WOOYOUNGMI
WOOYOUNGMI is a South Korean contemporary fashion brand founded in 2002, operating menswear, womenswear, and jewelry lines through four owned flagships in Seoul and Paris, a global DTC e-commerce site, and wholesale distribution across 20+ countries.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What WOOYOUNGMI does
WOOYOUNGMI (우영미) is a South Korean contemporary fashion brand founded in 2002 by designer WOO YOUNG MI, operated through the corporate entity (주)쏠리드 (Ssolide Co., Ltd.). The brand designs and sells menswear, womenswear, and jewelry under a unified design philosophy of contemporary reinterpretation of brand heritage, producing two seasonal collections per year (documented from 2023 through 2027). Product range spans outerwear, tops, bottoms, dresses, footwear, bags, leather goods, tech accessories, ballcaps, and a jewelry line featuring signature pieces such as WYM Chain Bracelet and Square Pendant Necklace, with prices denominated in Korean Won (e.g., graphic T-shirts at KRW 380,000, shirts at KRW 650K–720K).
The brand operates a hybrid direct-to-consumer and wholesale distribution model. Owned channels consist of wooyoungmi.com (Korean and English language storefronts) and four company-operated flagships: two in Seoul (Itaewon, Made in Doosan / Dosan) and two in Paris (Le Marais, Saint-Honoré). Wholesale channels include premium department stores such as Shinsegae, Lotte, and Galleria in Korea; Lane Crawford and SKP in Greater China; Galeries Lafayette in France and China; Harrods in the UK; and global online retailer SSENSE. The brand also runs a tiered online membership program (Bronze/Silver/Gold/VIP with annual-spend thresholds up to 10M KRW) that delivers 5–10% discounts, 7% mileage accumulation, and birthday and tier-specific coupons.
The business model is classic contemporary-fashion DTC plus selective wholesale, with logistics outsourced to CJ Korea Express and payments processed through Toss Payments, Naver Pay, and Kakao Pay. There is no public listing, no external institutional funding, and no disclosed revenue. The brand is privately held, founder-led, and operates as an independent fashion house with a documented global footprint spanning Korea, France, China, Japan, Hong Kong, the UK, Italy, Spain, the UAE, Thailand, Australia, Canada, and additional markets.
WOOYOUNGMI firmographics
Firmographics- Name
- WOOYOUNGMI
- Legal name
- (주)쏠리드
- Website
- https://wooyoungmi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WOOYOUNGMI is a South Korean contemporary fashion brand founded in 2002, operating menswear, womenswear, and jewelry lines through four owned flagships in Seoul and Paris, a global DTC e-commerce site, and wholesale distribution across 20+ countries.
- Ownership category
- akta.pro rank
WOOYOUNGMI industry classification
Industry- Product category
- Contemporary Luxury Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
- akta.pro secondary industry
- Luxury Hats & Headwear (CRAKAEAG)
Keywords
Where WOOYOUNGMI is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices5 records
Markets served
WOOYOUNGMI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Apparel and Fashion Product Sales: Direct product sales of men's and women's clothing, accessories, bags, shoes, and jewelry through owned e-commerce platform and wholesale distribution to department stores and multi-brand retailers globally
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BRONZE: New signup to under 2 million KRW annual spend |
| Subscription | Annual | SILVER: 2 million+ KRW annual spend |
| Subscription | Annual | GOLD: 5 million+ KRW annual spend |
| Subscription | Annual | VIP: 10 million+ KRW annual spend |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
WOOYOUNGMI product offering
Product offeringCore offering
WOOYOUNGMI is a South Korean fashion brand that designs, manufactures, and sells contemporary menswear, womenswear, and jewelry collections. The brand sells its products directly through its official online store (wooyoungmi.com), company-owned flagship stores in Seoul and Paris, and wholesale distribution through premium department stores and multi-brand retailers across more than 20 countries.
Product overview
WOOYOUNGMI is a South Korean fashion brand operated by (주)쏠리드 (Solid Co., Ltd.) that operates a unified e-commerce platform offering contemporary menswear and womenswear collections. The brand portfolio consists of three core product lines: the Men's Collection featuring outerwear, tops, bottoms, footwear, and accessories; the Women's Collection with similar category coverage plus dresses and skirts; and the Jewelry Collection including rings, earrings, bracelets, and necklaces. Product sub-categories include seasonal graphic t-shirts with distinctive prints, premium leather goods (crossback bags, mini bags), tech accessories (MagSafe-compatible iPhone card cases), ballcaps and headwear, and silk scarves featuring traditional Korean design elements reinterpreted for modern contexts. The brand distributes through its official online store at wooyoungmi.com, flagship stores in Seoul and Paris, department store partnerships (Shinsegae, Galleria, Lotte, Hyundai), and international multi-brand retailers across Asia, Europe, North America, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- WOOYOUNGMI Men's Collection
Companies that use WOOYOUNGMI
Customer profileSegments2 records
Ideal customer profiles1 record
WOOYOUNGMI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
WOOYOUNGMI partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- CJ 대한통운 (CJ Korea Express)coreThird-party logistics partner handling order product shipping and delivery operations for WOOYOUNGMI online store
- 토스페이먼츠 (Toss Payments)corePayment information processing including credit card and mobile phone payment integration for online transactions
- (주)어시스트 코리아 (Assist Korea Co., Ltd.)coreInformation systems processing partner handling IT infrastructure and data processing operations
- (주)인포스페이스 (InfoSpace Co., Ltd.)coreInformation systems processing partner for data processing operations
- (주)카카오페이 (KakaoPay)coreSimplified payment service provider for convenient checkout options
- 네이버파이낸셜(주) (Naver Financial)corePayment processing and system provision for Naver Pay integration
- Shinsegae Department StorecorePremium Korean department store chain distribution at flagship, Centum City, Daejeon, and Gangnam locations plus premium outlet in Yeju
- Lotte Department StorecoreMajor Korean department store distribution at Avenue Lotte World Tower, main branch, Dongtan, and Incheon locations
- Lane CrawfordmajorLuxury department store distribution in Beijing, Shanghai, Chengdu, and Hong Kong (IFC, Causeway Bay, Pacific Place)
- Galeries LafayettemajorFrench luxury department store distribution in Paris (Haussmann, Champs-Élysées) and Shanghai, Shenzhen
- SKP (New Kuasheng)majorPremium Chinese department store distribution in Beijing, DT51, Chengdu, Wuhan, and Xi'an locations
- HarrodsmajorLuxury UK department store distribution in London Knightsbridge location
- SSENSEmajorGlobal online fashion retailer distribution
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WOOYOUNGMI competitors and assessment
Company assessmentDirect peers
- ADER ERROR: South Korean contemporary fashion brand founded in Seoul with global wholesale distribution and DTC e-commerce. Directly comparable to WOOYOUNGMI as a peer Korean contemporary label competing for the same department-store shelf space and design-led customer.
- Sacai: Japanese contemporary luxury hybrid brand with global wholesale in premium department stores (Dover Street Market, etc.) and Paris/Tokyo flagship presence. Comparable to WOOYOUNGMI as an Asian contemporary designer brand with strong fashion-capital retail presence and hybrid apparel/accessories mix.
- KYE: Korean contemporary fashion brand founded by Kathleen Hanhee Kye, with international wholesale and a strong celebrity/streetwear aesthetic. Comparable as a Korean contemporary designer label with similar target customer and global distribution ambitions.
- Andersson Bell: Korean contemporary menswear and womenswear brand with multi-country wholesale and DTC operations. Closely comparable to WOOYOUNGMI in product mix (men's/women's apparel and accessories), Korean heritage positioning, and global department-store distribution.
- Maison Kitsuné: Paris-based contemporary lifestyle brand with co-founders from France and Japan, operating multiple flagships globally and DTC e-commerce. Highly comparable business model (multi-city flagships + DTC + multi-brand wholesale) and contemporary positioning similar to WOOYOUNGMI.
- Juun.J: Korean designer-led contemporary menswear brand with Paris showroom presence and global wholesale. Comparable to WOOYOUNGMI as a Seoul-originated designer brand with strong European fashion-capital visibility and premium positioning.
Broad incumbents
- Acne Studios: Swedish contemporary fashion house with global DTC, flagships in major fashion capitals, and premium wholesale. Comparable in product mix (apparel, accessories, denim) and premium positioning, though materially larger in scale than WOOYOUNGMI.
- Thom Browne: American contemporary luxury menswear and womenswear brand with global flagships and premium wholesale (including self-operated stores in Seoul). Comparable in designer-led premium positioning and seasonal collection cadence, though at significantly larger scale than WOOYOUNGMI.
- Sandro: French contemporary fashion brand under SMCP, with extensive global wholesale and DTC. Operates in the same contemporary/premium price band as WOOYOUNGMI and competes for the same department-store customer, but at significantly larger scale.
- COS: H&M Group-owned contemporary fashion brand with global DTC, large physical footprint, and premium positioning. Comparable in the contemporary apparel category and price band, but operates at mass-premium scale far beyond WOOYOUNGMI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WOOYOUNGMI social profiles
Digital presenceWOOYOUNGMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOOYOUNGMI leadership team
Management profileNumber of profiles
Profiles1 record
WOOYOUNGMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOOYOUNGMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOOYOUNGMI
What does WOOYOUNGMI do?
WOOYOUNGMI is a South Korean fashion brand that designs, manufactures, and sells contemporary menswear, womenswear, and jewelry collections. The brand sells its products directly through its official online store (wooyoungmi.com), company-owned flagship stores in Seoul and Paris, and wholesale distribution through premium department stores and multi-brand retailers across more than 20 countries.
Is WOOYOUNGMI a public or private company?
WOOYOUNGMI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOOYOUNGMI founded?
WOOYOUNGMI was founded in -1. It employs 51 to 100 people.
Where is WOOYOUNGMI based?
WOOYOUNGMI is headquartered in Seoul, South Korea, in the Asia region.
How does WOOYOUNGMI make money?
One revenue line is on record: apparel and Fashion Product Sales.
Who are WOOYOUNGMI's main competitors?
Direct peers on record are ADER ERROR, Sacai, KYE, Andersson Bell, Maison Kitsuné and Juun.J. Broad incumbents are Acne Studios, Thom Browne, Sandro and COS.
Does WOOYOUNGMI have an API?
No public API is recorded for WOOYOUNGMI.
What industry is WOOYOUNGMI in?
WOOYOUNGMI's product category is Contemporary Luxury Fashion. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands, with a secondary code of CRAKAEAG, Luxury Hats & Headwear. Its NAICS code is 45811 and its SIC code is 5600.