Culinart

What Culinart does

Culinart (מגזין מטבחים culinart) is a privately-operated Israeli online magazine focused on kitchen design, renovation, and home improvement content. The publication targets Israeli consumers seeking guidance on kitchen companies, countertops, cabinetry, sinks, appliances, and interior design trends. It operates as a single-domain WordPress website (culinart.co.il) accessible only to domestic Israeli users, with no mobile application or API surface area. The content library consists of 138+ published articles, supplemented by external contributors who publish through a free content writer platform hosted on the site.

The business model is advertising-led, monetizing through banner advertisements and paid sponsored article placements directed at Israeli kitchen suppliers and home improvement businesses. Three named advertising partners are visible: A.S. Outdoor Kitchens, Bros Kitchens, and Taiu Kitchens, alongside a general advertising sales channel. Pricing is not publicly disclosed; advertisers are directed to contact the magazine by phone or through a dedicated advertising page. The platform recruits free content writers, expanding its content library at minimal marginal cost to support audience growth and advertising value. Distribution channels are limited to organic content marketing, SEO, and social sharing on Facebook and Twitter.

The company operates under the umbrella of Laus Media (לאוס מדיה), which functions as the controlling entity responsible for website operations and accessibility compliance. No funding rounds, investors, headcount figures, or financial disclosures were identified. The operation appears to be a small-scale niche content publication within a larger media group structure, with no disclosed revenue, profitability data, or growth metrics.

Name

Culinart

Legal name

מגזין מטבחים culinart

Website

https://culinart.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Culinart is an Israeli online kitchen design magazine operating under Laus Media, publishing Hebrew-language editorial content about kitchen companies, appliances, and home improvement to Israeli consumers and monetizing through banner and sponsored article advertising.

Ownership category

akta.pro rank

Product category

Online Kitchen Design Magazine

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Online kitchen magazine
• Kitchen design content
• Home improvement publishing
• Sponsored article advertising
• Digital media publishing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising - Banners: The magazine offers banner advertising options for businesses looking to reach their quality audience interested in kitchen design and culinary content.
2. Sponsored Articles: Businesses can pay to publish sponsored articles in the magazine, reaching a quality audience that trusts the content published on the platform.
3. Free Content Creator Network: The platform recruits free content writers to expand their content library, which attracts more audience and increases advertising value.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Culinart operates a Hebrew-language online kitchen design magazine (culinart.co.il) that publishes editorial articles, recommendations, and guides on kitchen companies, countertops, cabinetry, sinks, and kitchen appliances for Israeli consumers. The platform monetizes this audience by selling banner advertising and sponsored article placements to kitchen and home-improvement businesses, and runs an open program that lets external content writers publish articles on the site at no cost.

Product overview

Culinart Kitchen Magazine is a content publishing platform focused on Israeli kitchen design, offering editorial content about kitchen companies, countertops, cabinetry, sinks, and kitchen appliances. The platform operates as an online magazine with advertising services for businesses and a content writing platform for external contributors. The core product is the magazine itself, supported by advertising and contributor services.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• A.S. Outdoor Kitchens (א.ש מטבחי חוץ)minorChannel Partner/ Reseller/ DistributorFeatured advertiser on Culinart magazine. A.S. Outdoor Kitchens specializes in quality outdoor kitchens designed to withstand all weather conditions, manufactured in Israel with advanced and innovative technology.
• Bros Kitchens (מטבחי ברוס)minorChannel Partner/ Reseller/ DistributorFeatured advertiser on Culinart magazine. Bros Kitchens creates customized kitchens with exceptional designs for Israeli consumers.
• Taiu Kitchens (מטבחי טאיו)minorChannel Partner/ Reseller/ DistributorFeatured advertiser on Culinart magazine. Taiu Kitchens has been operating for over 2 decades in the kitchen industry and creates perfect customized kitchens.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Houzz: Houzz is a global home design platform combining editorial content (ideabooks, articles) about kitchens, renovation, and design with a marketplace connecting homeowners to professionals. It is the dominant online destination in the same niche Culinart serves, with a vastly larger content library and audience.
• Remodelista: Remodelista is an editorial site focused on home remodeling and design, with deep coverage of kitchens, appliances, and renovation professionals. It shares Culinart's narrow vertical focus on kitchen/renovation content and ad-supported business model.
• Apartment Therapy: Apartment Therapy publishes editorial content on home design, kitchens, and renovation for a consumer audience and monetizes via advertising and affiliate partnerships. Its product-led content strategy and ad-supported model closely parallel Culinart's approach.

Emerging players

• Dezeen: Dezeen is one of the world's most popular architecture and design magazines, publishing editorial content on interiors, kitchens, and residential design. It shares Culinart's content-led model but operates at a global, design-industry scale.
• Dwell: Dwell is an architecture and design publication covering residential design, kitchens, and modern home ideas via editorial content. It overlaps with Culinart's kitchen/design content theme but reaches a more design-forward global audience.

Broad incumbents

• Better Homes & Gardens: Better Homes & Gardens is a legacy home and garden publication covering kitchens, design, and renovation across print and digital. It competes with Culinart for the same audience interest in kitchen content but operates as a broad incumbent rather than a kitchen-only niche.
• The Spruce: The Spruce is a large home and lifestyle publication that publishes extensive kitchen and renovation content alongside broader home categories. It operates the same ad-supported editorial model as Culinart but at far greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/culinart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culinart