Fashion World Tokyo

What Fashion World Tokyo does

Fashion World Tokyo (FaW TOKYO) is Japan's largest B2B fashion trade show, organized by RX Japan GK — a Japanese limited liability company (godo kaisha) and subsidiary of RX Global (formerly Reed Exhibitions), itself part of RELX. The trade show has been held for over 30 editions under the FASHION WORLD TOKYO / FaW TOKYO name and was rebranded around 2022. FaW TOKYO operates as a twice-yearly event at Tokyo Big Sight (Ariake, Koto-ku, Tokyo), with editions scheduled for April and October. The 29th edition (April 2026) drew 700 exhibitors from 20 countries/regions and 15,133 visitors over three days; the 30th edition (October 2026) is projected to host 850 exhibitors and 23,000 visitors from ~50 countries/regions.

The product surface is structured as ten specialized sub-exhibitions covering the full fashion value chain: BRANDS & DESIGNERS EXPO (including Designer's Gate for emerging designers), MADE in JAPAN EXPORT FAIR, TEXTILE EXPO, FASHION SOURCING EXPO, SUSTAINABLE FASHION EXPO, WELLNESS/BEAUTY/FUNCTIONAL CLOTHES EXPO, SPORTS FASHION EXPO, FASHION TECH EXPO, REUSE BUSINESS EXPO (debuted October 2025), and IP×FASHION EXPO. The platform is supported by digital services including an exhibitor/product search directory, the Lead Manager mobile app for badge scanning and lead capture, Colleqt for QR-based digital literature distribution, and an Exhibitor Dashboard for analytics. Visitor registration is free; exhibitors pay quote-based booth fees plus optional professional services (rental decoration packages in Basic, Design, and Design Plus tiers; Basic/Standard/Premium advertising plans; ¥50,000 per additional Lead Manager device beyond the first free unit).

Revenue is generated primarily through one-time exhibitor booth fees with ancillary revenue from professional services such as decoration packages, advertising, and lead management tools. Customer segments span fashion retail buyers (select shops, department stores, mass retailers), fashion brands and designers, OEM/ODM manufacturers, sustainable fashion companies, fashion tech providers, and IP/entertainment holders. Named enterprise participants include Urban Research, Beams, United Arrows, Takashimaya, Isetan Mitsukoshi, Hankyu Hanshin Department Store, Adastria, Onward Kashiyama, Wacoal, Shimamura, Rakuten, Workman, and Walt Disney Company Japan. Marketing is conducted through the multilingual official website, Instagram, Facebook, LinkedIn, YouTube, a Korean-language Naver Blog, email newsletters, press releases, and cross-promotion via RX Japan's portfolio of 109 exhibitions across 38 industry fields annually.

Name

Fashion World Tokyo

Legal name

RX Japan 合同会社 (RX Japan GK)

Website

https://fashion-tokyo.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Japan's largest B2B fashion trade show, held twice yearly at Tokyo Big Sight, serving 700-850 exhibitors and 15,000-23,000 visitors per edition across ten specialized sub-exhibitions covering the full fashion value chain for brands, buyers, manufacturers, and fashion-tech companies.

Ownership category

akta.pro rank

Product category

B2B Fashion Trade Show and Exhibition Services

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Fashion trade show
• B2B fashion sourcing
• Exhibition management services
• Textile sourcing expo
• OEM apparel manufacturing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Revenue generated from fashion brands, manufacturers, and service providers renting exhibition space at the trade show. Fees vary by booth size and package type.
2. Exhibitor Support Services: Additional revenue from rental decoration packages, advertising services (basic, standard, premium plans), and lead management tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FaW TOKYO (Fashion World Tokyo) is Japan's largest B2B fashion trade show, held twice yearly at Tokyo Big Sight. The organizer rents exhibition booth space to fashion brands, textile suppliers, OEM/ODM manufacturers, and fashion tech companies, while providing free admission to retail buyers, department stores, and sourcing managers. The show is organized into 10 specialized sub-exhibitions covering the full fashion value chain, supplemented by digital tools including a mobile lead capture app, QR-based literature distribution, an analytics dashboard, and an online exhibitor search directory.

Product overview

FaW TOKYO (Fashion World Tokyo) is a comprehensive B2B fashion trade show platform consisting of 10 specialized sub-exhibitions: BRANDS & DESIGNERS EXPO, MADE in JAPAN EXPORT FAIR, DESIGNER'S GATE, TEXTILE EXPO, FASHION SOURCING EXPO, SUSTAINABLE FASHION EXPO, WELLNESS/BEAUTY/FUNCTIONAL CLOTHES EXPO, SPORTS FASHION EXPO, FASHION TECH EXPO, REUSE BUSINESS EXPO, and IP x FASHION EXPO. The platform is supported by digital tools including Lead Manager App for visitor data capture, Colleqt for QR-based information sharing, Exhibitor Dashboard for analytics, and an online Exhibitor & Product Search Site. The show is organized by RX Japan GK and held twice yearly at Tokyo Big Sight.

Differentiator

Problem solved

Functional benefit

Brands

• BRANDS & DESIGNERS EXPO: International fashion brands dealing with apparel, bags, shoes, accessories, and lifestyle goods
• MADE in JAPAN EXPORT FAIR
• TEXTILE EXPO
• FASHION SOURCING EXPO
• SUSTAINABLE FASHION EXPO
• WELLNESS / BEAUTY / FUNCTIONAL CLOTHES EXPO
• SPORTS FASHION EXPO
• FASHION TECH EXPO
• REUSE BUSINESS EXPO
• IP x FASHION EXPO
• Designer's Gate

Products and services

• FaW TOKYO (Fashion World Tokyo) Trade Show Japan's largest B2B fashion trade show held twice yearly at Tokyo Big Sight, featuring 10 specialized exhibition areas covering the full fashion value chain from brands, textiles, OEM/ODM, sustainable fashion, wellness, sports, fashion tech, and reuse businesses. Open to exhibitors (fashion brands, manufacturers, suppliers) and visitors (retail buyers, department stores, sourcing managers) with free visitor registration.
• BRANDS & DESIGNERS EXPO Exhibition area showcasing independent brands, emerging labels, and innovative designers from Japan and around the world, featuring one-of-a-kind pieces and concept-driven designs.
• MADE in JAPAN EXPORT FAIR B2B trade show for global importers and buyers sourcing Japanese apparel, fashion items, textiles, materials, and OEM/ODM partners featuring premium Japan-made products.
• TEXTILE EXPO Exhibition bringing together high-quality textiles and materials from Japan and worldwide, from natural fibers and sustainable fabrics to cutting-edge functional materials.
• FASHION SOURCING EXPO Japan's leading trade show for fashion OEM/ODM solutions, gathering Japanese and Asian manufacturers, sewing and production factories for procurement opportunities.
• SUSTAINABLE FASHION EXPO Exhibition featuring eco-conscious brands, materials, and production technologies including recycled, upcycled, organic, and low-impact manufacturing solutions.
• WELLNESS / BEAUTY / FUNCTIONAL CLOTHES EXPO Specialized exhibition showcasing functional fashion for beauty, comfort, and well-being including wellness wear, shapewear, UV-protection items, and anti-aging textiles.
• SPORTS FASHION EXPO Dedicated exhibition for sports, active, and wellness fashion featuring high-performance apparel, sustainable materials, and functional OEM/ODM solutions.
• FASHION TECH EXPO Trade show showcasing fashion technology including supply chain management, EC/next-generation stores, AI marketing, and metaverse solutions for digital transformation.
• REUSE BUSINESS EXPO B2B trade show focusing on reuse-related solutions including business support, inventory clearance, and trading of vintage and used fashion items.
• IP x FASHION EXPO Specialized exhibition showcasing fashion products created in collaboration with intellectual properties including popular characters and creative works.
• Lead Manager App Mobile application for exhibitors to capture visitor data during exhibitions by scanning visitor badges, recording meeting content, and managing lead evaluation with data download capabilities. Free for first device; 50,000 JPY per additional device with unlimited usage.
• Colleqt QR code-based service enabling visitors to scan exhibitor QR codes to receive company and product information, with exhibitors collecting visitor contact data. Free for all exhibitors.
• Exhibitor Dashboard Analytics platform for exhibitors to monitor page views, visitor information, competitor comparisons, and lead analysis from the exhibition.
• Exhibitor & Product Search Site Online directory allowing visitors to search exhibitors and products before the show, with promotional advertising upgrade options available.

Quantifiable outcome

• 23,000 visitors from multiple countries expected at Autumn 2026 show
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Messe Frankfurt: Major German-headquartered trade fair organizer with global textile, apparel, and consumer goods exhibitions including Texworld, Intertextile, and Apparel Sourcing. Broadly comparable as a diversified trade show organizer with overlapping apparel and textile event portfolio.
• Informa Markets: Global trade show organizer and division of Informa plc operating hundreds of B2B exhibitions including MAGIC, Coterie, and other fashion events. Broadly comparable as a large-scale B2B trade show conglomerate overlapping in the fashion and textile event space.
• GL Events: French-headquartered global events organizer operating trade shows, exhibitions, and conventions across multiple industries. Broadly comparable as a large-scale international trade show organizer with diversified event portfolio including fashion-adjacent segments.

Direct peers

• Pitti Immagine: Florence-based organizer of Pitti Uomo and related fashion trade shows in Italy. Directly comparable as an organizer of B2B fashion industry trade shows covering menswear, womenswear, and accessories with international exhibitor/buyer mix.
• Première Vision: Paris-based organizer of leading global textile and fashion trade shows (Première Vision Paris, New York, Shenzhen). Directly comparable as a B2B fashion industry trade show organizer serving brand and textile exhibitors with similar buyer demographics.
• Intertextile Shanghai Apparel Fabrics: Largest textile trade show in Asia, organized by Messe Frankfurt in Shanghai. Directly comparable as an industry-specific B2B textile and apparel trade show serving Asian and international exhibitors with similar OEM/ODM and sourcing value proposition.
• Munich Fabric Start: European textile trade show held twice yearly in Munich featuring fabrics, accessories, and sourcing. Directly comparable as a biannual B2B fashion textile trade show serving international exhibitors and brand buyers, similar cadence and structure to FaW TOKYO.
• Texworld Evolution Paris: Messe Frankfurt-organized apparel sourcing and textile trade show held alongside Première Vision. Directly comparable as a B2B apparel and textile sourcing platform targeting brand buyers, manufacturers, and OEM/ODM partners.
• Milano Unica: Italy's premier textile trade show for high-end fabrics and accessories, held twice yearly in Milan. Directly comparable to FaW TOKYO's Textile Expo and Brands & Designers zones, serving fashion brands and manufacturers sourcing premium materials.
• Magic / Coterie (Informa Markets): Major US-based fashion trade shows (MAGIC, Coterie, PROJECT, FN Platform) organized by Informa Markets. Directly comparable as a portfolio of B2B fashion trade shows serving brands, retailers, and sourcing professionals in the apparel industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fawtokyo-fashionworldtokyo1967
• Facebookfacebook.com/fashionworldtokyo
• LinkedInlinkedin.com/company/fashion-world-tokyo
• Instagraminstagram.com/fashionworldtokyo_official
• Xx.com/FawTokyo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion World Tokyo