AGTech agrotecnologia

What AGTech agrotecnologia does

AGTech agrotecnologia is a Brazilian agricultural technology company founded in 2010 and headquartered in São José do Rio Preto, São Paulo, that develops automation, remote sensing, and precision-agriculture solutions targeting the Brazilian sugarcane-energy (sucroenergético) sector. The company's product architecture centers on PremoCenter, a web-based centralized management platform launched in 2021 that connects field equipment in real time across planting, irrigation, fertigation, harvest, and equipment-maintenance workflows. PremoCenter integrates a portfolio of specialized hardware modules: PremoPlan for mechanized sugarcane planting automation, HidroMeter for sprinkler irrigation and fertigation control, PremoVin for localized vinasse application, Topes for harvest yield estimation, MPA for furrow depth monitoring, ISOPlus and TXF for variable- and fixed-rate input application, and AGPilot for electric autopilot guidance. An AI messenger called RIANA interprets telemetry data and dispatches intelligent alerts to field operators, while drone-based services (Aero Imageamento, Aero Pulverização, Aero Biológico) extend the stack into aerial imaging, spraying, and biological agent release. The company also operates two wholly-owned subsidiaries, IOtech and Rotalogs, that extend the technology portfolio beyond the core AGTech brand.

AGTech monetizes through four primary streams: hardware sales of automation systems, sensors, and controllers; recurring software access to the PremoCenter platform; equipment rental (Locação) for seasonal and long-term contracts covering planting, irrigation, harvest monitoring, and variable-rate application; and professional services including drone-based biological and spraying applications, georeferenced soil collection, mass trapping for pest control, and technical training delivered through Universidade AGTech. Go-to-market is enterprise field sales targeting large sugar mills and bioenergy operators, with a consultative sales motion focused on demonstrating ROI through productivity gains and input-cost reduction. The customer base spans roughly 30+ named enterprises including Raízen, Tereos, Adecoagro, Atvos, BP Bioenergy, Coruripe, Cocal, Zilor, Jalles, SJC Bioenergia, plus additional mills such as CMAA, Nardini, Viterra, and Caeté. A secondary offering, NAJA, addresses small producers and family agriculture with NR12/NR31/NR17-compliant localized pesticide application equipment. The company employs 200+ multidisciplinary professionals across engineering, agronomy, IT, occupational safety, logistics, and management, operates its own manufacturing facility in São José do Rio Preto, and is led by co-founder and CEO Ingomar Matte alongside executive directors Djessica Matte and Sirlene Matte, with no disclosed external institutional investors.

Name

AGTech agrotecnologia

Legal name

Grupo AGTech

Website

https://grupoagtech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

AGTech agrotecnologia is a Brazilian agricultural technology company that builds automation, precision-farming, and IoT management solutions for the sugarcane-energy sector, serving sugar mills and bioenergy producers with an integrated hardware, software, and drone-services platform anchored by the PremoCenter management system.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Sugarcane Farming (111930), Sugarcane Farming (11193), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)

Keywords

• Precision agriculture technology
• Agricultural automation solutions
• Sugarcane farming technology
• Agricultural IoT sensors
• Drone agricultural services

Headquarters

HQ city

São José do Rio Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Agricultural Technology Products: Sale of automation systems, sensors, controllers, and precision agriculture equipment for planting, harvesting, irrigation, and fertirrigation. Modular solutions adaptable to different brands and models of implements.
2. Software Platform (PremoCenter): Web-based centralized management platform for agricultural operations connecting field equipment, providing real-time monitoring, analytics, and decision support.
3. Equipment Rental: Rental solutions for sugarcane planting, irrigation/fertirrigation, harvest monitoring and weighing, and variable rate application. Offered for seasonal operations and long-term contracts.
4. Precision Agriculture Services: Drone-based biological agent release, aerial spraying, soil collection with georeferenced sampling, and technical training services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AGTech agrotecnologia develops and sells agricultural automation, precision farming, and IoT-based solutions for the sugarcane-energy sector. Its core offering is the PremoCenter management platform, which connects field equipment and operations in real-time across planting, irrigation, fertigation, harvest, and maintenance. The company also manufactures proprietary hardware including automation controllers (PremoPlan, HidroMeter, Topes, PremoVin), variable-rate applicators (ISOPlus, TXF), autopilots (AGPilot), depth sensors (MPA), and provides drone-based agricultural services.

Product overview

AGTech agrotecnologia is a Brazilian agricultural technology company offering a modular platform architecture centered on PremoCenter, their flagship centralized management platform. PremoCenter connects all agricultural operations in real-time from planting through harvest, irrigation, and fertigation management. The ecosystem integrates specialized automation products including PremoPlan (planting automation), HidroMeter (irrigation/fertigation control), Topes (harvest yield mapping), PremoVin (vinasse application), and MPA (depth monitoring). Additional offerings include ISOPlus and TXF (variable/fixed rate application controllers), AGPilot (autonomous guidance system), and the Riana AI messenger. Drone-based services cover aerial spraying, biological agent release, and aerial imaging for planting failure mapping. Naja provides localized terrestrial application equipment. Complementary services include georeferenced soil collection, mass trapping, equipment rental, and technical training including CAAR certification. The company serves the sugarcane-energy sector with over 200 employees.

Differentiator

Problem solved

Functional benefit

Brands

• PremoCenter: Central management platform that connects in real-time strategic information from agricultural work fronts - from planting to harvest, from fertigation to equipment maintenance.
• PremoPlan
• HidroMeter
• Topes
• PremoVin
• Riana
• ISOPlus
• TXF
• MPA
• Naja
• AGPilot
• Aero Pulverização
• Aero Biológico
• Aero Imageamento
• Coleta de Solo
• Coleta Massal
• Locação

Products and services

• PremoCenter Centralized management platform connecting agricultural operations in real-time from planting through harvest, irrigation, and equipment maintenance, featuring Operation and Intelligence modules for real-time monitoring and strategic analysis.
• PremoPlan Automation and control system for mechanized sugarcane planting ensuring efficient seedling distribution, eliminating planting failures, and increasing productivity through automated input control.
• HidroMeter Automation and monitoring solution for sprinkler irrigation and fertigation, controlling tractor, motor pump, and reel units with AGView Connect interface and real-time monitoring.
• Topes Operational technology for estimated weighing providing real-time harvest yield mapping during sugarcane cutting, delivering precision and strategic data for harvest management.
• PremoVin End-to-end automation for localized vinasse application with dynamic flow control based on line pressure and operation speed, integrated with PremoCenter platform.
• Riana (AI Messenger) AI messenger robot that interprets real-time data and sends intelligent alerts to field operations teams, integrated with HidroMeter, PremoPlan, and Topes ecosystems.
• AGPilot Electric autopilot system providing high precision guidance with RTK correction support, multi-constellation GNSS compatibility, and ISOBUS integration for field operations.
• MPA (Assisted Depth Monitoring) Assisted Depth Monitoring sensor for furrowing quality control with continuous depth measurements generating real-time thematic depth maps.
• ISOPlus Fixed and variable rate application controller for solid and liquid inputs with modular design supporting up to 6 control sections, compatible with various equipment and sensors.
• TXF (Flow Controller) Fixed rate flow controller with variable speed capability for precise input application with high-resolution display and Adusensor integration for fertilizer flow detection.
• Naja Localized terrestrial pesticide application equipment mounted on quadcycles for small producers, featuring electronic safety systems, 4-point safety belt, and NR12/NR31/NR17 compliance.
• Aero Pulverização (Drone Spraying Service) Drone-based agrochemical spraying service using RTK technology for precision line guidance, automated flight with obstacle prevention, and georeferenced map-based application.
• Aero Biológico (Biological Drone Release) Drone-based biological agent release service using automated flight and specialized dispensers for Cotesia flavipes, Trichogramma galloi, and Telenomus podisi for integrated pest management.
• Aero Imageamento (Aerial Imaging Service) Drone-based aerial imaging service for mapping planting failures in sugarcane using high-resolution sensors and automated flight to generate georeferenced failure maps.
• Coleta de Solo (Soil Collection) Semi-mechanized georeferenced soil collection service using quads with GPS tracking, standardized depth sampling, and laboratory identification for fertility mapping.
• Coleta Massal (Mass Trapping Service) Mass trapping service installing pheromone-baited traps for Migdolus fryanus pest control with georeferenced mapping, periodic inspection, and technical reports.
• Locação (Equipment Rental) Equipment rental solutions including sugarcane planting, irrigation/fertigation with management platform, harvest monitoring/weighing, and variable rate application equipment.
• Treinamentos (Technical Training Services) Technical training and capacity building services for operators, technicians, and clients on AGTech technology solutions, including CAAR course for remote aerial agricultural application.

Quantifiable outcome

• Automated sugarcane planting can reach up to 12 hectares per day, reducing planting window and cost per hectare
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature12 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solinftec: Brazilian agtech providing precision-agriculture, fleet management, and digital operations platforms for sugarcane and other crops, directly competing with AGTech's PremoCenter in the same enterprise mill customer base.
• Trimble Agriculture: Global precision-agriculture provider offering GNSS guidance, variable rate application, and farm management software overlapping with AGTech's AGPilot, ISOPlus, and PremoCenter offerings.
• Raven Industries (CNH Industrial): Provider of precision-ag hardware (autosteering, application control, boom management) and software now part of CNH Industrial; competes with AGTech's ISOPlus, AGPilot, and PremoCenter ecosystem.
• Topcon Agriculture: Precision-agriculture specialist in GNSS guidance, autosteering, and application control; competes with AGTech's autopilot and variable-rate hardware portfolio globally.

Broad incumbents

• John Deere (Deere & Company): Global agricultural equipment OEM integrating precision-ag and farm management via the John Deere Operations Center; broad incumbent competing with AGTech across hardware and software layers.
• AGCO Corporation: Global agricultural equipment maker (Fendt, Massey Ferguson, Valtra) offering integrated precision-ag through Fuse and PTx Trimble; competes with AGTech in guidance, telemetry, and farm management.
• Climate FieldView (Bayer): Bayer-owned digital farming platform providing satellite imagery, field analytics, and data integration; competes with PremoCenter as a farm management information system across large enterprise farms.
• CNH Industrial (Case IH / New Holland): Diversified ag equipment OEM with growing precision-ag portfolio via Raven and AFS Connect; broader offering than AGTech but overlapping in Brazilian sugarcane equipment installed base.

Emerging players

• Hexagon Agriculture: Precision-agriculture technology provider offering GNSS guidance, application control, and farm management software overlapping with AGTech's automation and telemetry portfolio.
• Auravant: Latin American digital agronomy platform offering satellite imagery, field mapping, and crop monitoring — overlaps with AGTech's Aero Imageamento and remote sensing analytics in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@grupoagtech
• Facebookfacebook.com/grupoagtechagrotecnologia
• LinkedInlinkedin.com/company/grupoagtech/?originalSubdomain=br
• Instagraminstagram.com/grupoagtech
• TikToktiktok.com/@agtech.agrotecnologia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGTech agrotecnologia