Kechara Soup Kitchen

What Kechara Soup Kitchen does

Kechara Soup Kitchen Society is a non-religious, tax-exempt nonprofit organization (pertubuhan) founded in 2008 and headquartered in Kuala Lumpur, Malaysia, focused on reducing hunger, homelessness, and poverty through nondiscriminatory aid delivery. It operates three core programmes: Food Bank (structured monthly grocery distribution reaching 5,000+ registered families, 2,500+ monthly), Soup Kitchen (meal-set distribution to 17,000 registered homeless and urban poor clients with ancillary welfare services such as medical assistance, shelter placement, and job placement), and Empowerment (skills training and education for Orang Asli indigenous communities, including the 3M literacy module Membaca, Menulis, Mengira, vocational baking and sewing, and a social-enterprise product, Empowerment Cookies).

The organization services Peninsular Malaysia through six operation hubs in Imbi, Setapak, Penang, Perak, Bentong, and Melaka, with street distributions and volunteer activity also reaching Johor; logistics rely on a truck fleet partly sponsored by corporate partners and the Global FoodBanking Network. Technology infrastructure is intentionally lean: no proprietary software platform or API is disclosed, with operations supported by a beneficiary database, standardized House Assessment Forms, and KSK identification cards for eligibility and accountability. Payment processing is outsourced to third-party providers including Razorpay Curlec.

Revenue is generated entirely through donations and grants via three primary streams: individual giving (one-time and monthly recurring donations), corporate partnerships across multiple engagement models (Monetary Contributions, In-Kind Donations, General Sponsorships, Creative Campaigns, Resource Utilisation) and annual fundraising campaigns (Food Mission, School Mission, Orang Asli Education). The organization is governed by a Board of Directors led by President Henry Ooi, with operational leadership under Group Managing Director Elisa Khong and General Manager Justin Cheah, and an 11-50 employee base.

Name

Kechara Soup Kitchen

Legal name

Kechara Soup Kitchen Society

Website

https://kecharasoupkitchen.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Kechara Soup Kitchen Society is a Malaysian nonprofit founded in 2008 that combats hunger, homelessness, and poverty through Food Bank, Soup Kitchen, and Empowerment programmes serving homeless individuals, urban poor families, and Orang Asli communities across six Peninsular Malaysia operation hubs plus Johor.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individual donors, processed through Razorpay Curlec and banking networks. Donations are tax-deductible in Malaysia, with official receipts provided for tax filing purposes.
2. Corporate Partnerships: Partnerships with companies including monetary contributions, in-kind donations, general sponsorships, creative campaigns, and resource utilisation programmes. Partnerships range from SMEs making RM1,000 donations to multinational corporations with multi-year partnerships.
3. Campaign Fundraising: Specific campaigns including Food Mission (annual Orang Asli food aid), School Mission (educational supplies for children), and Orang Asli Education (year-long education support). Donors can support defined causes with clear, reportable outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Kechara Soup Kitchen operates a registered charitable society that distributes food and provides welfare support to Malaysia's homeless, urban poor, and Orang Asli indigenous communities. Its three core programmes are Food Bank (monthly structured grocery distribution to 2,500+ families), Soup Kitchen (evening street and static meal distribution to 17,000+ registered clients plus welfare referrals), and Empowerment (3M literacy module, vocational training, and income-generating activities for vulnerable populations).

Product overview

Kechara Soup Kitchen Society operates as a non-profit poverty alleviation organization in Malaysia with three core programmatic pillars — Food Bank, Soup Kitchen, and Empowerment — supported by annual fundraising campaigns (Food Mission, School Mission, Orang Asli Education) and corporate partnership models (Monetary Contributions, In-Kind Donations, General Sponsorships, Creative Campaigns, Resource Utilisation). The organization also offers individual donor campaigns (Feed a Family), nationwide volunteer programmes, and a social enterprise product (Empowerment Cookies). No technology product, software platform, or API-based offering is described; all offerings are charitable and social programmes, not technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Bank Programme Structured monthly food provision distribution to low-income families and registered charity partners across Malaysia, rescuing surplus produce from wholesalers, retailers, and manufacturers and redistributing essential groceries through six operational hubs.
• Soup Kitchen Programme Direct meal set distribution to homeless individuals, the elderly, and urban poor communities across Klang Valley and five states (Penang, Perak, Melaka, Johor), supplemented with welfare support including medical assistance, shelter placement, and job placement.
• Empowerment Programme Skills training and education initiative supporting Orang Asli communities and vulnerable populations through the 3M education module (Membaca, Menulis, Mengira), vocational training in baking and sewing, and income-generating opportunities such as Empowerment Cookies.
• Food Mission 2026 Campaign Annual fundraising campaign supporting 4,160 Orang Asli families across 54 villages in Peninsular Malaysia with dry provisions, with a 2026 goal of RM642,600.
• School Mission 2026 Campaign Campaign delivering essential school packs (school bag, stationery, scissors, glue, drink container) to 2,300 Orang Asli students across 53 villages in 7 states for World Children's Day, priced at RM150 per student with a 2026 goal of RM362,250.
• Orang Asli Education 2026 Campaign Year-long education support campaign for 100 Orang Asli students across 4 villages, providing the 3M module (Membaca, Menulis, Mengira), dry food supplies, and facility maintenance, with a 2026 goal of RM313,000.
• Corporate Monetary Contributions

Quantifiable outcome

• 5,256M kg of food provisions and surplus produce distributed since inception
• +7 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• OSK FoundationcoreStrategic or Co-development Partner · 1 January 2024In 2024, OSK Foundation strengthened partnership with KSK by sponsoring two additional food distribution trucks, expanding reach to more underserved communities. OSK Foundation has supported Bentong operations and Royal family food distribution events.
• Sunway GroupcoreStrategic or Co-development Partner · 1 January 2017Since 2017, Sunway Group has partnered with KSK to distribute food, essential supplies and emergency aid to homeless individuals and those affected by natural disasters. Partnership has positively impacted tens of thousands of lives.
• Matrix Concepts Holdings BerhadcoreStrategic or Co-development PartnerMulti-round food aid distribution programme (Foodbank Drive) supporting underprivileged families in Seremban. Each distribution reaches 40+ families with food and hygiene packs valued at RM250-RM340. Partnership includes employee volunteer involvement and cross-division engagement including Mawar Medical Centre.
• AmBank GroupcoreStrategic or Co-development PartnerNationwide food drive across 72 branches involving 1,100+ staff members. Collected over 13,000 kg of dry food distributed to 620 urban and rural poor families including Orang Asli communities, benefiting approximately 3,100 individuals. Also includes Family Run events and car boot charity sales.
• Hong Leong BankcoreStrategic or Co-development PartnerFood Security and Community Welfare are core pillars of Hong Leong Bank's community investment. Partnership addresses hunger through systematic food distribution and surplus recovery while empowering vulnerable communities through holistic outreach.
• Agilent Technologies LDA (M) Sdn BhdminorStrategic or Co-development PartnerCorporate partnership providing employee volunteer opportunities and donations supporting marginalized communities including urban poor and Orang Asli. Employees benefit from meaningful community engagement opportunities.
• Kumar'sminorStrategic or Co-development PartnerSupports KSK operational expenses on a monthly basis and donates food regularly. Long-term partnership supporting families served by KSK.
• Lotus's MalaysiacoreStrategic or Co-development PartnerPartnership to redirect surplus food to charity homes nationwide. KSK is a member of the Global FoodBanking Network (GFN), championing efforts to reduce food waste in line with SDG 12. Partnership helps prevent edible food from going to landfills.
• Marriott Business Council MalaysiacoreStrategic or Co-development PartnerChose KSK as charity partner of the year supported through annual internal fundraising. Donated truck to KSK. General Managers of Malaysia are committed to supporting KSK long-term. Also supported Zero Food Wastage initiatives during Ramadan.
• GE AerospaceminorStrategic or Co-development PartnerHas been volunteering with KSK since 2023. Regular provision delivery to registered urban poor families across Klang Valley with employee volunteer groups.
• Radium DevelopmentcoreStrategic or Co-development PartnerFood Mission 2026 partnership supporting 97 Orang Asli families (approximately 600 individuals) with approximately 2,100kg of dry food provisions and 300 meal sets at Kampung Orang Asli Bukit Gabang, Lanchang, Pahang.
• Big Caring FoundationcoreStrategic or Co-development PartnerMedical initiative sponsor supporting beneficiaries across Klang Valley with medical assistance wherever and whenever needed. Aims to reduce financial burden on those without stable housing and provide assurance of support.
• Wipro Consumer Care (Ldw)minorStrategic or Co-development PartnerCorporate partner in 'Care for Your Skin, Care for the Community' event providing beauty products and donations benefiting approximately 270 houseless individuals and members of urban poor community.
• Fo GuangminorStrategic or Co-development PartnerPartnered with KSK and Matrix Concepts for third round of Food Aid Distribution Programme at Arena Seremban. Buddhist organization volunteers participated in distribution event graced by Datin Seri Yong Chou Lian.
• Global FoodBanking Network (GFN)coreStrategic or Co-development PartnerKSK is a member of the Global FoodBanking Network, an international organization supporting food banks worldwide. GFN provided trucks to expand KSK's food rescue operations. KSK's work advances SDG 12 (Responsible Consumption and Production) through food waste reduction.
• Happy Pickle AddictersminorGTM or Marketing PartnerPickleball tournament organized by Happy Pickle Addicters in collaboration with KSK, transforming sport event into purpose-driven initiative. Aims to raise awareness for underprivileged communities and leverage pickleball growth for social good.
• Various Retail Partners (Hypermarkets, Convenience Stores, Bakeries)coreStrategic or Co-development PartnerPartner locations for surplus food collection including hypermarkets, fast food chains, convenience stores, and bakeries. These partnerships enable KSK to rescue edible food that would otherwise go to landfills and redirect it to hungry families.
• Department of Social Welfare MalaysiacoreStrategic or Co-development PartnerKSK is an on-the-ground partner of the Department of Social Welfare Malaysia. Deserving families are referred through an official database, and KSK conducts home assessments to ensure aid reaches those who truly need support.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mercy Malaysia: Established Malaysian humanitarian organisation running food aid, medical missions, and disaster relief programmes nationwide. Comparable to KSK in operating food security programmes for vulnerable populations, though Mercy operates at a much larger, multi-mandate scale including emergency response.
• Malaysian Red Crescent Society: National humanitarian society providing disaster relief, food aid, and community health programmes across Malaysia. Comparable to KSK in serving vulnerable populations with food assistance, though operating at a larger institutional scale as part of the International Red Cross/Red Crescent movement.

Direct peers

• MyFundAction: Malaysian non-profit running food aid, education support, and community welfare programmes for underprivileged communities including refugees and urban poor. Comparable to KSK in serving similar beneficiary segments with food distribution and welfare support models.
• Pit Stop Community Cafe: Kuala Lumpur-based charity cafe serving free meals to the homeless and urban poor. Directly comparable to KSK's Soup Kitchen programme — same beneficiary base (Klang Valley homeless), same meal distribution model, similar volunteer-driven operations.
• Tzu Chi Malaysia: Large Malaysian Buddhist charitable organisation that runs regular food aid distributions, recycling programmes, and community support for low-income and disaster-affected populations. Comparable to KSK as a multi-programme charity with formal volunteer networks and recurring food distribution operations.
• PERTIWI Soup Kitchen: Malaysia-based volunteer-run soup kitchen programme distributing meals to homeless and urban poor communities. Closely comparable to KSK's Soup Kitchen programme with overlapping beneficiary base and street-level meal distribution model.
• The Lost Food Project: Malaysia-based food rescue and redistribution non-profit that collects surplus food from retailers and redistributes to underserved communities. Directly comparable to KSK's Food Bank and surplus food rescue operations, with a similar beneficiary model and corporate partner ecosystem.

Others

• Global FoodBanking Network: International umbrella organisation that supports food banks worldwide, of which KSK is a member. Not a direct operational peer but an enabling ecosystem partner that provides trucks, best practices, and international credibility to member food banks like KSK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Customer concentration

• YouTubeyoutube.com/@kecharasoupkitchen2038/featured
• Facebookfacebook.com/KecharaSoupKitchen
• LinkedInmy.linkedin.com/company/kechara-soup-kitchen-society
• Instagraminstagram.com/kecharasoupkitchensociety
• TikToktiktok.com/@kskkechara
• Xx.com/KecharaSoupK

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kechara Soup Kitchen