Grenova
Grenova manufactures laboratory automation equipment that washes and reuses plastic pipette tips and microwell plates, serving life sciences research, clinical diagnostics, and academic laboratories.
- Company typePrivate
- Founded2014
- HeadquartersUniversity Of Richmond, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grenova does
Grenova is a laboratory automation company that designs and manufactures equipment for washing and reusing plastic pipette tips and microwell plates, primarily serving life sciences research, clinical diagnostics, and academic laboratories. Founded in 2014 by Ali Safavi and headquartered in Colorado Springs, Colorado, the company operates a manufacturing facility in Richmond, Virginia, and opened a European headquarters in Mannheim, Germany in May 2025. The company reports having washed over 1.2 billion tips since inception.
The company's core product lines are the TipNovus family of pipette tip washers and the PlateNovus/Purus line of microwell plate washers, both built around a proprietary multi-step washing process designed to remove contaminants and restore consumables to reusable condition. Systems integrate with major robotic liquid-handling platforms, positioning Grenova as an enabling layer for automated high-throughput workflows. Complementary offerings include GrenoTrack digital tracking software (launched Q2 2025) for monitoring reuse cycles and chain-of-custody, a TipNovus X update (October 2024), and downstream recycling partnerships such as with Polycarbin.
Grenova is owned by private equity firm Peloton Equity, which acquired the company in 2022 and participated in a growth equity round alongside Hamilton Lane Impact Fund II in April 2025. The company monetizes through capital equipment sales, recurring consumables/service contracts, and software subscriptions. Disclosed customers include the U.S. National Institutes of Health (NIH), the U.S. Centers for Disease Control and Prevention (CDC), Quest Diagnostics, University College London (UCL), and WaveBreak. In November 2025, Grenova acquired Peak Robotics Inc. (PRI) and substantially all assets of Peak Analysis and Automation (PAA), expanding its automation integration capabilities. Certifications include ISO 9001:2015, ISO 13485:2016, and the ACT Label from My Green Lab (June 2025).
Grenova firmographics
Firmographics- Name
- Grenova
- Legal name
- Grenova Inc.
- Website
- https://grenova.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Grenova manufactures laboratory automation equipment that washes and reuses plastic pipette tips and microwell plates, serving life sciences research, clinical diagnostics, and academic laboratories.
- Ownership category
- akta.pro rank
Where Grenova is headquartered
LocationHeadquarters
- HQ city
- University Of Richmond
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grenova business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Capital Equipment Sales: Sale of capital instruments including TipNovus® pipette tip washers, TipNovus® Mini, PlateNovus™ microwell plate washers, and TipLumis® storage units. Pricing not publicly disclosed; sold through direct enterprise sales with demo and quote-based procurement.
- Proprietary Consumables: Sale of GrenoClean®+ cleaning reagent and other associated consumables required for the washing process. Consumables are sold alongside instruments to drive recurring revenue.
- Software / Digital Services: GrenoTrack is a digital solution developed in partnership with ChemiShield that enables labs to track wash cycles and quantify sustainability impact. Expected to be available on limited basis starting Q2 2025, likely as a SaaS subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Capital equipment for pipette tip and plate washing — pricing available via quote |
| Unit Pricing | Pay-as-you-go | GrenoClean®+ cleaning reagent and associated consumables — pricing available via quote |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Grenova product offering
Product offeringCore offering
Grenova designs, manufactures, and sells automated washing and decontamination systems that enable laboratories to safely wash, reuse, and track plastic pipette tips and microwell plates multiple times. Its flagship products are the TipNovus family of pipette tip washers and the PlateNovus microwell plate washer, supported by TipLumis HEPA-filtered storage, GrenoClean+ cleaning reagent, and the GrenoTrack digital tracking platform. The systems are sold to pharmaceutical, biotech, clinical diagnostic, academic, and government laboratories seeking to cut consumable costs by up to 90% and reduce plastic waste.
Product overview
Grenova offers a portfolio of sustainable laboratory solutions centered on washing and reusing plastic consumables to reduce plastic waste. The core product lines include TipNovus (pipette tip washers including TipNovus, TipNovus Mini, TipNovus X, and Automated TipNovus ATN) and PlateNovus/Purus (microwell plate washers). Supporting accessories include TipLumis/TipLumis Mini (storage solutions), G-Cube and G-Cart (storage/transport accessories), GrenoTrack (digital wash cycle tracking), and GrenoClean (cleaning reagent). The company also provides a Sustainability Impact Calculator developed with Rho Impact. Together with acquired divisions Peak Robotics and Peak Analysis and Automation (PAA), Grenova delivers integrated automation, robotics, and software solutions for laboratory workflows.
Differentiator
Problem solved
Functional benefit
Brands
- TipNovus: Automated pipette tip washer enabling washing and reuse of multiple pipette tip racks per cycle
- TipNovus Mini
- TipNovus X
- PlateNovus
- Purus
- TipLumis
- TipLumis Mini
- G-Cube
- G-Cart
- GrenoTrack
- GrenoClean
- Automated TipNovus (ATN)
Products and services
- TipNovus (pipette tip washer) Flagship automation-compatible pipette tip washer that washes and reuses multiple pipette tip racks per cycle for life sciences laboratories; compatible with both manual and automated workflows and cleans up to 20 tip racks per hour.
- TipNovus X Advanced automation-compatible pipette tip washer with streamlined cleaning and drying technology providing enhanced plastic consumable reuse for modern laboratory workflows.
- TipNovus Mini Compact pipette tip washer providing up to 5 tip racks per hour for smaller-footprint laboratories seeking to standardize tip washing.
- Automated TipNovus (ATN) Fully integrated, turnkey tip-washing solution that improves lab operations, speed, and impact while reducing waste by integrating directly into automated workflows.
- PlateNovus / Purus Automated microwell plate washer that removes a wide range of chemicals and biological contaminants without cross-contamination, enabling safe reuse of up to 4 SLAS-standard plates per cycle and up to 20 plates per hour and reducing plate consumable spending by over 90%.
- TipLumis / TipLumis Mini HEPA-filtered, UV-purified chambers for storing washed pipette tips and microwell plates with targeted sanitization, available in full-size and compact Mini form factors (Mini stores 45 racks/plates or 15 racks/plates in carriers).
- GrenoClean+ cleaning reagent Proprietary cleaning reagent that denatures and removes biological contaminants from pipette tips and microwell plates without carryover and with no impact to samples or future runs, sold as a recurring consumable alongside washing instruments.
- GrenoTrack digital wash-cycle tracking SaaS digital solution for tracking and tracing the number of wash cycles pipette tips and microwell plates undergo, enabling traceability, compliance tracking, and sustainability reporting.
- Sustainability Impact Calculator Self-service digital tool developed with Rho Impact that quantifies environmental benefits including reductions in carbon emissions, plastic waste, water consumption, and consumable spend to support ESG and sustainability reporting.
Quantifiable outcome
- Up to 90% reduction in consumable budget through tip and plate reuse
- +5 more outcomes
Companies that use Grenova
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Grenova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Grenova partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- Peak Robotics Inc. (PRI)coreGrenova acquired Peak Robotics Inc. (PRI), a U.S.-based engineering company specializing in the design and manufacturing of robots and modular hardware for laboratory automation. PRI's portfolio includes the KX2 collaborative robot, D-LID, and S-LAB plate stacker. Patrick Moreland serves as VP of Engineering at PRI. This acquisition enhances Grenova's ability to deliver automation-ready platforms and accelerates product development and commercial activity.
- Peak Analysis and Automation (PAA)coreGrenova's parent company acquired certain assets of Peak Analysis and Automation (PAA), a long-established UK-based provider of laboratory automation technologies and services. PAA's technologies include the S-CEL modular range, Smart Cart robotic systems, and proprietary scheduling and orchestration software. Jon Newman-Smith serves as R&D Director at PAA. Grenova and PAA operate independently while collaborating on product development, system integration, and customer support.
- PolycarbincoreStrategic partnership announced April 2025 uniting Grenova's technologies for washing and reusing plastic consumables with Polycarbin's closed-loop recycling infrastructure. The collaboration creates an integrated solution extending the life of lab plastics and diverting them from landfills and incinerators. Three key sustainability objectives: waste diversion (labs can reuse pipette tips an average of 10 times before recycling), reduced dependence on fossil fuels through reuse/recycling model, and evidence-based sustainability using Grenova's Sustainability Impact Calculator and Polycarbin's ISO-compliant Carbin Counter for verified ESG reporting.
- ChemiShieldsecondaryCollaboration to develop GrenoTrack, a digital solution that tracks and traces wash cycles for pipette tips and microwell plates. Combined Grenova's expertise in reusable lab consumables with ChemiShield's advanced waste management software to make consumable washing more seamless, traceable, and efficient. GrenoTrack expected to be available on limited basis starting Q2 2025. Partnership initiated through Future Labs Live in Basel (summer 2024).
- Rho ImpactsecondaryPartnership with Rho Impact, a leader in sustainability and environmental analytics, to develop the Sustainability Impact Calculator. This tool empowers labs to measure environmental benefits including reductions in carbon emissions, water consumption, and plastic waste. Combines Grenova's innovative technology with Rho Impact's analytical capabilities to provide credible data for internal assessments, sustainability reporting, and stakeholder communication.
Scale indicators8 records
Recent moves7 records
Expansion highlights8 records
Grenova competitors and assessment
Company assessmentBroad incumbents
- Thermo Fisher Scientific: Massive lab conglomerate spanning instruments, consumables, and automation across virtually every lab workflow. Its pipette tip lines (e.g., Thermo Scientific) and broader automation portfolio represent both an alternative to Grenova's products and a potential strategic acquirer of Grenova's platform.
- Tecan: Swiss lab automation incumbent offering liquid handling workstations, plate readers/washers, and integrated automation platforms. Competes broadly in lab automation and offers its own plate washing products that overlap with Grenova's PlateNovus offering.
- Beckman Coulter Life Sciences: Broad lab automation and instrumentation incumbent within Danaher, with liquid handling and bioprocessing workflow products. Competes for enterprise lab budgets across pharma and biotech customers that Grenova targets.
- Agilent Technologies: Lab equipment and automation incumbent covering cell analysis, automation, and liquid handling. Provides robotic platforms that integrate with Grenova's TipNovus washers per the company's documented automation ecosystem, while also competing for broader lab automation budgets.
- Sartorius: Lab and bioprocessing equipment manufacturer serving pharma and biotech customers with consumables, instruments, and automation. Competes for the same enterprise lab budgets and could expand into reusable consumable solutions given its focus on bioprocess efficiency.
Direct peers
- Hamilton Company: Manufactures laboratory automation and robotic platforms (Microlab, STAR) that are explicitly integrated with Grenova's TipNovus washers per the company's documented integration ecosystem. Closest comparable for the robotics and modular automation side of Grenova's post-PAA/Peak Robotics business.
- Rainin (Mettler-Toledo): Leading pipette and pipette tip brand under Mettler-Toledo, serving the same liquid handling workflow as Grenova. Competes at the consumable level and through Mettler-Toledo's broader lab instrument portfolio that could eventually bundle with reusable consumable solutions.
- Eppendorf: German manufacturer of pipettes, pipette tips, and laboratory instruments that compete with Grenova at the consumable level (Eppendorf sells the single-use tips that Grenova washes). Also offers automated liquid handling systems that overlap with Grenova's automation ambitions post-PAA/Peak Robotics acquisitions.
- Integra Biosciences: Specializes in pipetting and liquid handling solutions including electronic pipettes and bench-top automation. Direct comparable in liquid handling workflows and competes for the same pharma/biotech and academic lab budgets that Grenova targets.
Emerging players
- AHN Biotechnologie: Pipette tip manufacturer with a growing footprint in lab consumables, representing the broader consumable vendor ecosystem whose products Grenova enables reuse of. An emerging peer on the consumable side rather than a direct automation competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Grenova social profiles
Digital presenceGrenova compliance and trust
Trust signalCompliance3 records
Grenova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grenova leadership team
Management profileNumber of profiles
Profiles7 records
Grenova subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grenova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grenova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grenova
What does Grenova do?
Grenova designs, manufactures, and sells automated washing and decontamination systems that enable laboratories to safely wash, reuse, and track plastic pipette tips and microwell plates multiple times. Its flagship products are the TipNovus family of pipette tip washers and the PlateNovus microwell plate washer, supported by TipLumis HEPA-filtered storage, GrenoClean+ cleaning reagent, and the GrenoTrack digital tracking platform. The systems are sold to pharmaceutical, biotech, clinical diagnostic, academic, and government laboratories seeking to cut consumable costs by up to 90% and reduce plastic waste.
Is Grenova a public or private company?
Grenova is a private company. It is classified as private equity controlled and is currently operating.
When was Grenova founded?
Grenova was founded in 2014.
Where is Grenova based?
Grenova is headquartered in University Of Richmond, United States, in the North America region.
How does Grenova make money?
Three revenue lines are on record. Capital Equipment Sales are the primary driver. The others are proprietary Consumables and software / Digital Services.
Who are Grenova's main competitors?
Broad incumbents on record are Thermo Fisher Scientific, Tecan, Beckman Coulter Life Sciences, Agilent Technologies and Sartorius. Direct peers are Hamilton Company, Rainin (Mettler-Toledo), Eppendorf and Integra Biosciences. AHN Biotechnologie is listed as an emerging player.
Does Grenova have an API?
Yes. Grenova provides API compatibility to enable seamless integration into various lab workflows. The technology is described as automation-ready with flexible compatibility for robotic platforms and scheduling software, allowing integration into modern lab workflows for retrofitting existing setups or building new automated workcells.