Leading Edge Childcare Morayfield

What Leading Edge Childcare Morayfield does

Leading Edge Childcare Morayfield is a family-owned, boutique early childhood education and care provider operating a single licensed childcare centre in Morayfield, Queensland, Australia, with a second centre in Deception Bay scheduled to open in late 2026. The Morayfield site is purpose-built, licensed for 80 children per day, and operates 6:30am–6:30pm, 52 weeks per year. Service is segmented by age into Nursery (0–15 months), Toddler (15 months–2 years), Pre-Kinder (2–3 years), Funded Kindergarten (4–5 years), and Outside School Hours Care plus Vacation Care for school-aged children (5–12 years). Enrichment programs including swimming lessons (via Kickin' it Swim School), music and sports (via Dansland), bush kindy, gardening, library visits, and an intergenerational program with a local aged care home are integrated into the daily fee or offered as add-ons. The centre is approved under the Queensland Government's Free Kindy Program (15 hours/week, 40 weeks/year).

The business operates a direct-to-consumer model with no intermediary channels: families book centre tours online or via a 1300 number, join a digital waitlist, and enrol directly. Pricing is quote-based against the Australian Government's Child Care Subsidy (CCS), with families paying the gap after CCS deductions; specific fee amounts are not publicly disclosed. Revenue streams are therefore recurring subscription-style childcare fees, CCS pass-through subsidy income, Free Kindy Program funding, and ancillary fees from add-on programs (notably swimming). Technology is non-proprietary: the company uses OWNA for parent communication, billing, and CCS processing, and has no app, API, or custom platform. GTM is local, leveraging Instagram, website tour booking, the 1300 LEADING phone line, and community partnerships (e.g., Minimbah State School prep-readiness program). The owner Nicole (Approved Provider, 22+ years' experience, ex-Australia Childcare Alliance QLD committee member) provides hands-on operational leadership alongside Centre Manager Amy (13+ years, ex-Director/Area Manager).

The broader Leading Edge entity also operates a consultancy arm, Leading Edge Childcare Solutions, which has trained 500+ staff and manages 30 childcare centres across Queensland, New South Wales, and Victoria, but ownership and revenue linkage between the centre operations and the consultancy are not disclosed in the available material. There are no funding rounds, parent companies, or institutional investors identified; the company is privately held by the founding family.

Name

Leading Edge Childcare Morayfield

Legal name

Leading Edge Childcare

Website

https://leadingedgechildcare.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Leading Edge Childcare Morayfield is a family-owned boutique childcare centre in Queensland, Australia, licensed for 80 children daily, offering age-segmented long day care, kindergarten, and OSHC to local families with CCS-subsidised fees and enrichment add-ons, plus a second centre opening in Deception Bay in late 2026.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Care

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• Early childhood education
• Long day care
• Childcare services
• Kindergarten programs
• Outside school hours care

Headquarters

HQ city

Morayfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Childcare Fees: Revenue generated from daily/weekly childcare fees paid by families. Fees are partially subsidised through the Australian Government's Child Care Subsidy (CCS) system, with families paying the 'gap' amount after CCS deductions.
2. Government Subsidies - CCS: Child Care Subsidy payments from the Australian Government based on combined family income, activity test results, and service type. CCS is paid directly to the provider and deducted from family fees.
3. Free Kindy Program: Queensland Government's Free Kindy Program provides 15 hours per week, 40 weeks per year of free kindergarten for eligible children aged 4+ at approved services.
4. Additional Fee Programs: Optional add-on programs including swimming lessons (for children aged 3+), generating additional revenue beyond standard childcare fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Family-owned boutique childcare service providing long day care, kindergarten, and outside school hours care for children aged 6 weeks to 12 years at its Morayfield centre in Queensland. Daily fees are all-inclusive, covering meals, nappies, wipes, sunscreen, and structured enrichment programs such as swimming lessons, music, sports, bush kindy, gardening, library visits, and intergenerational visits. A second centre in Deception Bay is opening late 2026, and the parent consultancy arm manages 30 centres across Australia.

Product overview

Leading Edge Childcare Morayfield is a family-owned boutique childcare service offering a comprehensive early childhood education and care ecosystem. The core offering includes Long Day Care structured across age-specific studios (Nursery for 0-15 months, Toddler for 15 months-2 years, Pre-Kinder for 2-3 years, and Funded Kindergarten for 4-5 years) plus Outside School Hours Care and Vacation Care for school-aged children up to 12 years. Enrichment programs including Swimming Lessons (via Kickin' it swim school), Bush Kindy and Sustainability Learning, Music and Sports Programs (via Dansland), Library Visits, Gardening Classes, and an Intergenerational Program are included in daily fees or offered as add-ons. The centre is approved under Queensland's Free Kindy Program. A second location, Deception Bay, is opening late 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Day Care Full-day childcare service for children aged 6 weeks to 5 years, delivered across age-specific studios including Nursery (0-15 months), Toddler (15 months-2 years), Pre-Kinder (2-3 years), and Kindergarten (4-5 years). All-inclusive daily fees cover meals, nappies, wipes, sunscreen, and enrichment programs.
• Outside School Hours Care and Vacation Care

Quantifiable outcome

• 80 children licensed capacity per day at Morayfield centre
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Queensland Government - Free Kindy ProgramcoreOthers · 1 January 2024Government program providing 15 hours per week, 40 weeks per year of free kindergarten for Queensland children attending approved services like Leading Edge Morayfield.
• Kickin' it Swim SchoolminorStrategic or Co-development PartnerFamily-owned swim school in Burpengary providing swimming lessons at the Morayfield centre for children aged 3 years and older. Lessons focus on water safety and swimming skills development.
• DanslandminorStrategic or Co-development PartnerExternal program provider delivering sports and music programs at the childcare centre. Sports sessions promote movement and physical exercise; music programs nurture cognitive growth through interactive play.
• Minimbah State SchoolminorStrategic or Co-development PartnerLocal state school partner for pre-prep program supporting kindergarten studio's transition to school. Children participate in Prep-Readiness program at the school.
• The Curiosity Approach®coreStrategic or Co-development PartnerEarly childhood philosophy and methodology guiding the Deception Bay centre's approach to creating nurturing environments with authentic materials and open-ended resources that encourage exploration and creativity.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Only About Children (Oac): Boutique early childhood and OSHC operator in NSW and VIC with integrated health/ allied services. Comparable on boutique, premium-priced positioning and integrated curriculum model.
• Busy Bees Australia: Subsidiary of UK-listed Busy Bees, operating early learning centres across Australia including Queensland. Comparable on full-service long day care and kindergarten delivery in overlapping geographies.
• Guardian Childcare & Education: Private Australian childcare operator with a premium, centre-based positioning across QLD, NSW and VIC. Closest direct comparable to Leading Edge on long day care, kindergarten and enrichment-led boutique positioning.
• Kids Club Early Childhood Learning Centres: Australian family-owned childcare operator with multiple centres, including Queensland. Closely comparable on family-owned, multi-centre long day care positioning and program-led differentiation.
• Petit ELJ: Australian long day care operator with multiple centres across NSW and QLD. Direct comparable on centre-based long day care, kindergarten programs and Queensland presence.
• Explore & Develop: Boutique Australian childcare operator offering long day care and preschool with a curriculum-led, premium positioning. Directly comparable to Leading Edge's boutique, enrichment-driven model.
• C&K (The Creche and Kindergarten Association): Queensland-headquartered community-based early childhood provider with kindergartens across the state. Comparable on Queensland kindergarten delivery and Free Kindy participation.

Broad incumbents

• Goodstart Early Learning: Australia's largest not-for-profit early childhood education provider with 650+ centres nationally, including Queensland. Comparable as a direct provider of long day care, kindergarten and OSHC, but operating at vastly greater scale and with a broader geographic footprint.
• Affinity Education Group: ASX-listed childcare operator (ASX: AFJ) running hundreds of centres across Australia under multiple brands. Directly comparable on long day care and kindergarten offerings, with substantially larger scale and capital access.
• Think Childcare: ASX-listed childcare operator (ASX: TNK) running a national portfolio of long day care centres. Comparable on core long day care economics, with significantly greater scale and a public-market capital base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeadingEdgeChildcare
• LinkedInlinkedin.com/company/leading-edge-childcare-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leading Edge Childcare Morayfield