Apofruit
- Company typePrivate
- Founded1960
- HeadquartersCesena, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Apofruit firmographics
Firmographics- Name
- Apofruit
- Legal name
- APOFRUIT Italia soc. coop. Agricola
- Website
- https://apofruit.it
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Apofruit industry classification
Industry- Product category
- Fresh Fruit and Vegetable Cooperative Distribution
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Member-Owned Food Cooperatives (CRAHALAA)
- akta.pro secondary industry
- Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD)
Keywords
Where Apofruit is headquartered
LocationHeadquarters
- HQ city
- Cesena
- HQ country
- Italy
- HQ region
- Europe
Offices13 records
Markets served
Apofruit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Sales: Sale of fresh fruit and vegetables to large-scale retail trade (GDO) and wholesale markets through cooperative member network
- Organic Produce: Sale of certified organic fruit and vegetables through Canova network covering Italy, France, and Spain
- Member Producer Liquidation: Annual distributions to producer members including 4 annual liquidations plus advance payments based on seasonality - amounts vary by year (22 million spring 2025, 28.7 million summer 2025, 140+ million total 2024)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Producer member services with transparent liquidation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Apofruit product offering
Product offeringCore offering
Apofruit Italia is an agricultural cooperative that aggregates, processes, and distributes fresh fruit and vegetables from 2,750+ member producers across Italy through 12 processing facilities and 12 storage centers. It sells conventional and organic produce under multiple brands (Solarelli, Almaverde Bio, Piraccini Fruit, SOLEMIO Italia) plus PGI/PDO-certified and exclusive club varieties to large-scale retail (GDO), Ho.Re.Ca., wholesale and international channels. The cooperative returns revenue to members via transparent seasonal liquidations and provides agronomic technical assistance.
Product overview
Apofruit Italia is a fruit and vegetable cooperative operating through a multi-brand portfolio strategy. The core offerings include Fresh Fruit and Fresh Vegetables distributed nationwide. The company operates premium brands including Solarelli (high-quality Italian produce), Almaverde Bio (Italy's leading organic brand under the Canova subsidiary), Piraccini Fruit (quality-focused Italian products), and SOLEMIO Italia (brand for Asian markets). Strategic products include exclusive club varieties such as Kiwi Dulcis, Pink Lady, and Candine apples, Selenella selenium-enriched potatoes, Apirena seedless grapes, and Violi artichokes. The group structure includes Canova (organic network across Italy, France, and Spain) and Mediterraneo Group (network of specialized partners). The company also participates in promotional initiatives including BE FRUITY! consumer engagement campaigns, Spettacoli alla Frutta retail experiences, and the EU-promoted FRUIT & VEG NATURAL HEALTH project. PGI/PDO certified products include Pesca Nettarina di Romagna IGP, Pera di mela romagna IGP, Ciliegia di Vignola IGP, Asparago Verde di Altedo IGP, and Patata di Bologna IGP.
Differentiator
Problem solved
Functional benefit
Brands
- Solarelli: Premium brand offering innovative, high-quality fruit and vegetables grown exclusively in Italy in key production areas based on strict specifications from ripening to packaging, varietal innovation to product and packaging innovation and supply chain control
- Almaverde Bio
- Piraccini Fruit
- Solemio
Products and services
- Frutta Fresca (Fresh Fruit) Range of fresh fruit (apples, apricots, cherries, clementines, kiwis, lemons, melons, nectarines, oranges, peaches, pears, persimmons, plums, pomegranates, raspberries, strawberries, seedless table grapes, watermelons, yellow kiwis) sourced from 2,750+ member producers and distributed to large-scale retail and wholesale customers.
- Verdura Fresca (Fresh Vegetables) Range of fresh vegetables (artichokes, asparagus, carrots, celery, courgettes, cucumbers, fennel, fresh broad beans, onions, peppers, potatoes, tomatoes) sourced from member producers and distributed to large-scale retail and wholesale customers.
- Solarelli Premium Italian produce brand offering fruits and vegetables grown exclusively in Italy's key production areas under strict specifications covering ripening, packaging, varietal innovation, and supply chain control. Targets consumers seeking premium-quality Italian-origin produce.
- Almaverde Bio Italy's leading organic food brand, offering certified organic fresh fruit and vegetables from key Italian production areas through Canova network, with over 120 product references. Targets health-conscious consumers seeking guaranteed organic produce.
- Piraccini Fruit Premium Italian brand featuring exclusively Italian-grown fruit and vegetables sourced from selected suppliers in key production areas, emphasizing quality and varietal innovation for retail and wholesale customers.
- SOLEMIO Italia Brand dedicated to Asian export markets for seedless kiwi and grapes, produced under strict quality specifications and supply chain control to meet Asian market requirements.
- Club Varieties (Kiwi Dulcis, Pink Lady, Candine) Exclusive club fruit varieties (Kiwi Dulcis for kiwis, Pink Lady and Candine for apples) produced and marketed under managed club arrangements that control volumes, quality and distribution.
- Selenella (Selenium-enriched Potatoes) Selenium-enriched potato variety developed for health-conscious consumers, produced exclusively through a club project by selected member growers.
- Apirena Seedless Grape Varieties Exclusive seedless grape varieties developed under the Apirena club project for innovative grape products marketed under controlled club arrangements.
- PGI/PDO Certified Products Range of PGI/PDO certified Italian products including Pesca Nettarina di Romagna IGP, Pera di Romagna IGP, Ciliegia di Vignola IGP, Asparago Verde di Altedo IGP, Patata di Bologna IGP, and Limone Sfusato di Amalfi IGP, marketed to retailers seeking certified regional Italian produce.
- Violi Artichoke Innovative artichoke variety produced under the Violi brand through an exclusive production partnership including Peviani Spa, Cericola and La Mongolfiera, distributed through Apofruit's retail channels.
- Peperone Angello (Mini Sweet Pepper) Mini seedless sweet pepper developed for culinary versatility (raw or cooked), produced on a 12-month calendar in Romagna and additional Italian production regions to ensure year-round supply.
- Canova Organic Distribution Network Organic produce distribution network specializing in organic market coverage across Italy, France and Spain, managing 800+ organic farms and over 120 product references, and holding exclusive license for Almaverde Bio brand.
Quantifiable outcome
- 141 million euros organic segment revenue in 2025 (25% volumes, 30% of total revenue, 8% growth)
- +2 more outcomes
Companies that use Apofruit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Apofruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Apofruit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and regional.
- AOP Gruppo VI.VA.coreAssociation grouping 12 producer organizations including Apofruit Italia, created to promote EU fruit and vegetable products with high organoleptic and nutritional qualities through the FRUIT & VEG: natural health! project
- Peviani SpamajorLombard company, leader in fruit and vegetable commercialization with 100+ years history, joined the Violì artichoke project alongside Apofruit, Cericola, and La Mongolfiera
- Colt.Orcore15+ year partnership through Mediterraneo Group for conventional produce and Canova for organic offerings, covering major supply contracts for GDO and Ho.Re.Ca. sectors
- CanovacoreOrganic network with operations in Italy, France, and Spain, managing 800+ organic farms and 120+ product references. Exclusive licensee of Almaverde Bio brand for organic fresh produce
- Mediterraneo GroupcoreNetwork of specialized companies (CODMA O.P., COLT.OR, COOP SOLE, DI STASI, GUIDI DI RONCOFREDDO, LEMONGROUP, O.P. TERRA DI BARI) operating in Italy's key production areas to enhance partner production and ensure complete range and supply continuity
- O.P. Terra di BarimajorApproximately 50 farms with 350 hectares, primarily producing organic and conventional seedless grapes, cherries. Equipped with 2,500 sqm cold rooms and climate-controlled processing rooms
- LEMONGROUPmajorFour-generation cooperative specializing in Amalfi Coast and Southern Italy lemons, promoting PGI-certified Limone Sfusato di Amalfi and Rocca Imperiale lemons. 50 years experience with modern production techniques
- SOLEMIO ItaliaregionalBrand dedicated to Asian market for kiwi and seedless grapes with strict quality specifications and supply chain control
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
Apofruit competitors and assessment
Company assessmentEmerging players
- Brio (Gruppo Brio): Italian organic and biodynamic produce specialist working with a network of Italian organic farms. Comparable to Apofruit through organic produce focus, though smaller scale and more specialized in pure organic.
- Pink Lady Europe: Licensed club variety apple brand that Apofruit produces under contract. Comparable through exclusive club variety model and premium positioning in fresh produce.
Regional players
- Naturane (Naturkost Schramm): European organic fresh produce distributor serving Germany and surrounding markets. Comparable to Apofruit's Canova organic subsidiary through organic produce distribution across European markets.
Direct peers
- Conserve Italia: Italian cooperative specializing in processed fruit and vegetable products (jams, juices, canned produce). Comparable to Apofruit's member-owned cooperative model and food manufacturing focus, with overlap in Italian produce sourcing.
- La Linea Verde: Italian fresh-cut and packaged produce company serving retail and foodservice. Comparable to Apofruit through fresh produce processing capabilities and Italian retail channel relationships.
- Apo Conerpo: Italian fruit and vegetable cooperative representing thousands of producer members across multiple regions. Directly comparable to Apofruit as a similarly structured Italian agricultural cooperative serving large-scale retail with fresh produce.
- Agrintesa: Italian agricultural cooperative specializing in fruit production. Similar member-owned cooperative model serving Italian and European retail with comparable fresh fruit offerings.
- Zespri: New Zealand-based kiwifruit marketing cooperative with global presence. Comparable to Apofruit through cooperative structure, exclusive club varieties (Zespri SunGold), and international premium positioning in fresh produce.
- Orogel: Italian cooperative producing fresh and frozen fruits and vegetables through member producers. Comparable member-owned cooperative structure serving Italian and European retail with similar produce categories.
Broad incumbents
- Cirio: Established Italian food brand with broad portfolio across canned produce, sauces, and packaged foods. Comparable to Apofruit through Italian food category presence and retail distribution, though operating at much larger incumbent scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Apofruit social profiles
Digital presenceApofruit compliance and trust
Trust signalCompliance11 records
Apofruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apofruit leadership team
Management profileNumber of profiles
Profiles4 records
Apofruit subsidiaries and ownership
Company hierarchySubsidiaries4 records
Apofruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apofruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apofruit
What does Apofruit do?
Apofruit Italia is an agricultural cooperative that aggregates, processes, and distributes fresh fruit and vegetables from 2,750+ member producers across Italy through 12 processing facilities and 12 storage centers. It sells conventional and organic produce under multiple brands (Solarelli, Almaverde Bio, Piraccini Fruit, SOLEMIO Italia) plus PGI/PDO-certified and exclusive club varieties to large-scale retail (GDO), Ho.Re.Ca., wholesale and international channels. The cooperative returns revenue to members via transparent seasonal liquidations and provides agronomic technical assistance.
Is Apofruit a public or private company?
Apofruit is a private company. It is classified as management employee owned and is currently operating.
When was Apofruit founded?
Apofruit was founded in 1960. It employs 1,001 to 5,000 people.
Where is Apofruit based?
Apofruit is headquartered in Cesena, Italy, in the Europe region.
How does Apofruit make money?
Three revenue lines are on record. Fresh Produce Sales are the primary driver. The others are organic Produce and member Producer Liquidation.
Who are Apofruit's main competitors?
Emerging players on record are Brio (Gruppo Brio) and Pink Lady Europe. Naturane (Naturkost Schramm) is listed as a regional player. Direct peers are Conserve Italia, La Linea Verde, Apo Conerpo, Agrintesa, Zespri and Orogel. Cirio is listed as a broad incumbent.
Does Apofruit have an API?
No public API is recorded for Apofruit.
What industry is Apofruit in?
Apofruit's product category is Fresh Fruit and Vegetable Cooperative Distribution. Its primary akta.pro industry code is CRAHALAA, Member-Owned Food Cooperatives, with a secondary code of AFAIAIAD, Ethnic Produce & Specialty Vegetables Wholesale. Its NAICS code is 3114 and its SIC code is 2000.