ePureMotion
Nairobi-headquartered EV company manufacturing and locally assembling hatchbacks, sedans, people carriers, and pickup trucks while operating an integrated ecosystem of public mobility services and charging infrastructure for Kenyan consumers, taxi operators, rental fleets, and business customers.
- Company typePrivate
- Founded2019
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ePureMotion does
ePureMotion is a Nairobi-headquartered electric vehicle company that operates an integrated EV ecosystem in Kenya spanning vehicle sales, public mobility services, and charging infrastructure. Founded in 2019 and operating with 11–50 employees from the GTC Office Tower in Westlands, Nairobi, the company manufactures and locally assembles a multi-segment vehicle lineup: the ePureCitie urban hatchback offered in Urban (KES 3.9M), ER Extended Range (KES 4.2M), and Lux (KES 4.5M) trims; the ePure Model A business sedan from KES 5.1M; the ePure Carrier Aletra seven-seater people carrier at KES 6.2M; the ePure Model 1 AIR luxury performance sedan from KES 6.4M; and the ePure Terra Radar electric pickup truck from KES 7.5M with Vehicle-to-Load capability. Vehicles use battery-electric powertrains with CCS2 charging ports, 31.2–42.3 kWh battery packs, 70 kW motors, fast DC charging from 10% to 80% in 40 minutes, ranges of 330–435 km, and standard smartphone integration via Android Auto and Apple CarPlay.
The company's technology stack layers vehicle hardware with a charging network (ePureCharge), a managed public mobility platform for fleets (ePureRides), an EV Technical Training Academy, and a flagship Xperience Centre currently under construction. Revenue is generated through three streams: one-time vehicle hardware sales priced between KES 3.9M and KES 7.5M, managed mobility services for taxi operators, rental companies, and corporate fleet customers, and usage-based charging fees at network locations. The go-to-market combines direct-to-consumer online pre-order forms hosted on the company website with dedicated enterprise sales targeting fleet operators, supported by a forthcoming "Drive Now, Pay Smart" flexible payment product and physical customer engagement through the Xperience Centre.
ePureMotion serves two principal customer sets: business segments comprising taxi/ride-hailing operators, vehicle rental companies, and corporate fleet operators (each flagged as primary), and consumer segments comprising urban individual buyers and premium/luxury seekers. The company operates exclusively within Kenya with stated intent to expand across East Africa, and operates as a privately held entity with no disclosed external funding, parent company, or management team details — representing a notable data gap for an investor audience.
ePureMotion firmographics
Firmographics- Name
- ePureMotion
- Legal name
- ePureMotion
- Website
- https://epuremotion.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nairobi-headquartered EV company manufacturing and locally assembling hatchbacks, sedans, people carriers, and pickup trucks while operating an integrated ecosystem of public mobility services and charging infrastructure for Kenyan consumers, taxi operators, rental fleets, and business customers.
- Ownership category
- akta.pro rank
Where ePureMotion is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
ePureMotion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Electric Vehicle Sales: One-time sale of electric vehicles across multiple segments (hatchback, sedan, people carrier, pickup truck). Vehicles sold at various price points from KES 3.9M to KES 7.5M, with different trim levels offering incremental features and range.
- Public Mobility Services: Fleet management and mobility services for taxis, rentals, and business fleets. Revenue generated through contracted mobility services operated via ePureRides platform.
- EV Charging Infrastructure: Public charging network rollout providing charging services to EV owners. Revenue generated through charging fees at network locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ePureCitie Urban - Entry-level city hatchback at KES 3.9M with 330 km range |
| One time/ perpetual license | Pay-as-you-go | ePureCitie ER (Extended Range) - Mid-tier hatchback at KES 4.2M with 430 km range |
| One time/ perpetual license | Pay-as-you-go | ePureCitie Lux - Premium hatchback at KES 4.5M with luxury features |
| One time/ perpetual license | Pay-as-you-go | ePure Model A - Business sedan from KES 5.1M with 400 km range |
| One time/ perpetual license | Pay-as-you-go | ePure Model 1 AIR - Luxury performance sedan from KES 6.4M with 435 km range |
| One time/ perpetual license | Pay-as-you-go | ePure Carrier Aletra - 7-seater family EV from KES 6.2M |
| One time/ perpetual license | Pay-as-you-go | ePure Terra Radar - Pickup truck from KES 7.5M with V2G capability |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ePureMotion product offering
Product offeringCore offering
ePureMotion is an integrated electric vehicle ecosystem company that manufactures and sells a multi-segment lineup of electric vehicles—including urban hatchbacks (ePureCitie Urban/ER/Lux), premium sedans (ePure Model 1 AIR, ePure Model A), a 7-seater people carrier (ePure Carrier Aletra), and a pickup truck (ePure Terra Radar)—alongside a public EV charging network (ePureCharge), managed public mobility services for taxis, rentals and corporate fleets (ePureRides), and an immersive customer experience and EV training academy (ePureXperience), with local assembly operations based in Nairobi, Kenya.
Product overview
ePureMotion operates as an integrated electric vehicle ecosystem offering multiple EV models, charging infrastructure, and mobility services. The vehicle portfolio includes the ePureCitie urban hatchback series (Urban, ER, Lux variants ranging KES 3.9M–4.5M), ePure Model 1 AIR luxury performance sedan (from KES 6.4M), ePure Model A business sedan (from KES 5.1M), ePure Carrier Aletra 7-seater people carrier (KES 6.2M), and ePure Terra Radar electric pickup truck (from KES 7.5M). Complementing the vehicle lineup are Public Mobility services for taxis, rentals, and business fleets, ePureCharge for charging solutions and network rollout, and ePureXperience centers for customer engagement and EV training.
Differentiator
Problem solved
Functional benefit
Brands
- ePureCitie: Urban hatchback electric vehicle with range options of 330-430 km, available in Urban, ER (Extended Range), and Lux variants priced from KES 3.9M to KES 4.5M.
- ePure Model 1
- ePure Model A
- ePure Carrier
- ePure Terra2 / ePure Terra Radar
- ePure Rides
- ePureCharge
- ePureXperience
Products and services
- ePureCitie (Urban) Electric Hatchback Entry-level urban electric hatchback priced at KES 3.9M with 330 km range, 31.2 kWh battery, 70 kW motor, CCS2 charging port, LED headlights, cruise control, 12-inch multimedia screen with Android/iPhone Car Play, 4 speakers, and basic safety features; designed for urban daily commuting and city errands.
- ePureCitie ER (Extended Range) Electric Hatchback Extended-range urban electric hatchback at KES 4.2M with 430 km range, 42.3 kWh battery, 6.6 kW AC charging, enhanced V2L and advanced driving assist features; positioned as the best-value city-commute EV.
- ePureCitie Lux Electric Hatchback Premium urban electric hatchback at KES 4.5M with 430 km range, 42.3 kWh battery, full LED headlights with automatic and DRL, cruise control, reverse camera, rear sensors, 12-inch multimedia screen, Bluetooth audio, Android/iPhone Car Play, ambient lighting, and 6 speakers.
- ePure Model 1 AIR Luxury Performance Sedan Luxury performance electric sedan priced from KES 6.4M with 435 km range, 10–80% DC fast charging in 40 minutes, 140 kph top speed, ambient lighting, panoramic roof, rotatable 16-inch screen, Bluetooth streaming, Android/iPhone Car Play, Phone Connection, and Phone App Key technology.
- ePure Model A Business Sedan Everyday business electric sedan priced from KES 5.1M with 400 km range, 10–80% DC fast charging in 40 minutes, panoramic roof, 15-inch screen, Bluetooth streaming, Phone Connection, and Phone App Key; positioned as the ultimate business EV.
- ePure Carrier Aletra 7-Seater People Carrier 7-seater family and people carrier electric vehicle priced from KES 6.2M with panoramic roof, wireless phone charging, and 436L boot space; marketed as an adventure-ready family EV with space for every need.
- ePure Terra Radar Electric Pickup Truck Country electric pickup truck priced from KES 7.5M featuring advanced off-roading capability, 12-inch screen, Bluetooth streaming, Phone Connection, Phone App Key, and Vehicle-to-Load (V2G) capability to power external devices and work-site equipment.
- ePureRides Public Mobility Services Managed electric mobility services for taxis, rental companies, and business fleet operators providing smarter public transportation solutions in East Africa.
- ePureCharge EV Charging Solutions Public EV charging network rollout and charger sales platform providing seamless charging solutions for every journey, with revenue generated through usage-based charging fees.
- ePureXperience Centre and EV Training Academy Immersive EV experience centre and EV Technical Training Academy allowing customers to see and interact with ePureMotion products firsthand; status listed as opening soon.
Quantifiable outcome
- 90% energy utilization vs 30% for gasoline vehicles
- +2 more outcomes
Companies that use ePureMotion
Customer profileSegments5 records
Ideal customer profiles2 records
ePureMotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
ePureMotion partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
ePureMotion competitors and assessment
Company assessmentDirect peers
- Roam (formerly Opibus): Kenyan/Rwandan company converting and manufacturing electric motorcycles and buses for East African mobility operators. Directly comparable as a regionally-focused EV manufacturer building Africa-specific electrified mobility products.
- BasiGo: Nairobi-based EV company assembling electric buses and operating depot charging for Kenyan PSV operators. Directly comparable to ePureMotion as a Kenyan EV ecosystem builder targeting commercial fleets with vehicles + charging infrastructure.
- Spiro: Africa's largest electric motorcycle network operating across Kenya, Uganda, Rwanda, and Nigeria with battery-swap stations. Comparable as a direct East African EV ecosystem peer pursuing vehicle-plus-infrastructure play in emerging markets.
- Ampersand: Rwanda-headquartered electric motorcycle company with Kenyan operations deploying e-motos and battery-swap stations for taxi riders. Directly comparable as an East African EV manufacturer building integrated charging/swap infrastructure for commercial riders.
Others
- M-KOPA: Kenya-headquartered pay-as-you-go asset financing platform for solar systems, smartphones, and increasingly motorbikes/cars. Comparable as an adjacent Kenyan ecosystem enabler whose financing rails could either partner with or compete against ePureMotion's planned "Drive Now, Pay Smart" offering.
Emerging players
- ARC Ride: Nairobi-based e-mobility startup deploying electric motorcycles, charging/battery swap, and driver financing for boda-boda operators. Comparable as a Kenyan e-mobility ecosystem player, though smaller scale and narrower use case (motorcycles only) than ePureMotion.
- Kofa (Kofa Mobility): West African EV company building battery-swap networks for motorcycles in Ghana and Nigeria. Comparable as an African EV infrastructure player in an emerging market, but geographically complementary to ePureMotion's East African focus.
Broad incumbents
- Leapmotor: Chinese EV maker (with Stellantis distribution backing) entering emerging markets with competitively priced EVs. Comparable as the type of scaled global OEM whose pricing pressure on rebadged/assembled EVs in Africa directly compresses ePureMotion's margins.
- BYD: World's largest EV manufacturer with rapidly expanding presence in African markets. Comparable as the dominant global incumbent whose push into Kenya directly threatens ePureMotion's local-assembly thesis and pricing power.
- Geely Auto: Chinese OEM whose Riddara sub-brand's RD6 pickup truck appears as the product photo for ePureMotion's Terra Radar. Comparable both as a likely supply/rebadge partner and as a direct East-Africa-entering competitor with stronger brand and cost structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ePureMotion social profiles
Digital presenceePureMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
ePureMotion leadership team
Management profileNumber of profiles
Profiles1 record
ePureMotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ePureMotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ePureMotion
What does ePureMotion do?
ePureMotion is an integrated electric vehicle ecosystem company that manufactures and sells a multi-segment lineup of electric vehicles—including urban hatchbacks (ePureCitie Urban/ER/Lux), premium sedans (ePure Model 1 AIR, ePure Model A), a 7-seater people carrier (ePure Carrier Aletra), and a pickup truck (ePure Terra Radar)—alongside a public EV charging network (ePureCharge), managed public mobility services for taxis, rentals and corporate fleets (ePureRides), and an immersive customer experience and EV training academy (ePureXperience), with local assembly operations based in Nairobi, Kenya.
Is ePureMotion a public or private company?
ePureMotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ePureMotion founded?
ePureMotion was founded in 2019. It employs 1 to 10 people.
Where is ePureMotion based?
ePureMotion is headquartered in Nairobi, Kenya, in the Africa region.
How does ePureMotion make money?
Three revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are public Mobility Services and EV Charging Infrastructure.
Who are ePureMotion's main competitors?
Direct peers on record are Roam (formerly Opibus), BasiGo, Spiro and Ampersand. M-KOPA is listed as an others. Emerging players are ARC Ride and Kofa (Kofa Mobility). Broad incumbents are Leapmotor, BYD and Geely Auto.
Does ePureMotion have an API?
No public API is recorded for ePureMotion.