What 3e Electrical Construction does

3e Electrical Construction is a privately held, Ontario-licensed electrical contracting firm founded in 2015 and headquartered in the Greater Toronto Area. The company delivers residential, commercial and industrial, and multi-residential electrical services, with a particular specialization in EV charging infrastructure spanning Level 1, Level 2, and Level 3/DC Fast Charging installations, including fleet and condominium deployments. Its service portfolio also includes panel and service upgrades, knob-and-tube rewiring, LED retrofits, smart home automation, thermal imaging inspections, emergency generators, and whole-house surge protection, with execution supported by licensed electricians and P.Eng-led engineering oversight.

The company operates on a project-based, direct-to-consumer model with no subscription or recurring revenue at the customer level except for select multi-residential maintenance contracts. Pricing is unit-based and published transparently, ranging from $1,199 for entry-level residential EV installations to $250,000 per charger for commercial Level 3 installations, with financing options facilitated through third-party lenders. Customer acquisition is digital-first, leveraging SEO, HomeStars, Houzz, Google reviews, a website chatbot (Alice), and a 30-minute response SLA, while go-to-market extends through direct phone, quote forms, and referral channels. The client roster spans residential homeowners, condo corporations, property managers, general contractors, and enterprise brands including Ted Baker, Holt Renfrew, Parks Canada, WSP Global, Intel, Walmart, Coca-Cola, Burger King, Forbes, and The Globe and Mail, alongside fleet operators and multi-residential building owners. The company's leadership is concentrated under President Marcello Piccinato, P.Eng, ME, and revenue is not publicly disclosed.

Name

3e Electrical Construction

Legal name

3e Electrical Construction

Website

https://3eelectrical.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

3e Electrical Construction is a privately held Ontario-licensed electrical contractor serving Greater Toronto Area residential, commercial, multi-residential, and fleet customers, with specialized expertise in EV charger installations (Level 1-3), panel upgrades, and engineering-grade electrical work backed by a 10-year workmanship warranty.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (238210)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Residential Electrical Installation & New Construction Wiring (HSAOADAA), Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Engineering design services (line design, substation design, civil/structural) (EUADAKAG)

Keywords

• Electrical contracting
• EV charger installation
• Panel upgrades
• Commercial electrical services
• Residential electrical services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Electrical Services: Project-based electrical installation and repair services for residential homeowners including EV charger installation, panel upgrades, lighting, wiring, and smart home systems. One-time service fees with free remote cost estimates provided.
2. Commercial & Industrial Electrical Services: Comprehensive electrical services for commercial properties including new construction, renovations, LED retrofits, EV charging infrastructure, switchgear upgrades, and maintenance plans. Project-based pricing.
3. Multi-Residential Electrical Services: Services for condo corporations and property managers including thermal imagery inspections, electrical distribution maintenance, LED retrofit installations, and submetering. Ongoing maintenance contract potential.
4. Fleet EV Charging Infrastructure: Design, installation, and potentially financing of EV charging distribution for commercial vehicle fleets. Value-engineered approaches with design/build and financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

3e Electrical Construction is a licensed electrical contracting company delivering residential, commercial, and industrial electrical services across the Greater Toronto Area. Core offerings include EV charger installations (Level 1, 2, and 3/DC Fast Charging), panel and service upgrades, lighting installations, knob-and-tube rewiring, smart home integration, thermal imaging inspections, and electrical maintenance plans. All work is delivered by licensed electricians and master electricians under P.Eng oversight, backed by a 10-year workmanship warranty.

Product overview

3e Electrical Construction is a multi-award-winning electrical contracting company serving the Greater Toronto Area. The company operates as a single integrated service business rather than a platform-plus-modules architecture. Its core offerings center on four principal service lines: (1) Residential Electrical Services including panel upgrades, EV charger installations (Level 1, Level 2, and Level 3/DC Fast Charging), pot light and specialty lighting installations, smart home automation, knob-and-tube rewiring, life safety systems, emergency generators, and whole-house surge protection; (2) Commercial and Industrial Electrical Services covering new construction, renovations, LED retrofits, switchgear upgrades, emergency lighting, restaurant patio heating, office solutions, and submetering; (3) Multi-Residential Electrical Services including thermal imagery inspections, electrical distribution maintenance, and LED lighting retrofits for condo and apartment buildings; and (4) EV Charging Infrastructure covering residential Level 1/2 chargers, commercial Level 2/3 installations, fleet charging distributions, and condo charging solutions with multiple billing models. The company also offers tiered EV installation packages (Basic, Premium Pro, Ultimate Max) and color temperature consulting. All services are backed by a 10-year workmanship warranty and coordinated through licensed electricians and P.Eng-certified engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Full-spectrum residential electrical services for homeowners including installations, repairs, wiring upgrades, panel upgrades, knob-and-tube replacements, hot tub/sauna wiring, emergency generators, surge protection, and life safety system installation.
• Commercial & Industrial Electrical Services Comprehensive electrical services for commercial and industrial clients including new construction, renovations, LED retrofits, switchgear and distribution upgrades, emergency lighting, commercial surge protection, electrical maintenance plans, and submetering.
• Multi-Residential Electrical Services Electrical services for multi-residential buildings and condo corporations including thermal imagery inspections, electrical distribution maintenance and upgrades, LED retrofit installations, and submetering.
• Level 2 EV Charger Installation (Residential) 240V Level 2 residential EV charging installation delivering 3-7 times faster charging than Level 1 with full vehicle charge in 4-8.5 hours. Requires professional installation by licensed electrician.
• Level 1 EV Charger Installation (Residential) Level 1 residential EV charging at 120V using a standard outlet, providing 3-8 km range per hour with 8-16 hours for full charge.
• Level 2 EV Charger Installation (Commercial) Commercial Level 2 EV charging installation at 240V (1 or 3 Phase) delivering 3.6 to 19.2 kW depending on charger and vehicle. Ideal for workplaces, retail centers, multi-unit residential buildings, and parking facilities.
• Level 3 EV Charger Installation / DC Fast Charging Level 3 DC Fast Charging at 480V 3-Phase delivering 10-20 times faster charging than Level 1/2. Charges most EVs to 80% within 15-30 minutes. For commercial properties and fleets only.
• Fleet EV Charger Distribution EV charging infrastructure design, installation, and management for commercial and government fleets including delivery, taxi, rental car, ride-sharing, police, school bus, and public transportation vehicles.
• Condo EV Charging Solutions Complete EV charging installation services for condominiums including load calculations, billing system integration, board meeting support, and ongoing maintenance. Supports direct metering, sub-metering, user fee, and public network billing models.
• Panel and Service Upgrades Electrical panel upgrades (fuse to circuit breaker, or older breaker panel replacement) and service upgrades (100A to 200A residential). Includes coordination with local utility companies and ESA.
• Pot Light Installations Recessed lighting installation for ceilings, walls, and in-ground applications in sizes 3.5 to 6 inches with various trim options.

Quantifiable outcome

• 10-year warranty on installations (excluding charger)
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ACMO (Association of Condominium Managers of Ontario)coreStrategic or Co-development PartnerAssociate member of ACMO. As a member, the company provides services to condominium corporations, managers, or management companies. Enables trust and access to the condo management community.
• OSPE (Ontario Society of Professional Engineers)coreStrategic or Co-development PartnerProfessional association member welcoming the entire engineering community. 3e Electrical lends its voice and expertise to the engineering community through OSPE membership.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Black & McDonald: Black & McDonald is an established Canadian integrated electrical and mechanical services contractor with national reach. It is a broad incumbent operating in the same electrical contracting space with a much wider portfolio and geographic footprint than 3e.
• ChargePoint: ChargePoint is a major EV charging network and hardware provider. 3e's product imagery explicitly references ChargePoint Home Flex as a recommended residential charger. ChargePoint is a broad incumbent whose products 3e installs rather than a direct competitor for installation services.
• Quanta Services: Quanta Services is one of the largest electrical infrastructure services providers in North America, serving utilities and commercial clients. It is a broad incumbent in the same electrical services space but at vastly larger scale than 3e.

Direct peers

• Symtech Group: Symtech Group is a Canadian electrical and technology solutions provider with electrical contracting and EV infrastructure expertise across Canada. It is a direct peer with overlapping service offerings, particularly in EV charging deployments.
• Plan Group: Plan Group is a Toronto-based electrical contractor providing commercial, industrial, and residential electrical services across the GTA. It is a direct peer offering overlapping service lines and serving the same regional market as 3e.

Emerging players

• SWTCH Energy: SWTCH Energy is a Toronto-based EV charging solutions provider focused on multi-residential buildings. It is an emerging player with partial overlap on the condo EV charging niche that 3e serves, though SWTCH emphasizes software/management while 3e focuses on installation.
• EverCharge: EverCharge is an EV charging infrastructure company focused on multi-unit residential and commercial buildings. It overlaps with 3e's fleet and commercial EV charger installation business, particularly where load management for shared electrical capacity is required.

Others

• Alectra Utilities: Alectra Utilities is the local GTA-area electric utility that 3e coordinates with for service upgrades and grid-side work. It is an adjacent ecosystem participant rather than a competitor; relevant because panel/service upgrade projects require Alectra coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/3eElectricalConstructionInc
• LinkedInlinkedin.com/company/3e-construction-inc.
• Instagraminstagram.com/3e_electrical

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3e Electrical Construction