Chapelton Vineyards

What Chapelton Vineyards does

Chapelton Vineyards is a privately held, family-owned 75-acre wine estate located in Washington, Texas, approximately 1 hour 15 minutes from Houston. Founded by the Lyn family of Houston in 2022, the property encompasses 14 acres of producing vineyards plus tasting room, production facility, barrel room, and two luxury villas. The winery produces estate-grown and internationally sourced varietals including Blanc du Bois, Merlot, Tempranillo, Malbec, Cabernet Sauvignon, and Sauvignon Blanc, bottled and sold under the Chapelton label with bottle prices ranging from $45 to $105.

The company operates a multi-arm revenue model that monetizes a single physical asset across distinct customer segments. Direct-to-consumer channels include the estate tasting room, an e-commerce store (Orderport) shipping to 37 states, and a tiered recurring Wine Club with memberships from $250 (Chapelton Club) to $4,000 entry plus $500/year (Platinum 100 Club). Hospitality revenue comes from paid tasting packages ($145-$385/person), VIP tours ($245/person), villa rentals ($800-$1,150/night), and private event venue hosting for weddings, rehearsal dinners, and corporate functions. Education is monetized through the multi-session Wine School program ($300-$500 per track), while B2B revenue is captured via Custom Crush winemaking services (minimum one pallet), Private Label turnkey branded wine solutions, and a Barrel Club personalization program. Distribution combines statewide Texas retail presence through Total Wine & More and wholesale to high-profile Houston hospitality accounts including Post Oak Hotel, Mastro's, Brennan's, Fleming's, and Central Market.

Operationally, the business is led by General Manager and Head Winemaker Mark Schabel (appointed January 2026), a UC Davis-trained enologist with 30+ years of experience including prior Head Winemaker roles at Ponte Winery and Hidden Hangar Vineyard. Co-founder Kurt Lyn is the named family steward. Recognition includes a 2024 Gold Medal at the Washington Texas International Wine Competition for the 2020 Cabernet Sauvignon, a Partner Winery feature in Texas Monthly's 2025 Texas Wine Guide, and naming by PaperCity Magazine among the best wineries near The Woodlands. The company is privately held without institutional funding, parent company, or subsidiary structure disclosed.

Name

Chapelton Vineyards

Legal name

Chapelton Vineyards and Winery

Website

https://chapeltonvineyards.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Chapelton Vineyards is a family-owned 75-acre Texas wine estate producing estate-grown and sourced varietals alongside luxury tastings, recurring wine club memberships, villa rentals, an educational Wine School program, and B2B Custom Crush winemaking services.

Ownership category

akta.pro rank

Product category

Wine Production and Vineyard Hospitality

NAICS

Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Bars (THAFAEAF)

Keywords

• Estate wines
• Wine club subscriptions
• Vineyard hospitality
• Wine tastings tours
• Custom crush services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine bottle sales through estate tasting room, e-commerce online store, and wine club shipments. One-time purchase and subscription models.
2. Wine Club Memberships: Recurring quarterly shipments with membership tiers (Chapelton Club $250, Platinum 100 Club $4,000 fee + $500/year). Includes discounts, complimentary tastings, exclusive events, and early access to limited releases.
3. Villa Accommodations: Luxury villa rentals at $800/night (weekday) or $1,150/night (weekend). Two villas with 2 bedrooms each, chef's kitchen, private chef experiences available for additional fee.
4. Tasting Experiences and Tours: Paid tasting packages including Signature Tasting ($145-$220), CV Premium Tasting ($305-$385), VIP Tour ($245/person), Group Packages ($145/person).
5. Wine School Program: Educational program revenue from Track 1 (Viticulture $300), Track 2 (Winemaking $300), or Full Program ($500). Wine Club members receive 10% discount.
6. Private Events: Venue rental for rehearsal dinners, weddings, corporate events, birthday parties, bridal showers, and proposals.
7. Custom Crush Services: B2B winemaking services with minimum order of one pallet (~54 cases). For brands seeking custom wine production from fruit sourcing through bottling.
8. Private Label Program: Turnkey branded wine solution for businesses, restaurants, hotels, and retailers. Resale of finished wines with custom labels.
9. Wholesale: Wholesale wine sales to licensed restaurants, retailers, and distributors. Contact [email protected] for pricing.
10. Custom Case Discounts: Discounted rates on multiple case purchases (minimum 2 cases) for events, with complimentary custom front labels.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Chapelton Vineyards is a 75-acre Texas wine estate that produces and sells estate-grown and internationally sourced wines including Blanc du Bois, Merlot, Malbec, Cabernet Sauvignon, and Sauvignon Blanc. The business operates wine club subscriptions, on-site tastings and tours, luxury villa stays, wine education programs, private events, and B2B custom crush and private label winemaking services.

Product overview

Chapelton Vineyards is a 75-acre wine estate in Washington, Texas offering a portfolio of estate-grown and sourced wines (reds, whites, rosé, sparkling) alongside hospitality experiences. Core products include the Wine Collection featuring varietals like Blanc du Bois, Merlot, Malbec, Cabernet Sauvignon, and Tempranillo. The business operates through multiple service arms: Wine Club subscription memberships with quarterly shipments and member benefits; Tastings and Tours offering guided wine experiences from Signature to VIP packages; The Villas luxury accommodations; Chapelton Wine School educational tracks in viticulture and winemaking; Custom & Wholesale programs (Barrel Club, Custom Crush, Private Label, Wholesale) for B2B clients; and Private Events hosting celebrations. All offerings are unified under the Chapelton brand, creating an integrated wine estate experience combining winemaking, hospitality, and wine education.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Collection Portfolio of estate-grown and sourced wines including reds, whites, rosé, and sparkling varieties. Varietals include Blanc du Bois, Merlot, Malbec, Cabernet Sauvignon, Sauvignon Blanc, and Tempranillo.
• Chapelton Wine Club Quarterly recurring wine club membership with tiered options (3-bottle, 6-bottle, and 12-bottle Custom Case). Includes 10% off wine and merchandise, complimentary monthly signature tasting, and exclusive event invitations. Platinum 100 Club tier ($4,000 one-time + $500/year) offers invitation-only benefits.
• Tastings and Tours Guided wine tasting experiences including Signature Tasting Package ($145-$220), CV Premium Wine Tasting ($305-$385), Group Package ($145/guest for 6-12 guests), and VIP Tour and Tasting ($245/person). Packages include seated tastings, production facility tours, barrel tastings, and bottles to take home.
• The Villas Two luxury two-bedroom villas overlooking the vineyard, each featuring king-sized beds, chef's kitchen, indoor fireplace, and 600 sq. ft. outdoor terrace. Weekday rate $800/night, weekend rate $1,150/night. Minimum 2-night stay, $125 cleaning fee. Includes 2 complimentary bottles of wine, vineyard tour, and tasting.
• Chapelton Wine School Program Multi-session wine education program covering viticulture (Track 1, March-July) and winemaking (Track 2, July-November). Includes hands-on vineyard work, cellar sessions, and harvest day access. Pricing: Track 1 $300, Track 2 $300, Full Program $500. Wine club members receive 10% discount.
• Custom and Wholesale Programs B2B offerings including Barrel Club (full customization program with monthly winemaker tastings, ~24 cases per barrel), Custom Crush (full-service winemaking from fruit sourcing through compliance, minimum one pallet ~54 cases), Private Label (turnkey branded finished wines for businesses), and Wholesale (bulk purchasing for licensed restaurants, retailers, and distributors).
• Private Events Venue rental for rehearsal dinners, weddings, corporate events, birthday parties, bridal showers, and proposals. Features indoor and outdoor spaces overlooking the vineyard.
• Merchandise Branded merchandise including wine-related gifts and accessories available in the online shop.

Quantifiable outcome

• Gold medal at 2024 Washington Texas International Wine Competition for 2020 Cabernet Sauvignon
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Total Wine & MorecoreChannel Partner/ Reseller/ DistributorStatewide Texas retail distribution partnership. Chapelton wines available at all Total Wine & More locations throughout Texas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Ponte Winery: Prior employer of Chapelton's new GM Mark Schabel. Relevant as a comparable estate winery with tasting room, events, villas, and wine club — a model Chapelton could emulate as it scales.

Direct peers

• William Chris Vineyards: Texas Hill Country estate winery with estate-grown varietals, wine club, tastings, and event hosting. Closest direct competitor to Chapelton in the premium Texas-estate DTC model with similar media profile and varietal focus.
• Grape Creek Vineyards: Texas Hill Country estate winery with multiple tasting locations, wine club, and event hosting. Comparable multi-channel DTC and event business model.
• Duchman Family Winery: Texas Hill Country winery focused on Italian and alternative varietals with tasting room, wine club, and on-site events. Comparable DTC estate model with similar varietal-experimentation philosophy.
• Pedernales Cellars: Texas Hill Country winery producing estate-grown Spanish and Rhone varietals with a tasting room and wine club. Strong analogue because of varietal overlap (Tempranillo, etc.) and DTC focus.
• Bending Branch Winery: Texas estate winery specializing in hyper-regional varietals and tannin research. Comparable in estate-grown experimentation and Texas premium positioning.
• Brennan Vineyards: Texas winery with estate vineyard, tasting room, and on-site hospitality. Comparable in scale and Treasure-of-Texas positioning with Chapelton.
• Kuhlman Cellars: Texas Hill Country boutique winery with estate vineyards, wine club, tasting room, and event venue. Directly comparable in scale, on-site experience, and Texas terroir positioning.

Broad incumbents

• Messina Hof Wine Cellars: One of Texas's largest and longest-established wineries with estate vineyards, hospitality, and multi-location operations. Provides a scaled benchmark for Chapelton's regional ambitions.

Regional players

• Treaty Oak Distilling: Texas estate producer (spirits not wine) with tasting room, hospitality, and DTC distribution. Comparable as a Texas estate-experiences operator but in a different alcohol category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chapeltonvineyards
• Instagraminstagram.com/chapeltonvineyards
• Xx.com/ChapeltonWine
• LinkedInlinkedin.com/company/chapeltonvineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chapelton Vineyards