Lubrinox
Lubrinox (Hans Petro Lube Pvt. Ltd.) is a Pune, India-based manufacturer of automotive, industrial, and speciality lubricants, founded January 2024, holding ISO 9001:2015 certification and selling a 70+ SKU portfolio to manufacturing customers in India and, via Fabory, in Europe.
- Company typePrivate
- Founded2024
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lubrinox does
Hans Petro Lube Pvt. Ltd., operating under the brand name Lubrinox, is an India-based manufacturer of automotive, industrial, and speciality lubricants founded in January 2024. The company is headquartered in Pune, Maharashtra, with a manufacturing unit located at Chakan MIDC (Plot No PAP V 118) and a corporate office in Chinchwad, Pune. Lubrinox's portfolio spans more than 70 stock-keeping units (SKUs) organized into three business units: automotive lubricants (diesel and petrol engine oils, motorcycle oils, gear oils, transmission fluids, hydraulic oils, and greases), industrial lubricants (hydraulic, turbine, gear, spindle, refrigeration, compressor, cutting, forming, drawing, tapping, honing, rust preventive, heat transfer, and quenching oils), and speciality products such as dewatering fluids and pre-lubricated stainless steel fasteners.
The company formulates lubricants from highly refined hydro-cracked base stocks combined with performance-proven additives, including anti-wear, anti-oxidant, demulsifier, anti-foam, and extreme pressure (EP) chemistries, and conforms to API, SAE, IS, and DIN industry standards. The Chakan MIDC plant is described as a state-of-the-art facility with a 'futuristic laboratory' for quality control, and the company holds ISO 9001:2015 certification covering the manufacturing of automotive, industrial, and speciality lubricants. A differentiated engineered-product line, pre-lubricated stainless steel fasteners, is reported to save industrial customers up to 25 seconds of assembly time per fastener and over €200,000 in annual manual-lubrication costs per client.
Lubrinox generates revenue through one-time unit sales across multiple pack sizes (500 ml to 210 L drums) and operates a sales-led, direct-engagement go-to-market, primarily through product enquiry forms on its website, downloadable product data sheets and MSDS documents, and a knowledge center for customer education. Distribution is hybrid: direct sales for the India-centric lubricant catalogue, and a channel partnership with Fabory (announced 2026-02-25) to distribute pre-lubricated stainless steel fasteners into European industrial manufacturing markets. The company is privately held by founder/management (Managing Director Jignesh Agarwal), with no disclosed external investors, parent company, or subsidiaries, and is actively recruiting Business Development Officers to scale its commercial function.
Lubrinox firmographics
Firmographics- Name
- Lubrinox
- Legal name
- Hans Petro Lube Pvt. Ltd.
- Website
- https://lubrinox.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lubrinox (Hans Petro Lube Pvt. Ltd.) is a Pune, India-based manufacturer of automotive, industrial, and speciality lubricants, founded January 2024, holding ISO 9001:2015 certification and selling a 70+ SKU portfolio to manufacturing customers in India and, via Fabory, in Europe.
- Ownership category
- akta.pro rank
Lubrinox industry classification
Industry- Product category
- Industrial & Automotive Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)
- akta.pro secondary industries
- Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Industrial & Heavy-Duty Lubricants (IMAEAMAB)
Keywords
Where Lubrinox is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Lubrinox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automotive Lubricants & Greases: Sale of automotive engine oils, gear oils, transmission fluids, fork oils, and greases for motorcycles, diesel vehicles, tractors, and passenger cars. Products available in various pack sizes from 500ml to 210 liters.
- Industrial Lubricants & Greases: Sale of hydraulic oils, turbine lubricants, gear oils, compressor oils, cutting oils, rust preventives, quenching oils, and heat transfer fluids for industrial applications.
- Speciality Products: Customized specialty lubricants and solutions including dewatering fluids, forming oils, drawing oils, and tapping lubricants tailored to specific industrial requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pack sizes ranging from small (500ml, 1L) to bulk (210L drums) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lubrinox product offering
Product offeringCore offering
Hans Petro Lube Pvt. Ltd. manufactures and supplies automotive lubricants, industrial lubricants, greases, and specialty products under the Lubrinox brand. The portfolio spans diesel and petrol engine oils, gear oils, transmission fluids, hydraulic oils, turbine oils, cutting/drawing/forming oils, rust preventives, heat transfer fluids, and quenching oils, available in pack sizes from 500 ml to 210 L. The company also offers end-to-end customized lubricant solutions and pre-lubricated stainless steel fasteners for hygiene-critical industrial sectors.
Product overview
Lubrinox is a manufacturer of automotive, industrial, and speciality lubricants under Hans Petro Lube Pvt. Ltd. The product portfolio comprises three main categories: Automotive Lubricants including diesel engine oils (LLR, TURBO POWER, FLEET POWER, ADVANCE TURBO POWER, PLATINIUM FLEET POWER, SUPER TURBO POWER series), petrol engine oils (NOX DRIVE, GASO-NOX), tractor oils (TRACTOR MAGIC, TRACTOR 1 UTTF), gear oils (LGO EP series, LGO multi-grade series), transmission fluids (LTF-100 DEXRON IID), motorcycle oils (EXCEL 4T, SPEEDO 4T, EXCEL PREMIUM 4T, ROYAL EXCEL 4T), suspension fluids (NOX FORK), hydraulic oils (HYDRONOX TH GRADE, HYDRONOX 10W), and greases (AP-3, HI-LIFE); Industrial Lubricants including hydraulic oils (HYDRONOX AW, HYDRONOX HLP, HYDRONOX AF, HYDRONOX FR), machine oils (LMS series), turbine oils (TURBONOX), gear oils (LGO EP), spindle oils (NOX SPIN), refrigeration oils (NOX FRIDGE), slide way oils (NOX WAY), textile oils (NOX KNIT, NOX CONN, NEEDLE OIL), printing oils (NOX PRINT), polishing oils (POLY NOX), vacuum pump oils (NOX VAC), compressor oils (NOX COM), stationary diesel engine oils (NOX DEO), cutting oils (LUBRI-CUT, NOX CUT series), forming oils (NOX FORM series), drawing oils (NOX DRAW series), tapping oils (NOX TAP), honing oils (NOX HON), rust preventives (RUST PREVENTIVE DW series, RP LY series), heat transfer oils (NOX THERM), and quenching oils (NOX QUENCH series). The company is ISO 9001:2015 certified and operates from Pune, Maharashtra, India.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Lubricants
Quantifiable outcome
- Annual savings exceeding €200,000 per industrial client by eliminating manual lubrication
- +1 more outcomes
Companies that use Lubrinox
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lubrinox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lubrinox partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FaborycoreFabory serves as the distributor for Lubrinox's pre-lubricated stainless steel fasteners in European markets. The partnership targets food, dairy, pharmaceutical, and petrochemical sectors where stainless steel and hygiene compliance are critical. Fabory enables Lubrinox to reach industrial manufacturing clients across Europe.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lubrinox competitors and assessment
Company assessmentBroad incumbents
- Shell Lubricants (India): Global lubricants major with a full automotive, industrial and specialty portfolio in India; competes with Lubrinox at the premium and OEM end of the same categories.
- Bharat Petroleum (MAK Lubricants): Integrated oil major with a significant lubricant business under the MAK brand across automotive, industrial and specialty applications; broad incumbent overlapping most of Lubrinox's product portfolio.
- Indian Oil (SERVO Lubricants): State-owned oil major with the largest domestic lubricant share in India under the SERVO brand; competes broadly with Lubrinox across automotive and industrial categories but at far greater scale and channel depth.
- Petronas Lubricants India: International lubricants major with a growing India presence across automotive and industrial categories; competes with Lubrinox in the same product segments with significantly stronger brand and OEM positioning.
Direct peers
- Savita Oil Technologies: Indian specialty lubricant and transformer-oil manufacturer with a strong industrial, automotive and specialty footprint; comparable in scale, custom-formulation capability and product mix to Lubrinox.
- Castrol India: One of the leading automotive and industrial lubricant brands in India with deep OEM relationships and broad retail and B2B distribution; directly competes with Lubrinox across the same automotive and industrial product categories.
- Fuchs Lubricants India: Specialty-focused German-origin lubricant manufacturer with deep industrial and metalworking-fluid expertise in India; closely comparable to Lubrinox's industrial and specialty industrial segments.
- Gulf Oil Lubricants India: Indian-listed mid-tier lubricant blender with a comparable automotive (PCMO, HDMO, motorcycle) and industrial (hydraulic, gear, cutting) portfolio; directly comparable in product breadth, channel mix, and competitive positioning versus Lubrinox.
- Tide Water Oil Co. (Veedol): Long-standing Indian lubricant blender marketing automotive, industrial and specialty lubricants under the Veedol brand; competes with Lubrinox on similar product categories and Indian distribution.
Regional players
- Motul India: Global lubricant brand with strong motorcycle and automotive presence and a growing industrial offering; competes with Lubrinox in motorcycle oils, automotive engine oils and select industrial grades in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Lubrinox social profiles
Digital presenceLubrinox compliance and trust
Trust signalCompliance1 record
Lubrinox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lubrinox leadership team
Management profileNumber of profiles
Profiles1 record
Lubrinox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lubrinox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lubrinox
What does Lubrinox do?
Hans Petro Lube Pvt. Ltd. manufactures and supplies automotive lubricants, industrial lubricants, greases, and specialty products under the Lubrinox brand. The portfolio spans diesel and petrol engine oils, gear oils, transmission fluids, hydraulic oils, turbine oils, cutting/drawing/forming oils, rust preventives, heat transfer fluids, and quenching oils, available in pack sizes from 500 ml to 210 L. The company also offers end-to-end customized lubricant solutions and pre-lubricated stainless steel fasteners for hygiene-critical industrial sectors.
Is Lubrinox a public or private company?
Lubrinox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lubrinox founded?
Lubrinox was founded in 2024. It employs 11 to 50 people.
Where is Lubrinox based?
Lubrinox is headquartered in Pune, India, in the Asia region.
How does Lubrinox make money?
Three revenue lines are on record. Automotive Lubricants & Greases are the primary driver. The others are industrial Lubricants & Greases and speciality Products.
Who are Lubrinox's main competitors?
Broad incumbents on record are Shell Lubricants (India), Bharat Petroleum (MAK Lubricants), Indian Oil (SERVO Lubricants) and Petronas Lubricants India. Direct peers are Savita Oil Technologies, Castrol India, Fuchs Lubricants India, Gulf Oil Lubricants India and Tide Water Oil Co. (Veedol). Motul India is listed as a regional player.
Does Lubrinox have an API?
No public API is recorded for Lubrinox.
What industry is Lubrinox in?
Lubrinox's product category is Industrial & Automotive Lubricants. Its primary akta.pro industry code is EUALAJAC, Lubricant Formulation & Blending (Finished Lubricants), with a secondary code of EUALAJAH, Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants). Its NAICS code is 324191 and its SIC code is 2890.