and tripartite ADA structure to WSDA.

Regional players

• Oregon Dental Association: Pacific Northwest neighboring state dental association serving Oregon dentists. Directly comparable membership and advocacy model to WSDA, with overlapping regional conference territory.

Broad incumbents

• American Dental Association: National professional association that sits at the apex of the tripartite structure WSDA participates in. ADA provides national advocacy, CE, research, and guidelines that WSDA distributes locally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheWSDA
• Facebookfacebook.com/WashingtonStateDentalAssociation
• LinkedInlinkedin.com/company/washington-state-dental-assoc
• Instagraminstagram.com/wsdental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington State Dental Association