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All India Digital Cable Federation

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Namestring
All India Digital Cable Federation
Legal namestring
All India Digital Cable Federation
Websiteurl
aidcf.com
Company typeenum
Private
Founded yearint
2014
Descriptiontext

The All India Digital Cable Federation (AIDCF) is a New Delhi-based industry federation founded in 2014 that represents digital multi-system operators, cable television distributors, and IPTV operators across India. Its core function is regulatory advocacy and member coordination on behalf of an estimated 28,000 local cable operators, engaging with the Telecom Regulatory Authority of India (TRAI), the Ministry of Information and Broadcasting, and the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) on issues including FAST TV and ALTD regulations, parity with streaming platforms, and challenges to Prasar Bharati's WAVES OTT platform. AIDCF does not develop or sell technology products; its outputs are policy submissions, industry surveys, legal petitions, and coalition management.

AIDCF's business model is membership-funded, generating revenue through recurring contributions from local cable operators and regional cable operator associations. The federation is structured as a lean secretariat with 1–10 employees and operates as a private, unlisted industry body. Its go-to-market is industry advocacy rather than commercial sales, with marketing conducted primarily through regulatory engagement, press relations, and participation in broadcasting forums. Strategic partners include EY (for industry research), Bharti Telemedia, Dish TV, Tata Play, Culver Max Entertainment (Sony), and the Indian Broadcasting and Digital Foundation (IBDF), with whom AIDCF coordinates on regulatory parity campaigns.

The federation's competitive positioning is anchored on a 'same content, same rules' doctrine that seeks to place internet-delivered linear television under the same compliance obligations as traditional cable and DTH distributors. Quantified outcomes from its 2025 EY-AIDCF survey—93% of operators reporting income declines and 114,000–195,000 estimated nationwide job losses—form the evidentiary backbone of its regulatory submissions. AIDCF operates exclusively in India with no disclosed international footprint.

Short descriptiontext

AIDCF is a New Delhi-based industry federation representing approximately 28,000 local cable operators and IPTV distributors in India, providing regulatory advocacy at TRAI and TDSAT, policy inputs, and member coordination funded by membership dues.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew Delhi, India
HQ citystring
New Delhi
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
cable television industry, broadcasting regulation advocacy, industry federation services, regulatory representation, pay TV industry
NAICS code2 codes
  • Business, Professional, Labor, Political, and Similar Organizations8139
  • Professional Organizations81392
SIC code2 codes
  • Services-Membership Organizations8600
  • Communications Services, Nec4899
Product category
Industry Association / Broadcasting Advocacy
Social media profiles2 records
Revenue model1 record
1Industry Association Membership Dues
TypeSubscription Recurring
Description

AIDCF functions as an industry federation representing cable operators. Revenue is generated through membership contributions from local cable operators, regional cable associations, and other broadcasting industry stakeholders. As an advocacy body, it does not sell products or services directly.

cryptorank.io
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

AIDCF is an industry federation representing digital multi system operators and IPTV operators in India. Its core function is to provide collective regulatory advocacy, policy input, and member coordination on matters affecting traditional cable television distribution. The federation does not sell commercial products or services but serves as a unified industry voice in regulatory matters at TRAI, TDSAT, and the Ministry of Information and Broadcasting.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 93% of surveyed cable operators report income declines, demonstrating the urgency of regulatory intervention sought by AIDCF
Product overview1 text field

The All India Digital Cable Federation (AIDCF) is an industry association representing cable television operators and distributors in India. Rather than offering commercial products or services, AIDCF serves as a regulatory advocacy body that represents the interests of its member cable operators in matters concerning broadcasting regulations, TRAI policy decisions, and industry standards. AIDCF engages with government bodies including TRAI (Telecom Regulatory Authority of India), the Ministry of Information and Broadcasting, and TDSAT on issues affecting the cable television industry such as FAST TV regulations, streaming platform parity, and the operation of Prasar Bharati's WAVES platform.

Product and service1 record
1Regulatory Advocacy and Industry Representation
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-12-23
Description

EY partnered with AIDCF to conduct a comprehensive survey of 28,000 local cable operators across India. The survey documented the steep decline in the cable television industry, revealing that 93% of operators reported declining income and estimating 114,000 to 195,000 nationwide job losses. This research partnership provides critical data supporting AIDCF's regulatory advocacy efforts for parity with streaming platforms.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-12-01
Description

AIDCF and Bharti Telemedia have aligned as traditional television distributors pushing for stricter regulations on FAST and Application-based Linear Television Distribution (ALTD) services. Both advocate for 'same content, same rules' treatment, arguing that internet-delivered linear television services should face the same compliance obligations as traditional cable and DTH platforms.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Dish TV joins AIDCF in arguing that FAST platforms operate in a regulatory vacuum and demands parity with heavily licensed distributors. Together they advocate for regulatory oversight of internet-based streaming services.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Tata Play collaborates with AIDCF as part of traditional broadcasters and cable operators calling for regulatory parity with streaming platforms.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Sony's Culver Max Entertainment joins AIDCF in demanding regulatory parity, arguing that streaming services should face the same compliance obligations as traditional distributors.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

IBDF has intervened in legal disputes alongside AIDCF, specifically supporting the petition to stop Prasar Bharati's WAVES platform from streaming private television channels. Both organizations advocate for regulatory oversight of internet-delivered television services.

Strategic tierMinorTypeOthers
Description

Prasar Bharati operates the WAVES OTT platform and is the subject of AIDCF's legal petition before TDSAT. AIDCF argues distribution rules prohibit broadcasters from using satellite decoder boxes for streaming apps. Prasar Bharati contends TRAI lacks jurisdiction over OTT content.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

US-based cable and telecom industry association focused on marketing, research, and member education; comparable to AIDCF as a national cable industry body representing operator interests, though primarily oriented toward consumer marketing rather than regulatory advocacy.

TypeBroad incumbent
Description

India's largest and oldest industry chamber; comparable as a domestic trade federation engaged in policy advocacy with government, though vastly broader in scope and membership than AIDCF's narrow cable operator remit.

3DTH Association of India
TypeDirect peer
Description

Industry association for India's direct-to-home satellite TV operators; directly comparable as a fellow traditional broadcasting distributor body with overlapping members (e.g., Dish TV, Tata Play) and aligned regulatory positions on streaming parity.

4GIGAEurope (formerly Cable Europe)
TypeDirect peer
Description

European cable industry trade association; comparable as a regional cable operator federation representing MSOs in regulatory engagement with the European Commission and national regulators on audiovisual and digital policy.

TypeDirect peer
Description

Indian industry association promoting broadband, internet, and digital ecosystem; comparable as a domestic industry body engaged with TRAI and government on telecom/distribution policy, often representing the counter-position to AIDCF on streaming regulation.

TypeDirect peer
Description

Industry body representing India's broadcasters and digital media companies; directly allied with AIDCF in TDSAT petitions and TRAI consultations on FAST/ALTD regulations, making it the most structurally comparable peer as a fellow Indian media industry federation.

TypeDirect peer
Description

Primary US trade association for the cable and broadband industry; functionally comparable as a national cable operator federation engaging in regulatory advocacy, content distribution policy, and competitive positioning against streaming platforms.

TypeBroad incumbent
Description

One of India's largest apex industry bodies representing broad business interests; comparable as a domestic federation engaging in policy advocacy, though much larger and broader in scope than AIDCF's cable-focused mandate.

9Asia Video Industry Association (AVIA)
TypeDirect peer
Description

Industry association for video industry players across the Asia-Pacific region; comparable as a regional trade body engaging on broadcasting, content, and OTT regulation with policymakers and stakeholder forums.

TypeBroad incumbent
Description

Larger Indian industry body representing internet, mobile, and digital companies; comparable as a domestic trade association engaging with TRAI and government on digital policy, typically taking positions opposed to AIDCF's parity demands.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

All India Digital Cable Federation

Industry Association / Broadcasting Advocacyaidcf.com

AIDCF is a New Delhi-based industry federation representing approximately 28,000 local cable operators and IPTV distributors in India, providing regulatory advocacy at TRAI and TDSAT, policy inputs, and member coordination funded by membership dues.

What All India Digital Cable Federation does

The All India Digital Cable Federation (AIDCF) is a New Delhi-based industry federation founded in 2014 that represents digital multi-system operators, cable television distributors, and IPTV operators across India. Its core function is regulatory advocacy and member coordination on behalf of an estimated 28,000 local cable operators, engaging with the Telecom Regulatory Authority of India (TRAI), the Ministry of Information and Broadcasting, and the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) on issues including FAST TV and ALTD regulations, parity with streaming platforms, and challenges to Prasar Bharati's WAVES OTT platform. AIDCF does not develop or sell technology products; its outputs are policy submissions, industry surveys, legal petitions, and coalition management.

AIDCF's business model is membership-funded, generating revenue through recurring contributions from local cable operators and regional cable operator associations. The federation is structured as a lean secretariat with 1–10 employees and operates as a private, unlisted industry body. Its go-to-market is industry advocacy rather than commercial sales, with marketing conducted primarily through regulatory engagement, press relations, and participation in broadcasting forums. Strategic partners include EY (for industry research), Bharti Telemedia, Dish TV, Tata Play, Culver Max Entertainment (Sony), and the Indian Broadcasting and Digital Foundation (IBDF), with whom AIDCF coordinates on regulatory parity campaigns.

The federation's competitive positioning is anchored on a 'same content, same rules' doctrine that seeks to place internet-delivered linear television under the same compliance obligations as traditional cable and DTH distributors. Quantified outcomes from its 2025 EY-AIDCF survey—93% of operators reporting income declines and 114,000–195,000 estimated nationwide job losses—form the evidentiary backbone of its regulatory submissions. AIDCF operates exclusively in India with no disclosed international footprint.

All India Digital Cable Federation firmographics

Firmographics
Name
All India Digital Cable Federation
Legal name
All India Digital Cable Federation
Website
https://aidcf.com
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
1–10 employees
Short description
AIDCF is a New Delhi-based industry federation representing approximately 28,000 local cable operators and IPTV distributors in India, providing regulatory advocacy at TRAI and TDSAT, policy inputs, and member coordination funded by membership dues.
Ownership category
akta.pro rank

Where All India Digital Cable Federation is headquartered

Location

Headquarters

HQ city
New Delhi
HQ country
India
HQ region
Asia

Markets served

All India Digital Cable Federation business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Industry Association Membership Dues: AIDCF functions as an industry federation representing cable operators. Revenue is generated through membership contributions from local cable operators, regional cable associations, and other broadcasting industry stakeholders. As an advocacy body, it does not sell products or services directly.

Distribution channels1 record

Marketing channels1 record

All India Digital Cable Federation product offering

Product offering

Core offering

AIDCF is an industry federation representing digital multi system operators and IPTV operators in India. Its core function is to provide collective regulatory advocacy, policy input, and member coordination on matters affecting traditional cable television distribution. The federation does not sell commercial products or services but serves as a unified industry voice in regulatory matters at TRAI, TDSAT, and the Ministry of Information and Broadcasting.

Product overview

The All India Digital Cable Federation (AIDCF) is an industry association representing cable television operators and distributors in India. Rather than offering commercial products or services, AIDCF serves as a regulatory advocacy body that represents the interests of its member cable operators in matters concerning broadcasting regulations, TRAI policy decisions, and industry standards. AIDCF engages with government bodies including TRAI (Telecom Regulatory Authority of India), the Ministry of Information and Broadcasting, and TDSAT on issues affecting the cable television industry such as FAST TV regulations, streaming platform parity, and the operation of Prasar Bharati's WAVES platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • Regulatory Advocacy and Industry Representation

Quantifiable outcome

  • 93% of surveyed cable operators report income declines, demonstrating the urgency of regulatory intervention sought by AIDCF

Companies that use All India Digital Cable Federation

Customer profile

Segments2 records

Ideal customer profiles1 record

All India Digital Cable Federation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

All India Digital Cable Federation partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • EY (Ernst & Young)coreStrategic or Co-development Partner · 23 December 2025EY partnered with AIDCF to conduct a comprehensive survey of 28,000 local cable operators across India. The survey documented the steep decline in the cable television industry, revealing that 93% of operators reported declining income and estimating 114,000 to 195,000 nationwide job losses. This research partnership provides critical data supporting AIDCF's regulatory advocacy efforts for parity with streaming platforms.
  • Bharti TelemediacoreStrategic or Co-development Partner · 1 December 2025AIDCF and Bharti Telemedia have aligned as traditional television distributors pushing for stricter regulations on FAST and Application-based Linear Television Distribution (ALTD) services. Both advocate for 'same content, same rules' treatment, arguing that internet-delivered linear television services should face the same compliance obligations as traditional cable and DTH platforms.
  • Dish TVcoreStrategic or Co-development PartnerDish TV joins AIDCF in arguing that FAST platforms operate in a regulatory vacuum and demands parity with heavily licensed distributors. Together they advocate for regulatory oversight of internet-based streaming services.
  • Tata PlaycoreStrategic or Co-development PartnerTata Play collaborates with AIDCF as part of traditional broadcasters and cable operators calling for regulatory parity with streaming platforms.
  • Culver Max Entertainment (Sony)coreStrategic or Co-development PartnerSony's Culver Max Entertainment joins AIDCF in demanding regulatory parity, arguing that streaming services should face the same compliance obligations as traditional distributors.
  • Indian Broadcasting and Digital Foundation (IBDF)coreStrategic or Co-development PartnerIBDF has intervened in legal disputes alongside AIDCF, specifically supporting the petition to stop Prasar Bharati's WAVES platform from streaming private television channels. Both organizations advocate for regulatory oversight of internet-delivered television services.
  • Prasar BharatiminorOthersPrasar Bharati operates the WAVES OTT platform and is the subject of AIDCF's legal petition before TDSAT. AIDCF argues distribution rules prohibit broadcasters from using satellite decoder boxes for streaming apps. Prasar Bharati contends TRAI lacks jurisdiction over OTT content.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

All India Digital Cable Federation competitors and assessment

Company assessment

Direct peers

  • CTAM (Cable & Telecommunications Association for Marketing): US-based cable and telecom industry association focused on marketing, research, and member education; comparable to AIDCF as a national cable industry body representing operator interests, though primarily oriented toward consumer marketing rather than regulatory advocacy.
  • DTH Association of India: Industry association for India's direct-to-home satellite TV operators; directly comparable as a fellow traditional broadcasting distributor body with overlapping members (e.g., Dish TV, Tata Play) and aligned regulatory positions on streaming parity.
  • GIGAEurope (formerly Cable Europe): European cable industry trade association; comparable as a regional cable operator federation representing MSOs in regulatory engagement with the European Commission and national regulators on audiovisual and digital policy.
  • Broadband India Forum (BIF): Indian industry association promoting broadband, internet, and digital ecosystem; comparable as a domestic industry body engaged with TRAI and government on telecom/distribution policy, often representing the counter-position to AIDCF on streaming regulation.
  • Indian Broadcasting and Digital Foundation (IBDF): Industry body representing India's broadcasters and digital media companies; directly allied with AIDCF in TDSAT petitions and TRAI consultations on FAST/ALTD regulations, making it the most structurally comparable peer as a fellow Indian media industry federation.
  • NCTA – The Internet & Television Association: Primary US trade association for the cable and broadband industry; functionally comparable as a national cable operator federation engaging in regulatory advocacy, content distribution policy, and competitive positioning against streaming platforms.
  • Asia Video Industry Association (AVIA): Industry association for video industry players across the Asia-Pacific region; comparable as a regional trade body engaging on broadcasting, content, and OTT regulation with policymakers and stakeholder forums.

Broad incumbents

  • Federation of Indian Chambers of Commerce and Industry (FICCI): India's largest and oldest industry chamber; comparable as a domestic trade federation engaged in policy advocacy with government, though vastly broader in scope and membership than AIDCF's narrow cable operator remit.
  • Confederation of Indian Industry (CII): One of India's largest apex industry bodies representing broad business interests; comparable as a domestic federation engaging in policy advocacy, though much larger and broader in scope than AIDCF's cable-focused mandate.
  • Internet and Mobile Association of India (IAMAI): Larger Indian industry body representing internet, mobile, and digital companies; comparable as a domestic trade association engaging with TRAI and government on digital policy, typically taking positions opposed to AIDCF's parity demands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

All India Digital Cable Federation social profiles

Digital presence

All India Digital Cable Federation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

All India Digital Cable Federation leadership team

Management profile

Number of profiles

All India Digital Cable Federation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

All India Digital Cable Federation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All India Digital Cable Federation

What does All India Digital Cable Federation do?

AIDCF is an industry federation representing digital multi system operators and IPTV operators in India. Its core function is to provide collective regulatory advocacy, policy input, and member coordination on matters affecting traditional cable television distribution. The federation does not sell commercial products or services but serves as a unified industry voice in regulatory matters at TRAI, TDSAT, and the Ministry of Information and Broadcasting.

Is All India Digital Cable Federation a public or private company?

All India Digital Cable Federation is a private company. It is classified as unknown and is currently operating.

When was All India Digital Cable Federation founded?

All India Digital Cable Federation was founded in 2014. It employs 1 to 10 people.

Where is All India Digital Cable Federation based?

All India Digital Cable Federation is headquartered in New Delhi, India, in the Asia region.

How does All India Digital Cable Federation make money?

One revenue line is on record: industry Association Membership Dues.

Who are All India Digital Cable Federation's main competitors?

Direct peers on record are CTAM (Cable & Telecommunications Association for Marketing), DTH Association of India, GIGAEurope (formerly Cable Europe), Broadband India Forum (BIF), Indian Broadcasting and Digital Foundation (IBDF), NCTA – The Internet & Television Association and Asia Video Industry Association (AVIA). Broad incumbents are Federation of Indian Chambers of Commerce and Industry (FICCI), Confederation of Indian Industry (CII) and Internet and Mobile Association of India (IAMAI).

Does All India Digital Cable Federation have an API?

No public API is recorded for All India Digital Cable Federation.

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Live signals
The Times of IndiaCable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rules - The Economic TimesIndia's legacy television distributors and new-age digital companies are engaged in a regulatory battle at TRAI over whether Free Ad-Supported Streaming Television (FAST) and Application-based Linear Television Distribution (ALTD) services should face the same rules as traditional cable and DTH platforms. The Ministry of Information and Broadcasting had sought TRAI's recommendations in December 2025 after traditional operators raised concerns about unregulated internet-delivered linear television services. Legacy players including Bharti Telemedia and the All India Digital Cable Federation have pushed for stricter regulations and "same content, same rules" treatment, while technology companies oppose bringing FAST services under legacy broadcasting or telecom-style regulation.The Times of IndiaCable TV body appeals for shift to 5% slab amid cost pressures - The Economic TimesThe All India Digital Cable Federation has urged the Indian government to reduce GST on cable television services from 18% to 5%, citing financial stress on operators and rising costs for consumers. The federation reports that satellite channel prices have surged nearly 600% in recent years, leading to a 35-40% rise in monthly bills for the 64 million households dependent on cable TV. The sector, comprising 852 multi-system operators and about 160,000 local cable operators, has requested the issue be taken up in GST Council deliberations.The Times of IndiaCable TV body urges FM to slash GST to 5% amid stress - The Economic TimesThe All India Digital Cable Federation (AIDCF) has urged Finance Minister Nirmala Sitharaman to reduce GST on cable TV services from 18% to 5%, citing financial stress on operators and rising costs for consumers. Satellite channel prices have surged nearly 600% in recent years, leading to a 35–40% rise in monthly bills for consumers across the 64 million households the sector serves. The federation, whose members account for over 60% of the cable TV market, has requested the issue be taken up at the GST Council meeting scheduled for September 3–4 in Delhi.The Times of IndiaAll India Digital Cable Federation urges Centre to reject TRAI's proposal to reduce DTH license fee - The Economic TimesThe All India Digital Cable Federation (AIDCF) has written to the Ministry of Information and Broadcasting urging rejection of TRAI's proposal to reduce DTH license fees from 8% to 3%, with plans to phase it out entirely by 2026-27. AIDCF argues that any reduction would create unfair competition since DTH operators receive free spectrum while cable TV operators bear substantial infrastructure costs including Right of Way charges and underground cabling expenses. The federation warns that the move would destabilize the market and jeopardize the livelihoods of nearly 10 lakh people directly dependent on the cable TV industry.The Times of IndiaSharp decline in pay-TV subscriptions leads to 577,000 job losses: Study - The Economic TimesIndia's cable television industry has experienced an estimated 577,000 cumulative job losses between 2018 and 2025, driven by a sharp decline in pay-TV subscribers from 151 million in 2018 to 111 million in 2024, according to a joint report by the All India Digital Cable Federation and EY India. The report, covering 28,181 local cable operators across 34 states, found that combined revenues of DTH and MSO players declined by over 16% since 2018, with EBITDA falling to ₹3,100 crore in FY24 from ₹4,400 crore in FY19. Industry leaders cited rising channel costs, OTT platform competition, and free services like DD Free Dish as key factors behind the subscriber exodus, while recommending regulatory parity and measures to reactivate over 20 million inactive set-top boxes.