What seneye does

Seneye Ltd is a Norwich, UK-based private company founded in 2011 that designs and manufactures solid-state optical IoT water quality monitoring devices and supporting cloud software for aquarium, pond, aquaculture, and environmental applications. The company's proprietary multi-patent pending optical sensing technology measures multiple water parameters simultaneously, including pH, free ammonia (NH3), temperature, dissolved oxygen (O2), turbidity, and light, using calibration-free sensor slides that are replaced approximately every three months. Product lines include the consumer-grade Seneye Home V6 ($186), Pond V6 ($199.99), and Reef V6 ($215) aquarium monitors, alongside dedicated sub-branded platforms for commercial aquaculture (aquaculture.seneye.com) and environmental monitoring (sensors.seneye.com). The supporting ecosystem comprises the Seneye Connect Application (PC), the seneye.me cloud dashboard, a Seneye Web Server for router-based connectivity without a PC, and free mobile apps for iOS, Android, and Windows.

The business operates a hybrid hardware-plus-consumables revenue model: one-time device sales priced between $186 and $215, with recurring revenue from replacement sensor slides, and an enterprise aquaculture tier priced on application with multi-year contracts and research discounts for academic institutions. Distribution combines direct e-commerce through seneye.com with an international network of distributors, stockists, and retail storefronts spanning 20+ countries, supported by multilingual marketing collateral in 11 languages. Tens of thousands of devices have been sold globally according to CEO Matt Stevenson, and the company holds ISO 9001:2015 certification (Certificate N. 432332023) and 14 industry awards.

The customer base spans three segments: aquarium hobbyists (primary consumer market), environmental monitoring agencies and researchers (rivers, lakes, wastewater, CSO detection), and commercial aquaculture operators (RAS, hatcheries, shrimp farming, multi-site farms). The company has approximately 11-50 employees and is led by a four-person executive team (CEO Matt Stevenson, CTO Luca, COO Tiff, R&D lead Michael). No external funding rounds, acquisitions, or institutional investors are disclosed in the available data; the company appears to be founder-owned and self-funded.

Name

seneye

Legal name

Seneye Ltd

Website

https://seneye.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Seneye Ltd designs and manufactures solid-state optical IoT water quality monitors and cloud software for aquarium hobbyists, commercial aquaculture operators, and environmental monitoring agencies across 20+ countries, with recurring consumable sensor slide revenue.

Ownership category

akta.pro rank

Product category

Water Quality Monitoring Devices

NAICS

Animal Production and Aquaculture (112), Administration of Environmental Quality Programs (924), Administration of Air and Water Resource and Solid Waste Management Programs (92411)

SIC

Laboratory Analytical Instruments (3826)

akta.pro primary industry

Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)

akta.pro secondary industries

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT) (EUANAKAB), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)

Keywords

• Water quality sensors
• Aquarium monitoring devices
• Aquaculture monitoring systems
• Environmental water sensors
• IoT water monitoring

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Device Sales: Seneye generates primary revenue from selling water monitoring hardware devices. The seneye device family includes Home V6 ($186.00), Pond V6 ($199.99), and Reef V6 ($215.00) models, each with continuous monitoring of pH, free ammonia, and temperature. Additional accessories include light meter upgrades ($70.00), sensor slides, suction cups, and web servers for cloud connectivity.
2. Sensor Slide Consumables: Recurring revenue from sensor slide consumables. Slides require replacement approximately every 3 months for continuous accurate readings. Slides are registered to devices with unique activation codes to ensure correct calibration math for slide type and batch.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seneye designs and manufactures solid-state optical IoT water quality sensors and companion cloud software that continuously monitor parameters such as pH, free ammonia, temperature, dissolved oxygen, turbidity, CO2 and light in aquariums, ponds, environmental waterways and commercial aquaculture facilities. Products include consumer aquarium monitors (Home, Pond, Reef V6), field-deployed environmental sensors, and enterprise aquaculture platforms, all connected to the seneye.me cloud dashboard with real-time email, SMS and push alerts. Revenue comes from hardware device sales plus recurring sensor slide consumables and enterprise multi-site contracts.

Product overview

Seneye offers a multi-tiered water quality monitoring platform comprising consumer aquarium monitors (Seneye Home, Pond, and Reef V6), environmental field sensors (sensors.seneye.com), and commercial aquaculture sensors (aquaculture.seneye.com). The ecosystem is unified by the Seneye Connect Application (SCA) for PC, the seneye.me cloud dashboard for remote access, and the Seneye Web Server (SWS) hardware for router-based connectivity without a PC. The slide-based sensor system (Seneye Slide Pack NH3/pH) provides the measurement chemistry, while add-on modules such as the Light Meter Upgrade extend light measurement capabilities. Accessories include the Leak Detector, DRI Box outdoor enclosure, and USB Power Adaptor for offline data logging. Mobile apps (iPhone, Android, Windows) provide on-the-go monitoring. The platforms are ISO 9001:2015 accredited (Certificate N. 432332023) and deploy solid-state optical sensors for calibration-free, low-maintenance multi-parameter monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Seneye Aquaculture: Enterprise water intelligence for commercial aquaculture operations - monitoring tanks, ponds, and farm sites.
• Seneye Sensors

Products and services

• Seneye Home V6 Entry-level aquarium monitor for hobbyists that continuously tracks pH, free ammonia and temperature in real time and sends alerts before water quality harms fish. Designed for freshwater and saltwater home aquariums.
• Seneye Pond V6 Water quality monitoring device for outdoor pond environments, tracking pH, free ammonia and temperature with real-time alerts and a float accessory for pond deployment.
• Seneye Reef V6 Premium aquarium monitor for marine reef tanks tracking pH, free ammonia, temperature and light parameters (PAR, Kelvin, Lux) for coral health management.
• Seneye Environmental Sensors IoT water quality sensors for continuous remote monitoring of rivers, lakes, natural environments and wastewater applications. Tracks pH, temperature, free ammonia (NH3), dissolved oxygen (O2) and turbidity with cloud connectivity.
• Seneye Aquaculture Sensors Enterprise water intelligence platform for commercial aquaculture operations, monitoring NH3, temperature, pH, dissolved oxygen (O2), CO2 and light across tanks, ponds and farm sites with real-time cloud alerts and multi-site management.
• Seneye Connect Application (SCA) Desktop software application for PC that displays current sensor readings from Seneye devices and automatically uploads readings to the seneye.me cloud account.
• seneye.me Dashboard Online cloud-based dashboard providing historical trend analysis, widget-based monitoring, graphing with forecast values, alert configuration, and multi-device management for all Seneye water monitoring devices.
• Seneye Web Server (SWS) Network-connected device that enables Seneye to operate without a PC by connecting directly to an internet router and uploading data to the seneye.me cloud. Available in non-WiFi (ethernet) and WiFi versions.
• Seneye Slide Pack (NH3/pH) Replacement sensor slide consumable for Seneye devices providing pH and free ammonia (NH3) detection, with unique activation codes ensuring correct calibration math for slide type and batch.
• Seneye Mobile Apps Free mobile applications for iPhone, Android and Windows smartphones providing remote monitoring of Seneye device readings and alerts.

Quantifiable outcome

• Early detection of harmful ammonia levels before they become lethal to aquatic life
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentair: Pentair is a major aquatic equipment manufacturer serving residential pool/spa, commercial aquaculture, and water treatment markets. It is a broad incumbent that competes with Seneye in aquarium and aquaculture water management as part of a much wider portfolio of pumps, filters, and treatment systems.
• Hach: Hach is a global leader in water quality analysis instruments, reagents, and continuous online monitoring for drinking water, wastewater, and industrial applications. It overlaps with Seneye's environmental sensor line as a broad incumbent with established utility and municipal relationships.
• YSI (Xylem): YSI, a Xylem brand, is one of the world's largest manufacturers of water quality sondes and instruments used in environmental monitoring, wastewater, and aquaculture. It competes with Seneye's enterprise aquaculture and environmental lines as a broad incumbent with deeper channels, service networks, and a much larger R&D base.
• In-Situ (water quality): In-Situ Inc. manufactures multiparameter water quality sondes and telemetry systems for environmental, aquaculture, and industrial monitoring. It competes with Seneye's environmental and aquaculture lines as a broader incumbent in ruggedized online monitoring hardware with stronger field-service infrastructure.

Direct peers

• Neptune Systems: Neptune Systems sells the Apex aquarium controller family, which monitors pH, temperature, ORP, and other water parameters in home and commercial aquariums and connects to cloud dashboards. It is the most direct head-to-head competitor to Seneye's Home/Pond/Reef V6 line in the connected aquarium monitoring category.
• GHL (Profilux): GHL sells the Profilux aquarium controller line with pH, temperature, conductivity, and redox probes plus cloud connectivity for both freshwater and marine aquariums. It is a longstanding direct competitor to Seneye in connected aquarium monitoring, particularly in the European hobbyist market.
• Sensorex: Sensorex designs and manufactures pH, ORP, conductivity, and dissolved oxygen sensors for water treatment, aquaculture, and industrial process monitoring. Its OEM-style sensor offering overlaps with Seneye's calibration-free optical approach for aquaculture and environmental integrators.
• Atlas Scientific: Atlas Scientific manufactures water quality probes and circuits for pH, dissolved oxygen, oxidation-reduction potential, and other parameters, sold to aquarium, hydroponics, and aquaculture builders. Its OEM-grade sensors overlap with Seneye's optical sensor approach and target similar hobbyist and small-commercial integrations.
• Aqua Logic: Aqua Logic produces water quality monitoring and control systems for commercial aquaculture, aquaponics, and research facilities. It directly competes with Seneye's enterprise aquaculture platform in fish hatcheries and recirculating aquaculture systems (RAS) where multi-parameter continuous monitoring is required.

Emerging players

• Hydros (Coral Vue): Hydros is a newer aquarium monitoring and control platform launched by Coral Vue targeting the reef-keeping market with multi-parameter sensors and app-based alerts. It competes with Seneye's Reef V6 in the premium connected-aquarium niche and represents a fast-moving emerging threat in hobbyist monitoring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seneye_aquatics
• YouTubeyoutube.com/channel/seneye
• Facebookfacebook.com/seneye
• LinkedInlinkedin.com/company/seneye-ltd
• Instagraminstagram.com/seneyeltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about seneye