Verona Area School District

What Verona Area School District does

Verona Area School District (VASD) is a public K-12 school district operating under Wisconsin statute and serving more than 5,800 students across the City of Verona, City of Fitchburg, City of Madison, Town of Middleton, Town of Montrose, Town of Springdale, and Town of Verona in Dane County, Wisconsin. The district operates a PreK program, four neighborhood elementary schools (Country View, Glacier Edge, Stoner Prairie, Sugar Creek), two middle schools (Badger Ridge, Savanna Oaks), three tuition-free public charter schools (Core Knowledge Charter, New Century Charter, Verona Area International School), and Verona Area High School. Its differentiated academic programs include Two-Way Spanish Immersion, Chinese Immersion, World Languages, Seal of Biliteracy, Advanced Learning, and Career and Technical Education, supported by Special Education, Multilingual, and Pupil Services. Technology infrastructure is built on commercial edtech platforms — Canvas LMS, PowerSchool SIS, GoGuardian, Seesaw, Clever SSO, Xello, and Star Assessment — with Peachjar for parent communication and Finalsite powering the district website.

VASD is a non-profit government entity funded primarily through local property taxes, Wisconsin per-pupil state aid, and federal grants (Title I, IDEA, nutrition programs), with ancillary revenue from student meal sales, summer school fees, facility rentals, and community education. Distribution is direct enrollment of district residents plus Wisconsin's statewide open-enrollment program for non-residents. The district is governed by a seven-member elected Board of Education and led by Superintendent Dr. Tremayne Clardy, the 2026 Wisconsin Superintendent of the Year. Operations are guided by a 2023-2028 Strategic Framework developed with consulting partner Ed Elements, informed by input from over 3,000 climate survey respondents and 35+ focus groups.

The district supports 501-1,000 employees and maintains a multi-channel community engagement strategy spanning Facebook, YouTube, Instagram, the "In the Loop with the Sup" podcast, digital newsletters, and live-streamed board meetings. Technology adoption has included migration to Peachjar digital flyers (67% open rate in 2024-25, 1,787 flyers distributed, ~2.97M sheets of paper saved), and partnerships with Bridging Brighter Smiles and Verona Smiles extend preventative dental services to 600+ students. No proprietary AI/ML capabilities are disclosed; the technology footprint consists entirely of third-party edtech integrations.

Name

Verona Area School District

Legal name

Verona Area School District

Website

https://verona.k12.wi.us

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Verona Area School District is a Wisconsin public K-12 school district serving more than 5,800 students across 12 schools in seven municipalities of Dane County, funded primarily by local property taxes and state per-pupil aid.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public K–12 Combined Schools (EDAJAAAE), Charter Language Immersion & Bilingual Schools (EDAJACAI), Public Special Education Schools & Programs (EDAJAAAH)

Keywords

• K-12 public education
• PreK-12 instruction
• Multilingual immersion programs
• Special education services
• School nutrition services

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Property Tax Revenue: Primary funding source through local property taxes levied on residential and commercial properties within the district boundaries.
2. State and Federal Educational Aid: Per-pupil state aid and federal Title programs including Title I, IDEA, and nutrition program subsidies.
3. Student Meal Sales: Revenue from student breakfast and lunch purchases, supplemented by federal reimbursement under the National School Lunch Program.
4. Fee-Based Programs: Revenue from summer school course fees, facility rentals, device insurance programs, and other ancillary services.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Verona Area School District provides tuition-free public PreK-12 education and ancillary student services to children residing in its attendance area. Its portfolio spans twelve schools offering core academic instruction, special education, English-learner support, Spanish and Chinese dual-language immersion, occupational/physical/speech therapy, 4K early childhood programming, school nutrition, transportation, and athletics and activities. The district also operates a tuition-based 4K community program and authorizes a charter school within its boundaries.

Product overview

Verona Area School District operates as a comprehensive K-12 public school district serving more than 5,800 students across a platform of educational services. The district's core offerings include a PreK program, four neighborhood elementary schools (K-5), two middle schools (6-8), and three tuition-free charter schools (Core Knowledge Charter School, New Century Charter, and Verona Area International School), all feeding into Verona Area High School. These are supported by specialized programs including Two-Way Spanish Immersion and Chinese Immersion language programs, World Languages instruction, Special Education services, and Multilingual Programs for English Learners. The district provides additional services such as Health Services (school nursing), Child Nutrition Services (USDA-compliant meal programs), Summer School, VASD Camps, VASD Aquatics (natatorium), Community Education, and Facility Rentals. Technology integration is centralized around Canvas LMS, PowerSchool SIS, Seesaw portfolio, and GoGuardian device management, enabling digital learning across the district.

Differentiator

Problem solved

Functional benefit

Products and services

• PreK-12 Public Education Core tuition-free K-12 academic program delivered across twelve schools, serving resident and Wisconsin open-enrollment students.
• Spanish Dual-Language Immersion Spanish-English bilingual instructional program offered at designated elementary schools to develop bilingual literacy.
• Chinese Dual-Language Immersion Chinese-English bilingual instructional program offered at designated elementary schools to develop bilingual literacy and cross-cultural competence.
• Special Education Services Special education and related services for students with disabilities, delivered in compliance with the Individuals with Disabilities Education Act.
• English Learner (EL) Program English language development services for multilingual learners building academic English proficiency.
• Occupational, Physical, and Speech Therapy School-based occupational, physical, and speech therapy services supporting student access to their educational program.
• 4K Community Early Childhood Program Tuition-based four-year-old kindergarten early childhood program available to district and community four-year-olds.
• School Nutrition Services School breakfast and lunch services, including free and reduced-price meals for income-eligible students under federal guidelines.
• Student Transportation School bus transportation services for eligible resident students across the district's twelve schools.
• Athletics and Activities Interscholastic athletics, fine arts, and co-curricular activities available to enrolled students, with pay-to-participate fees for some programs.
• Charter School Authorization District-authorized charter school serving students within the attendance boundary, operated under Wisconsin charter school law.
• Community Education and Facility Rentals Rental of district facilities and athletic fields to community organizations, plus adult and community education classes.

Quantifiable outcome

• 67% digital flyer open rate, saving 2,968,108 sheets of paper in 2024-25
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bridging Brighter SmilescoreStrategic or Co-development PartnerMobile dentistry organization providing comprehensive preventative dental services to students during school hours. No cost for BadgerCare students; low/charitable cost for uninsured students. Serves over 600 students in grades 4K-12 in the district.
• Verona SmilescoreStrategic or Co-development PartnerPartnership between VASD, Bridging Brighter Smiles, and local dentists to ensure any student needing dental care receives it. Provides exams, x-rays, and treatment covered under BadgerCare or provided free of charge.
• Verona Area Education FoundationcoreStrategic or Co-development PartnerCommunity foundation supporting VASD through grants for teachers, solar panel projects, holiday arts and crafts fair, city banner project, and teacher appreciation initiatives. Key community partner for fundraising and educational enrichment.
• Ed ElementscoreImplementation/ SI/ Consulting PartnerStrategic planning partner engaged to develop the district's 2023-2028 Strategic Framework. Ed Elements specializes in building and supporting dynamic school systems that meet the needs of every learner.
• Dane County Public HealthcoreStrategic or Co-development PartnerCollaborates with VASD on immunization compliance, communicable disease control, and public health emergency response protocols for students and staff.
• Apple Orchards in Richland Center, WisconsinminorOthersLocal Wisconsin apple supplier providing fresh apple slices for school meals, supporting farm-to-school initiatives and local agricultural partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Oregon School District: Dane County K-12 district serving a mix of suburban and rural municipalities. Comparable on Wisconsin funding mechanics and student support services structure, with a smaller enrollment base than VASD.
• McFarland School District: Small Dane County K-12 district sharing overlapping attendance boundaries with VASD. Comparable on Wisconsin funding model and suburban growth dynamics, though smaller in scale.
• Waunakee Community School District: Dane County K-12 district similar in scale and demographic profile, located in a fast-growing suburb. Comparable on Wisconsin revenue-limit dynamics and small-district operational model, though smaller than VASD.
• Stoughton Area School District: Dane County K-12 district with a similar mix of neighborhood schools and student services. Comparable on Wisconsin revenue-limit constraints and property-tax-dependent funding, useful for benchmarking mid-sized district operations.

Direct peers

• Madison Metropolitan School District: The largest K-12 public school district overlapping Verona's service area, serving Madison and adjacent municipalities. Directly comparable on governance model, funding structure (Wisconsin property taxes and state aid), and competition for both resident and open-enrollment students within Dane County.
• Middleton-Cross Plains Area School District: Adjacent suburban Dane County K-12 district of similar size and profile. Closely comparable on demographics, funding model, and program mix, and competes with VASD for open-enrollment students from shared boundary areas.
• Sun Prairie Area School District: Large Dane County K-12 district with comparable student population size, suburban growth profile, and Wisconsin funding mechanics. Useful peer for benchmarking enrollment growth, immersion program expansion, and per-pupil spending.

Broad incumbents

• Elmbrook Schools: Suburban Milwaukee-area K-12 district with comparable size, affluent demographics, and award-winning programs. Comparable on Wisconsin revenue-limit dynamics and operational scale benchmarks.
• Kettle Moraine School District: Larger Wisconsin K-12 district recognized for differentiated academic programming and community engagement. Comparable as a Wisconsin district of similar caliber on program design and strategic communications, though serving a different geography (Waukesha County).

Others

• Ed Elements: Strategic planning partner that helped VASD design its 2023-2028 Strategic Framework. Not a competitor but an ecosystem enabler whose work directly shapes VASD's differentiation and governance approach, useful for understanding the district's strategic trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@veronaareaschooldistrict3451
• Facebookfacebook.com/VASDK12
• Instagraminstagram.com/vasd.official?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/verona-area-school-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verona Area School District