Vancouver Phoenix Gymnastics

What Vancouver Phoenix Gymnastics does

Vancouver Phoenix Gymnastics (VPG) is a non-profit gymnastics club founded in 1969 in Vancouver, British Columbia, by Sev Heiberg — a PhD Nuclear Physicist and former competitor/coach who had previously founded the Ottawa Gymnastics Club in 1960. The organization operates two physical facilities in Vancouver: the Millennium Sports Facility at 4588 Clancy Loranger Way (the main competitive and training site, including a smaller upstairs "Tree House" room) and St. James Community Square at 3214 W 10th Ave (used primarily for recreational classes). VPG delivers gymnastics programming across the full age spectrum — parent-participation classes for ages 1-4, preschool (ages 3-4), school-aged programs (Kindergarten through Grade 7), Teen Gym (13-17), Adult Gym (18+), Super Seniors (65+) with both in-person and virtual delivery, and Adaptive Gymnastics for athletes with disabilities — alongside competitive Women's and Men's Artistic Gymnastics (WAG/MAG) pathways that extend from Provincial Stream through National Stream and High Performance/Elite Olympic preparation, plus the invitation-only Xcel, Interclub Boys, and Developmental Boys & Girls programs.

The business model is direct-to-consumer, generating revenue through per-session class and program registration fees (with priority registration for existing members via the Uplifter online registration platform), week-long summer and Pro-D Day camps, 55-minute drop-in gym access sessions, and a mandatory annual club membership ($75 per athlete for the 2025-2026 season, comprising $30 to VPG and $45 to Gymnastics BC). All athletes must hold Gymnastics Canada and Gymnastics BC registrations, which VPG bundles and resells as part of its membership.

VPG is registered as a non-profit society under British Columbia law and is governed by a volunteer Board of Directors elected annually at the Fall AGM, with an Executive Committee (President, Vice President, Treasurer, Secretary) overseeing an Interim Executive Director (Kyna Fletcher) who runs operations. The technology footprint is intentionally minimal: registration is managed through the third-party Uplifter SaaS platform, payments are processed exclusively via Visa and MasterCard, and the organization holds no proprietary technology, mobile app, patents, or trademarks. Customer acquisition is driven primarily by community reputation, word-of-mouth, and an active social media presence across Instagram, Facebook, Twitter, and YouTube.

Name

Vancouver Phoenix Gymnastics

Legal name

Vancouver Phoenix Gymnastics

Website

https://vpgymnastics.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Vancouver Phoenix Gymnastics is a Vancouver-based non-profit gymnastics club founded in 1969, offering recreational, developmental, and competitive gymnastics programs for athletes ages 1 to 100 across two facilities with Olympic-level competitive pathways.

Ownership category

akta.pro rank

Product category

Gymnastics Instruction & Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Recreational gymnastics programs
• Competitive gymnastics training
• Artistic gymnastics club
• Youth sports instruction
• Gymnastics day camps

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class and Program Registration Fees: Recreational classes, competitive programs, and seasonal sessions (Fall, Winter, Spring, Summer) sold on a per-session basis. Annual club membership ($75 for 2025-2026 season) is required for all athletes.
2. Summer and Pro-D Day Camps: Week-long day camps offered during summer months and professional development days for school-aged children.
3. Drop-in Access: 55-minute gym access sessions without formal instruction, offering open gym time with equipment such as bars, balance beam, mats, rings, and props.
4. Club Memberships: Annual club membership ($30 VPG + $45 Gymnastics BC) required for all athletes, valid September 1 to August 31. Includes membership to Gymnastics Canada, Gymnastics BC, and secondary accident insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vancouver Phoenix Gymnastics is a non-profit gymnastics club that sells in-person recreational, developmental, and competitive gymnastics instruction at two Vancouver facilities (Millennium Sports Facility and St. James Community Square). Offerings include parent-participation classes for ages 1-4, preschool and school-aged recreational programs, teen, adult, and senior (65+) classes, adaptive gymnastics, drop-in gym time, summer and Pro-D day camps, and a competitive track spanning Women's Artistic Gymnastics (WAG), Men's Artistic Gymnastics (MAG), Developmental, Xcel, and Interclub programs. Customers register and pay via the Uplifter online platform, and all athletes must hold an annual club membership ($75 for 2025-2026).

Product overview

Vancouver Phoenix Gymnastics offers a comprehensive gymnastics program portfolio spanning recreational (Gymnastics For All) and competitive pathways. The recreational offerings include parent participation classes for ages 1-4, preschool programs (ages 3-4), school-aged programs (Kindergarten to Grade 7), Teen Gym (ages 13-17), Adult Gym (ages 18+), Super Seniors (ages 65+), Adaptive gymnastics, drop-in sessions, camps (day camps and Pro-D days), and specialty programs. The competitive track includes Women's Artistic Gymnastics (WAG), Men's Artistic Gymnastics (MAG), Developmental Boys & Girls Programs, Xcel Program (girls), and Interclub Boys. Supporting programs include the Coach In Training (CIT) Program for youth ages 14-17. Programs are delivered at two facilities: Millennium Sports Facility and St. James Community Square, with registration managed through the Uplifter platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymnastics For All (GFA)

Quantifiable outcome

• Athletes have soared at local, provincial, national and international competitions

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• viaSportcoreGTM or Marketing PartnerviaSport is British Columbia's sport governing body. VPG accepts viaSport as a funding source for families. viaSport has completed an environmental scan of other funding sources offered to sport in British Columbia and Canada, and VPG directs families to viaSport's funding resources.
• KidSportcoreGTM or Marketing PartnerNational sport funding organization that provides financial assistance for children to participate in sport. VPG accepts KidSport funding as a mode of payment for families who successfully apply.
• JumpstartcoreGTM or Marketing PartnerCanadian charity that helps children overcome financial barriers to participate in sport. VPG accepts Jumpstart funding as a mode of payment for families who successfully apply for gymnastics programs.
• Gaming Policy Enforcement BranchminorOthersBC provincial government branch regulating gaming. Listed as a partner/sponsor on VPG's sponsorship page, likely providing community gaming grants.
• Positive SpaceminorStrategic or Co-development PartnerLGBTQ+ inclusive organization. Listed as a partner on VPG's sponsorship page, indicating alignment with VPG's values of inclusion and diversity.
• Gymnastics CanadacoreOthersNational governing body for gymnastics in Canada. Annual club membership includes membership to Gymnastics Canada, Gymnastics BC, and secondary accident insurance.
• Gymnastics BCcoreOthersProvincial governing body for gymnastics in British Columbia. Mandates athlete registration for all class attendees. Annual registration fee of $45 per athlete required.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dynamo Gymnastics: One of Canada's largest competitive gymnastics clubs, operating large multi-discipline WAG/MAG and recreational programs out of a major facility in Mississauga. Comparable in scale, competitive program depth, and full-pyramid offering.
• Oakville Gymnastics Club: A long-standing Ontario gymnastics club with recreational, interclub, and competitive programs across artistic disciplines. Directly comparable in offering mix and member-based fee structure.
• Tag Gymnastics: A British Columbia gymnastics club offering competitive WAG/MAG and recreational programs across multiple facilities. Directly comparable as a BC-based, full-pyramid gymnastics club competing for the same regional talent and members.
• Top Flight Gymnastics Academy: Competitive Canadian gymnastics academy focused on artistic gymnastics with recreational and developmental pathways. Comparable program mix and competitive positioning.
• Ottawa Gymnastics Centre: Another major Canadian non-profit gymnastics club, notably co-founded by VPG's founder Sev Heiberg in 1960; offers the same recreational-to-competitive pathway model in the Ottawa market and is structurally the closest peer in terms of governance, scope, and lineage.
• Calgary Gymnastics Centre: Major Western Canadian gymnastics facility offering WAG/MAG competitive streams alongside recreational programs. Comparable scale and program mix anchored in Western Canada.
• Air Riderz Gymnastics: Multi-location Canadian gymnastics chain offering recreational and competitive programs. Comparable in breadth of programming and parent/child class structure.
• Funtastics Gymnastics: Western Canadian gymnastics club offering recreational, interclub, and competitive programming. Comparable program pyramid and target demographic to VPG.

Broad incumbents

• YMCA of Greater Vancouver: A broader community recreation and fitness operator in the same metro Vancouver market, offering youth sports, fitness programming, and memberships that overlap with VPG's recreational gymnastics and family enrollment pool.

Regional players

• Capital Region Gymnastics: An Ontario gymnastics club in the Ottawa region offering recreational and competitive programs. Comparable in offering scope though geographically distinct from VPG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vanphoenixgym
• YouTubeyoutube.com/channel/UCsBYW0Kp84DqzkzSwgPlYIA/feed
• Facebookfacebook.com/VancouverPhoenixGymnastics
• Instagraminstagram.com/vanphoenixgym
• LinkedInlinkedin.com/company/vancouverphoenixgymnastics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vancouver Phoenix Gymnastics