Afpt Akademiet For Personlig Trening

What Afpt Akademiet For Personlig Trening does

AFPT Akademiet For Personlig Trening (legal entity: Akademiet for Personlig Trening AS) is a Norwegian for-profit, privately held education company founded in January 2005 and headquartered at Storgata 26, Fredrikstad. The company operates the Nordic region's largest personal trainer (PT) education institution, having educated more than 10,000 students since inception. Its core product, PT Total, is a ~1,600-hour bundled program that combines the core Personal Trainer curriculum with Sales/Marketing & Communication, Kostholdsveileder (Nutrition Guide), and one optional specialization (Online Coach, Rehab Trainer, Strength Coach, or Mental Trainer), and is offered under installment plans priced at NOK 104,365–112,665 per package (~NOK 1,942–2,090/month over 24 months).

The operating model is a hybrid learning platform: theoretical coursework is delivered through a proprietary "Studentweb" LMS, supported by integrations with PTPRO (program design software) and Conta (online coaching tools), while in-person practical sessions are run at partner gym facilities across at least ten Norwegian cities (Bergen, Oslo, Stavanger, Trondheim, Tromsø, Kristiansand, Fredrikstad, Hamar, Larvik, Volda, and Skedsmokorset). Graduates receive EuropeActive/EHFA Level 4 certification valid across Europe, with first-year EREPS registration bundled into tuition, and may earn up to 60 academic study points via a partnership with Høgskulen i Volda (HVO), enabling access to Norwegian State Educational Loan Fund (Lånekassen) financing.

Revenue is generated primarily through tuition (subscription-style installment plans, with interest-free financing up to 24 months via SVEA Finans), supplemented by paid mentor sessions (NOK 1,500/hour with volume discounts), re-examination fees (NOK 1,500), and catch-up session fees (NOK 500–1,000). GTM is direct-to-consumer with consultative study advisors (studieveiledere), supported by a freemium PT Preview funnel, a 871+ article content library, a Norwegian-language podcast (Helsekoden), and channel partnerships with major gym chains SATS, EVO Fitness, and FRESH Fitness that act as preferred recruiters of AFPT graduates. The company employs 1–10 people and is bootstrapped with no disclosed external funding.

Name

Afpt Akademiet For Personlig Trening

Legal name

Akademiet for Personlig Trening AS

Website

https://afpt.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

AFPT Akademiet For Personlig Trening is a Norwegian private education company that, since 2005, has trained over 10,000 personal trainers through hybrid online-and-in-person programs, serving aspiring and practicing fitness professionals across Norway with EuropeActive Level 4 certified credentials.

Ownership category

akta.pro rank

Product category

Fitness Professional Education

NAICS

Technical and Trade Schools (6115), Technical and Trade Schools (61151), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Personal trainer education
• Fitness certification programs
• Health nutrition training
• Continuing education fitness
• Online coaching courses

Headquarters

HQ city

Fredrikstad

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and course fees: Primary revenue from paid educational programs. PT Total is sold as a bundled package at discounted package prices versus individual module enrollment. Programs are priced from approximately NOK 2,090–2,190 per month under installment plans. Full program fees range from approximately NOK 104,365 to NOK 112,665 for bundled packages.
2. Mentor program fees: One-on-one mentoring sessions with industry trainers available as paid add-on packages. Priced at NOK 1,500 per hour with volume discounts (5% for 3–5 hours, 10% for 6+ hours).
3. Payment plan financing (SVEA Finans): Third-party financing partner SVEA Finans provides installment plans. AFPT earns revenue from the financing arrangement. AFPT also offers direct installment plans (up to 24 months) as an alternative.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AFPT offers accredited personal trainer education programs and further education specializations across Norway, combining online theoretical modules via a studentweb LMS with in-person practical training sessions held at multiple Norwegian cities. The flagship PT Total package combines core Personal Trainer education with Sales/Marketing, Nutrition Guide, and an optional specialization, while standalone further-education tracks (Rehab Trainer, Strength Coach, Mental Trainer, Online Coach, Nutrition Advisor, Medical Trainer, Endurance Trainer, Weight Trainer) allow working professionals to specialize.

Product overview

AFPT (Akademiet for Personlig Trening) offers a comprehensive education portfolio centered on its flagship Personal Trainer program and PT Total packages. PT Total combines the core PT education with Sales/Marketing and Nutrition Guide modules, plus optional specializations (Online Coach, Rehab Trainer, Strength Coach, Mental Trainer) creating flexible package deals. Beyond core programs, AFPT provides PT Flex (flexible online + practical format), PT Preview (free trial), and various further education specializations including Medical Trainer, Endurance Trainer, and Weight Trainer. The institution also offers a Mentor Program for one-on-one guidance. PT Total packages are priced between NOK 104,365-112,665 with financing options through SVEA Finans. The company holds EuropeActive Level 4 and EHFA certifications for international recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Personlig Trener (Personal Trainer)

Quantifiable outcome

• 10,000+ students educated since 2005
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and major.

• Høgskulen i Volda (HVO)coreStrategic or Co-development PartnerUniversity partnership enabling AFPT students to earn 30 or 60 study points recognized under HVO's accreditation. Students apply for student loans through Lånekassen (Norwegian State Educational Loan Fund) under HVO enrollment.
• SATSflagshipChannel Partner/ Reseller/ DistributorSATS considers AFPT-trained trainers as preferred candidates for personal trainer positions. AFPT has educated trainers for SATS since 2005. PT Chief Vegard Ølstørn endorses AFPT as a quality training provider.
• EVO FitnessflagshipChannel Partner/ Reseller/ DistributorEVO recruits AFPT graduates regularly as personal trainers. PT Chief Sindre Antonsen (himself an AFPT alumnus) attests to the consistent quality of AFPT instructors and the strong AFPT brand reputation in EVO and the wider industry.
• FRESH FitnessmajorChannel Partner/ Reseller/ DistributorFRESH Fitness PT Chief Jørn Stian Dahl has recruited AFPT graduates across multiple Norwegian gym chains and continues to view AFPT students as preferred candidates.
• EuropeActive / EHFAcoreTechnology or IntegrationAFPT's PT Total program meets EHFA Level 4 certification standards, providing graduates with internationally recognized credentials valid across Europe. First-year EREPS registration included in tuition.

Scale indicators4 records

Emerging players

• Precision Nutrition: Online nutrition and coaching certification provider. Comparable in the further-education/specialization space (overlap with AFPT's Kostholdsveileder/Nutrition Guide add-on) but focused on nutrition rather than full PT training.

Broad incumbents

• NSCA (National Strength and Conditioning Association): Globally recognized strength and conditioning certification body. Comparable to AFPT's Strength Coach specialization in particular and PT certification broadly, with stronger international credentials but weaker Nordic employer presence.
• ACE (American Council on Exercise): Large US fitness certification organization offering PT credentials online. Comparable product category (PT certification) but broader geographic and language coverage vs. AFPT's Norway focus.
• ISSA (International Sports Sciences Association): Global online personal trainer certification provider with broad international reach. Competes with AFPT in the certification space but delivers purely online, lacking AFPT's in-person practical and Nordic employer network.
• NASM (National Academy of Sports Medicine): Major US-based PT certification body offering globally recognized credentials. Competes for the same aspiring PT customer but without Norway-specific employer relationships or local practical training.

Direct peers

• Träningsakademin: Swedish personal trainer education provider offering similar PT certification programs with hybrid theory/practical delivery. Direct Nordic market parallel to AFPT with comparable curriculum structure and target customer.

Others

• Høgskulen i Volda (HVO): Strategic partner university that awards AFPT students 30/60 study credits. Comparable continuing-education outcome for AFPT graduates, and a key institutional validator of AFPT's curriculum quality.

Regional players

• Nord University (Faculty of Biosciences and Aquaculture / Sport Science): Norwegian university offering sports science degrees where AFPT's faculty (e.g., Stian Larsen) earned credentials. Comparable in producing fitness-literate graduates but academic pathway vs. vocational PT certification.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AFPT.no
• LinkedInlinkedin.com/company/afpt-akademiet-for-personlig-trening

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afpt Akademiet For Personlig Trening