Vingsted

What Vingsted does

Vingsted Hotel og Konferencecenter is a Danish commercial foundation (erhvervsdrivende fond) operating the largest conference and event venue in Jutland, located in Bredsten within Vejle Ådal, approximately 25 minutes from Billund Airport. The 15-hectare property comprises 191 rooms with 536 beds, 18 meeting rooms, 7 halls (capacity for 1,500 dining guests), 4 restaurants, 4 lounge areas, a bar, 800 free parking spaces, three on-site escape rooms, and Denmark's longest double zipline at 333 meters. The venue hosts more than 110,000 guests annually for conferences, meetings, trade shows, corporate parties, and team-building events, and is supported by an in-house team of approximately 85 service staff, 28 kitchen staff including an in-house baker and two confectioners, four conference coordinators with 92+ years of combined experience, and a pool of 82 event instructors.

The business operates a hybrid revenue model anchored on year-round B2B conferences and meetings, supplemented by a six-to-seven-week seasonal family tourism offering during summer weeks 27-31 distributed via Booking.com and Expedia. Core revenue streams include conferences and meetings, hotel accommodation, restaurant and catering, proprietary team-building events (Forræder, Crazy Race, Fangerne på Fortet, Rube Goldberg, Olympiaden, Escape Room Universe, Zipline, Cocktail Workshop), and public-sector bookings through the SKI 16.07 framework agreement renewed May 2025. Pricing is predominantly quote-based, delivered through a three-person direct sales team with fixed account managers (Brian Runge, Anne Mette Ravn, Trine Skoven), supported by trade-show presence at OPTIMEET in Copenhagen and proprietary "Eventdage" customer days.

Because Vingsted is a commercial foundation, operating surpluses are reinvested into the foundation, local community projects, and charities rather than distributed to shareholders — a 2025 donation of DKK 50,664 to charitable organizations was generated through team-building activities, while 2024 donations of DKK 125,000 to Vingsted Jernalder (Iron Age site) and DKK 100,000 to FB Fodbold funded community infrastructure. The venue holds Green Key certification (since 1996), Økologisk Spisemærke Bronze, and SKI-approved supplier status, and was ranked #1 nationally in the MyImage Venue 2025 survey for "Dygtig sparringspartner" (Best Consulting Partner), "Gode tekniske faciliteter" (Good Technical Facilities), and "Konkurrencedygtige priser" (Competitive Prices), while climbing from 20th to 7th place on the Brand Power Index.

Name

Vingsted

Legal name

VINGSTED HOTEL & KONFERENCECENTER, ERHVERVSDRIVENDE FOND

Website

https://vingsted.dk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Vingsted Hotel og Konferencecenter is a Danish commercial foundation operating Jutland's largest conference venue, hosting 110,000+ guests annually for corporate meetings, team-building events, and seasonal family tourism across 191 rooms and 15 hectares of natural grounds near Billund Airport.

Ownership category

akta.pro rank

Product category

Conference and Hotel Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Conference Retreat Hotels (THAGALAG)

Keywords

• Conference venue services
• Hotel accommodations
• Corporate event hosting
• Team building activities
• Meeting facilities

Headquarters

HQ city

Bredsten

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Konferencer og møder: Core revenue stream from hosting conferences, meetings, and corporate events. Includes meeting room rental, AV/IT equipment, and event coordination services. Packages range from half-day meeting packages to multi-day residential conferences.
2. Hotel og overnatning: 191 hotel rooms with 536 beds across the property, serving conference guests, tourists (summer season), and private visitors. Revenue from nightly room rates and extended stays.
3. Restaurant og forplejning: Four restaurants and four lounge areas plus a bar. Revenue from buffets, set menus, festive dinners, Christmas buffets, and à la carte offerings. Focus on seasonal, local, and organic ingredients.
4. Events og teambuilding: Custom and themed events including Olympiaden, Forræder, Fangerne på Fortet, Crazy Race, Rube Goldberg, Escape Room, Zipline, Cocktail Workshop, and more. Revenue from per-participant fees and fixed event rates.
5. Sommerferie og turisme: Seasonal tourist operations during summer weeks (approximately 6–7 weeks in July–August) serving families visiting nearby attractions. Revenue from room bookings through Booking.com and Expedia.
6. Firmaaftaler og SKI-aftale: Corporate agreements and public sector contracts through the SKI agreement (Staten og Kommunernes Indkøbsaftale), enabling government and public sector clients to procure conference and event services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vingsted Hotel og Konferencecenter is a Danish conference and hotel venue in Bredsten, Denmark, offering meeting and conference facilities, hotel accommodation, restaurants, and team-building activities for both corporate clients and individual/family travelers. The property comprises 191 rooms, 536 beds, 18 meeting rooms, 7 halls, and dining capacity for 1,500 guests, and is legally organized as a commercial foundation (erhvervsdrivende fond).

Product overview

Vingsted Hotel og Konferencecenter is a conference and event venue operating as a unified offering platform with a core conference/meeting business supplemented by an extensive teambuilding activities portfolio. The venue offers 18 meeting rooms, 7 halls, 191 rooms with 536 beds, and outdoor spaces including 15 hectares of nature. Core products include conferences, meetings, trade shows, corporate parties, and team building events. The internal event team provides 30+ unique teambuilding activities including Rube Goldberg, Escape Room, Zipline, Olympiaden, Forræder (Traitor), Fangerne på Fortet, Crazy Race, and Cocktail Workshop. The venue operates as a commercial foundation, generating surplus reinvested in charity and local community projects. Summer holiday accommodation is offered during weeks 27-31 for families.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference and meeting room hire
• Hotel accommodation On-site hotel accommodation comprising 191 rooms and 536 beds for conference delegates, corporate groups, and individual/family summer tourists at the Bredsten property.
• Restaurant and dining services On-site restaurants providing dining for conference delegates, group events, and individual guests, with capacity for up to 1,500 dining guests.
• Team-building activities and events Structured team-building activities and group events delivered at the Bredsten venue for corporate clients, associations, and other groups visiting the property.
• Summer holiday packages for families and individuals Summer-season packages combining hotel accommodation, dining, and on-site activities at the Bredsten venue, targeted at Danish families and individual leisure travelers.

Quantifiable outcome

• VINGSTED ranked #1 in Denmark for 'Dygtig sparringspartner' (Best Consulting Partner) in MyImage Venue 2025 and 2026
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SKI-aftalen (Staten og Kommunernes Indkøbsaftale)coreChannel Partner/ Reseller/ Distributor · 10 May 2025VINGSTED is approved as a supplier under SKI agreement category 16.07, enabling Danish state and municipal entities to procure conference, teambuilding, trade show, party facilities and accommodation through the public procurement framework. The new agreement took effect May 10, 2025, replacing the previous agreement that expired May 9, 2025. This is a strategic channel for public sector revenue.
• InterForceminorOthersVINGSTED is a member of InterForce and provides meeting facilities, AV equipment, and space free of charge for InterForce events. InterForce works to create civilian support for Danish defense and emergency services by enabling employees to serve in the Reserve, Home Guard, and civil defense. Members can use facilities for meetings, exercises and missions.
• Fary Lochan DestilleriminorOthersVINGSTED has replaced Irish and Scottish whisky with whisky from Fary Lochan — a local Jutland family distillery located 18 km from the venue in the village of Farre. The distillery smokes malt using Danish nettles, a world-unique process. VINGSTED serves exclusive limited-edition bottles including Nettle Smoke (11 years, 290 bottles), Sweet Wine Casks (9 years, 264 bottles), and Virgin Oak (5 years, 341 bottles).
• Lokale leverandører (Local Suppliers)coreOthersVINGSTED works with over 20 local suppliers for ingredients including: Højdalgaard (rabbits, Egtved), Søren Knudsen/Jerseykød (Danish Jersey beef), Rydskovgaard (pork and beef, Viuf), Den Sønderjyske Landkylling (chickens, Haderslev), Gårdbutikken i Nørup (trout, Randbøl), Bølling GræsÆg (free-range eggs, Egtved), Oluf Sand og Co (potatoes, Give), Gyldenlund (grain, kernels, flour, Ravnholt), Knud Hyldahl (blueberries, Give), Elkærholm (aronia berries, Egtved), Munkebjerg Øko Frugtplantage (apples and juice), Bølle Æbler (apple juice, Vissenbjerg), and REST Destilleri (GIN, Trige). The venue also operates its own apiary for honey.
• Brandbjerg HøjskoleminorOthersVINGSTED donated approximately 320 heavy conference chairs (avg. 6.35 kg each) to Brandbjerg Højskole as part of a larger renovation of 18 meeting and conference rooms. The chairs were replaced with lighter models to reduce strain on service staff who move around 1,000 chairs daily.
• FB Fodbold (Bredsten Boldklub og Idrætsforeningen i Firehøje)minorOthersThe foundation behind VINGSTED donated 100,000 DKK to FB Fodbold for complete renovation of the clubhouse at Bredsten Stadion, including new roof, insulation, windows, doors, and improved facilities. The club has approximately 330 members and is currently experiencing growth.
• Vingsted Jernalder (Vejle Museerne)minorOthersVINGSTED donated 125,000 DKK to Vingsted Jernalder (Iron Age site) for construction of a lunch house and a 100-meter Krigerbane (warrior obstacle course) for children and adults. The site is located 5 minutes' walk from VINGSTED. The Krigerbane was inaugurated in December 2024.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Regional players

• First Hotels: Nordic hotel collection including several Danish conference-capable properties. Operates in the same Nordic corporate event market as Vingsted but with a different ownership/membership structure and broader geographic footprint outside Jutland.

Broad incumbents

• Scandic Hotels: Largest hotel operator in the Nordics with extensive meeting and conference infrastructure across Denmark. Broader incumbent competing for the same enterprise and public-sector event RFPs as Vingsted, but as part of a wider portfolio rather than a dedicated conference venue.
• Radisson Hotel Group: Global hotel group with multiple full-service and conference-capable properties in Denmark. Competes for large corporate meetings and association events as a broad incumbent with brand scale advantages Vingsted lacks.

Direct peers

• Comwell: Denmark's largest dedicated conference hotel chain with 14+ properties across the country. Directly comparable to Vingsted as a multi-venue operator combining meeting facilities, accommodation, F&B and team-building activities for the same enterprise and association buyer base.
• Sinatur Hotel & Konference: Danish chain of conference hotels set in scenic, often rural locations with strong sustainability positioning. Overlaps directly with Vingsted on corporate conferences, meeting packages, restaurant/dining quality and a nature-anchored value proposition.
• Munkebjerg Hotel: Conference hotel located near Vejle, in the same regional catchment as Vingsted. Offers an overlapping package of conference facilities, restaurant, wellness and accommodation, competing for Jutland-based corporate and association clients.
• Hotel Koldingfjord: Conference hotel located in Kolding, geographically close to Vingsted in the Jutland triangle. Competes for the same regional corporate and public-sector bookers with a similar mix of meeting rooms, accommodation, restaurant and natural surroundings.
• Hindsgavl Slot: Castle-based conference hotel on Funen offering meetings, dining and accommodation in a distinctive heritage setting. Comparable to Vingsted in targeting mid-to-large corporate events with full-service planning, F&B and on-site activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vingstedhotelogkonferencecenter
• LinkedInlinkedin.com/company/vingsted-aktivt-hotel-konferencecenter
• Instagraminstagram.com/vingsted.dk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vingsted