Pasifika Medical Association Group

What Pasifika Medical Association Group does

Pasifika Medical Association Group (PMAG) is a New Zealand-based charitable organisation incorporated in 1996 that operates as the umbrella shareholder for a portfolio of Pacific health and community service entities. Its core mandate is to strengthen the Pacific health workforce and improve health outcomes for Pacific people across New Zealand and six Pacific Island nations (Fiji, Kiribati, Samoa, Tonga, Tuvalu, Vanuatu). The organisation is led by CEO Debbie Sorensen, with President Dr Kiki Maoate and Executive Directors Dr Francis Agnew, Sir Collin Tukuitonga and Dr Jitoko Cama, and describes itself as the largest Non-Governmental Pacific organisation in the region.

The group's service portfolio is delivered through wholly-owned subsidiaries and associated entities. Pasifika Medical Association Membership is a network of Pacific health professionals; Pasifika Futures Ltd operates as the Pacific Whānau Ora Commissioning Agency across New Zealand; Etu Pasifika Ltd runs integrated primary care, mental health and wellbeing clinics in Canterbury, Auckland and South Auckland; PACMAT is a multidisciplinary disaster response team; the NZ Medical Treatment Scheme (NZMTS) is the Managing Services Contractor role awarded by MFAT from December 2022 to January 2028 covering overseas referrals, visiting medical teams and health system strengthening; Pacific Health Dialog and the New Zealand Medical Journal are publishing operations; and Moana Pasifika is a Super Rugby franchise.

PMAG is funded primarily through government contracts (notably the MFAT NZMTS contract) and operates on a non-profit model with no equity ownership. Revenue is not publicly disclosed. Distribution is delivered through three clinic sites, a nationwide Whānau Ora partner network via Pasifika Futures, and regional coordination across six Pacific Island nations under NZMTS. Services to eligible Pacific patients under NZMTS are provided at no cost; clinic and commissioning revenue mechanics are not publicly disclosed.

Name

Pasifika Medical Association Group

Legal name

Pasifika Medical Association Group

Website

https://pmagroup.org.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pasifika Medical Association Group is a New Zealand charitable organisation operating Pacific health workforce, Whānau Ora commissioning, primary care clinics, medical journals and a Super Rugby franchise, serving Pacific communities in New Zealand and six Pacific Island nations via MFAT-funded and government contracts.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships (HLAJAOAL)

akta.pro secondary industries

Humanitarian Health Coordination & Emergency Response Partnerships (HLAJAOAI), Health Systems Strengthening & Global Health Technical Assistance (BPADAEAH), Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN)

Keywords

• Pacific health services
• Whānau Ora commissioning
• Primary care clinics
• Medical workforce development
• Disaster medical response

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Contract - NZMTS: PMAG was awarded the Managing Services Contractor contract for the New Zealand Aid Programme Medical Treatment Scheme (NZMTS) from 1 December 2022 to 31 January 2028. The scheme is funded by the Ministry of Foreign Affairs and Trade (MFAT) and covers six Pacific Island nations.
2. Whānau Ora Commissioning: Pasifika Futures Ltd operates as the Pacific Whānau Ora Commissioning Agency, providing support across New Zealand working with partners to shape better futures for Pacific families.
3. Healthcare Services: Etu Pasifika Ltd provides integrated primary care, mental health and wellbeing services through clinics in Canterbury, Auckland, and South Auckland regions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pasifika Medical Association Group provides governance, management, and strategic oversight for a portfolio of Pacific-focused healthcare and community entities, including integrated primary care and mental health clinics (Etu Pasifika), Whānau Ora commissioning (Pasifika Futures), a health professional membership network, medical treatment coordination across six Pacific Island nations (NZMTS), disaster response (PACMAT), and medical journals. Its operating model unites clinical service delivery, government-contracted managed services, and workforce development under a single non-profit umbrella.

Product overview

The Pasifika Medical Association Group (PMAG) is a collective of healthcare and service organizations operating as a platform of interconnected services focused on enhancing Pacific prosperity. The portfolio consists of: Pasifika Medical Association Membership (a network of Pacific health professionals for workforce development), Pasifika Futures Ltd (the Whānau Ora Commissioning Agency for Pacific families), Etu Pasifika Ltd (an integrated primary care network with locations in Canterbury, Auckland, and South Auckland offering mental health and wellbeing services), PACMAT (disaster response medical assistance team), the NZ Medical Treatment Scheme (international medical treatment coordination for Pacific nations), Pacific Health Dialog (medical journal), New Zealand Medical Journal (NZMJ), and Moana Pasifika (Super Rugby franchise). These entities work collaboratively under unified governance to strengthen Pacific health workforce capacity and meet the health needs of Pacific communities regionally and nationally.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• University of Auckland - Knowledge HubcoreStrategic or Co-development Partner · 17 July 2024PMA Knowledge Hub developed the 'Improving Wellbeing Outcomes for Pacific Families' microcredential course in partnership with University of Auckland. The course is delivered at Fale Maama and celebrated 38 graduates in Semester 1, 2024.
• Ministry of Foreign Affairs and Trade (MFAT)coreStrategic or Co-development Partner · 1 December 2022PMAG was awarded the Managing Services Contractor contract for the New Zealand Aid Programme Medical Treatment Scheme (NZMTS) effective 1 December 2022. MFAT funds the programme which covers six Pacific Island nations: Fiji, Kiribati, Samoa, Tonga, Tuvalu, and Vanuatu. The contract runs until 31 January 2028.
• Heart 4 Kids TrustminorStrategic or Co-development Partner · 1 January 2014Heart 4 Kids Trust provides lifesaving heart surgeries to children across the Pacific. Dr Kirsten Finucane leads annual missions to Fiji since 2014. In July 2024, the Uto Bulabula - Healthy Hearts initiative brought 15 children from Samoa, Vanuatu, Fiji, Tuvalu, and Kiribati for cardiac surgeries in Fiji.
• Children's Haematology Oncology Centre (CHOC)minorStrategic or Co-development Partner · 1 January 2004CHOC in Christchurch has developed collaborative initiatives with healthcare providers in Fiji and other Pacific nations since 2004. The PI protocols have significantly improved survival rates for paediatric cancer patients in resource-limited Pacific settings.
• University of AucklandcoreStrategic or Co-development PartnerPMA partners with University of Auckland to develop the Pacific academic workforce. The partnership helps develop Pacific academic workforce and includes membership in the Sir George Fowlds Society for teaching and research contributions. Also includes collaboration through Te Poutoko Ora a Kiwa (Centre for Pacific and Global Health).
• New Zealand National Children's Cancer Network Pacific Working GroupminorStrategic or Co-development PartnerDr Siobhan Cross leads the Pacific Working Group which adapts paediatric oncology protocols to meet the needs of Pacific Island nations, ensuring children receive the best possible care.
• Māhina Indigenous Scholars Fellowship ProgrammeminorStrategic or Co-development PartnerInternational collaboration between University of Washington, University of Hawai'i Manoa, and University of Auckland. Students visit Pasifika Futures for 10-week internships with Pacific and Māori health organisations. Funded by National Institute on Minority Health and Health Disparities.
• Oxford University - Social Outcomes ConferenceminorStrategic or Co-development PartnerPasifika Futures' CEO Debbie Sorensen and Director of Performance and Evaluation Seini Jensen spoke at the Social Outcomes Conference hosted at Oxford University in England in 2022.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• New Zealand Medical Association: NZMA is the principal pan-specialty medical professional association in New Zealand, providing advocacy, policy engagement, and the NZ Medical Journal (which PMAG now owns). It is comparable to PMAG in its professional advocacy and membership role, though it is broader in scope and not Pacific-specific.
• Royal New Zealand College of General Practitioners: RNZCGP is the professional membership body for general practitioners in New Zealand, providing membership, training, standards, and advocacy. It is comparable to PMAG's PMA Membership network in serving as a professional association for health professionals, though it operates at a much larger national scale across all ethnicities.
• Pacific Community (SPC): The Pacific Community (formerly Secretariat of the Pacific Community) is the principal scientific and technical organisation for the Pacific region, delivering programmes in health, education, and economic development across Pacific Island nations. It is comparable to PMAG's NZMTS contract work, providing health systems strengthening and technical assistance across the same six Pacific nations.
• The Fred Hollows Foundation NZ: The Fred Hollows Foundation NZ is a Pacific-focused health NGO that funds and delivers eye care programmes across Pacific Island countries and NZ Pacific communities. It is comparable to PMAG in operating Pacific health programmes funded by MFAT-style aid and serving Pacific populations in New Zealand and the wider region, though focused specifically on eye health.

Direct peers

• Tongan Health Society: Tongan Health Society is a Pacific health provider operating integrated primary care and community services for Tongan and broader Pacific communities in Auckland. It is comparable to PMAG in providing culturally tailored primary care, mental health support, and Whānau Ora-style wraparound services to Pacific families in New Zealand.
• Turuki Healthcare: Turuki Healthcare is a Māori primary health and Whānau Ora provider in Auckland operating integrated health, social, and wellbeing services under an Indigenous-led model. It is comparable to PMAG in combining primary care clinics with Whānau Ora commissioning-style wraparound services for Indigenous communities in New Zealand.
• The Fono: The Fono is a Pacific-led health and social services provider in Auckland, operating general practice clinics, community health programmes, and Whānau Ora services for Pacific families. It directly overlaps PMAG's Etu Pasifika clinics and Pasifika Futures Whānau Ora commissioning mandate, competing for the same patient populations and government contracts.

Regional players

• Cook Islands Health Network Association: CIHNA is a Cook Islands–focused health network that supports Cook Islands health professionals and communities in New Zealand and the Cook Islands, awarding recognition such as the CIHNA Kumete Award. It is comparable to PMAG's PMA Membership in serving as a Pacific ethnic-specific health professional network, though at a smaller scale and focused only on Cook Islanders.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MedicalPasifika
• Facebookfacebook.com/PasifikaMedical
• LinkedInlinkedin.com/company/pasifika-medical-association-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasifika Medical Association Group