What AVCON.WW does

AVCON.WW Inc. is a privately held Toronto-based aviation consulting firm founded in 2016 by Wayne Anaka, a 40-plus-year aviation industry veteran who previously founded and exited NavStar Aviation Group. The company provides specialized consulting, training, and project management services to airports, airlines, ground handling organizations, FBOs, MROs, air navigation service providers, and civil aviation authorities, primarily across Canada with stated North American reach. Its offerings are organized around a proprietary methodology called Revenue Science—an organizational and cultural alignment framework designed to drive profitable revenue growth and eliminate operational chaos by integrating Standard Operating Practices with Core Values.

The core product portfolio includes the Revenue Science methodology, the CRO Thinking Certification program (SMART REV), Safety Management Systems consulting aligned with ICAO/IATA/Transport Canada standards, Environmental Programs (including deicing and glycol mitigation), and customized best practice manuals covering ground handling, fueling, and leadership training. The wholly-owned AVCON Academy subsidiary delivers training through online self-teach modules, webinars, virtual reality hands-on instruction, and classroom formats, while the Wizards of Why brand provides dedicated transformation consulting. Additional offerings include the RI$E ABOVE life coaching program and The Revenue Engineered Organisation Programs for master planning.

AVCON.WW operates on a project-based, quote-driven professional services revenue model with no publicly disclosed pricing or revenue figures. Go-to-market is sales-led and relationship-driven, supported by thought leadership content including a podcast series, monthly Wizard Wisdom Newsletter, blog articles, and LinkedIn presence. The firm reports 1–10 employees, serves a mix of small regional Canadian airports and aviation operators, and has no disclosed institutional funding, making it a small-scale, founder-led boutique in the aviation advisory market.

Name

AVCON.WW

Legal name

AVCON.WW Inc.

Website

https://avconww.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

AVCON.WW Inc. is a Toronto-based aviation consulting firm founded in 2016 that delivers Revenue Science methodology consulting, CRO Thinking certification, safety management, environmental programs, and training through its AVCON Academy to airports, airlines, and ground handling organizations across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional aviation consulting services including revenue science implementation, safety management systems, environmental management, and organizational transformation consulting delivered through direct client engagements.
2. Training and Certification Programs: Aviation coaching and education services delivered through AVCON Academy including online self-teach modules, webinar training, virtual reality hands-on instruction, classroom training, and certification programs such as CRO Thinking Certification.
3. Customized Best Practice Manuals: Development of best practice manuals for Ground Handling, Deicing, Glycol Mitigation and Recovery, Airport Operations Best Practices, Safety Management Systems, and Leadership Skills Training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AVCON.WW is an aviation consulting firm that delivers revenue optimization, Safety Management Systems (SMS), and environmental programs (deicing, glycol mitigation) to airports, airlines, and ground-handling operators. It also operates AVCON Academy, an aviation training and certification platform, and runs the Wizards of Why consulting team and the RI$E ABOVE coaching program.

Product overview

AVCON.WW is an aviation consulting company offering a portfolio of services organized around Revenue Science—a methodology for organizational revenue alignment and chaos reduction. The core offering includes the Revenue Science methodology and CRO Thinking Certification program, supported by specialized consulting services in Safety Management Systems (SMS) and Environmental Programs (including deicing and glycol mitigation). The company operates AVCON Academy as its training platform delivering online modules, webinars, and classroom instruction, while the Wizards of Why consulting team provides project management and transformation services. Additional offerings include the RI$E ABOVE life coaching program and The Revenue Engineered Organisation Programs for master planning. The company also produces podcasts as thought leadership content for the aviation community.

Differentiator

Problem solved

Functional benefit

Brands

• AVCON Academy: Aviation coaching and education services offering online self-teach modules, webinar training, virtual reality hands-on instruction and classroom training programs.
• Wizards of Why

Products and services

• Revenue Science Methodology A proprietary consulting methodology developed by AVCON.WW for aviation organizations to diagnose, engineer, and sustain revenue performance across airline, airport, and ground-handling operations.
• CRO Thinking Certification Program A certification program that trains aviation commercial leaders in Chief Revenue Officer (CRO) thinking frameworks, delivered through AVCON Academy.
• Safety Management Systems (SMS) Consulting Consulting services that help aviation organizations design, implement, and audit Safety Management Systems in compliance with international aviation safety standards.
• Environmental Programs (Deicing and Glycol Mitigation) Specialized aviation environmental consulting covering aircraft deicing operations and glycol mitigation, including program design, compliance, and operational best practices.
• AVCON Academy An aviation training platform delivering structured learning programs and certifications, including the CRO Thinking certification and other aviation professional development courses.
• Wizards of Why Consulting Team A branded consulting team within AVCON.WW that delivers diagnostic and advisory engagements focused on root-cause revenue and operational issues in aviation organizations.
• RI$E ABOVE - The Revenue Engineered Life A life and performance coaching program built around the Revenue Engineered methodology, targeted at aviation professionals seeking personal revenue and career growth.
• The Revenue Engineered Organisation Programs Organizational development programs that apply Revenue Engineering principles to align aviation teams, processes, and culture around sustainable revenue outcomes.
• Ground Handling Best Practices Consulting Advisory services to ground-handling operators covering operational best practices, performance optimization, and turnaround efficiency.

Named customers12 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AVCON AcademycoreOthersAVCON Academy is the aviation coaching and education services arm of AVCON.WW, deploying the best aviation instructors combined with state-of-the-art training programs and tools to deliver client-centered programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• To70: Dutch boutique aviation consultancy providing safety, noise, environmental, and operational consulting to airports, airlines, and regulators. Closely comparable to AVCON.WW in size, aviation specialization, and consulting-plus-training delivery model.
• Landrum & Brown: Aviation consultancy (now part of Stantec) specializing in airport planning, environmental, and operational strategy. Overlaps AVCON.WW's aviation strategy and operations practice and is the closest functional peer for airport-side engagements.
• Aviation Strategies International: Boutique aviation strategy and consulting firm serving airports, airlines, and authorities with business planning, operational excellence, and training services. Directly comparable in scale and aviation-strategy focus to AVCON.WW.

Broad incumbents

• Jacobs: International professional services firm with an aviation practice covering airport planning, environmental services, safety advisory, and capital program delivery — a scaled incumbent competing in adjacent categories.
• ICF International: Advisory firm with an aviation practice providing environmental, climate, safety, and regulatory consulting for airports and aviation agencies — overlapping AVCON.WW's SMS and environmental service lines at greater scale.
• AECOM: Global engineering and infrastructure consultancy with a large aviation division providing airport master planning, SMS, environmental, and program management services. Operates at far greater scale than AVCON.WW across overlapping aviation consulting categories.
• Mott MacDonald: Global engineering consultancy with an aviation practice offering airport planning, operations advisory, and safety management services to airport operators and authorities worldwide.
• Egis: International engineering and operations group with an aviation consulting arm (built around the Helios acquisition) providing airport planning, safety, and operational consulting to global aviation clients.
• KPMG: Big 4 advisory with a dedicated aviation industry group serving airlines, airports, and regulators on strategy, operations, transformation, and revenue optimization — direct competition for revenue-science-style mandates.

Others

• IATA: International Air Transport Association whose consulting and training divisions deliver strategic advisory, standards work, and certification programs to airports, airlines, and authorities worldwide — competitor in aviation training and SMS standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avcon.ww-inc.
• Facebookfacebook.com/avconww

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVCON.WW