Bicycle Alliance of Minnesota

What Bicycle Alliance of Minnesota does

Bicycle Alliance of Minnesota (BikeMN) is a 501(c)(3) nonprofit advocacy organization headquartered at 3745 Minnehaha Ave in Minneapolis that promotes safe bicycling and walking across the state of Minnesota through education, legislative advocacy, community engagement, and signature cycling events. The organization delivers a suite of programs including the multilingual Walk! Bike! Fun! youth curriculum (available in English, Spanish, Somali, and Hmong), Adult Learn to Ride, the Smart Cycling Program with League Cycling Instructor certification, People Friendly Driver, the MN Bicycling Handbook, and a Bike Friendly Communities program that has helped 25 Minnesota communities achieve national Bicycle Friendly America recognition. It is the state-level affiliate of the League of American Bicyclists and operates in formal partnership with MnDOT, the Minnesota Department of Health/SHIP, and a network of local advocacy groups and BIPOC-led cycling organizations.

BikeMN's business model is community-led and diversified: individual and household memberships tiered from $20 (fixed-income) through $1,000+ (Extra Mile Club), monthly sustainer donations ($5-$84+/month), business/community memberships at $150/year or $250/two years, event registration fees across six signature rides, corporate sponsorships (Quality Bicycle Products, Erik's Bike Shop, Park Tool, AARP), foundation grants (McKnight Foundation), and legacy/planned giving. It is governed by a statewide board chaired by Reyna López and led by Executive Director Michael Wojcik (since 2023, the second-ever ED), with a staff and board totaling 20+ members across Minneapolis, Rochester, St. Paul, and Duluth, executing against a 2021-2026 Strategic Plan on a budget of approximately $1 million.

Name

Bicycle Alliance of Minnesota

Legal name

Bicycle Alliance of Minnesota

Website

https://bikemn.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bicycle Alliance of Minnesota (BikeMN) is a 501(c)(3) nonprofit that advances safe bicycling and walking across Minnesota through education programs, legislative advocacy, community engagement, and signature cycling events.

Ownership category

akta.pro rank

Product category

Cycling and Active Transportation Advocacy

NAICS

Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Bicycle advocacy
• Cycling education
• Active transportation
• Community cycling events
• Nonprofit advocacy services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual and Household Memberships: Annual membership donations at various suggested contribution levels ranging from $20 for fixed-income individuals to $1000 for Extra Mile Club members, providing donor benefits and access to Shift magazine.
2. Monthly Sustainer Donations: Recurring monthly donations at various levels ($5-$84+/month) providing ongoing support with member benefits.
3. Business and Community Memberships: Business/Community Organization Membership at $150/year or $250 for two years, with benefits including free event registrations, free Smart Cycling classes, social media shoutouts, and website listings.
4. Event Registration Fees: Revenue from cycling events including Tour of Saints, Rock-n-Roll the Lakes, Twin Cities Bike Tour, and other rides, with member discounts available.
5. Corporate Sponsorship and Support: Corporate support, sponsorships, premier ride sponsorships, e-newsletter sponsorships, and homepage slider sponsorships.
6. Legacy and Planned Giving: IRA charitable rollovers, donor advised fund distributions, family foundation gifts, and estate plan contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels14 records

Core offering

Bicycle Alliance of Minnesota (BikeMN) is a 501(c)(3) nonprofit advocacy organization that promotes safe biking and walking across Minnesota. It delivers bicycle and pedestrian education programs (Walk! Bike! Fun!, Adult Learn to Ride, Smart Cycling), publishes the MN Bicycling Handbook and Shift magazine, organizes statewide cycling events and rides, runs the Bicycle Friendly Communities program, and conducts legislative and community advocacy at the state and local levels.

Product overview

Bicycle Alliance of Minnesota (BikeMN) is a nonprofit 501(c)(3) advocacy organization that does not offer a software product in the traditional sense, but rather provides a suite of educational programs, advocacy initiatives, and community engagement services. The organization's core offerings include educational programs (Walk! Bike! Fun! youth curriculum, Adult Learn to Ride, Smart Cycling Program, People Friendly Driver), educational publications (MN Bicycling Handbook, Shift Magazine), advocacy programs (Bicycle Friendly Communities, legislative advocacy, coalitions like MNTEA and Mayors Caucus), and events (Tour of Saints, Rock-n-Roll the Lakes, Twin Cities Bike Tour, Minnesota Bike Walk Summit). These programs work together to advance the organization's mission of engaging people, providing education, and advocating for biking and walking across Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk! Bike! Fun! Minnesota's best practice curriculum for youth walking and biking safety education, delivered in schools and adapted for distance learning. Available in Hmong, Somali, Spanish, and English.
• Adult Learn to Ride A program teaching adults how to ride bicycles, with classes offered in the Twin Cities suburbs and Greater Minnesota.
• MN Bicycling Handbook A free handbook helping bicyclists use Minnesota's roads and trails safely and enjoyably, available in English, Spanish, and Somali, covering bike laws, safety equipment, rules of the road, and practical riding skills.
• Smart Cycling Program A national curriculum-based bike education program teaching participants to 'drive their bike' safely, including Smart Cycling 101 (TS101) courses and League Cycling Instructor (LCI) certification training.
• People Friendly Driver A pilot program educating motorists on safe driving behaviors around people who are walking or biking, designed for driver education integration.
• BikeMN Events and Rides Organization and promotion of bicycle events across Minnesota including Tour of Saints, Rock-n-Roll the Lakes, Twin Cities Bike Tour, Med City Meander, Kato Bike Fall Fest, Rosewood Gramble, and Bicycling Around MN.
• Minnesota Bike Walk Summit Annual legislative advocacy event bringing together supporters to learn about biking, walking, and Safe Routes to School issues and engage with Minnesota legislators at the State Capitol.
• Shift Magazine A periodic print and digital newsletter magazine for BikeMN members, published multiple times per year, covering advocacy news, events, and member stories.
• Bike Friendly Communities Program A program helping Minnesota communities achieve national Bicycle Friendly Community (BFC) recognition through the League of American Bicyclists program, with 25 communities receiving recognition.
• BikeMN E-bike Resources Educational resources and information about e-bikes, including coverage of Minnesota's e-bike rebate programs and policies.

Quantifiable outcome

• Helping 25 communities achieve national bike friendly recognition
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered major, supporting and core.

• Quality Bicycle ProductsmajorGTM or Marketing PartnerMajor sponsor of BikeMN. Quality Bicycle Products is a significant bicycle products distributor based in Minnesota that supports the organization's mission through sponsorship.
• Erik's Bike ShopmajorGTM or Marketing PartnerBike shop chain sponsor with multiple Minnesota locations. Erik's supports BikeMN as a sponsor and business member.
• Park ToolsupportingGTM or Marketing PartnerBicycle tool manufacturer sponsor of BikeMN. Park Tool is known for quality bike repair tools and supports bicycling organizations.
• AARPsupportingGTM or Marketing PartnerNational organization supporting BikeMN as a sponsor, likely related to active aging and transportation options for older adults.
• League of American BicyclistscoreStrategic or Co-development PartnerNational bicycling advocacy organization that BikeMN works with on the Bicycle Friendly America program, Smart Cycling curriculum, and League Cycling Instructor certification. BikeMN is the state-level affiliate.
• Minnesota Department of Transportation (MnDOT)coreStrategic or Co-development PartnerState transportation agency that BikeMN works with on bicycle infrastructure, policy, and programs. Partnership on Walk! Bike! Fun! curriculum and statewide bike initiatives.
• Minnesota Department of Health / Statewide Health Improvement Partnership (SHIP)coreStrategic or Co-development PartnerState health agency partnership through SHIP (Statewide Health Improvement Partnership) supporting Bicycle Friendly Community and Business programs as approved strategies for public health improvement.
• Major Taylor Bicycling Club of MinnesotasupportingStrategic or Co-development PartnerBIPOC-led cycling organization that BikeMN partners with and amplifies. Named after Major Taylor, promotes cycling in Black and minority communities.
• AAA Minnesota-IowasupportingGTM or Marketing PartnerAutomobile club that supported production of the Minnesota Bicycling Handbook, demonstrating corporate partnership for road safety education.
• Three Rivers Park DistrictsupportingGTM or Marketing PartnerPark district that supported the Minnesota Bicycling Handbook and works with BikeMN on trail and bicycling resources in the Twin Cities metro area.
• Grease Rag Ride & WrenchsupportingStrategic or Co-development PartnerTwin Cities group for femme/trans/women/non-binary cyclists that BikeMN works with. Helena Howard facilitates bike repair nights as a volunteer for Grease Rag.
• MN GreenCorpssupportingStrategic or Co-development PartnerState environmental program that Val Langer served with before joining BikeMN as Northeast Regional Coordinator, supporting multimodal transportation efforts in Duluth.
• Twin Cities Bicycle ClubsupportingStrategic or Co-development PartnerBikeMN sponsor and partner cycling club in the Twin Cities, one of the largest bicycle clubs in the region.
• Stamina Racing CollectivesupportingStrategic or Co-development PartnerBIPOC-led cycling organization that BikeMN partners with and amplifies as part of their commitment to racial equity in bicycling.
• Wahoo! AdventuressupportingChannel Partner/ Reseller/ DistributorEvent management company founded by Kerri Kolstad that partners with BikeMN to organize the Twin Cities Bike Tour, providing logistics and support for the annual event.
• Streets.mnsupportingStrategic or Co-development PartnerMinnesota transportation and urban planning blog/website that BikeMN partners with, including anti-racism reading library collaboration.
• Ride4RepartionssupportingStrategic or Co-development PartnerBIPOC-led cycling organization that BikeMN amplifies and partners with as part of their racial equity commitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Transportation Alternatives: NYC-based nonprofit advocating for safer streets, cycling, and walking infrastructure. Operates education, community engagement, and policy advocacy with a comparable mix.
• Bicycle Coalition of Greater Philadelphia: Regional bicycling advocacy organization focused on education, infrastructure advocacy, and community rides in the Philadelphia region. Same membership-driven advocacy, education, and event mix.
• Bike New York: NYC-based cycling education and events nonprofit running large ride events and free bike education classes—directly parallel to BikeMN's education-curriculum and signature-rides portfolio.
• League of American Bicyclists: National bicycling advocacy umbrella organization and BikeMN's direct national affiliate. Operates the Bicycle Friendly America program and Smart Cycling curriculum that BikeMN delivers in Minnesota; a direct national counterpart and partner.
• Washington Area Bicyclist Association (WABA): D.C.-area bicycling advocacy organization delivering education classes, advocacy, and community rides. A direct mission and operational peer to BikeMN at a regional scale.
• San Francisco Bicycle Coalition: Bay Area bicycling advocacy nonprofit combining membership, education, advocacy, and large ride events—structurally similar to BikeMN's blend of programs.
• Cascade Bicycle Club: Washington-state bicycling advocacy nonprofit that runs education programs, major ride events, and legislative advocacy. Closely mirrors BikeMN's combined education + events + advocacy model at a similar state-level scale.

Broad incumbents

• PeopleForBikes: National bicycle-industry-supported advocacy organization with broader industry-policy and infrastructure funding focus. Less event-driven than BikeMN but overlaps on nationwide cycling policy and funding.

Emerging players

• Adventure Cycling Association: National nonprofit focused on bike-travel and tour-route mapping/tours—compares on the cycling-tour/community-ride dimension that BikeMN addresses via its tours (Tour of Saints, BAM).

Regional players

• BikeTexas: Texas statewide bicycling advocacy nonprofit running education, advocacy, and events—the closest geographic/statewide model peer outside the Upper Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BikeMN
• YouTubeyoutube.com/channel/UCYeADWHQaQ_562gFa8LDkbA/featured
• Facebookfacebook.com/BikeMN
• LinkedInlinkedin.com/company/bicycle-alliance-of-minnesota
• Instagraminstagram.com/bicyclealliancemn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicycle Alliance of Minnesota