Pinnacle Event Rentals

What Pinnacle Event Rentals does

Pinnacle Event Rentals is a privately held, full-service event rental company founded in 2019 and headquartered in Brandon, Manitoba, with a second regional office in Winnipeg. The company rents tents (pole, structure, and marquee styles), furniture, linens, tableware, decor, lighting, dance floors, staging, pipe and drape, catering equipment, luxury washroom trailers, and trade show infrastructure to customers hosting weddings, corporate events, galas, trade shows, festivals, and holiday celebrations. Service is delivered with company crews handling delivery, setup, and teardown, and coverage extends across Manitoba, Saskatchewan, and Alberta. The operating backbone is rental.software, a third-party inventory management and booking platform that the company uses to handle quotes, scheduling, and logistics.

Revenue is generated almost entirely through per-event unit rentals and quote-based custom orders; granular item pricing is published online for smaller SKUs (vases from $2.06, votives from $2.24, tablecloths from $5.78 to $27.05 per three-day rental) while large packages are quoted. Pinnacle is part of a small group of related entities under common ownership: VIP Washrooms (luxury portable washrooms), Graphic Factory (signage and graphics), Limitless Events (interactive attractions and activations, formerly Tag Em Entertainment), and We Are Limitless (marketing activations). These divisions form a bundled offering that lets the group supply infrastructure, washrooms, graphics, and entertainment for a single event from one owner. The customer base is the long tail of event organizers, with no disclosed enterprise anchor accounts and a sales motion that runs through website quote requests, phone consultations, and on-site planning assistance.

Name

Pinnacle Event Rentals

Legal name

Pinnacle Event Rentals

Website

https://pinnacleeventrentals.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Event Rentals is a privately held Western Canadian event rental company that supplies tents, furniture, tableware, decor, washroom trailers, and trade show infrastructure with full delivery and setup, serving weddings, corporate events, festivals, and trade shows across Manitoba, Saskatchewan, and Alberta.

Ownership category

akta.pro rank

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Equipment Rentals: Primary revenue from renting event infrastructure including tents (pole tents, marquee tents, structure tents), furniture (tables, chairs, sofas, loveseats), linens, tableware, decor items (vases, votives, arches, backdrops), lighting, dance floors, staging, pipe and drape, washroom trailers, and catering equipment. Revenue is generated through rental fees with delivery, setup, and teardown services included or available as add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

No source content was provided in the input to describe the company's core offering.

Product overview

Pinnacle Event Rentals is a full-service event rental company offering a comprehensive portfolio of rental equipment and services. The company operates as a unified platform providing tents (pole, structure, and marquee types), furniture, linens, tableware, decor, catering equipment, washroom trailers, and trade show solutions. Their offerings are organized around event types including weddings, corporate events, galas, trade shows, and holiday events. Specialized divisions include VIP Washrooms, Graphic Factory, and Limitless Events (sister company for marketing activations and extreme attractions). The company provides complete setup and teardown services and serves communities across Manitoba and Western Canada from locations in Brandon and Winnipeg.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Washrooms: Luxury portable washroom trailer rentals
• Graphic Factory
• Limitless Events
• We Are Limitless

Quantifiable outcome

• 165 tents installed covering 235,000 sqft in 2024
• +1 more outcomes

Named customers1 record

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Limitless Events (formerly Tag Em Entertainment)coreStrategic or Co-development Partner · 1 January 2019Pinnacle Event Rentals launched in early 2019 as a sister company to Limitless Events (formerly Tag Em Entertainment). The companies work together to support fairs, festivals, and large-scale events through a complete mix of infrastructure and entertainment. Limitless Events provides interactive entertainment rentals and event attractions that complement Pinnacle's equipment rental services.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Event Source: One of Canada's largest event rental companies, offering tents, furniture, linens, tableware, and staging across Ontario and beyond. Directly comparable as a full-service Canadian party and event rental operator with multi-province reach.
• Main Event Party Rentals: Party and event rental company offering tents, tables, chairs, linens, and inflatables for weddings and corporate events. Comparable in product catalog, customer base, and regional full-service delivery model.
• Showtime Event Group: Event rental and production company serving corporate events, galas, and large-scale shows across North America. Directly comparable in tent, furniture, and event infrastructure offerings.
• Mahaffey Event Rentals: US-based event rental provider offering tents, flooring, furniture, and full-service event production. Comparable in product breadth (tents, furniture, decor, production services) and target customer (corporate events, festivals, galas).
• US Event Rentals: US-based tent and event rental specialist serving weddings, corporate events, and festivals. Comparable as a full-service tent and event infrastructure operator with installation services.
• Party Reflections: Event rental company serving weddings, corporate events, and galas with tents, tables, chairs, and decor. Comparable in the mid-market event rental category with similar product breadth and delivery/setup service model.
• Tents and Events: Event rental and tent installation company focused on corporate and social events. Comparable in core tent/furniture rental model and full-service setup/teardown delivery.

Broad incumbents

• CORT Events: National US event rental and furniture provider, part of the larger CORT platform. Comparable in event furniture, tabletop, and tent rental offerings; broader portfolio and deeper capital base than Pinnacle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PinnacleEventRentals
• Instagraminstagram.com/pinnacleeventrentals
• LinkedInlinkedin.com/company/pinnacle-event-rentals

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Event Rentals