t.n.t proverbs 31:10 ministry

What t.n.t proverbs 31:10 ministry does

Proverbs 31 Ministries, Inc. is a Charlotte/Matthews, North Carolina-based 501(c)(3) Christian nonprofit founded circa 1995 by Lysa TerKeurst, operating under the legal name "Proverbs 31 Ministries, Inc." (EIN 56-1989197). The organization provides daily biblical encouragement content, podcasts, mobile Bible study apps, writer training, and an annual conference targeted at Christian women globally. Its product portfolio includes the Encouragement for Today daily devotional email and website content, the First 5 mobile Bible study app, the Proverbs 31 Ministries Podcast and Therapy & Theology Podcast networks, the She Speaks Conference, the COMPEL Pro writers training program, The Well monthly donor community, the P31 Bookstore, and a community Prayer Wall, with content available in English and Spanish.

The underlying platform is a web-based content distribution system spanning proverbs31.org, first5.org, prayer.proverbs31.org, donors.proverbs31.org, and multiple podcast channels, complemented by a mobile application on iOS and Android app stores and a donor management portal. Content is produced by 35+ named staff writers and contributors, archived in a resource library of 491+ devotion pages dating back to 2006, and distributed via email, podcast platforms, YouTube, social media (Facebook, Instagram, TikTok, X, Pinterest), and event channels. The ministry's podcast network has accumulated over 31 million downloads over eight years.

The revenue model is a hybrid of donor-funded freemium content and diversified program fees. In FY2025, total income was $5,324,207, comprising $3,467,267 in donor contributions (the largest stream, approximately 65% of total), $651,948 from the fee-based COMPEL Pro training, $415,392 from speaking events, $284,161 from the She Speaks Conference, $196,161 in net resource/book sales, and $309,278 in investment income. Core content (devotions, podcasts, First 5 app, Resource Library) is offered free of charge, with conversion pathways to recurring monthly giving via The Well, paid training via COMPEL Pro, conference tickets, and bookstore purchases. The organization holds ECFA membership, GuideStar Platinum Seal of Transparency, Charity Navigator 4-star rating, and a 2019 Best Christian Workplaces certification.

Name

t.n.t proverbs 31:10 ministry

Legal name

Proverbs 31 Ministries, Inc.

Website

https://proverbs31.org

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Proverbs 31 Ministries is a 501(c)(3) Christian nonprofit that provides daily biblical devotions, podcasts, a mobile Bible study app, writer training, and an annual conference for Christian women globally, funded primarily through individual donations and program fees.

Ownership category

akta.pro rank

Product category

Christian Ministry and Religious Content

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Certification & Credentialed Creator Programs (MPACALAI), Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO)

Keywords

• Christian ministry resources
• Daily devotional content
• Bible study app
• Christian podcast network
• Women ministry events

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: The primary revenue source. Individual donors contribute to support the ministry's free resources. The Well is a monthly donor program offering exclusive perks. Contributions represented $3,467,267 in FY2025 operating income.
2. Ministry Training: Revenue from COMPEL Pro writers training program. This fee-based training equips aspiring writers with biblical writing skills, publishing guidance, and community. Generated $651,948 in FY2025.
3. Speaking Events: Revenue from speaking engagements by Proverbs 31 speakers at various events and venues. Generated $415,392 in FY2025.
4. She Speaks Conference: Annual conference revenue including ticket sales, sponsorships, and related offerings. The conference generates $284,161 in annual revenue with sold-out physical attendance and free livestream options.
5. Resource and Book Sales: Revenue from the P31 Bookstore selling books, study guides, and merchandise. Generated $196,161 in net resource sales in FY2025.
6. Investments and Miscellaneous: Investment income of $309,278 supplementing operating revenue. Total FY2025 revenue including investments was $5,324,207.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels11 records

Core offering

Proverbs 31 Ministries is a nonprofit Christian ministry that produces and distributes daily devotional content, podcasts, a mobile Bible study app, writer training, and an annual conference for women. Its core operations center on publishing Encouragement for Today devotions, operating the First 5 mobile Bible study app, running the She Speaks Conference, and providing the COMPEL Pro writers training program, all funded primarily through donor contributions.

Product overview

Proverbs 31 Ministries operates a multi-platform digital ministry focused on connecting women worldwide with biblical Truth. The organization offers a unified portfolio centered on daily devotional content (Encouragement for Today), a mobile Bible study app (First 5), podcast programming (The Proverbs 31 Ministries Podcast and Therapy & Theology Podcast), conference events (She Speaks), writer training (COMPEL Pro), a searchable Resource Library, a monthly donor community (The Well), and an online bookstore (P31 Bookstore). These products work together to provide daily encouragement, Bible study tools, community connection, and training resources for women seeking to align their lives with God's Word.

Differentiator

Problem solved

Functional benefit

Brands

• First 5: A daily Bible study mobile app offering chapter-by-chapter studies to start the day with God's Word
• She Speaks Conference
• COMPEL Pro
• The Well
• Encouragement for Today
• Therapy & Theology Podcast

Quantifiable outcome

• Over 31 million podcast downloads and 8 years of podcasting
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Compassion InternationalminorStrategic or Co-development PartnerPartnership for child sponsorship programming. The ministry promotes Compassion International's child sponsorship program in devotions, with Proverbs 31 sponsoring a child and encouraging readers to participate. Provides mutual benefit of reaching engaged audience and supporting the ministry's humanitarian mission.
• Lifeway WomenminorGTM or Marketing PartnerLifeway Women sponsored the 'Bless, Not Impress' devotion by Jeannie Cunnion, featuring Lifeway's 'Friends & Sisters' Bible study. Lifeway provides product sponsorship and promotional support for ministry content.
• Focus on the FamilyminorStrategic or Co-development PartnerReferral partnership for counseling support resources. Proverbs 31 directs users to Focus on the Family's counseling services as a resource when professional help is needed.
• NAMI (National Alliance on Mental Illness)minorStrategic or Co-development PartnerReferral partnership for mental health resources on the Counseling Support page, directing users to NAMI's helpline (1-800-950-6264) and crisis services (988).
• National Suicide Prevention LifelineminorStrategic or Co-development PartnerReferral partnership for crisis support resources, directing users to the 988 Suicide and Crisis Lifeline on the Counseling Support page.
• National Domestic Violence HotlineminorStrategic or Co-development PartnerReferral partnership for domestic violence resources, directing users to the hotline (1-800-799-SAFE) and text line (START to 88788) on the Counseling Support page.
• American Association of Christian Counselors (AACC)minorStrategic or Co-development PartnerReferral partnership for finding Christian counselors, directing users to AACC's counselor finder tool by zip code on the Counseling Support page.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IF:Gathering: Founded by Jennie Allen, IF:Gathering is a Christian women's ministry and annual conference producing devotionals, events, and training content — directly comparable to Proverbs 31's She Speaks Conference and Encouragement for Today devotions.
• She Reads Truth: She Reads Truth produces daily Bible reading plans, a mobile app, and community content for women, directly paralleling Proverbs 31's First 5 app and Encouragement for Today devotions.
• Going Beyond Ministries (Priscilla Shirer): Priscilla Shirer's ministry provides Bible study content, conferences, and training resources for women — overlapping with P31's First 5, She Speaks, and writer-training offerings for a similar faith-based female audience.
• Propel Women: Propel Women, affiliated with Saddleback Church, offers conferences, training, and content for Christian women leaders, overlapping with P31's She Speaks Conference and COMPEL Pro training audience.

Emerging players

• Abide (Christian Meditation App): Abide is a Christian meditation and sleep app competing for daily devotional minutes against P31's First 5 app; the audience is more general (men and women) but the daily-spiritual-habit category overlaps.
• The Daily Grace Co. The Daily Grace Co. offers Bible studies, podcasts, and a community app for women, representing a younger, more digitally native entrant in the same devotional and Bible study category as P31.
• Beloved Women (Margaret Feinberg): Smaller-scale Christian women's ministry producing devotionals, events, and podcasts; directly comparable to P31 in audience and content format but with a more niche footprint.

Broad incumbents

• DaySpring (Hallmark): DaySpring produces faith-based cards, gifts, and content for Christian women; while a for-profit subsidiary of Hallmark, its audience and product mix overlap meaningfully with P31's bookstore and devotional content.
• Lifeway Women: Lifeway Women is the women's ministry publishing arm of LifeWay Christian Resources, producing Bible studies, events, and training for women — a broader incumbent already partnering with P31 through sponsored content.
• YouVersion (LifeChurch): YouVersion is the world's most-installed Bible app, offering reading plans, devotionals, and audio content — a broader incumbent in the same digital faith-content category and a potential channel partner for P31's plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Proverbs31org
• YouTubeyoutube.com/channel/UCPWdfu35gM7lPbRYDG_iagg
• Facebookfacebook.com/Proverbs31Ministries
• LinkedInlinkedin.com/company/proverbs-31-ministries
• Instagraminstagram.com/proverbs31
• TikToktiktok.com/@proverbs31
• Pinterestpinterest.com/proverbs31

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about t.n.t proverbs 31:10 ministry