QuakeLab

What QuakeLab does

QuakeLab is a Canadian systems design consultancy founded in 2019/2020 and headquartered in Ottawa, operating with 1–10 employees. The firm helps public, private, and nonprofit institutions redesign organizational policies, processes, and governance to be more equitable, using two proprietary frameworks — the Equity Architecture (integrating academic study, activism, and professionalized change management) and the Equity as a Technical Skill methodology (data-driven, disaggregated analysis of systemic barriers). Its core service offerings include QuakeCare (a structured long-term equity advisory product), QL Sprint (time-bound equity interventions), Coaching with Sharon (executive coaching by founder Sharon Nyangweso), Shadow AI (AI equity governance advisory), and the QL Survey (a nationally distributed Canadian workplace equity research instrument targeting 1,000+ responses). The firm has conducted equity audits across 12 organizations in Canada over 5–7 years.

The business model is primarily professional services — bespoke consulting engagements and productized advisory packages sold on a quote-based, relationship-driven basis to institutional buyers across three horizontal segments (public sector, private sector, and nonprofit/community organizations). Supplementary revenue is generated through the QL Resource Store, a digital storefront selling free and low-cost equity tools and templates. The go-to-market motion is anchored in a long-form content engine — the Design Notes blog — combined with community data initiatives (QL Survey), email newsletter capture, and client testimonials. The firm is founder-owned and -led, with no disclosed outside funding, no enterprise customer logos publicly identified, and no disclosed revenue. Geographic scope is domestic Canada, with the QL Resource Store accessible globally but no evidence of meaningful international revenue.

Name

QuakeLab

Legal name

QuakeLab

Website

https://quakelab.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

QuakeLab is a Canadian boutique systems design consultancy that helps public, private, and nonprofit institutional clients redesign organizational policies, processes, and governance to be more equitable, using proprietary Equity Architecture and Equity as a Technical Skill frameworks.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Management Consulting & Advisory Engagements: Bespoke consulting engagements with institutions to design and implement equitable systems, policies, and processes. Engagements include equity audits, systems redesign, change management, and organizational strategy. Revenue is generated through project-based professional service contracts, likely varying in scope and duration.
2. Structured Programs (Coaching with Sharon, QL Sprint): Productized consulting offerings including one-on-one coaching with founder Sharon Nyangweso and structured sprint programs for rapid organizational equity assessment and design. These represent recurring, packaged professional service revenue streams.
3. QuakeCare & Shadow AI Product Lines: Named service/product lines offered under QuakeCare (organizational equity support product) and Shadow AI (AI equity governance offering), suggesting productized or modular consulting packages with defined scopes.
4. QL Resource Store: A digital storefront selling free and low-cost equity-related materials, toolkits, templates, and resources. Revenue generated through one-time product sales of published equity tools and guides.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

QuakeLab is a systems design consultancy that helps institutions build equitable architecture. The firm delivers structured equity advisory, sprint-based equity interventions, executive coaching, and AI governance advisory, primarily serving public, private, and nonprofit organizations seeking to operationalize equity as a technical discipline rather than a values statement.

Product overview

QuakeLab is a systems design consultancy that offers a portfolio of advisory and research services focused on helping organizations build equitable workplace systems. The core offerings include QuakeCare (a structured equity advisory program), QL Sprint (sprint-based equity interventions), Coaching with Sharon (executive coaching), and Shadow AI (AI governance advisory). Additionally, the QL Survey serves as a research tool to collect workplace equity data from Canadian workers. These products work together as consultative services rather than a unified software platform, providing organizations with evidence-based frameworks, assessments, and implementation support for organizational change.

Differentiator

Problem solved

Functional benefit

Brands

• QuakeCare: A product offered by QuakeLab that helps organizations build equity into their work in a meaningful, long-term and measurable way.
• QL Sprint
• Shadow AI
• Coaching with Sharon

Products and services

• QuakeCare

Quantifiable outcome

• Conducted equity audits across 12 diverse Canadian organizations over 5–7 years, producing disaggregated findings on benefits, accommodations, and career mobility.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EY: Global professional services firm with a People Advisory and DEI practice serving Canadian enterprises and public-sector clients. Comparable on organizational change and equity advisory, with substantially broader consulting breadth.
• Accenture: Global management and technology consulting firm with inclusion and equity practices, including in Canada. Overlaps with QuakeLab on organizational change and DEI transformation work but with enterprise-scale delivery capacity.
• McKinsey & Company: Global management consulting firm with DEI and organizational transformation practices. Competes for the same Canadian organizational change and equity mandates but with deeper institutional relationships and larger consulting teams.
• KPMG: Global professional services network offering DEI advisory and organizational transformation services across Canada. Comparable in serving Canadian institutional clients with equity and change mandates, but at significantly greater scale and broader portfolio.
• Korn Ferry: Global organizational consulting firm with a dedicated DEI advisory offering. Competes in the same HR systems, compensation, and equity advisory space as QuakeLab, particularly with private-sector Canadian employers.
• Deloitte: Global professional services firm with a sizable Inclusion & DEI practice serving Canadian enterprise and public-sector clients. Competes with QuakeLab for the same Canadian institutional equity budgets but offers vastly broader service breadth and global delivery capacity.
• Boston Consulting Group (BCG): Global management consulting firm with DEI and social justice practices serving Canadian institutional clients. Comparable in advisory positioning around equity and organizational change, but with vastly larger research and consulting capacity.

Direct peers

• Catalyst: Global nonprofit research and advisory organization focused on advancing women in the workplace through data, research, and consulting. Directly comparable to QuakeLab in mission (workplace equity), research-driven methodology, and B2B advisory delivery, with a comparable Canada presence (Catalyst Canada).
• Canadian Centre for Diversity and Inclusion (CCDI): Canadian organization providing diversity, equity, and inclusion consulting, training, and advisory services to employers across Canada. Closest Canada-based direct peer — overlapping customer base (Canadian public/private/nonprofit employers), overlapping services (DEI audits, advisory), but at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheQuakeLab
• Facebookfacebook.com/thequakelab
• LinkedInlinkedin.com/company/quakelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuakeLab