3j

What 3j does

3J Computer Supplies (Pty) Ltd is a privately held South African manufacturer and distributor of custom labels, packaging materials, and point-of-sale consumables, founded in 1990 and headquartered in Germiston, Johannesburg. The company operates two production facilities — its primary manufacturing plant in Germiston and a secondary hub in Muizenberg, Cape Town — supplemented by regional sales offices in Durban, Nelspruit, Gqeberha, and Bloemfontein, enabling nationwide delivery across all major South African provinces.

Its product portfolio is built around three core pillars: custom labels produced via digital and flexographic printing (including a TruePress Label 350UV system and Direct Thermal Linerless label technology), in-house manufactured 100% recyclable kraft paper bags, and BPA-free thermal till rolls for POS systems. Supporting offerings include medical-grade tablet vials with child-resistant closures, PVC retail shelf strips, packaging tape, pallet wrap, tagging guns, and a white-label/private-label turnkey service for businesses launching their own brands. Underlying technology combines digital and flexographic print capability with in-house cutting and finishing control over kraft bag production.

3J monetizes through one-time product sales (stock items via an online shop and direct sales) and custom printing/branding contracts, with pricing executed via a quote-based engagement model rather than published rate cards. The go-to-market is sales-led, deploying technical sales teams in Johannesburg and Cape Town with a 24-hour quote SLA, supported by an e-commerce storefront, regional sales offices, and marketplace listings on Takealot, Bob Shop, and Makro. Customers span five primary verticals — healthcare/pharmacy, retail, food service/hospitality, manufacturing, and small businesses — with the segment mix skewed toward SMB and mid-market accounts.

Name

3j

Legal name

3J Computer Supplies (Pty) Ltd

Website

https://3js.co.za

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

3J Computer Supplies is a South African manufacturer and distributor of custom labels, packaging materials, kraft paper bags, and POS consumables, serving healthcare, retail, food service, manufacturing, and SMB clients nationwide since 1990.

Ownership category

akta.pro rank

Product category

Industrial Packaging & Labels

NAICS

Packaging and Labeling Services (56191), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

akta.pro secondary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Custom label printing
• Thermal till rolls
• Pharmaceutical packaging
• Retail consumables
• Kraft paper bags

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of stock items including labels, till rolls, packaging materials, and office supplies through direct online shop and sales team
2. Custom Printing and Branding: Custom-branded products including printed till rolls, branded kraft bags, custom labels with 4-color printing up to full-colour branding
3. White Label and Private Label Solutions: Turnkey product sourcing, packaging design, branding, quality control and full turnkey support for businesses launching their own brands

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

3J Computer Supplies manufactures and distributes custom-printed labels, kraft paper bags, thermal till rolls, tablet vials, retail shelf strips, packaging tape, pallet wrap, and other POS and packaging consumables for businesses across South Africa. The company operates in-house production facilities in Germiston (Johannesburg) and Cape Town, producing both stock and custom-branded items, and offers white-label/private-label turnkey solutions for businesses launching their own brands. Products are sold via direct sales, an online shop, regional sales offices, and third-party marketplaces, serving pharmacies, retailers, manufacturers, hospitality, and small businesses.

Product overview

3J is a South African packaging and printing company with over 30 years of experience providing custom label printing, packaging solutions, and retail consumables. The company operates a multi-product portfolio centered around three core pillars: Custom Labels (digital and flexographic printing including DTL linerless labels), Kraft Paper Bags (in-house manufactured eco-friendly bags in multiple sizes with handles), and Thermal Till Rolls (BPA-free POS paper for retail and banking). Supporting products include Tablet Vials for pharmaceutical packaging, Retail Shelf Strips, Packaging Tape, Tagging Guns, Pallet Wrap, and Bond paper rolls. The company also offers white label/private label services and custom printing/branding for businesses wanting to establish their own brand. Products are manufactured in Johannesburg and Cape Town facilities with national delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Labels Premium digital and flexographic custom-printed labels for logistics barcodes, freezer-grade stickers, primary product branding, and compliance labeling, manufactured in Johannesburg and Cape Town. Targeted at pharmacies, retailers, manufacturers, and food-service businesses across South Africa.
• Kraft Paper Bags 100% recyclable eco-friendly kraft paper bags manufactured in-house in natural brown or bleached white variants with flat or twisted handles, available in multiple sizes and bulk packs. Serves retail, food service, and hospitality customers seeking branded and food-safe packaging.
• Thermal Till Rolls BPA-free thermal receipt paper rolls engineered for high sensitivity, printer-head protection, and smudge-free printing across all major POS systems. Targeted at retailers, pharmacies, banks, and any business operating cash registers, credit-card terminals, or ATMs.
• Retail Shelf Strips Durable PVC shelf-edge strips that snap securely onto retail shelving to hold barcode and pricing tags, available in multiple colors. Targeted at supermarkets, retailers, and any merchandising environment.
• Tablet Vials Medical-grade plastic tablet vials with child-resistant closures for secure medication storage and dispensing, available in various sizes and colors. Targeted at pharmacies, dispensaries, and healthcare facilities.
• POS Paper Rolls Thermal and bond paper rolls for cash registers, credit card terminals, and ATMs, including custom-printed variants with business logos and QR codes. Targeted at retail, banking, and hospitality POS environments.
• Bond 2 Ply Rolls Two-ply carbonless bond paper rolls producing clear, smudge-free duplicates for dual-copy transactions. Targeted at retail, banking, and any business needing duplicate transaction records.
• Packaging Tape Clear BOPP packaging tape with strong adhesive for heavy-duty sealing of cartons and parcels in logistics, retail, e-commerce, and warehousing operations. Targeted at manufacturers, e-commerce sellers, and warehouses.
• Standard Tagging Gun Durable tagging gun with ergonomic grip and smooth trigger mechanism for fast labeling of clothing, apparel, and retail merchandise. Targeted at clothing retailers and apparel merchandisers.
• Pallet Wrap 7 Layer High-strength 7-layer pallet stretch wrap with extended-core handles providing load stability and puncture resistance during transport and storage. Targeted at manufacturers, warehouses, and logistics operations.
• White Label & Private Label Solutions End-to-end turnkey white-label and private-label service covering product sourcing, packaging design, branding, quality control, and full launch support for South African businesses that want to introduce products under their own brand. Targeted at SMEs and enterprises launching proprietary consumer or retail brands.
• Custom Printing & Branding Custom digital and flexographic printing and branding service for bags, boxes, labels, and packaging with up to four-color full-coverage printing. Targeted at businesses wanting custom-branded packaging, labels, or retail items.
• Direct Thermal Linerless (DTL) Labels Linerless direct thermal labels that provide longer roll lengths, zero liner waste, cleaner cuts, and improved print efficiency versus standard linered labels. Targeted at logistics, manufacturing, and retail operations seeking sustainable label solutions.
• Pharmacy RX Bags Colored pharmacy plastic RX bags in Red, Green, Blue, and Black variants for secure and hygienic dispensing of healthcare products. Targeted at pharmacies, dispensaries, and healthcare facilities.

Quantifiable outcome

• Stock items dispatched within 1-3 business days
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@3js_supplies
• Facebookfacebook.com/3JSComputerSupplies
• LinkedInlinkedin.com/company/3j-computer-supplies
• Instagraminstagram.com/3jssouthafrica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3j