Magonote Co.

What Magonote Co. does

Magonote Co. (株式会社孫の手) is an integrated elderly care service provider founded on February 28, 2001, and headquartered in Ōta, Gunma Prefecture, Japan. The company operates a multi-modality care network across Gunma, Tochigi, and Saitama prefectures in the Kanto region, comprising 14 standard day care (デイサービス) centers, 2 specialized intractable disease day care facilities (ずっと孫の手), 6 visiting nursing stations (訪問看護ステーション), 3 home care management offices (居宅介護支援事業所), service-attached senior housing (人生の奥座敷), short-stay services, a senior fitness gym (シニアパークジム パンパカパーン), and convenience/errand services (すけっと孫の手). The company employs rehabilitation professionals (PT/OT/ST) and nurses capable of medical procedures such as gastrostomy and stoma care at day care level, and distinguishes its service environment through Japanese-style traditional architecture and home-cooked meals.

The business model is based on Japan's national long-term care insurance (Kaigo Hoken) system, which standardizes pricing by care need level (要支援1–2, 要介護1–5) with user co-payment typically 10–20% of service cost. Revenue is recurring and contractually anchored through care management plans, with services billed monthly. The company also generates residential fees from service-attached senior housing and is expanding into adjacent non-insurance services to broaden its addressable market. Its go-to-market is community-led, relying on local events, business association fairs, care manager referrals, and earned media rather than digital advertising. The company lists no parent company, operates no subsidiaries, and trades on the Tokyo Stock Exchange TOKYO PRO Market following its March 5, 2026 IPO.

The company's strategic focus is on integrated community-based care—coordinating day care, home nursing, care management, and housing within a defined geographic region—to address Japan aging-population demand. Representative Director Urano Sachiko (浦野幸子) has spoken publicly on the model of integrating large-scale day care, home nursing, and housing for community-inclusive care.

Name

Magonote Co.

Legal name

株式会社孫の手

Website

https://magonote-inc.jp

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Magonote Co. is an integrated elderly care provider operating across Gunma, Tochigi, and Saitama prefectures in Japan, offering day care, visiting nursing, care management, senior housing, and fitness services primarily to elderly individuals under Japan's national long-term care insurance system.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Chronic Care & Complex Care Management (HSABAIAD), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Elderly day care
• Home nursing services
• Senior rehabilitation care
• Service-attached housing
• Long-term care insurance

Headquarters

HQ city

Gumma

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Long-term Care Insurance Services: Core revenue from government-funded long-term care insurance (介護保険) services including day care, visiting nursing, care management, and short-stay services. Government-regulated pricing under Japan'sKaigo Hoken system.
2. Residential Care Services: Service-attached senior housing (サービス付き高齢者向け住宅) providing accommodation with care services, generating recurring residential fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Magonote Co. operates an integrated network of elderly care facilities across Gunma, Tochigi, and Saitama prefectures in Japan, providing day care, home nursing, care management, short-stay, and service-attached senior housing. Services are delivered by in-house physical, occupational, and speech therapists alongside nursing staff capable of medical procedures such as gastrostomy and stoma care. Core revenue is generated through Japan's national long-term care insurance system and recurring residential and amenity fees.

Product overview

Magonote Co. operates a comprehensive elder care service network across Gunma, Tochigi, and Saitama prefectures in Japan. The portfolio includes day care services (デイホーム孫の手) at 14 locations, specialized intractable disease day services (ずっと孫の手) at 2 locations, home nursing stations (訪問看護ステーション) at 6 locations, home care management offices (居宅介護支援事業所) at 3 locations, service-attached senior housing (人生の奥座敷 孫の手), short-stay services (ショートスティ), a senior fitness gym (シニアパークジム パンパカパーン), convenience/errand services (すけっと孫の手), and community club activities. Services feature Japanese-style architecture, professional rehabilitation (PT/OT/ST), home nursing with terminal care capabilities, and handmade meals. The company listed on TOKYO PRO Market in March 2026.

Differentiator

Problem solved

Functional benefit

Brands

• デイホーム孫の手: 通所介護サービス（デイサービス）
• ずっと孫の手
• 訪問看護ステーション孫の手
• 人生の高齢者住宅
• シニアパークジム　パンパカパーン
• 便利屋　すけっと孫の手

Products and services

• Home Care Management Offices (居宅介護支援事業所 孫の手)

Quantifiable outcome

• High staff retention evidenced by multiple 10-year and 20-year service award ceremonies
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• 日典ラサ伊勢崎 (Nitten Lasa Isesaki)minorStrategic or Co-development Partner · 7 April 2026Local funeral/home care service provider. Joint community events including anniversary festivals and regional交流 fairs. Both companies serve the elderly community in Isesaki area.
• 笠懸町商工会 (Kasakake Chamber of Commerce and Industry)minorGTM or Marketing Partner · 17 October 2024Local business association organizing annual商工会フェア. Magonote participates as exhibitor to promote elderly care services to local businesses and residents.
• アスワード (Asuwardo)minorStrategic or Co-development Partner · 14 April 2024NPO providing child welfare support in Isesaki. Co-hosts community events including e-sports tournaments for intergenerational connection and karaoke contests.
• 桐生大学 (Kiryu University)minorGTM or Marketing Partner · 29 September 2022Local university. Events held at university gymnasium. Provides venue and attracts student/visitor audience for regional business fair.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Medical Care Service Company (株式会社メッセージ): Medical Care Service Company operates day care centers and group homes under the 'Message' brand, including services for seniors with dementia. Comparable to Magonote in community-rooted day care and Kaigo Hoken services.
• Tsukaeru Holdings (株式会社ツクイ): Tsukaeru operates a large network of day care (デイサービス) centers and in-home care services across Japan, listed on the Tokyo Stock Exchange. Closely comparable to Magonote in day-care-led model and Kaigo Hoken revenue base.
• Care Service Co., Ltd. (株式会社ケアサービス): Care Service operates day care, home care, and care management offices in the Tokyo metropolitan area, listed on JASDAQ. Comparable to Magonote for integrated day care, visiting nursing, and care management under long-term care insurance.
• St. Care Holdings (株式会社サン・ケアネット / セントケア・ホールディングス): St. Care Holdings operates a multi-prefecture network of visiting nursing, day care, and residential care services. Comparable to Magonote as a regional multi-modality operator under Japan's long-term care insurance framework.
• Watami no Kaigo (ワタミ株式会社 介護事業): Watami no Kaigo operates fee-based nursing homes and day services with an emphasis on homemade meals and rehabilitation. Comparable to Magonote in dining-centric, locally-rooted elder care service delivery.

Broad incumbents

• SOMPO Holdings (SOMPO Care): SOMPO Care operates one of Japan's largest networks of paid nursing homes, group homes, and in-home care services under a national insurance umbrella. Comparable to Magonote as a multi-modality elder care provider across day service, visiting nursing, and residential care.
• Nichii Gakkan (株式会社ニチイ): Nichii Gakkan provides in-home care, day service, residential care, and care management across Japan via its Nichii Care Network. Comparable to Magonote for breadth of elder care services under the long-term care insurance system.
• Benesse Style Care (株式会社ベネッセスタイルケア): Benesse Style Care operates assisted living and service-attached senior housing (グランダ, ボンセジュール brands) across Japan. Comparable to Magonote's service-attached senior housing and integrated care layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magonote Co.