PURE Funds
- Company typePrivate
- Founded2020
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
PURE Funds firmographics
Firmographics- Name
- PURE Funds
- Legal name
- PURE Funds AG
- Website
- https://pure.swiss
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PURE Funds industry classification
Industry- Product category
- Real Estate Fund Management
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Real Estate Funds — Core-Plus (FSANAEAG)
- akta.pro secondary industry
- Specialty Finance / Structured Credit (FSANADAE)
Keywords
Where PURE Funds is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
PURE Funds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Fund Management Fees: PURE Funds AG manages real estate and private debt funds, generating revenue through management fees from funds under administration. Revenue streams include recurring management fees and potential performance fees from the PURE Swiss Opportunity REF and PURE Real Estate Debt L-QIF funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PURE Swiss Opportunity REF (PSO) - Target return 5%-7% p.a. plus possible premium |
| Subscription | Annual | PURE Real Estate Debt L-QIF (PRED) - Target return 6%-8% p.a. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PURE Funds product offering
Product offeringCore offering
PURE Funds AG is a FINMA-licensed Swiss fund management company that designs, manages, and distributes real estate and private debt funds, including the listed PURE Swiss Opportunity REF (PSO) and the PURE Real Estate Debt L-QIF (PRED). The company also structures Club Deal co-investment vehicles and offers portfolio/asset/transaction management, real estate consulting, and contribution-in-kind services to institutional clients and qualified investors.
Product overview
PURE Funds operates as a FINMA-licensed fund management company under the PURE Group umbrella, offering a portfolio of real estate investment products and advisory services. The core product lineup consists of three distinct fund vehicles: (1) PURE Swiss Opportunity REF (PSO) - a listed Swiss real estate fund (SIX: PSO) investing in residential and commercial properties across economically dynamic Swiss regions, targeting 5-7% returns; (2) PURE Real Estate Debt L-QIF (PRED) - a private debt fund providing subordinated financing secured by mortgage notes to real estate developers, targeting 6-8% returns with maximum 80% LTV; and (3) Club Deals - co-investment structures (2-8 investors per project) in development projects in the Zürich, Zug, and Lucerne regions. Complementing the fund products are three service offerings: Portfolio/Asset/Transaction Management, Real Estate Consulting, and Contribution in Kind services for third-party clients.
Differentiator
Problem solved
Functional benefit
Brands
- PURE Swiss Opportunity REF (PSO): Contractual Swiss real estate fund focusing on high-yield residential and commercial properties in attractive micro-locations in economically dynamic regions of Switzerland.
- PURE Real Estate Debt L-QIF (PRED)
- Club Deals
Products and services
- PURE Swiss Opportunity REF (PSO) A Swiss contractual real estate fund (Art. 58 ff. KAG) regulated by FINMA and listed on SIX Swiss Exchange (ticker: PSO). Since launch in November 2020, the fund focuses on high-yield residential and commercial properties in attractive micro-locations in economically dynamic regions of Switzerland, targeting 5-7% p.a. returns plus potential premium. Market value of approximately CHF 310 million with 32,239 m² of usable space across 23 properties.
- PURE Real Estate Debt L-QIF (PRED) A Swiss real estate debt fund providing alternative financing through subordinated loans secured by mortgage notes (Schuldbriefe). The fund targets 6.0%-8.0% p.a. returns with a conservative maximum LTV of 80% at portfolio level and 90% at individual project level. Focuses on investment properties, project developments, and building land in Switzerland.
- Club Deals
- Portfolio-, Asset & Transaction Management
- Real Estate Consulting (Immobilienberatung)
- Contribution in Kind (Sacheinlage)
Quantifiable outcome
- PSO achieved >150% increase in total success (Gesamterfolg) in 2025
- +2 more outcomes
Companies that use PURE Funds
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
PURE Funds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PURE Funds partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- PricewaterhouseCoopers (PwC)coreIndependent auditor for PURE Funds, providing audit and assurance services for fund financial statements and regulatory compliance.
- BDOcoreTrust company providing independent trust and corporate services.
- TruvagsupportingProperty manager providing property management services for real estate assets.
- Wuest PartnersupportingIndependent valuation expert providing property valuations for portfolio assets.
- UMBsupportingInformation technology partner providing IT infrastructure and services.
- FINMAcoreSwiss Financial Market Supervisory Authority - PURE Funds AG holds FINMA license as fund management company and is subject to their supervision.
- FINSOM (Financial Services Ombudsman)supportingIndependent ombudsman service for dispute resolution between PURE Funds and customers.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
PURE Funds competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
PURE Funds social profiles
Digital presencePURE Funds financial estimates
Financial estimateRevenue estimate
Valuation estimate
PURE Funds leadership team
Management profileNumber of profiles
Profiles4 records
PURE Funds subsidiaries and ownership
Company hierarchySubsidiaries1 record
PURE Funds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PURE Funds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PURE Funds
What does PURE Funds do?
PURE Funds AG is a FINMA-licensed Swiss fund management company that designs, manages, and distributes real estate and private debt funds, including the listed PURE Swiss Opportunity REF (PSO) and the PURE Real Estate Debt L-QIF (PRED). The company also structures Club Deal co-investment vehicles and offers portfolio/asset/transaction management, real estate consulting, and contribution-in-kind services to institutional clients and qualified investors.
Is PURE Funds a public or private company?
PURE Funds is a private company. It is classified as unknown and is currently operating.
When was PURE Funds founded?
PURE Funds was founded in 2020. It employs 11 to 50 people.
Where is PURE Funds based?
PURE Funds is headquartered in Zug, Switzerland, in the Europe region.
How does PURE Funds make money?
One revenue line is on record: fund Management Fees.
Does PURE Funds have an API?
No public API is recorded for PURE Funds.
What industry is PURE Funds in?
PURE Funds's product category is Real Estate Fund Management. Its primary akta.pro industry code is FSANAEAG, Real Estate Funds — Core-Plus, with a secondary code of FSANADAE, Specialty Finance / Structured Credit. Its NAICS code is 5259 and its SIC code is 6162.