Vacances Bleues

What Vacances Bleues does

Vacances Bleues is a privately held French tourism operator headquartered in Marseille, founded in 1971 and structured as a group of SAS entities under Diffusion Tourisme (VACANCES BLEUES SAS, ÉVASION, HÔTELS, RÉSIDENCES, plus the Voyages subsidiary). It runs a 27-property estate of hotels, vacation clubs, and self-catering residences across French mountains, coast, countryside and cities, serving a predominantly B2C mid-market leisure audience (families as the primary segment, plus couples, seniors, and beach travelers) alongside a smaller B2B line of seminars, team-building events, and work-council (CSE) packages.

The core offering is a packaged holiday: accommodation combined with flexible meal formulas (room-only to all-inclusive), kids' clubs, wellness facilities, and optional excursions, with ancillary revenue from travel insurance (5% of booking), a €30 processing fee on stays of 4+ nights, and gift vouchers. Distribution is multi-channel and direct-led, via vacancesbleues.fr, a Marseille-based call centre, on-site bookings, and travel-agency resellers for the international Voyages product. Underlying technology is non-proprietary: a standard booking/reservation platform, SSL-encrypted payments, ALMA-powered instalments (3x/4x for €400-€5,000 bookings), an online Pre Check-in service, and a TripAdvisor review integration; no AI/ML, APIs, SDKs, or proprietary platform differentiators are disclosed.

The revenue model is transactional unit pricing (per stay/room-night) supplemented by ancillary fees and recurring B2B group contracts; brand and customer satisfaction are core commercial assets, with the company citing 50+ years of heritage, 100,000+ customers annually, a 90% stated satisfaction rate, and Capital magazine's 2022 "France's favourite brand" recognition. Operations are concentrated in France with limited international exposure through Vacances Bleues Voyages (worldwide tailor-made trips and European river cruises).

Name

Vacances Bleues

Legal name

VACANCES BLEUES, S.A.S.

Website

https://vacancesbleues.fr

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Hospitality & Resort Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industries

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Hospitality services
• Hotel accommodations
• Vacation packages
• Group travel
• Resort holidays

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Holiday Package Sales: Core revenue from selling complete holiday packages including accommodation (hotels, clubs, residences), meals (various formulas from room-only to all-inclusive), and optional add-ons like spa treatments, excursions, and activities.
2. Accommodation Bookings: Revenue from direct hotel, club, and vacation residence bookings across 27 locations in France, with various room types and board options.
3. Group and Corporate Bookings: Revenue from group holidays, seminars, team-building events, business trips, and work council (CSE) holiday packages.
4. International Travel (Vacances Bleues Voyages): Revenue from international travel packages through the subsidiary vacancesbleues-voyages.fr, offering bespoke travel experiences worldwide.
5. Ancillary Services: Revenue from additional services including insurance packages (5% of holiday price), processing fees (€30 per booking), pet fees, and optional extras like spa treatments and excursions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vacances Bleues sells vacation accommodation and holiday packages across a network of 27 hotels, vacation clubs, and self-catering residences located throughout France (Mediterranean, Atlantic coast, mountains, countryside, cities). Offerings range from room-only to all-inclusive formulas and include family-oriented services such as kids' clubs, group/corporate packages, work council programmes, an international travel division, a loyalty programme, and ancillary services like travel insurance and gift vouchers.

Product overview

Vacances Bleues is a French holiday and travel company operating since 1971 that offers a portfolio of vacation accommodation and travel services across France. The company provides three main accommodation types: Hotels (vacation hotels with spa and wellness facilities), Clubs (all-inclusive or half-board vacation clubs with kids' activities), and Residences (self-catering apartments). Beyond accommodations, the portfolio includes group travel packages for corporate events and seminars, specialized packages for works councils (CSE), an international travel division (Vacances Bleues Voyages) offering worldwide trips and river cruises, and a loyalty programme (Le Cercle Bleu). Digital services include Pre Check-in for online arrival registration and flexible payment options via Alma installment service. The company also offers add-on services including gift vouchers, travel insurance, and comprehensive payment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Le Cercle Bleu: Loyalty program offering points and exclusive privileges for repeat customers.

Products and services

• Vacances Bleues Hotels
• Vacances Bleues Clubs
• Vacances Bleues Residences
• Group Holidays (15+ adults)
• Corporate Seminars & Business Trips Hosting for business events including seminars, incentives, conferences, and team-building activities at Vacances Bleues locations across France, with a dedicated business offer (Vacances Bleues Affaires).
• Work Councils (CSE) & Collectivities Programme Specialised holiday packages for French Comités Sociaux et Économiques (CSE) and local authorities, offering preferential rates and dedicated services for employee groups and public-sector clients.
• Vacances Bleues Voyages (International Travel) International travel packages via the Vacances Bleues Voyages subsidiary, including tailor-made trips, organised tours, river and sea cruises (e.g., on the Rhône, Seine, Saône, and Rhine), and group travel experiences worldwide.
• Le Cercle Bleu Loyalty Programme Customer loyalty programme awarding points for each stay at Vacances Bleues locations, with access to exclusive privileges before, during, and after holidays and a referral/sponsorship mechanism for repeat customers.
• Gift Vouchers Gift voucher valid for 18 months from issue date, redeemable against any holiday from the Vacances Bleues range; also includes a travel list functionality for wedding or event registries.
• Multi-Risk Travel Insurance Comprehensive travel insurance covering trip cancellation, baggage damage, delayed arrival, traveller assistance, vehicle assistance, trip interruption, civil liability, and epidemic/pandemic coverage, priced at 5% of the holiday cost with a 30-day cooling-off period.

Quantifiable outcome

• 90% customer satisfaction rate
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Local Producers (within 150km radius)coreStrategic or Co-development PartnerPartnerships with local producers within 150km radius of establishments to supply restaurants with fresh, traditional cuisine. Supports local economy and sustainable tourism commitments. Artisanal products also available in hotel boutiques.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorTripAdvisor integration for customer reviews and ratings displayed on property pages. Properties show TripAdvisor ratings (e.g., 4.2/5, 4.3/5) and review counts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Vacancesbleuesgroupe
• Facebookfacebook.com/vacancesbleues
• LinkedInlinkedin.com/company/vacances-bleues-affaires
• Instagraminstagram.com/vacancesbleues
• Xx.com/Vacances_Bleues

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vacances Bleues