Austin Wildlife Rescue

What Austin Wildlife Rescue does

Austin Wildlife Rescue is a nonprofit wildlife rehabilitation organization founded in 1977 and headquartered in Austin, Texas, with a two-site operational footprint consisting of an in-city intake facility in Austin and a 7-acre rehabilitation campus in Elgin. It serves as the only wildlife rehabilitation center with an intake facility within the city of Austin, and is licensed under required federal, state, and local wildlife rehabilitation permits. Its core service is the rescue, medical treatment, and release of native wildlife, supplemented by a public wildlife hotline that fields approximately 14,000 calls per year.

In 2025, the organization cared for 10,745 animals, representing a 27% increase in annual intake since 2022 and bringing cumulative animals cared for since founding to 187,909. The service is delivered through a combination of paid staff (11-50 employees) and volunteers, with governance provided by a board of directors and day-to-day leadership by Executive Director Jules Maron. Educational programming and community engagement are delivered through the hotline, social media channels (Facebook, Instagram), and an online merchandise/donation store.

AWR's business model is a nonprofit donation-and-grant model. Revenue is generated through individual donations, grants, merchandise sales, and fundraising events; no pricing model or fee-for-service revenue applies, as wildlife care is provided as a public service. Operational capacity is anchored by a partnership with the City of Austin Parks and Recreation Department, which hosts the Austin intake facility on municipal land. The organization holds no disclosed financials, and there is no evidence of AI/ML systems, proprietary technology platforms, or technology-based revenue lines.

Name

Austin Wildlife Rescue

Legal name

Austin Wildlife Rescue

Website

https://austinwildliferescue.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin Wildlife Rescue is a 501(c)(3) nonprofit founded in 1977 that rehabilitates and releases native wildlife in Central Texas, operating an in-city Austin intake facility, a 7-acre Elgin rehabilitation campus, and a public hotline serving 14,000 callers annually.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Rescue, Transport & Emergency Animal Response (BPAGAIAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Wildlife rehabilitation services
• Native animal rescue
• Wildlife release programs
• Wildlife education outreach
• Animal care support

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Monthly recurring gifts and one-time donations from individuals, businesses, foundations, and community partners. Donation tiers include $15/mo for opossum food, $35/mo for songbird cricket supplies, and $75/mo for antibiotics for multiple animals.
2. Merchandise Sales: E-commerce store selling branded merchandise including t-shirts ($22-$30), hoodies ($35-$45), mugs ($15), accessories, and educational materials. A portion of each purchase supports the organization.
3. Foundation Grants: Grants from foundations such as the Avangrid Foundation supporting facility expansion, wildlife care, and education initiatives. $140,000 in grants awarded to 15 wildlife rehabilitation centers including AWR.
4. Event Fundraising: Annual Caring for Critters Brunch & Auction event with sponsorship opportunities and silent auction item donations. Art and experiences theme with wildlife/nature themed art focus.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Austin Wildlife Rescue rehabilitates and releases orphaned, injured, and sick native Texas wildlife at no cost to the community. The organization operates a temporary intake center in Austin (811 E. 13th Street) and a 7,200 square foot main rehabilitation center on a 7-acre Elgin campus, providing specialized care for more than 300 species including songbirds, raptors, opossums, raccoons, cottontail rabbits, squirrels, and reptiles.

Product overview

Austin Wildlife Rescue operates as a nonprofit wildlife rehabilitation center offering a single integrated service model centered on wildlife rescue, rehabilitation, and release. The organization's core offering is its wildlife care service, supplemented by a merchandise store selling branded apparel and accessories (AWR Shop), a Critter Chronicle newsletter for community engagement, an annual Caring for Critters brunch fundraising event, wildlife education programs, and a Wild Release Sites program. Together, these offerings support the primary mission of rehabilitating and releasing orphaned, injured, and sick native Texas wildlife.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildlife Rescue and Rehabilitation Services Core service providing rescue, rehabilitation, and release of orphaned, injured, and sick native Texas wildlife, including songbirds, raptors, opossums, raccoons, cottontail rabbits, squirrels, and reptiles. Provided at no cost to the community through an Austin intake center and an Elgin rehabilitation center.
• AWR Merchandise Store Online merchandise store selling branded apparel (t-shirts $22-$30, hoodies $35-$45), drinkware (mugs $15), accessories, and educational materials including the Junior Wildlife Rescuer Activity Book. A portion of each purchase supports wildlife rehabilitation operations.
• Caring for Critters Annual Brunch & Auction Annual fundraising event featuring silent auction and sponsorship opportunities, with the 9th annual event scheduled for Saturday, October 17, 2026 at DoubleTree by Hilton in Austin. Supports wildlife rehabilitation operations through sponsorship packages and auction item donations.

Quantifiable outcome

• 27% increase in animals cared for since 2022, with 10,745 animals in 2025
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• San Antonio Wildlife Rescue: Texas-based wildlife rehabilitation nonprofit serving native wildlife through rescue, rehab, and release. Directly comparable in mission, regional service model, and species scope to Austin Wildlife Rescue.
• Project Wildlife (San Diego Humane Society): Major wildlife rehabilitation operation under San Diego Humane Society handling 10,000+ native animals annually with hospital, education, and volunteer programs; comparable in scale and operational scope to AWR.
• Center for Wildlife (Cape Neddick, Maine): Regional wildlife rehabilitation hospital serving New England with native wildlife intake, medical care, and education programming; operationally comparable to AWR in intake volume and nonprofit structure.
• Friends of Texas Wildlife: Texas wildlife rehabilitation nonprofit serving the Houston region with comparable services for native songbirds, raptors, mammals, and reptiles; similar donation-funded operating model.
• The Raptor Center (University of Minnesota): Specialized raptor and wildlife rehabilitation center with hospital, research, and education functions; directly comparable in clinical care model (surgery suite, medical staff) and rehab-to-release mission.
• Houston SPCA Wildlife Rehab: Wildlife rehabilitation program embedded within a larger Texas animal welfare nonprofit; offers comparable native wildlife care, public-facing intake, and community education.
• California Wildlife Center: California-based wildlife hospital and rehabilitation center providing medical care and release for native wildlife; shares AWR's clinical rehab model, hospital infrastructure, and community education focus.
• Wildlife Rescue & Rehabilitation (Kenton County area): Nonprofit wildlife rehab center operating a large rural campus with intake and rehabilitation facilities, similar in service mix (rescue, rehab, release, education) and infrastructure scale to AWR's Elgin campus.

Emerging players

• Cornell Lab of Ornithology: Ornithology research and conservation institution partnered with AWR on owl monitoring; comparable in wildlife conservation research and education, though its primary mission is research rather than hands-on rehabilitation.

Regional players

• Lady Bird Johnson Wildflower Center: Texas-native plant conservation and education organization that has partnered with AWR on owl rescue; comparable as a regional nature/conservation nonprofit with similar geographic focus and educational outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WildlifeInATX
• Facebookfacebook.com/AustinWildlifeRescue
• Instagraminstagram.com/austinwildliferescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Wildlife Rescue