Verian Group Uk Limited

What Verian Group Uk Limited does

Verian Group UK Limited is a privately held, London-headquartered professional services firm that provides research, evidence, evaluation and communications services to governments and the public realm. It operates as the UK entity within the broader Verian Group, a network of approximately 900 consultants and researchers serving public-sector clients across 15 countries in Europe, Asia-Pacific and the United States. Its client base spans central and local government departments, public agencies and multilateral institutions, with named mandates including the UK Government's Evaluation and Trial Advice Panel, the European Commission (Eurobarometer), Australia's DCCEEW and Sydney Water, New Zealand's Ministry of Social Development, France's OFDT, the Dutch Government and the Spanish Government.

The firm delivers work through six integrated service lines — Evidence, Policy Development and Evaluation, Behavioural and Communications, Political/Opinion/Electoral Advisory, Social Licence, and Data Solutions — and through specialist Centres of Excellence such as the Centre for Value for Money and the Verian Institute for Public Impact. Differentiated proprietary assets include the Data Solutions international data collection capability, the Social Licence Model for measuring government agencies' licence to operate and act, the Value for Investment (VfI) evaluation framework developed with academic partners, and the Commitment Theory Model for behavioural communications targeting. The architecture is a unified professional-services offering rather than a platform-plus-modules product; certifications held include ISO 27001, ISO 9001, ISO 20252, Cyber Essentials Plus and MRS Company Partner status for the 2024–2027 cycle.

Verian makes money through B2B professional-services contracts secured via government procurement, public-sector tenders and direct client relationships. Pricing is not publicly disclosed and is custom to each engagement. The firm markets primarily through thought leadership, industry event sponsorships (e.g., headline sponsor of the UK Evaluation Society 2025 conference), case studies and direct relationship selling. Brand heritage runs through Sofres, TNS and Kantar Public, with the current Verian name adopted at the end of 2023.

Name

Verian Group Uk Limited

Legal name

Verian Group UK Limited

Website

https://veriangroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Verian Group UK Limited is a London-based research, evaluation, data and communications consultancy serving government and multilateral clients across 15 countries via ~900 consultants and proprietary tools for evidence, social licence and value-for-money assessment.

Ownership category

akta.pro rank

Product category

Public Policy Research and Evaluation Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

Keywords

• Public policy research
• Government evaluation services
• Behavioural insights research
• Public opinion polling
• Social research consultancy

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Research and Advisory Services: Professional services revenue generated from research, evidence, evaluation, and communications engagements with government clients and multilateral organisations. Projects include public opinion polling, policy evaluation, behavioural research, and programme assessment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Verian Group UK Limited is a research, evidence, evaluation and communications agency that delivers end-to-end services to governments and public sector organisations across the public policy development lifecycle. Its core work spans evidence gathering, policy development and evaluation, behavioural and communications research, political and opinion polling, social licence assessment, and proprietary international data collection through its Data Solutions capability.

Product overview

Verian Group Uk Limited is a world-leading, purpose-led and independent research, evidence, evaluation, and communications agency providing services to government and the public realm. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its core portfolio consists of six integrated service areas: Evidence, Policy Development and Evaluation, Behavioural and Communications, Political Opinion and Electoral Advisory, Social Licence, and Data Solutions. These services are delivered through specialist Centres of Excellence including the Centre for Value for Money. The company also offers proprietary tools and methodologies such as the Social Licence Model for measuring government agency trust and community permission to operate.

Differentiator

Problem solved

Functional benefit

Brands

• Centre for Value for Money: A centre of excellence focused on value for money evaluation methodologies and frameworks.
• Verian Institute for Public Impact

Products and services

• Evidence Provides the evidence base for policy design and decision-making in governments and multilateral organisations around the world.
• Policy Development and Evaluation Helps enhance the design and development of public policies, programmes and interventions at every stage of the lifecycle to deliver public value.
• Behavioural and Communications Research and advisory on citizen behaviour and the levers that drive change, supporting public sector communications strategies.
• Political, Opinion and Electoral Advisory Political and opinion polling helping governments and policymakers make informed decisions and contribute to the quality of public debate.
• Social Licence Helps clients understand, improve and maintain a social licence to act and/or operate in projects that require citizen-focused transition.
• Data Solutions Proprietary international data collection and data management capability supporting all Verian research and evaluation work.
• Centre for Value for Money A centre of excellence focused on value for money evaluation frameworks and guidance for public sector organisations, including the Value for Investment (VfI) approach.

Quantifiable outcome

• DCCEEW Social Licence to Operate index score: 63.3/100
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UK Evaluation SocietycoreStrategic or Co-development Partner · 16 January 2025Verian Group serves as headline sponsor for the UK Evaluation Society's 2025 annual conference 'Data in Focus: Driving Evaluation Excellence'. This partnership supports Verian's commitment to driving innovation and evaluation expertise, aligning with the company's core capabilities in data and evaluation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YouGov: YouGov is a public opinion and polling firm with a strong UK and international government practice. Comparable in opinion polling methodology and the public affairs segment that Verian serves.
• Gallup: Gallup is a global analytics and advisory firm specialising in public opinion polling, behavioural research, and workforce science. Comparable in global polling scale and government-facing advisory work.
• NatCen Social Research: NatCen is the UK's largest independent social research organisation, providing survey-based evidence and policy evaluation to government and the third sector. Directly comparable on social research methodology and UK government client base.
• Ipsos Public Affairs: Ipsos Public Affairs is the global leader in public opinion polling and social research for governments and international institutions. Most directly comparable to Verian in mission, client base (governments, multilaterals, EU institutions), and service portfolio.

Emerging players

• RAND Corporation: RAND is a nonprofit policy research institution conducting social science research for governments and foundations. Comparable on policy research methodology and government evidence base, though nonprofit and US-centric.

Broad incumbents

• Deloitte Government & Public Services: Deloitte's GPS practice delivers consulting, analytics, and evaluation services to government clients worldwide. Comparable as a multidisciplinary incumbent bidding for the same public sector mandates as Verian.
• McKinsey Public Sector Practice: McKinsey's Public Sector Practice advises governments globally on policy design, operations, and evaluation. Overlaps with Verian in policy advisory and programme evaluation mandates, though McKinsey operates at a much larger scale and broader scope.
• Kantar (Public division): Kantar is the former parent of Verian (when it was Kantar Public) and remains a broad market research and consulting incumbent with overlap in public sector research and brand tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/veriangroup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verian Group Uk Limited