Eclectico
Eclectico is an Australian boho and hippie-inspired fashion, jewellery, and lifestyle accessories retailer founded in 2010 by Alan Cartmell, operating a global Shopify storefront and a single physical store in St Kilda, Melbourne, serving festival, vinyl, and bohemian consumer segments.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eclectico does
Eclectico is an Australian specialty retailer of boho and hippie-inspired fashion, jewellery, and lifestyle accessories, founded in 2010 by Alan Cartmell and based in Melbourne. The company's core assortment spans women's clothing (tops, dresses, skirts, tie-dye leggings), men's clothing (t-shirts, shirts, pants, baja hoodies, jackets), and a deep jewellery catalogue featuring handcrafted macrame pendants with semi-precious gemstones, silver and brass earrings, rings, toe rings, and ear plugs/stretchers. Complementary categories include leather and canvas pocket belts, hip bags, hair sticks, and an adjacent sub-brand, Eclectico Records, which sells vinyl records and Audio-Technica turntables through a sister e-commerce site.
The commerce technology stack is a vanilla Shopify storefront with multi-currency support (AUD, USD, GBP, NZD) and a broad suite of payment integrations spanning Shop Pay, PayPal, Apple Pay, Google Pay, Visa, Mastercard, American Express, and UnionPay. There is no proprietary technology, no public API, and no mobile app; the competitive posture rests on curated merchandising rather than on differentiated software. Distribution is dual-channel: a global direct-to-consumer e-commerce site (free shipping threshold at AUD $150) and a single physical retail store at 163a Acland Street, St Kilda, which functions as both point-of-sale and a community hub for vinyl and festival audiences in Melbourne.
The revenue model is straightforward direct retail at fixed price points ranging from roughly AUD $8.57 (small jewellery items) to over AUD $106 (premium leather pocket belts, jackets), with no subscription or recurring component. The addressable customer base is fragmented across consumer personas - women and men seeking boho apparel, jewellery enthusiasts, festival-goers, and vinyl record collectors - all served on a one-time transaction basis. Ownership is concentrated with the founder, who continues to operate the business alongside a small staff; headcount is in the 1-10 range and there is no external investment or institutional capital indicated.
Eclectico firmographics
Firmographics- Name
- Eclectico
- Legal name
- Eclectico
- Website
- https://eclectico.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eclectico is an Australian boho and hippie-inspired fashion, jewellery, and lifestyle accessories retailer founded in 2010 by Alan Cartmell, operating a global Shopify storefront and a single physical store in St Kilda, Melbourne, serving festival, vinyl, and bohemian consumer segments.
- Ownership category
- akta.pro rank
Eclectico industry classification
Industry- Product category
- Boho Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Craft, DIY & Value Variety Stores (CRAEAGAC)
Keywords
Where Eclectico is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Eclectico business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail Sales: Online and physical retail store sales of boho clothing, jewellery, accessories, vinyl records, and turntables. Products are sold at fixed prices with free shipping on orders over $150.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Individual product purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Eclectico product offering
Product offeringCore offering
Eclectico is an Australian retailer that curates and sells boho-inspired clothing, handcrafted jewellery, pocket belts and bags, hair sticks, vinyl records, and turntables. The business operates a Shopify-based e-commerce storefront serving Australia and international customers, alongside a physical retail store in St Kilda, Melbourne. It positions itself as both a global fashion boutique and a community hub for the vinyl and festival communities.
Product overview
Eclectico is an Australian online boutique specializing in boho fashion, jewellery, and accessories. The company operates a single unified e-commerce platform offering women's clothing (tops, dresses, skirts, pants, tie-dye leggings, tie-dye collection), men's clothing (t-shirts, shirts, pants, shorts, baja hoodies, jackets), jewellery (handcrafted macrame necklaces with semi-precious stones, silver/brass/wooden earrings, rings, toe rings), pocket belts and bags, hair sticks, vinyl records (via sister site eclecticorecords.com.au), and turntables. The store also offers a tie-dye collection featuring leggings and shorts. All products are designed for the festival, hippie, and bohemian aesthetic market, with a focus on handcrafted and artisanal items. The company has a physical retail location in St Kilda, Melbourne, celebrating its 16th anniversary.
Differentiator
Problem solved
Functional benefit
Brands
- Eclectico Records: A related vinyl records business operated by the same entity, available at eclecticorecords.com.au
Products and services
- Women's Clothing Boho-inspired women's clothing including tops, dresses, skirts, pants, shorts, and tie-dye leggings in various colors and styles, targeting women seeking bohemian and festival fashion.
- Men's Clothing Hippie and boho clothing for men including t-shirts, shirts, pants, shorts, jackets, and baja hoodies featuring various prints and styles, targeting men interested in bohemian fashion.
- Jewellery Handcrafted and artisanal jewellery including handcrafted macrame necklaces with semi-precious gemstones, silver/brass/wooden earrings, rings, toe rings, pendants, bracelets, ear cuffs, and navel jewellery, targeting boho jewellery enthusiasts.
- Pocket Belts & Bags Leather and canvas pocket belts, hip belt bags, and backpacks in various boho styles, for festival-goers and boho fashion consumers needing functional accessories.
- Hair Sticks Single prong and double prong hair sticks for hair styling, for boho fashion consumers.
- Vinyl Records Vinyl records sold through the sister site Eclectico Records, for vinyl record enthusiasts and the Melbourne music community.
- Turntables Audio-Technica turntables for vinyl playback, sold to vinyl record enthusiasts.
Companies that use Eclectico
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Eclectico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Eclectico partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Eclectico competitors and assessment
Company assessmentDirect peers
- Spell & The Gypsy Collective: Australian boho/festival fashion brand founded on the East Coast, selling dresses, separates, and accessories to the same festival/bohemian consumer. Directly comparable in aesthetic, customer base, and DTC-plus-physical retail model.
- Universal Store: Australian specialty fashion retailer focused on youthful, trend-driven apparel and accessories across multiple price points. Comparable as a multi-brand specialty boutique targeting a similar female-skewing, festival-adjacent customer in Australia.
- Valleygirl: Australian specialty fast-fashion retailer selling women's apparel and accessories to a young, trend-focused customer. Comparable in DTC-plus-physical-store omnichannel model and Australian market positioning.
- Ally Fashion: Australian specialty women's fashion retailer with a large physical store footprint and an online channel. Comparable in specialty apparel DTC-plus-retail model and Australian target market.
Broad incumbents
- Anthropologie: Global lifestyle retailer (also URBN) offering boho-adjacent apparel, jewellery, and home goods. Targets a similar aspirational, creative consumer but with a much broader lifestyle portfolio and physical store network.
- Urban Outfitters: Global lifestyle retailer (URBN) carrying boho-leaning apparel, accessories, and music/vinyl. Comparable in assortment breadth across fashion and music lifestyle, and overlapping festival/youth customer.
- Free People: US-based global boho/festival fashion retailer owned by URBN, with a much larger assortment and international footprint. Comparable in aesthetic and target customer, but operates at scale across multiple brands and channels.
Regional players
- Tigerlily Swimwear: Australian boho-lifestyle swimwear and resort-wear brand. Comparable in bohemian aesthetic and Australian festival/travel customer base, though focused on swim and resort categories.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eclectico social profiles
Digital presenceEclectico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eclectico leadership team
Management profileNumber of profiles
Profiles1 record
Eclectico subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eclectico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eclectico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eclectico
What does Eclectico do?
Eclectico is an Australian retailer that curates and sells boho-inspired clothing, handcrafted jewellery, pocket belts and bags, hair sticks, vinyl records, and turntables. The business operates a Shopify-based e-commerce storefront serving Australia and international customers, alongside a physical retail store in St Kilda, Melbourne. It positions itself as both a global fashion boutique and a community hub for the vinyl and festival communities.
Is Eclectico a public or private company?
Eclectico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eclectico founded?
Eclectico was founded in 2010. It employs 1 to 10 people.
Where is Eclectico based?
Eclectico is headquartered in Melbourne, Australia, in the Oceania region.
How does Eclectico make money?
One revenue line is on record: direct Retail Sales.
Who are Eclectico's main competitors?
Direct peers on record are Spell & The Gypsy Collective, Universal Store, Valleygirl and Ally Fashion. Broad incumbents are Anthropologie, Urban Outfitters and Free People. Tigerlily Swimwear is listed as a regional player.
Does Eclectico have an API?
No public API is recorded for Eclectico.
What industry is Eclectico in?
Eclectico's product category is Boho Fashion Retail. Its primary akta.pro industry code is CRAEAGAC, Craft, DIY & Value Variety Stores. Its NAICS code is 458110 and its SIC code is 5600.