Reach Edmonton

Name

Reach Edmonton

Legal name

REACH Edmonton Council for Safe Communities

Website

https://reachedmonton.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Safety Coordination

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community safety coordination
• Crisis diversion services
• Violence prevention programs
• Social services training
• Neighborhood organizing

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding & Grants: Primary funding comes from government grants at municipal, provincial, and federal levels. The organization was created through a City of Edmonton mandate and continues to receive public funding for community safety initiatives.
2. Membership Fees: Organization offers membership programs for corporate and organizational members with benefits including training discounts, event invitations, and access to community safety information. Memberships are valid for one year.
3. Training Revenue: REACH provides training programs for front-line workers, including leadership development programs (offered free to nominated participants), professional workshops, and capacity-building trainings. Some training is free while other programs may have associated costs.
4. Fiscal Sponsorship: REACH acts as a fiscal agent for community initiatives like Soloss, providing administrative support and managing grant funding for community projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Reach Edmonton coordinates community safety initiatives, training programs, and collaborative partnerships to prevent crime and support vulnerable populations in Edmonton. Its offerings include the 24/7 Crisis Diversion program (with the proprietary 24/7 Edmonton App for real-time front-line coordination), REACH Training workshops, and a portfolio of community initiatives (All in For Youth, WrapED, #YEGAmbassadors, REACH Immigrant and Refugee Initiative, Coalitions Creating Equity, Neighbourhood Organizing Initiative, Resource Connect). It also runs annual corporate memberships and a Child and Youth Services Map directory.

Product overview

REACH Edmonton is a community safety coalition organization, not a traditional product company. Its offerings consist of multiple collaborative initiatives and programs rather than a unified software platform. The core offerings include the 24/7 Crisis Diversion Program and 24/7 Edmonton App (a real-time information sharing mobile application for front-line workers), REACH Training (a collection of expert-driven workshops for frontline workers), and various community initiatives including All in For Youth, Out of School Time Collaborative, WrapED, #YEGAmbassadors, REACH Immigrant and Refugee Initiative, Coalitions Creating Equity, Ethnocultural Family Violence Committee, Neighbourhood Organizing Initiative, Resource Connect, and YEG Reconnect. Additional offerings include the Finding the Path podcast and REACH Membership with training discounts. The Child and Youth Services Map provides an interactive directory of youth programs.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Edmonton App A real-time information sharing mobile application for front-line workers that provides inter-agency communications and access to client information for effective referrals to programs and community services for vulnerable individuals 24 hours a day.
• 24/7 Crisis Diversion Program A program that helps people experiencing non-emergency crisis get to a safe place, freeing up police and emergency medical services to respond to more critical events while connecting individuals with health and wellbeing resources.
• REACH Training A collection of community expert-driven workshops that equip frontline workers with knowledge and skills to respond to emerging and complex needs of vulnerable populations, including trauma-informed practices, cultural competency, and hate crime response.
• All in For Youth (AIFY) An Edmonton-wide collaborative initiative focused on getting young people successfully through their educational journey to high school completion by increasing academic achievement, school engagement, and student resiliency.
• Out of School Time (OST) Collaborative A partnership of community groups, leaders, and agencies providing out of school time programs and supports for immigrant, refugee, and socially vulnerable children and youth since 2008.
• Joint Use Summer Access A collaboration between the City of Edmonton and Conseil Scolaire Centre-Nord that makes city facilities and schools more accessible to out of school time community groups running summer programs.
• WrapED A strength-based support, prevention, and intervention program for youth and families addressing root causes of social disorder, including supports for young people affected by high risk lifestyles who want to begin a healthier life journey.
• #YEGAmbassadors A program where teams work directly with business owners, residents, social agencies, and Business Improvement Areas to create connections, understand area needs, and support economic development and community safety.
• REACH Immigrant and Refugee Initiative (RIRI) A collaborative initiative working with newcomer, immigrant, and refugee community leaders and settlement agencies to identify gaps in support services, build healthy newcomer families, and address family violence.
• Coalitions Creating Equity (CCE) A provincial initiative that aims to combat incidences of hate, racism, and discrimination through Communities of Practice that bring together diverse people to learn, share practices, and co-create knowledge.
• Ethnocultural Family Violence Committee A committee providing education and advocacy for family violence prevention in a cultural context, working to increase knowledge about family violence among newcomer, immigrant, and refugee communities and service providers.
• Neighbourhood Organizing Initiative (NOI) A framework that empowers Edmonton communities to lead community-driven responses to safety and well-being issues by bringing together neighbours, local organizations, and institutions to build social cohesion.
• Resource Connect An annual event bringing together over 70 agencies and service providers from across Edmonton to explore how they might better create connections towards a more collaborative community of practice and discover gaps in the system.
• YEG Reconnect A community engagement initiative that attends events throughout the year to connect with agencies and communities, understand their needs, and connect them to resources that matter most.
• REACH Membership An annual membership program offering discounts on training opportunities, special invitations to functions and events, and access to community safety information.
• Child and Youth Services Map An interactive map detailing a wide range of child and youth programs as a tool for service providers and families to discover appropriate programs for kids, funded by Immigration, Refugees and Citizenship Canada.

Quantifiable outcome

• 24/7 Crisis Diversion SROI: $5.20 return for every $1 invested (preliminary year 1 forecast)
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered minor and core.

• Sexual Assault Centre of EdmontonminorStrategic or Co-development PartnerResource partner for Ethnocultural Family Violence Committee providing support services.
• United Way of the Alberta Capital RegioncoreStrategic or Co-development PartnerKey partner in All in For Youth initiative working to support at-risk children and youth through their educational journey. Co-funder of youth programming including summer program microgrants.
• City of EdmontoncoreStrategic or Co-development PartnerREACH was created with a mandate from the City of Edmonton. The City provides funding and collaborates on community safety initiatives including Joint Use Summer Access and neighbourhood organizing.
• Boys & Girls Clubs Big Brothers Big Sisters of Edmonton and AreacoreStrategic or Co-development PartnerPartner in All in For Youth collaborative providing services to at-risk children and youth.
• E4CcoreStrategic or Co-development PartnerPartner in All in For Youth initiative providing social services to vulnerable populations.
• Edmonton Public School BoardcoreStrategic or Co-development PartnerEducational partner in All in For Youth working to support student academic achievement and engagement.
• Boyle Street Community ServicescoreStrategic or Co-development PartnerKey partner in 24/7 Crisis Diversion program. Adopts the 24/7 Edmonton App for data collection and street outreach programs. Provides services to vulnerable populations experiencing crisis.
• HOPE Mission EdmontoncoreStrategic or Co-development PartnerPartner in 24/7 Crisis Diversion program providing crisis support and outreach services.
• Native Counselling Services of Alberta (NCSA)coreStrategic or Co-development PartnerCo-host of 'Finding the Path: Walking in Allyship' podcast. Partner in trauma-informed training, reconciliation resources, and loss and grief workshops. 53-year-old Indigenous organization providing cultural services.
• Centre for Race and Culture (CFRAC)coreStrategic or Co-development PartnerCollaborator in development and distribution of training opportunities. Trusted source for research and educational resources on intercultural understanding, social inclusion, equity and anti-racism.
• KAIROScoreStrategic or Co-development PartnerPartner offering KAIROS Blanket Exercise training for community organizations in Edmonton to educate on Indigenous rights and reconciliation.
• Trauma Informed Edmonton (TIE)coreStrategic or Co-development PartnerNetwork of organizations (including EPS, City of Edmonton, Homeward Trust, NCSA, CMHA, Boyle McCauley Health Centre) aligned to deliver effective trauma training and develop/distribute resources. REACH Training has backboned this collective since 2014.
• Out of School Time Collaborative PartnerscoreStrategic or Co-development PartnerPartnership of community groups, leaders, service delivery agencies, and institutions working since 2008 to support children and youth during out-of-school hours. REACH provides backbone support since 2015.
• Conseil Scolaire Centre-NordcoreStrategic or Co-development PartnerFranco-albertain school board partner in Joint Use Summer Access making facilities accessible to OST community groups.
• Coalitions Creating Equity (CCE)coreStrategic or Co-development PartnerProvincial initiative combatting hate, racism and discrimination with participating regions including Wood Buffalo, Edmonton, Red Deer, Calgary, and Lethbridge. CCE Edmonton convenes groups invested in equity and anti-racism work.
• John Humphrey Centre for Peace & Human RightsminorStrategic or Co-development PartnerPartner in CCE project addressing online hate and providing training for community stakeholders on understanding and responding to hate.
• Shiloh Centre For Multicultural RootsminorStrategic or Co-development PartnerCreator of curriculum for understanding and responding to hate, racism, and discrimination training program.
• Business Improvement Areas (BIAs)coreStrategic or Co-development Partner#YEGAmbassadors work directly with BIAs to create connections, understand area needs, and support businesses with economic development and community safety.
• Islamic Family and Social Services AssociationcoreStrategic or Co-development PartnerPartner in REACH Immigrant and Refugee Initiative (RIRI) addressing family violence and providing settlement support to newcomer communities.
• Multicultural Health BrokerscoreStrategic or Co-development PartnerPartner in RIRI providing health navigation and support services to multicultural families.
• ASSIST Community ServicescoreStrategic or Co-development PartnerPartner in newcomer settlement services and RIRI initiatives.
• Community Initiatives Against Family Violence (CIAFV)coreStrategic or Co-development PartnerPartner in family violence prevention work through RIRI and Ethnocultural Family Violence Committee.
• YMCA of Northern AlbertacoreStrategic or Co-development PartnerLead organization for Kickstand Edmonton integrated youth services hub in West Edmonton Mall, providing mental health, substance use, and peer support services.
• Bent Arrow Traditional Healing SocietycoreStrategic or Co-development PartnerPartner providing Indigenous cultural services at Kickstand Edmonton including Elder support and smudging materials. Partner in All in For Youth and Empire Fighting Chance program.
• Peace in Our Cities NetworkcoreStrategic or Co-development PartnerInternational network connecting cities working to reduce violence. Pairs cities with similar challenges to share best practices. REACH is showcased globally and shares learnings about locally-based collaboration.
• Alberta Law Enforcement Response Teams (ALERT)coreStrategic or Co-development PartnerPartner in Safer Way Out human trafficking initiative, working with survivor advocates and service providers to deliver support and drive systemic change.
• Centre to Empower All Survivors of Exploitation & Trafficking (CEASE)coreStrategic or Co-development PartnerPartner in Safer Way Out and co-host of Resource Connect: Taking Action Against Human Trafficking event.
• Catholic Social ServicescoreStrategic or Co-development PartnerPartner in Safer Way Out human trafficking initiative providing services to survivors.
• End Poverty EdmontonminorStrategic or Co-development PartnerPartner with Soloss initiative. Will prototype 'First, Dinner' approach in 2026 to build trust and collaboration across lines of difference.
• Empire Fighting Chance UKminorStrategic or Co-development PartnerUK-based program providing training for local partners to bring boxing program for at-risk youth to Edmonton.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Vibrant Communities Calgary: Calgary-based backbone organization convening cross-sector partners to reduce poverty and improve community well-being. Directly comparable to REACH as an Alberta-based community-safety/poverty backbone with similar funder and government relationships.
• Hamilton Community Safety and Well-Being: Ontario municipal initiative coordinating community safety and well-being planning across agencies. Functionally analogous to REACH's backbone role, but in a different provincial jurisdiction with comparable funding and convening structure.
• Enough for All (Calgary): Calgary-based collective impact initiative focused on poverty reduction and community safety. Closely parallels REACH's convening approach across government, non-profits, and citizens to address root causes of social disorder in an Alberta peer city.
• Community Safety Victoria: Australian state-level agency coordinating community safety policy and programs. Provides a useful structural analogue to REACH's convening/government-mandate model in a different geography and governance context.

Direct peers

• United Way Alberta Capital Region: REACH's core partner in All in For Youth and a fellow Edmonton-based backbone/funding intermediary. Operates a near-identical model of convening agencies, pooling resources, and coordinating community-impact initiatives in the same geography.
• Mennonite Centre for Newcomers (Edmonton): Edmonton-based non-profit providing settlement, language, and community-integration services for immigrants and refugees. Directly comparable to RIRI's mandate and operates within REACH's partnership network in the same city.
• Boyle Street Community Services: Edmonton non-profit serving vulnerable populations including those experiencing homelessness, addiction, and poverty. Direct service-delivery peer of REACH's 24/7 Crisis Diversion partners and an adopter of the 24/7 Edmonton App for frontline coordination.

Broad incumbents

• Cities United: US national initiative supporting municipal offices of violence prevention across member cities. Directly comparable because REACH is showcased alongside Cities United members (via Peace in Our Cities Network) as a city-level backbone focused on community safety.
• Cure Violence Global: International violence-prevention organization using a public-health approach to interrupt violence. Comparable to REACH as a recognized model for municipal violence-reduction work, with similar emphasis on credible messengers and frontline intervention.
• Office of Violence Prevention (City of Chicago): Municipal office coordinating Chicago's violence-prevention strategy across city agencies and community partners. Comparable to REACH as a city-mandated backbone for community safety, though operating at significantly larger scale in a major US metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReachEdmonton
• Facebookfacebook.com/reachedmonton
• LinkedInlinkedin.com/company/reach-edmonton
• Instagraminstagram.com/reachyeg
• Xx.com/REACHedmonton

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Edmonton