Untethered

What Untethered does

Untethered is a privately held, bootstrapped professional services firm operating from Denver, Colorado, that delivers equine-facilitated executive coaching, transformational retreats, and corporate offsites. Its core technology is a research-grounded methodology that uses horse interactions combined with organizational systems coaching and nature-based experiences to surface emotional and behavioral patterns that traditional classroom or therapeutic approaches miss; named diagnostic frameworks include the Gold-Standard Leadership 360 assessment and Immunity to Change mapping. The product portfolio comprises four core offerings: Corporate Offsites delivered at farms in the US and Europe for executive teams, three-day Transformational Leadership Retreats for cohorts of 8-12 participants, a six-month Executive Equine Coaching program for senior leaders, and a Private VIP Retreat priced at $5,900 per participant held at Squirrel Creek Guest House in Beulah, Colorado.

The business model is founder-led sales and direct booking via Calendly, with premium pricing across individual retreats and multi-month coaching engagements, and quote-based pricing for corporate programs. Marketing relies on the personal brand of co-founder Heather Wickman across Instagram, LinkedIn, and Facebook, supported by email newsletter capture and a published book ('The Evolved Executive'). Customers are senior executives, VPs, C-suite leaders, high-achieving entrepreneurs, and executive teams seeking accelerated personal and organizational transformation; a recurring Leadership Network community extends engagement beyond the formal coaching period. The company has accumulated hundreds of clients over its operating history but remains a boutique operation with 1-10 employees, no external institutional funding, and no disclosed AI or software platform capability.

Name

Untethered

Legal name

Untethered, LLC

Website

https://beuntethered.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Untethered is a Denver-based boutique firm that delivers equine-facilitated executive coaching, corporate offsites, and transformational retreats for senior leaders, executive teams, and high-achieving entrepreneurs, selling premium multi-month coaching and three-day retreat engagements.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Professional and Management Development Training (611430), Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

Keywords

• Executive coaching services
• Equine-facilitated leadership
• Corporate offsites
• Transformational retreats
• Leadership development programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Executive Coaching Programs: Multi-month coaching engagements (3-12 months) that include 360 assessments, private VIP equine retreats, bi-weekly coaching sessions, unlimited virtual support, access to leadership courses, and ongoing community membership. Premium pricing positioned for high-achievers seeking accelerated transformation.
2. Private VIP Retreats: One-time immersive 3-day retreats at Beulah, Colorado location including all gourmet meals, lodging, horse medicine experiences, nature-based activities, pre-retreat preparation, and post-retreat coaching session. Priced at $5,900 per participant.
3. Transformational Group Retreats: 3-day group retreats for 8-12 participants focusing on self-discovery, somatic intelligence development, and customized action planning in a guided group setting.
4. Corporate Offsite Programs: Customized equine-facilitated offsites for executive teams and organizations, conducted at farms in the US and Europe. Professionally facilitated with extensive corporate experience across facilitators.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Untethered is an equine-facilitated leadership development company that delivers executive coaching, corporate offsites, and multi-day transformational retreats. Programs use horse interactions combined with executive coaching and nature-based experiences to develop self-awareness, emotional intelligence, and authentic leadership. Offerings include corporate team offsites, three-day group retreats, a six-month executive coaching program, and luxury private VIP retreats at a Colorado ranch.

Product overview

Untethered is an equine-facilitated leadership development company offering a portfolio of experiential coaching programs. The core offerings include Corporate Offsites for team development, Transformational Leadership Retreats (3-day group programs), Executive Equine Coaching (6-month personalized program), and Private VIP Retreats (luxury individual experience). All programs leverage the transformative power of working with horses in nature to develop leadership skills, emotional intelligence, and authentic communication. The company also offers a published book, 'The Evolved Executive,' which serves as a companion resource for their coaching methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Offsites

Quantifiable outcome

• Accelerated change achieved in weeks to months rather than years
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vistage: Large peer advisory and executive coaching organization serving thousands of CEOs and senior leaders through monthly group meetings and one-on-one coaching — overlapping with Untethered's senior-executive coaching and community network model.
• Korn Ferry: Global organizational consulting firm providing executive coaching, leadership development, and team effectiveness services to large enterprises — competing for the same corporate L&D budgets as Untethered's offsite programs.
• Heidrick & Struggles: Global leadership advisory and executive search firm offering leadership assessment, coaching, and team acceleration services — comparable enterprise buyer overlap with Untethered's corporate offsite segment.
• Marshall Goldsmith Stakeholder Centered Coaching: World-leading executive coaching brand offering stakeholder-centered coaching certification and direct coaching for senior leaders — comparable premium executive coaching offering for the same C-suite buyer Untethered targets.
• Center for Creative Leadership: Established global leadership development institution offering executive education, coaching, 360 assessments, and team programs — overlapping with Untethered's executive coaching and 360 assessment offerings but without the equine methodology.

Direct peers

• Eponaquest: Founded by Linda Kohanov, Eponaquest pioneered equine-facilitated experiential learning for leadership and personal development, offering workshops, certifications, and retreats using horses as catalysts — directly comparable methodology and target audience to Untethered.
• The HERD Institute: Equine-facilitated leadership and team development firm offering executive coaching, corporate workshops, and retreats using horse interactions to build emotional intelligence and authentic leadership — closely aligned service mix with Untethered.

Emerging players

• Pebble Ridge Equine Services: Equine-assisted learning provider focused on corporate team building and leadership development with horse-based experiential programs, overlapping with Untethered's methodology on a smaller scale.
• Hearts & Horses Therapeutic Riding: Equine-assisted services organization that has expanded into corporate team-building and leadership experiences using horse interactions, intersecting with Untethered's experiential leadership niche.
• BetterUp: Tech-enabled coaching and leadership development platform serving enterprise L&D buyers and individual executives — competes for the same premium coaching budget as Untethered but with a virtual, scalable delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heatherwickmanphd
• LinkedInlinkedin.com/company/beuntethered
• Instagraminstagram.com/heatherwickmanphd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untethered