t.n.t proverbs 31:10 ministry
Proverbs 31 Ministries is a 501(c)(3) Christian nonprofit that provides daily biblical devotions, podcasts, a mobile Bible study app, writer training, and an annual conference for Christian women globally, funded primarily through individual donations and program fees.
- Company typePrivate
- Founded1995
- HeadquartersCharlotte, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What t.n.t proverbs 31:10 ministry does
Proverbs 31 Ministries, Inc. is a Charlotte/Matthews, North Carolina-based 501(c)(3) Christian nonprofit founded circa 1995 by Lysa TerKeurst, operating under the legal name "Proverbs 31 Ministries, Inc." (EIN 56-1989197). The organization provides daily biblical encouragement content, podcasts, mobile Bible study apps, writer training, and an annual conference targeted at Christian women globally. Its product portfolio includes the Encouragement for Today daily devotional email and website content, the First 5 mobile Bible study app, the Proverbs 31 Ministries Podcast and Therapy & Theology Podcast networks, the She Speaks Conference, the COMPEL Pro writers training program, The Well monthly donor community, the P31 Bookstore, and a community Prayer Wall, with content available in English and Spanish.
The underlying platform is a web-based content distribution system spanning proverbs31.org, first5.org, prayer.proverbs31.org, donors.proverbs31.org, and multiple podcast channels, complemented by a mobile application on iOS and Android app stores and a donor management portal. Content is produced by 35+ named staff writers and contributors, archived in a resource library of 491+ devotion pages dating back to 2006, and distributed via email, podcast platforms, YouTube, social media (Facebook, Instagram, TikTok, X, Pinterest), and event channels. The ministry's podcast network has accumulated over 31 million downloads over eight years.
The revenue model is a hybrid of donor-funded freemium content and diversified program fees. In FY2025, total income was $5,324,207, comprising $3,467,267 in donor contributions (the largest stream, approximately 65% of total), $651,948 from the fee-based COMPEL Pro training, $415,392 from speaking events, $284,161 from the She Speaks Conference, $196,161 in net resource/book sales, and $309,278 in investment income. Core content (devotions, podcasts, First 5 app, Resource Library) is offered free of charge, with conversion pathways to recurring monthly giving via The Well, paid training via COMPEL Pro, conference tickets, and bookstore purchases. The organization holds ECFA membership, GuideStar Platinum Seal of Transparency, Charity Navigator 4-star rating, and a 2019 Best Christian Workplaces certification.
t.n.t proverbs 31:10 ministry firmographics
Firmographics- Name
- t.n.t proverbs 31:10 ministry
- Legal name
- Proverbs 31 Ministries, Inc.
- Website
- https://proverbs31.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Proverbs 31 Ministries is a 501(c)(3) Christian nonprofit that provides daily biblical devotions, podcasts, a mobile Bible study app, writer training, and an annual conference for Christian women globally, funded primarily through individual donations and program fees.
- Ownership category
- akta.pro rank
t.n.t proverbs 31:10 ministry industry classification
Industry- Product category
- Christian Ministry and Religious Content
- NAICS
- Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industries
- Certification & Credentialed Creator Programs (MPACALAI), Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO)
Keywords
Where t.n.t proverbs 31:10 ministry is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
t.n.t proverbs 31:10 ministry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Contributions: The primary revenue source. Individual donors contribute to support the ministry's free resources. The Well is a monthly donor program offering exclusive perks. Contributions represented $3,467,267 in FY2025 operating income.
- Ministry Training: Revenue from COMPEL Pro writers training program. This fee-based training equips aspiring writers with biblical writing skills, publishing guidance, and community. Generated $651,948 in FY2025.
- Speaking Events: Revenue from speaking engagements by Proverbs 31 speakers at various events and venues. Generated $415,392 in FY2025.
- She Speaks Conference: Annual conference revenue including ticket sales, sponsorships, and related offerings. The conference generates $284,161 in annual revenue with sold-out physical attendance and free livestream options.
- Resource and Book Sales: Revenue from the P31 Bookstore selling books, study guides, and merchandise. Generated $196,161 in net resource sales in FY2025.
- Investments and Miscellaneous: Investment income of $309,278 supplementing operating revenue. Total FY2025 revenue including investments was $5,324,207.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Resources - Daily Devotions, Podcasts, First 5 App, Resource Library |
| Subscription | Monthly | The Well Monthly Donor Program |
| Subscription | Annual | COMPEL Pro Writers Training |
| One time/ perpetual license | Annual | She Speaks Conference |
| One time/ perpetual license | Pay-as-you-go | Books and Study Guides (P31 Bookstore) |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels11 records
t.n.t proverbs 31:10 ministry product offering
Product offeringCore offering
Proverbs 31 Ministries is a nonprofit Christian ministry that produces and distributes daily devotional content, podcasts, a mobile Bible study app, writer training, and an annual conference for women. Its core operations center on publishing Encouragement for Today devotions, operating the First 5 mobile Bible study app, running the She Speaks Conference, and providing the COMPEL Pro writers training program, all funded primarily through donor contributions.
Product overview
Proverbs 31 Ministries operates a multi-platform digital ministry focused on connecting women worldwide with biblical Truth. The organization offers a unified portfolio centered on daily devotional content (Encouragement for Today), a mobile Bible study app (First 5), podcast programming (The Proverbs 31 Ministries Podcast and Therapy & Theology Podcast), conference events (She Speaks), writer training (COMPEL Pro), a searchable Resource Library, a monthly donor community (The Well), and an online bookstore (P31 Bookstore). These products work together to provide daily encouragement, Bible study tools, community connection, and training resources for women seeking to align their lives with God's Word.
Differentiator
Problem solved
Functional benefit
Brands
- First 5: A daily Bible study mobile app offering chapter-by-chapter studies to start the day with God's Word
- She Speaks Conference
- COMPEL Pro
- The Well
- Encouragement for Today
- Therapy & Theology Podcast
Quantifiable outcome
- Over 31 million podcast downloads and 8 years of podcasting
- +2 more outcomes
Companies that use t.n.t proverbs 31:10 ministry
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
t.n.t proverbs 31:10 ministry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
t.n.t proverbs 31:10 ministry partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Compassion InternationalminorPartnership for child sponsorship programming. The ministry promotes Compassion International's child sponsorship program in devotions, with Proverbs 31 sponsoring a child and encouraging readers to participate. Provides mutual benefit of reaching engaged audience and supporting the ministry's humanitarian mission.
- Lifeway WomenminorLifeway Women sponsored the 'Bless, Not Impress' devotion by Jeannie Cunnion, featuring Lifeway's 'Friends & Sisters' Bible study. Lifeway provides product sponsorship and promotional support for ministry content.
- Focus on the FamilyminorReferral partnership for counseling support resources. Proverbs 31 directs users to Focus on the Family's counseling services as a resource when professional help is needed.
- NAMI (National Alliance on Mental Illness)minorReferral partnership for mental health resources on the Counseling Support page, directing users to NAMI's helpline (1-800-950-6264) and crisis services (988).
- National Suicide Prevention LifelineminorReferral partnership for crisis support resources, directing users to the 988 Suicide and Crisis Lifeline on the Counseling Support page.
- National Domestic Violence HotlineminorReferral partnership for domestic violence resources, directing users to the hotline (1-800-799-SAFE) and text line (START to 88788) on the Counseling Support page.
- American Association of Christian Counselors (AACC)minorReferral partnership for finding Christian counselors, directing users to AACC's counselor finder tool by zip code on the Counseling Support page.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
t.n.t proverbs 31:10 ministry competitors and assessment
Company assessmentDirect peers
- IF:Gathering: Founded by Jennie Allen, IF:Gathering is a Christian women's ministry and annual conference producing devotionals, events, and training content — directly comparable to Proverbs 31's She Speaks Conference and Encouragement for Today devotions.
- She Reads Truth: She Reads Truth produces daily Bible reading plans, a mobile app, and community content for women, directly paralleling Proverbs 31's First 5 app and Encouragement for Today devotions.
- Going Beyond Ministries (Priscilla Shirer): Priscilla Shirer's ministry provides Bible study content, conferences, and training resources for women — overlapping with P31's First 5, She Speaks, and writer-training offerings for a similar faith-based female audience.
- Propel Women: Propel Women, affiliated with Saddleback Church, offers conferences, training, and content for Christian women leaders, overlapping with P31's She Speaks Conference and COMPEL Pro training audience.
Emerging players
- Abide (Christian Meditation App): Abide is a Christian meditation and sleep app competing for daily devotional minutes against P31's First 5 app; the audience is more general (men and women) but the daily-spiritual-habit category overlaps.
- The Daily Grace Co. The Daily Grace Co. offers Bible studies, podcasts, and a community app for women, representing a younger, more digitally native entrant in the same devotional and Bible study category as P31.
- Beloved Women (Margaret Feinberg): Smaller-scale Christian women's ministry producing devotionals, events, and podcasts; directly comparable to P31 in audience and content format but with a more niche footprint.
Broad incumbents
- DaySpring (Hallmark): DaySpring produces faith-based cards, gifts, and content for Christian women; while a for-profit subsidiary of Hallmark, its audience and product mix overlap meaningfully with P31's bookstore and devotional content.
- Lifeway Women: Lifeway Women is the women's ministry publishing arm of LifeWay Christian Resources, producing Bible studies, events, and training for women — a broader incumbent already partnering with P31 through sponsored content.
- YouVersion (LifeChurch): YouVersion is the world's most-installed Bible app, offering reading plans, devotionals, and audio content — a broader incumbent in the same digital faith-content category and a potential channel partner for P31's plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
t.n.t proverbs 31:10 ministry social profiles
Digital presencet.n.t proverbs 31:10 ministry compliance and trust
Trust signalCompliance3 records
t.n.t proverbs 31:10 ministry financial estimates
Financial estimateRevenue estimate
Valuation estimate
t.n.t proverbs 31:10 ministry leadership team
Management profileNumber of profiles
Profiles1 record
t.n.t proverbs 31:10 ministry subsidiaries and ownership
Company hierarchySubsidiaries5 records
t.n.t proverbs 31:10 ministry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
t.n.t proverbs 31:10 ministry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about t.n.t proverbs 31:10 ministry
What does t.n.t proverbs 31:10 ministry do?
Proverbs 31 Ministries is a nonprofit Christian ministry that produces and distributes daily devotional content, podcasts, a mobile Bible study app, writer training, and an annual conference for women. Its core operations center on publishing Encouragement for Today devotions, operating the First 5 mobile Bible study app, running the She Speaks Conference, and providing the COMPEL Pro writers training program, all funded primarily through donor contributions.
Is t.n.t proverbs 31:10 ministry a public or private company?
t.n.t proverbs 31:10 ministry is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was t.n.t proverbs 31:10 ministry founded?
t.n.t proverbs 31:10 ministry was founded in 1995.
Where is t.n.t proverbs 31:10 ministry based?
t.n.t proverbs 31:10 ministry is headquartered in Charlotte, United States, in the North America region.
How does t.n.t proverbs 31:10 ministry make money?
Six revenue lines are on record. Donations and Contributions are the primary driver. The others are ministry Training, speaking Events, she Speaks Conference, resource and Book Sales and investments and Miscellaneous.
Who are t.n.t proverbs 31:10 ministry's main competitors?
Direct peers on record are IF:Gathering, She Reads Truth, Going Beyond Ministries (Priscilla Shirer) and Propel Women. Emerging players are Abide (Christian Meditation App), The Daily Grace Co. and Beloved Women (Margaret Feinberg). Broad incumbents are DaySpring (Hallmark), Lifeway Women and YouVersion (LifeChurch).
Does t.n.t proverbs 31:10 ministry have an API?
No public API is recorded for t.n.t proverbs 31:10 ministry.
What industry is t.n.t proverbs 31:10 ministry in?
t.n.t proverbs 31:10 ministry's product category is Christian Ministry and Religious Content. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 8131 and its SIC code is 8200.