What REACT International does

REACT International, Inc. is a 501(c)(3) nonprofit organization founded in 1962 and headquartered in Glendale, California. The organization coordinates a network of volunteer radio communications teams across nine geographic regions (eight US regions and one international region) that provide public safety communications, event coverage, and disaster response support to government agencies, emergency services, and community organizations. Its core technical offering is the REACT Traffic System, a formal message handling network running weekly Traffic Nets on Zello, supplemented by NIMS/ICS-aligned training programs (FEMA IS-100, IS-200, IS-700, IS-800), Amateur Radio licensing preparation, CERT training, SkyWarn weather spotter training, and a Resource Typing & Certification Program that classifies teams at Type I through Type IV levels under federal emergency management standards.

The organization's technology stack is built around Amateur (Ham) Radio, Zello digital push-to-talk, and NIMS/ICS standards compliance, with no proprietary software products or AI/ML components. REACT generates revenue through three streams: recurring membership dues and team charter fees, tax-deductible donations processed via PayPal, and one-time merchandise sales through the REACT Supply Store. The go-to-market motion is community-led and event-driven: prospective members find or charter local teams (minimum three members) through the website's team locator, and the organization runs quarterly alerting, warning, and deployment exercises in February, May, August, and November as member engagement and recruitment opportunities. Members receive benefits including $1 million general liability insurance coverage, The REACTer monthly magazine, and a Membership Rewards Program offering discounts through Alamo, Hertz, Corporate Perks, Tickets at Work, and Working Advantage. All governance is volunteer-based through a board of nine regional directors and four primary officers serving two-year terms.

Name

REACT International

Legal name

REACT International, Inc.

Website

https://reactintl.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

REACT International is a 501(c)(3) nonprofit founded in 1962 that coordinates volunteer radio communications teams across nine regions to provide emergency response and public safety communications support to government agencies and communities.

Ownership category

akta.pro rank

Product category

Volunteer Emergency Communications Services

NAICS

Business Associations (813910), International Affairs (928120)

SIC

Services-Membership Organizations (8600), Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)

akta.pro primary industry

Disaster Response & Search and Rescue (SAR) (BPADADAA)

akta.pro secondary industries

Environmental Emergency Response & Incident Management (Spills, Hazmat) (BPAIAMAL), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Emergency communications services
• Volunteer radio monitoring
• Amateur radio training
• Disaster response coordination
• Public safety communications

Headquarters

HQ city

Glendale Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: REACT International collects membership dues from individual members and team charters. Teams must have a minimum of three people and pay charter fees along with annual membership dues. The dues structure varies by region (US, Canada, International).
2. Donations: The organization accepts tax-deductible donations from the public through PayPal. Donations support the organization's mission of providing public safety communications.
3. REACT Supply Store: Online merchandise store selling REACT-branded items. Credit card information is collected separately via phone, fax, email, or postal mail for order fulfillment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

REACT International coordinates a network of volunteer radio communications Teams that provide emergency response and public safety support to communities, government agencies, and event organizers. The organization recruits individual members, charters local Teams of a minimum three volunteers, and delivers standardized NIMS/ICS-compliant training, message handling, and weather spotting services. Its offerings are anchored by a formal Traffic System, Resource Typing certification, and multiple training curricula including amateur radio, CERT, and SKYWARN.

Product overview

REACT International is a non-profit 501(c)(3) emergency communications organization that operates as a network of volunteer Teams providing public safety communications services. The core offering is the REACT Traffic System, a formal message handling network using Zello, supplemented by comprehensive training programs including NIMS/ICS courses, REACT Courses, Amateur Radio licensing support, CERT training, and SkyWarn weather spotter training. The organization also provides a Resource Typing & Certification Program that certifies teams at Type IV through Type I levels. Members receive The REACTer monthly magazine and access to a Membership Rewards Program offering discounts through partner vendors. The portfolio is anchored by a Team Charter Program that enables communities to establish local REACT Teams with minimum 3 members for emergency communications, event support, and disaster response operations.

Differentiator

Problem solved

Functional benefit

Brands

• The REACTer: Official periodical/magazine of REACT International for members, published regularly with training information and organizational news.

Products and services

• REACT Traffic System A formal message handling system that provides weekly Traffic Nets on Zello for passing messages in standard Amateur and governmental emergency communications formats, including monthly qualifying runs by REACT Warning Team 6247. Available to all REACT members regardless of their primary radio service.
• NIMS/ICS Training Program Training courses aligned with National Incident Management System (NIMS) and Incident Command System (ICS) standards, including IS-100, IS-200, IS-700, and IS-800 FEMA courses, required for participation in major emergency and disaster communications.
• REACT Courses Independent study training courses on emergency communications and team management, each with an online examination resulting in course certificates and continuing education units (CEUs), including the 'Training for the Future' column featured in The REACTer magazine.
• Resource Typing & Certification Program A NIMS-aligned certification program that categorizes REACT emergency communications teams into Type IV, III, II, and I levels based on personnel training, equipment, and capabilities for standardized deployment.
• Amateur Radio Training Training and resources for amateur radio licensing including Technician Class license preparation, coordination with FCC licensing, and ARRL Level 1 Amateur Radio Emergency Communications courses for members.
• CERT Training Community Emergency Response Team (CERT) training program with video-based basic training course and train-the-trainer resources, promoting CERT training for volunteer emergency responders in coordination with the CERT National Program Office.
• SkyWarn Program Weather spotter training program in partnership with the National Weather Service (NWS), training volunteers to identify and report severe weather phenomena including thunderstorms, tornadoes, and floods across 122 local NWS Weather Forecast Offices.
• Team Charter Program Program for chartering local REACT Teams of a minimum three members, providing organizational structure, $1 Million General Liability Insurance, training resources, and coordination with local emergency services and government agencies.
• The REACTer Magazine Monthly periodical publication for REACT membership containing news, training information, and the 'Training for the Future' column highlighting courses and training events.
• Membership Rewards Program Member benefit program providing discounts on car rentals (Alamo, Hertz), travel, hotels, corporate perks (over 28,000 merchants), entertainment tickets (amusement parks, Broadway, movies, skiing, sports), and other services through partner organizations.

Quantifiable outcome

• NIMS-compliant resource typing program with certified Type IV Communications Teams, Base Radio Station Teams, and Message Handling Teams

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Alamo Car RentalsminorGTM or Marketing PartnerREACT has partnered with Alamo Car Rentals as part of the Membership Rewards program, offering members up to 10% off car rentals with unlimited mileage. Members use Rate Code BY and Assoc. ID 706768.
• Corporate PerksminorGTM or Marketing PartnerREACT International members have access to Corporate Perks employee benefit program offering savings at over 28,000 merchants with exclusive discounts. Members activate accounts using Company Code reactintl99.
• HertzminorGTM or Marketing PartnerREACT has partnered with Hertz as part of the Membership Rewards program, offering car rental discounts to members.
• Tickets at WorkminorGTM or Marketing PartnerREACT members access entertainment and travel discounts through Tickets at Work as part of Membership Rewards program, including amusement park tickets, Broadway theater, movie tickets, ski tickets, and sporting events.
• Working AdvantageminorGTM or Marketing PartnerREACT International is partnered with Working Advantage, a premier savings portal serving over 10 million employees and members nationwide. Member ID 335951548 provides access to entertainment and shopping discounts.
• FEMA/Emergency Management InstitutecoreStrategic or Co-development PartnerREACT aligns with FEMA NIMS/ICS standards and requires members to complete FEMA independent study courses. The organization implements national emergency management standards for volunteer communications response.
• CERT (Community Emergency Response Team)coreStrategic or Co-development PartnerREACT promotes CERT training and coordinates with CERT National Program Office. Members are encouraged to obtain CERT training as part of emergency preparedness capabilities.
• ARRL (American Radio Relay League)coreStrategic or Co-development PartnerREACT references ARRL Level 1 Amateur Radio Emergency Communications training and the Public Service Communications Manual. ARRL is the national association for amateur radio in the US.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REACTINTL
• Facebookfacebook.com/REACTInternational
• LinkedInlinkedin.com/company/react-international-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACT International