Mayfair Media Operations

What Mayfair Media Operations does

Mayfair Media Operations Pty Ltd is an Australian private company founded in 2017 and headquartered on the Gold Coast, Queensland, that operates Mining.com.au, a digital news and information platform covering the global mining and resources sector. The company publishes daily mining news, company profiles, deal coverage, educational content, and video interviews spanning ASX, TSX, NYSE, and international mining companies, with editorial coverage extending across commodities including gold, silver, copper, lithium, iron ore, rare earths, battery metals, and critical minerals. Mining.com.au embeds TradingView-powered live commodity price charts (XAU/USD, XAG/USD) with technical indicators directly into the platform, and distributes content through its website, LinkedIn (30k followers), Twitter/X (9.1k), Facebook (4k), YouTube (2.5k subscribers), and email newsletters.

The business generates revenue primarily through digital advertising, sponsored features, paid investor-awareness campaigns, and newsletter subscriptions, with the core monetisation model built around engaging a professional audience of mining investors, executives, and analysts. Named clients include GoldInxs Mining Corp., Nevada Sunrise Metals Corporation, Québec Nickel Corp., and LaFleur Minerals Inc., each engaged through multi-month IR and marketing service agreements typically valued between CAD $35k and CAD $87k annually. The company discloses that it may receive commissions based on the success of paid partnership content including funds raised, aligning its economics with the small-cap mining capital-raising cycle. The team of approximately 20 named personnel is led by founder and CEO Christopher Norris, with COO Tristan Gray, CTO Ben Mahler (15+ years of technology leadership), and a multi-disciplinary editorial, design, client-services, and marketing organisation.

Name

Mayfair Media Operations

Legal name

Mayfair Media Operations Pty Ltd

Website

https://mining.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mayfair Media Operations (Mining.com.au) is a Gold Coast-based digital media company that publishes daily mining news, company features, and live commodity price charts for a global audience of mining investors, executives, and analysts, monetising through advertising, sponsored content, and paid investor-awareness campaigns for ASX and TSX-listed mining clients.

Ownership category

akta.pro rank

Product category

Mining Industry Digital Media and News

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

Keywords

• Mining industry news
• Digital media publishing
• Investor relations services
• Commodity market data
• Sponsored content advertising

Headquarters

HQ city

Surfers Paradise

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: The platform generates revenue through digital advertising placements including banner ads, sponsored content, and targeted advertising to its professional mining industry audience of investors, executives, and analysts.
2. Sponsored Features and Paid Content: Mining and exploration companies can feature content through regular news, company reports, interviews, event-driven content, and sponsored features where appropriate. The company discloses it may receive commissions based on the success of paid partnership content including funds raised.
3. Sponsorship and Advertising Packages: Mining.com.au offers sponsorship and advertising options tailored for mining companies, financial institutions, and service providers looking to engage an industry-specific audience, including brand visibility, special reports, and targeted digital campaigns.
4. Newsletter Subscriptions: Platform offers email newsletter subscriptions to deliver curated mining news highlights to subscribers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Mayfair Media Operations operates the Mining.com.au digital media platform, delivering daily mining industry news, editorial features, company profiles, and live TradingView-powered commodity price charts across ASX, TSX, NYSE and international markets. Beyond free content, the company sells digital advertising, sponsorship packages, and paid investor-relations and marketing services to mining and exploration companies seeking market awareness.

Product overview

Mining.com.au is a unified digital news platform operated by Mayfair Media Operations that delivers comprehensive mining industry coverage. The core offering is the Mining.com.au News Platform, which aggregates real-time mining news, company profiles, and market analysis. This is supported by interactive tools including Live Gold and Silver Price Charts powered by TradingView, Special Features editorial content, Deals & Dollars merger coverage, Company Reports profiles, Events coverage, Supplier Spotlight features, Education content, and Video/Interviews. The platform also offers newsletter subscription services for investor updates. All content spans multiple commodity categories including gold, copper, lithium, iron ore, silver, battery metals, critical minerals, and rare earths. Mayfair Media Operations also provides paid investor relations and marketing services to mining companies through sponsored content arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Mining.com.au News Platform Digital media platform publishing daily mining industry news, company profiles, special features, deal coverage, event coverage, and editorial analysis covering ASX, TSX, NYSE and international mining companies across gold, silver, copper, lithium, iron ore, rare earths, battery metals, and critical minerals. Includes integrated TradingView-powered live commodity price charts and is targeted at mining investors, executives, analysts, and industry professionals.
• Newsletter Subscription

Quantifiable outcome

• Mining companies report improved investor awareness and communications profile through Mining.com.au engagement
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered standard.

• GoldInxs Mining Corp.standardGTM or Marketing Partner · 22 July 2026GoldInxs Mining Corp., following its IPO and listing on TSX Venture Exchange, engaged investor relations and marketing firms including Mining.com.au to build market awareness for its Fishpot Property exploration activities in British Columbia.
• Nevada Sunrise Metals CorporationstandardGTM or Marketing Partner · 8 May 2026Nevada Sunrise Metals Corporation entered into a 12-month advertising and investor awareness campaign with Mayfair Media Operations trading as Mining.com.au. The agreement costs CAD $2,900 per month for the first three months, increasing to CAD $3,900 per month thereafter. Mining.com.au provides coverage of the company's news releases, editorials, webinars, and interviews, with service beginning immediately.
• LaFleur Minerals Inc.standardGTM or Marketing Partner · 15 March 2026LaFleur Minerals disclosed three arms-length investor relations and marketing engagements totaling approximately $54,000 USD for digital advertising, news release distribution, and media services. Mining.com.au is among the service providers engaged to support the company's communications around its Beacon Gold Mill restart and Swanson Gold Project.
• Québec Nickel Corp.standardGTM or Marketing Partner · 10 March 2026Québec Nickel Corp. signed a media services agreement with Mining.com.au for CAD $7,250 monthly over twelve months, contingent on the company's Ecru Property acquisition in Nevada. The engagement aims to strengthen its communications profile and broaden investor awareness through media and content services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Northern Miner: Long-established Canadian mining industry publication covering TSX-listed miners and exploration news. Closely comparable to Mining.com.au in its focus on mining investor audiences and exchange-listed junior miners.
• Creamer Media (Mining Weekly): South African-founded mining news platform with deep African and global mining coverage. Competes directly with Mining.com.au for audience of mining professionals, investors, and advertisers in the same vertical.
• Resource World Magazine: Canadian-based mining and resource sector news outlet covering junior miners and exploration. Comparable to Mining.com.au in targeting the same investor/professional audience and serving mining IR clients.
• Proactive Investors: Investor news network with strong Australian and global mining coverage, providing news, video interviews, and IR services to listed mining companies. Direct peer to Mining.com.au in both editorial and IR verticals.
• Investing News Network (INN): Specialty investor news network covering mining and resource sectors. Provides IR and advertising services to mining companies (referenced as a partner alongside Mining.com.au in the GoldInxs engagement), making it a direct competitor in both editorial and IR verticals.
• Mining.com (Aspermont): The flagship international mining news platform operated by Aspermont, covering global mining markets across commodities. Direct competitor to Mining.com.au in the same vertical with overlapping news aggregation, market data, and advertising-supported business model.
• International Mining: Global mining industry news and technical content platform covering equipment, technology, and operations. Comparable to Mining.com.au's editorial coverage of mining companies and industry trends across global markets.

Regional players

• Stockhead: Australian small-cap and resources investment news platform with overlapping ASX-listed mining coverage. Closest regional peer in the Australian market, competing for the same Australian mining investor and junior miner audience.

Broad incumbents

• Kitco News: Established precious metals-focused news and data platform with integrated live price charts. Comparable to Mining.com.au's TradingView-powered gold/silver charts and investor-focused mining coverage, but with broader retail investor audience.
• Bloomberg Mining/Commodities: Global financial media giant with substantial commodities and mining coverage. Represents the broad incumbent threat with deeper resources and established investor audience, though not specialized in mining-specific news.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/miningcomau
• YouTubeyoutube.com/@miningcomau
• Facebookfacebook.com/mining.com.au
• LinkedInlinkedin.com/company/mining-com-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfair Media Operations