R Mixed - Fzco

What R Mixed - Fzco does

R Mixed - Fzco (doing business as R-mixed or Rmixed) is a Dubai-headquartered multi-brand fashion retail group that opened its first store in April 2023 and scaled to 243 physical stores across major metropolitan areas within a single year. The company operates a portfolio of four consumer fashion brands — MAAG, ECRU, VILET, and DUB — each targeting different age groups and style preferences, and each maintaining a dedicated e-commerce storefront. R-mixed offers contemporary lifestyle products across garments, footwear, and adornments, positioning itself as a flag bearer for established fashion houses rather than an original designer.

The business runs on a direct-to-consumer model: revenue is generated through one-time retail sales at physical points-of-sale and through online purchases on the individual brand websites. Pricing is not publicly disclosed and there is no evidence of subscription, licensing, or recurring revenue mechanics. The company functions as a Trade Partner of JSC New Fashion, a joint-stock parent entity, which appears to provide the capital and operational backing for the unusually rapid store rollout. No headcount, no executive team, no external funding rounds, no patents, and no third-party partnerships are disclosed in the available data.

The technology footprint is conventional retail and e-commerce infrastructure; there is no proprietary platform, no AI/ML capability, and no integrations described. Marketing presence is limited to the corporate website and the four brand sites, with no disclosed paid channels, social media handles, or customer engagement programs. As a newly established private FZCO operating across a wide multi-city geography with a four-brand portfolio, R-mixed is in an early hyper-growth phase with revenue, profitability, and same-store economics yet to be validated by any disclosed financial data.

Name

R Mixed - Fzco

Legal name

R Mixed - Fzco

Website

https://rmixed.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

R-mixed is a Dubai-based multi-brand fashion retailer operating four apparel brands (MAAG, ECRU, VILET, DUB) across 243 physical stores and dedicated brand e-commerce sites, serving mass-market consumers through a direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Multi-Brand Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel) (CRAAAGAB)

akta.pro secondary industries

Apparel, Footwear & Accessories Online Retailers (CRAFADAB), Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Multi-brand fashion retail
• Apparel store network
• Contemporary fashion brands
• Direct-to-consumer apparel
• Fashion group operations

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Revenue generated from physical retail store operations selling garments, footwear, and adornments across 243 stores as of 2023.
2. E-commerce Sales: Online sales through individual brand websites (MAAG, ECRU, VILET, DUB) offering direct-to-consumer fashion products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

R Mixed - Fzco operates a multi-brand retail network of fashion stores selling contemporary garments, footwear, and adornments under four proprietary labels (MAAG, ECRU, VILET, DUB). The company opened its first store in April 2023 and rapidly scaled to 243 stores located in major metropolitan areas, serving as a Trade Partner of JSC New Fashion.

Product overview

R-mixed is a fashion group that operates a portfolio of four sub-brands (MAAG, ECRU, VILET, and DUB), offering a contemporary lifestyle through garments, footwear, and adornments. The company functions as a unified retail platform supporting these distinct fashion brands, which collectively address a wide customer base across varied age groups and interests. The company opened its first store in April 2023 and rapidly expanded to 243 stores across major metropolitan areas.

Differentiator

Problem solved

Functional benefit

Brands

• MAAG: Fashion brand under R-mixed portfolio. Website: maag-fashion.com
• ECRU
• VILET
• DUB

Products and services

• MAAG
• ECRU
• VILET
• DUB

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R Mixed - Fzco