Actra

What Actra does

Actra B.V. is a privately held Dutch industrial distributor specializing in power transmission components (aandrijftechniek), headquartered in Amersfoort, Netherlands. Founded approximately 40 years ago, the company imports and distributes a comprehensive portfolio of mechanical drive components — including V-belts, timing belts, gearboxes, electric motors, bearings, couplings, chains, and hydraulic hoses — sourced from premium brands such as Motovario, Watt Drive, Gates, and Rexnord, alongside its own house brand ConCar. Its core platform is the ActraBox, a proprietary dynamic purchasing system designed to streamline procurement for industrial buyers, complemented by a 3-level partnership programme (Ease, Support, Intensive Collaboration) that formalizes customer engagement.

The company operates a sales-led go-to-market model anchored by three named sales advisors (Marthijn Klaassen, Sven Meijer van Putten, Menno de Neeling) plus a purchase/technical advisor (Alexander van Keulen), supported by direct phone, WhatsApp, and the ActraBox digital channel. It sells into four primary verticals — food processing, agriculture, mechanization, and air & health — as well as broader industrial manufacturing and machine building. Pricing is quote-based and not publicly disclosed. Beyond component distribution, Actra offers Lean consulting via partner Ed Slatman and IIoT-based Condition Monitoring services, positioning its value proposition around four ROI pillars: Time, Effort, Risk, and Cost.

Revenue is derived from one-time sales of power transmission components, with no disclosed figures and no external funding. The business is bootstrapped and founder-aligned (Roy Van Actra serves as the primary customer-facing representative), operating with a small team of 1–10 employees. The company maintains technical documentation libraries across all major product lines and distributes through direct field sales plus the ActraBox self-serve platform, targeting Northwest Europe.

Name

Actra

Legal name

Actra B.V.

Website

https://actra.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Actra B.V. is a Dutch industrial distributor of power transmission components (belts, gearboxes, motors, bearings, couplings) and related services, serving manufacturers in food processing, agriculture, mechanization, and air & health across Northwest Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Power Transmission Components Sales: Sale of industrial power transmission components including V-belts, timing belts, gearboxes, electric motors, bearings, couplings, chains, and hydraulic hoses. Products are sourced from premium brands (Motovario, Watt Drive, Gates, Rexnord) and the house brand ConCar.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Actra B.V. is an importer and distributor of high-quality industrial power transmission components (aandrijfcomponenten) for industry and machine manufacturing. The company supplies V-belts, timing belts, gearboxes, electric motors, bearings, couplings, chains, hydraulic hoses, and related mechanical drive components sourced from premium brands such as Motovario, Watt Drive, Gates, and Rexnord, along with its own house brand ConCar. Alongside component supply, Actra offers its proprietary ActraBox dynamic procurement system, Lean operational consulting, and preventive maintenance guidance to maximize machine uptime and reduce total cost of ownership for industrial customers.

Product overview

Actra B.V. is a specialist in industrial power transmission technology (aandrijftechniek) based in the Netherlands, serving for approximately 40 years. The company operates as an importer/distributor of high-quality drive components for industry, utilities, government, machine building, and industrial service providers. Their product portfolio is organized around a comprehensive range of mechanical power transmission solutions including: V-belts and timing belt pulleys; Electromotors, frequency converters, and motor tensioning systems; Hydraulic and industrial hoses (Gates MegaSys); Industrial couplings (Rotex, Omega, Rexnord, Tex-O-Flex, HRC, Winflex); Industrial belts (ConCar and Gates power bands, timing belts, V-belts); Chains, chain wheels and accessories; Clamp bushing systems; Bearings and bearing blocks; Angular gearboxes and worm wheel gearboxes (Motovario, Watt Drive); Transport rollers and tracks. Actra positions its offerings around four ROI pillars: Time (reducing downtime), Effort (simplifying ordering), Risk (reducing financial risks), and Cost (cost reduction). The ActraBox is highlighted as a dynamic purchasing system that simplifies the procurement process. The company also provides Lean consulting services and condition monitoring/IIoT services for industrial applications in food, agriculture, mechanization, and air/health sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• V-belts and timing belt pulleys

Quantifiable outcome

• Orders can be placed up to 2 times faster with rapid response and administrative support
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Ed SlatmanminorImplementation/ SI/ Consulting PartnerEd Slatman is a Lean methodology consultant partnered with Actra to support customers in change management, team coaching, training, and consultancy. He brings years of experience from Reaal, Scania, and Medisch Centrum Alkmaar, and helps Actra customers implement Lean principles to reduce waste and improve operational agility.
• Quantum LeapsminorOthersQuantum Leaps is referenced as a Lean/value creation partner that contributed to Actra's partnership framework content, helping define the value exchange model between business partners.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/actrabv
• LinkedInlinkedin.com/company/actra-bv
• Xx.com/actra_bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actra