Walks and Wags
- Company typePrivate
- Founded2005
- HeadquartersMobile, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Walks and Wags firmographics
Firmographics- Name
- Walks and Wags
- Legal name
- Walks and Wags, Inc.
- Website
- https://walksandwags.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Walks and Wags industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Enrichment-Focused Dog Daycare (HSANAFAF)
- akta.pro secondary industries
- Full-Day Dog Daycare (HSANAFAA), Small-Group / Structured Dog Daycare (HSANAFAD), Mobile / Pick-Up & Drop-Off Dog Daycare (HSANAFAK)
Keywords
Where Walks and Wags is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Walks and Wags business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dog Daycare/Enrichment: Monthly membership-based daycare with auto-drafted tuition on 1st of each month. Daily rates based on visit frequency. Includes structured play, training integration, and daily report cards.
- Dog Boarding: Short-term and long-term overnight boarding with enrichment activities. Swimming sessions available as add-on ($55). Includes constant supervision and personalized care plans.
- Grooming Services: Spa-style grooming with pricing based on dog size. Small breeds $55-$70, Medium $70-$80, Large $80-$120, Extra-large $100-$150+. Add-on services include de-matting, de-shedding, teeth brushing, nail trim.
- Dog Training: Levels-based obedience training program with monthly enrollment. Private sessions $90/hour. Package tiers: Bronze $320 (2mo), Silver $400 (4mo), Gold $800 (6mo), Platinum $1,499 (1yr). Puppy classes available.
- Swimming Services: Swim Club memberships with 4-20 swims per month ($240-$1,200). First-time swimmer packages available. Standalone sessions and add-ons to boarding/daycare stays.
- Pet Taxi: Door-to-door transport service within city limits. One-way $15, Round trip $30. Available as one-time add-on or regular routine.
- Pet Accessories E-commerce: Customizable pet products including blankets ($40-$55), towels ($24-$31), and bandanas ($12-$15). Custom-made to order with 7-10 day turnaround.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Pawsh Package - Full grooming with bath, dry, nail trim, ear cleanse, brush out, and haircut |
| Unit Pricing | Pay-as-you-go | Pawsh Pup Refresh - Maintenance trim between full sessions |
| Unit Pricing | Pay-as-you-go | Spa Extras - De-matting, de-shedding, anal gland, nail trim, teeth brushing |
| Subscription | Monthly | Training Levels Program - Obedience training with flexible attendance |
| Subscription | Monthly | Swim Club - Monthly membership with recurring swims |
| Unit Pricing | Pay-as-you-go | Pet Taxi Transport - Within city limits |
| Subscription | Pay-as-you-go | Physical Wellness Packages - Bundled care programs |
| Unit Pricing | Pay-as-you-go | First-Time Swimmer Package - Private swim session with taxi pickup |
| Unit Pricing | Pay-as-you-go | Pet Blankets - Custom Minky blankets |
| Unit Pricing | Pay-as-you-go | Pet Towels - Custom cotton towels |
| Unit Pricing | Pay-as-you-go | Pet Bandanas - Custom fabric bandanas |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Walks and Wags product offering
Product offeringCore offering
Walks and Wags, Inc. operates a full-service dog care facility in Mobile, Alabama, offering enrichment-based daycare, overnight boarding, grooming, obedience training, puppy kindergarten, indoor heated swimming/therapy sessions, pet taxi transport, animal communication, and customizable pet accessories (blankets, towels, bandanas). The facility is Alabama's first PACCC-certified pet care operation and serves more than 5,000 client households since 2005.
Product overview
Walks and Wags is a full-service dog care provider offering a portfolio of integrated services centered on enrichment-based care. The core offering includes Enriching Daycare, Boarding, Grooming, Training, and Puppy Academy (Puppy K), with specialized Swimming services featuring Mobile's only indoor heated pool. Add-on services include Pet Taxi transportation and Animal Communication sessions. The company also operates a retail shop selling customizable Pet Blankets, Pet Towels, and Pet Bandanas. Physical Wellness Packages bundle multiple services for targeted health outcomes. All services are PACCC-certified and emphasize individualized care with daily report cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Enriching Daycare Enrichment-focused dog daycare with structured play, small stable groups matched by size/age/temperament, daily electronic report cards, and climate-controlled indoor/outdoor facilities. Requires monthly membership with tuition auto-drafted on the 1st.
- Boarding Enrichment-focused dog boarding with five large play yards, certified staff supervision, and access to an indoor heated swimming pool. Boarding requires a trial day and includes structured enrichment activities. Swimming sessions available as a $55 add-on.
- Enrichment Grooming Relationship-based, compassionate dog grooming that builds trust with calm, patient handling. Includes full grooming packages, de-matting, de-shedding, teeth brushing, nail trim, and senior dog grooming with specialized care. Pricing based on dog size: Small $55-$70, Medium $70-$80, Large $80-$120, Extra-large $100-$150+.
- Training Behavior-informed dog training using positive reinforcement. Includes private sessions ($90/hour), Levels-based group classes (Bronze $320/2mo, Silver $400/4mo, Gold $800/6mo, Platinum $1,499/1yr), and dog training boarding programs tailored to each dog's age, energy, and temperament.
- Puppy Academy (Puppy K) Mobile's only puppy school with swimming lessons, covering up to 120 training marks. Includes potty training support, crate comfort, leash handling, impulse control, and confidence-building socialization for puppies 8-16 weeks old. Quote-based pricing.
- Indoor Dog Swimming Pool Mobile's only indoor heated dog swimming pool with beach-style walk-in entry. Offers swim lessons for first-time swimmers, senior dog aquatic therapy, and a Swim Club membership program with multiple monthly packages (4 swims $240, 8 swims $600, 12 swims $900, 20 swims $1,200). Unused swims roll over.
- Pet Taxi Insured, climate-controlled pet transportation service for door-to-door pickup and drop-off within Mobile city limits. One-way $15, round trip $30. Operated by Walks and Wags team members for daycare, grooming, training, and swimming services.
- Animal Communication Certified animal communicator sessions to deepen understanding of a dog's needs, stress, and behavior.
- Physical Wellness Packages Bundled wellness programs combining daycare, swimming therapy, massage, and enrichment sessions: Golden Years Senior Vitality ($599), Bounce Back Joint Health Revival ($575), and Trim & Fit Weight Management Journey ($775).
- Pet Blankets Customizable Minky Pet Blankets made from 100% polyester. Available in three sizes (Small 30x40 $40, Medium 50x60 $50, Large 60x84 $55) with multiple color and pattern options including pet name personalization. 7-10 day custom production turnaround.
- Pet Towels High-quality, absorbent cotton pet towels printed on one side with sublimation technology. Available in Small (22x42) $24 and Large (30x60) $31 sizes for maximum absorbency and durability.
- Pet Bandanas Soft, stylish pet bandanas available in Small (25x17) $12 and Large (31x22) $15 sizes with a variety of colors. Comfortable fabric with easy adjustability for a perfect fit.
Quantifiable outcome
- Dogs develop confidence, appropriate socialization, and improved behavior through enrichment programs
- +2 more outcomes
Companies that use Walks and Wags
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Walks and Wags technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Walks and Wags partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- A Guardian Angel FoundationminorCindie Carter, owner of Walks and Wags, appeared on the Social Dog podcast discussing animal welfare with Donna Lagomarsino, Director of Special Projects for A Guardian Angel Foundation in Mobile, Alabama. The organization works with multiple national animal welfare groups including Red Rover, International Fund for Animal Welfare, American Humane, Best Friends, HSUS, ASPCA, Florida SARC, and Lehigh Valley CART.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Walks and Wags competitors and assessment
Company assessmentEmerging players
- Wag!: On-demand dog walking, boarding, and pet care services app. Partial overlap with Walks and Wags' pet taxi and boarding services, focused on mobile/in-home care rather than facility-based enrichment.
- Rover: Online marketplace for pet sitting, dog walking, boarding, and daycare. Overlaps with Walks and Wags' boarding and pet taxi services but is a marketplace model rather than a facility operator.
Broad incumbents
- PetSmart PetsHotel: Big-box pet retailer's in-store dog daycare, boarding, and grooming service. Relevant comparison point for Walks and Wags' daycare/boarding offering, though positioned as a low-friction mass-market alternative rather than enrichment-led premium.
- Best Friends Pet Hotel: Multi-location pet resort offering daycare, boarding, grooming, training, and retail. Comparable service portfolio to Walks and Wags with broader geographic reach and corporate backing.
- Camp Bow Wow: Largest U.S. pet care franchise offering dog daycare, boarding, grooming, and training. Comparable service mix to Walks and Wags, though franchise-driven scale and standardized operating model contrast with Walks and Wags' independent, enrichment-led positioning.
- Dogtopia: National dog daycare franchise with open-play groups, spa services, and webcams. Comparable to Walks and Wags in core daycare offering but operates at significantly larger scale across many locations, providing a benchmark for multi-site expansion potential.
Direct peers
- Holiday Barn Pet Resorts: Independent pet resort offering daycare, boarding, grooming, and training with emphasis on enrichment and play. Comparable to Walks and Wags as a similarly positioned independent operator, though with multiple locations in a single regional market.
- The Dog Stop: Dog daycare, boarding, grooming, and training franchise with multi-service positioning. Operates with similar integrated services to Walks and Wags, though at a franchise scale rather than single independent location.
- Central Bark Doggy Day Care: Franchise focused on enrichment-based dog daycare with structured play groups, training, grooming, and boarding. Most directly comparable to Walks and Wags on the enrichment philosophy, small-group play, and integrated service suite.
- Barkley Pet Hotel & Day Spa: Upscale, independent pet hotel and day spa with daycare, grooming, training, and luxury boarding. Closely comparable to Walks and Wags on premium positioning, enrichment framing, and integrated service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Walks and Wags social profiles
Digital presenceWalks and Wags compliance and trust
Trust signalCompliance1 record
Walks and Wags financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walks and Wags leadership team
Management profileNumber of profiles
Profiles11 records
Walks and Wags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walks and Wags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walks and Wags
What does Walks and Wags do?
Walks and Wags, Inc. operates a full-service dog care facility in Mobile, Alabama, offering enrichment-based daycare, overnight boarding, grooming, obedience training, puppy kindergarten, indoor heated swimming/therapy sessions, pet taxi transport, animal communication, and customizable pet accessories (blankets, towels, bandanas). The facility is Alabama's first PACCC-certified pet care operation and serves more than 5,000 client households since 2005.
Is Walks and Wags a public or private company?
Walks and Wags is a private company. It is classified as family owned and is currently operating.
When was Walks and Wags founded?
Walks and Wags was founded in 2005. It employs 1 to 10 people.
Where is Walks and Wags based?
Walks and Wags is headquartered in Mobile, United States, in the North America region.
How does Walks and Wags make money?
Seven revenue lines are on record. Dog Daycare/Enrichment is the primary driver. The others are dog Boarding, grooming Services, dog Training, swimming Services, pet Taxi and pet Accessories E-commerce.
Who are Walks and Wags's main competitors?
Emerging players on record are Wag! and Rover. Broad incumbents are PetSmart PetsHotel, Best Friends Pet Hotel, Camp Bow Wow and Dogtopia. Direct peers are Holiday Barn Pet Resorts, The Dog Stop, Central Bark Doggy Day Care and Barkley Pet Hotel & Day Spa.
Does Walks and Wags have an API?
No public API is recorded for Walks and Wags.
What industry is Walks and Wags in?
Walks and Wags's product category is Pet Care Services. Its primary akta.pro industry code is HSANAFAF, Enrichment-Focused Dog Daycare, with a secondary code of HSANAFAA, Full-Day Dog Daycare. Its NAICS code is 81291 and its SIC code is 8090.