Relational Wisdom 360

What Relational Wisdom 360 does

Relational Wisdom 360 (RW360) is a Billings, Montana-based faith-based nonprofit founded in 2012 by Ken Sande and Corlette Sande that develops and delivers training in relational skills, conflict resolution, and Christian conciliation. The organization markets an enhanced emotional intelligence framework organized around six skills across three dimensions — God/Self/Others mapped to awareness/engagement — augmented by named methodologies such as the Four G's of Peacemaking and the SOG/GPS/READ/SERVE acrostics. Its product portfolio includes two foundational online courses (Discovering Relational Wisdom at $49 per person and Relational Peacemaking), a four-tier certification ladder (RW Shepherd, Instructor, Coach, Conciliator at $195–$1,990), live training seminars and webinars ($1,000–$10,000 for organizations), a bookstore of physical and digital resources, and a Christian Conciliation Service billed at $150–$300/hour.

The business model is diversified across six revenue streams: individual course subscriptions ($49), bookstore sales (books at $8.50–$33.95, group study sets at $200–$400), live training services with separate nonprofit/enterprise pricing tiers, charitable donations (tax-deductible), professional conciliation services, and certification program fees. Go-to-market is community-led and event-driven, leveraging a 10,000+ subscriber blog, word-of-mouth referrals from trained practitioners, 1,450+ volunteer Peace Sower Team instructors, endorsements from prominent Christian leaders, and a secular/values-based product variant (Exploring Relational Wisdom) for pluralistic settings. Distribution spans 60+ countries via online platforms and a regional partnership with PeaceWise in Australia. Key named institutional customers include the U.S. Army Rangers, U.S. Air Force, U.S. Congress, Southern Baptist Theological Seminary, Samaritan's Purse, and Christian Legal Society. The organization operates with a small core team (1–10 employees) supported by an extended network of certified instructors and volunteer ambassadors, and books including 'The Peacemaker' have sold over 1.5 million copies in 20+ languages.

Name

Relational Wisdom 360

Legal name

Relational Wisdom 360

Website

https://rw360.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Relational Wisdom 360 is a faith-based nonprofit that trains individuals, churches, military units, and organizations in biblical emotional intelligence, conflict resolution, and Christian conciliation through online courses, live seminars, certifications, and books sold in 60+ countries.

Ownership category

akta.pro rank

Product category

Conflict Resolution Training

NAICS

Religious Organizations (8131), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Conflict resolution training
• Emotional intelligence training
• Christian conciliation services
• Peacemaking ministry
• Relational wisdom courses

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Professional Conciliation Services: Hourly conciliation fees ranging $150-$300 for certified conciliators, with RW360 staff at $250/hour. Complex cases may exceed $500/hour.
2. Certification Programs: Advanced training pathways for RW Shepherd, Instructor, Coach, and Conciliator certifications ranging from $195-$1,990 with 11-82 hours of training.
3. Online Course Enrollment: Individual and group online course subscriptions at $49 per person. Self-paced and interactive cohort formats available. Foundational courses (Discovering Relational Wisdom, Relational Peacemaking) serve as entry points.
4. Bookstore Sales: Sale of books ($8.50-$33.95), study guides ($10), group study sets ($200-$400), pamphlets ($5-$35), and course gift passes ($49). Physical and digital products.
5. Training Services: Live webinar training ($1,000-$3,000) and on-site seminars ($2,500-$10,000). Pricing varies by audience type (nonprofit/church vs. business/government) and instructor (Ken Sande vs. staff). Materials additional.
6. Donations: Tax-deductible charitable donations supporting global ministry operations. Stock gifts and international giving options available.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Relational Wisdom 360 delivers faith-based training in enhanced emotional intelligence and biblical conflict resolution through online courses, live seminars, certification pathways, books, and professional conciliation services. Its core offerings are the Discovering Relational Wisdom foundational course and the Relational Peacemaking course, which feed into certified Shepherd, Instructor, Coach and Conciliator pathways for individuals, churches, businesses, schools, and military units. The ministry also operates a Christian Conciliation Service providing tiered conflict resolution from personal peacemaking to professional mediator intervention.

Product overview

Relational Wisdom 360 offers a comprehensive training platform focused on relational skills and conflict resolution. The core offerings consist of two foundational courses—Discovering Relational Wisdom® (8-hour emotional intelligence training) and Relational Peacemaking® (12-lesson conflict resolution course)—which form the basis for four advanced certification pathways: RW Shepherd™, RW Instructor™, RW Coach™, and RW Conciliator™. Additional offerings include live training and webinar services, a smartphone app, books including the bestselling 'The Peacemaker,' and a Christian Conciliation Service with three service tiers. The platform also offers a secular/values-based version called Exploring Relational Wisdom for non-faith-based settings.

Differentiator

Problem solved

Functional benefit

Brands

• RW Academy: Online learning platform for RW360 courses and certifications
• Relational Wisdom
• Relational Peacemaking
• Christian Conciliation Service
• Institute Christian Conciliation

Products and services

• Discovering Relational Wisdom An 8-hour foundational online course teaching enhanced emotional intelligence integrated with biblical wisdom principles; includes eight lessons with teaching videos, practical application questions, and demonstration videos for individuals and groups at $49 per person.
• Relational Peacemaking A 12-lesson course based on Ken Sande's book 'The Peacemaker' teaching biblical conflict resolution skills including confession, forgiveness, and negotiation frameworks for individuals and groups.
• Exploring Relational Wisdom 3.0 (Values-Based)

Quantifiable outcome

• 60+ countries using RW360 training resources globally
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered regional, core and minor.

• PeaceWise (Australia)regionalChannel Partner/ Reseller/ DistributorAustralian partner organization providing similar training based on The Peacemaker principles. Offers Everyday Peacemaking online training through peacewise.org.au. Serves as regional distributor for RW360 principles in Australia.
• Christian Legal SocietycoreStrategic or Co-development PartnerCLS provides Christian lawyer directory and promotes faith-based alternative dispute resolution through Christian Conciliation. RW360 and CLS work together to train attorneys in relational wisdom and biblical peacemaking. CLS features RW360 services in their Christian Conciliation resources.
• American Bar AssociationminorStrategic or Co-development PartnerABA Rule of Professional Conduct 2.1 supports attorneys helping clients live out personal moral values. RW360 training approved for CLE credit on multiple occasions, typically processed state-by-state.
• U.S. Army (Building Strong and Resilient Teams Program)coreStrategic or Co-development PartnerRW360 training approved for U.S. Army's Building Strong and Resilient Teams Program. Military-specific applications for unit cohesion, resilience, and mission effectiveness.
• U.S. Air Force (Strong Bonds Program)coreStrategic or Co-development PartnerRW360 training approved for U.S. Air Force's Strong Bonds Program supporting military families through deployments and reintegration.
• Christian Counseling and Education FoundationminorChannel Partner/ Reseller/ DistributorCCEf provides counselor referrals for individuals seeking additional support beyond RW360 training. Recommended for marriage counseling and individual therapeutic support.
• Association of Christian Schools InternationalminorStrategic or Co-development PartnerACSI has approved RW360 courses for continuing education credit for Christian school educators.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Peacemaker Ministries: Predecessor organization to RW360, founded and led by Ken Sande before launching RW360 in 2012. Continues to operate in biblical conflict resolution and conciliation, making it the most directly comparable historical peer.
• PeaceWise: Australian faith-based partner organization delivering peacemaking and conflict resolution training built on The Peacemaker principles. Functions as both a regional distributor and a directly comparable peer in the same biblical conciliation category.
• Arbinger Institute: Provider of relationship and conflict-resolution training (e.g., 'Outward Mindset,' 'Leadership and Self-Deception') to corporations, government, and individuals. Directly comparable in the relationship-skills training category, though secular in positioning.
• TalentSmartEQ: World's largest corporate emotional intelligence training provider, with which Ken Sande is certified. Directly comparable as an EI training provider, with secular corporate positioning versus RW360's faith-based framing.
• The Institute for Christian Conciliation: Historical sibling organization in the biblical conciliation movement, originally an earlier name of Peacemaker Ministries. Directly comparable in faith-based conciliation training and certification, though narrower scope.

Broad incumbents

• Cru (Campus Crusade for Christ): Large global Christian ministry delivering leadership development, discipleship, and training resources to churches, universities, and individuals. Comparable in faith-based formation and training delivery at much larger scale.
• Focus on the Family: Broad Christian ministry producing marriage, parenting, and family relationship resources including books, broadcasts, and counseling referrals. Overlaps with RW360's family and marriage peacemaking content at significantly larger scale.

Regional players

• Christian Legal Society: Faith-based professional organization that promotes Christian conciliation and alternative dispute resolution among attorneys. Strategic partner of RW360, with overlapping audience in faith-based legal conflict resolution.
• Association of Christian Schools International: Faith-based K-12 education association that approves continuing education providers and partners with RW360 for educator CEU credit. Comparable in faith-based educator training and adjacent as a channel partner.

Emerging players

• Barna Group: Research and consulting organization studying faith, leadership, and church trends, offering resources that inform Christian leadership and discipleship. Comparable as a faith-based research and formation resource provider serving overlapping audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KenSandeRW360?s=20
• YouTubeyoutube.com/@relationalwisdom1878/videos
• Facebookfacebook.com/Relational.Wisdom.360
• LinkedInlinkedin.com/company/relational-wisdom-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relational Wisdom 360