What Bertoli Marketing does

Bertoli Marketing provides fractional CMO and corporate marketing services focused on lead generation, demand generation, and digital strategy. The company offers website design and development, including small business, eCommerce, and B2B enterprise sites plus Shopify store builds and optimization. It delivers SEO, content creation, online advertising, marketing automation, CRM integration, and website personalization. Bertoli Marketing also produces live-action, animated, and whiteboard marketing videos and provides consulting, audits, and ongoing support for clients across sectors such as technology, healthcare, nonprofit, and professional services.

Name

Bertoli Marketing

Legal name

Bertoli Marketing, LLC.

Website

https://bertolimarketing.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bertoli Marketing provides fractional CMO, digital marketing, web development, Shopify, automation, and personalization services.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Fractional CMO services
• Digital marketing agency
• B2B marketing services
• Website design services
• Demand generation services

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Fractional CMO Retainers: Ongoing consulting engagements providing executive-level marketing leadership scaled to client business needs. Clients access CMO-level strategy without full-time executive overhead.
2. Marketing Services Projects: Project-based services including website design and development, demand generation campaigns, SEO, content marketing, video production, social media marketing, and advertising management. Offered in packages for small businesses, eCommerce, and B2B enterprise.
3. Marketing Automation Management: Ongoing management of HubSpot, Marketo, and Pardot platforms for clients. Includes setup, optimization, and ongoing maintenance of marketing automation infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Bertoli Marketing is a B2B marketing services agency that provides fractional CMO leadership alongside execution services including website design and development (small business, eCommerce, B2B enterprise packages), demand generation, SEO, marketing automation management on HubSpot/Marketo/Pardot, video production, social media marketing, advertising management, content marketing, creative design, mobile app development, Shopify development, account-based marketing, conference and field marketing, and staff augmentation. Engagements are sold as recurring fractional CMO retainers or project-based service packages.

Product overview

Bertoli Marketing is a B2B marketing agency that operates as a service-led consultancy rather than a software product company. The core offering is Fractional CMO Services supplemented by a broad portfolio of execution services including Website Design (Small Business, eCommerce, B2B Enterprise packages), Demand Generation, Marketing Automation (HubSpot, Marketo, Pardot), SEO, Social Media Marketing, Video Production, Advertising Management, Content Marketing & Development, Creative Design Services, Mobile App Development, and Shopify Development. The firm also provides specialized services for specific industries (Battery & Energy, Software & IT, Healthcare, AI, Food & Beverage, Nonprofit, Education, Professional Services) and offers supporting tools including an Outsourcing Cost-Savings Calculator and free Digital Marketing Audit. The services are structured as a consulting-led engagement model where the Fractional CMO acts as the strategic anchor, supported by execution across the various service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Services Executive-level marketing leadership and strategic guidance delivered on a fractional basis for B2B tech startups, professional services firms, and growing SMBs that need CMO expertise including demand generation strategy, marketing audits, and go-to-market planning without full-time executive overhead.
• Website Design Services Custom website design and development for small businesses (about 5 pages), eCommerce websites (unlimited products, payment/shipping integration), and B2B enterprise websites (unlimited pages, resource center, conversion optimization), with mobile responsiveness, SEO foundations, and high-impact CTAs.
• Demand Generation Integrated demand generation campaigns combining content marketing, SEO, email marketing, and paid advertising to drive qualified leads and revenue growth for B2B clients.
• Search Engine Optimization (SEO) SEO services including on-page optimization, keyword research, content strategy, link building, and local SEO to improve organic search visibility and rankings for B2B clients.
• Social Media Marketing Social media marketing services including content creation, community management, and paid social campaigns across platforms for B2B clients.
• Advertising Management Digital advertising management including paid search, display advertising, social media ads, and programmatic advertising campaigns for B2B clients.
• Video Production Professional video production including promotional videos, testimonial videos, whiteboard animations, and event coverage, delivered by the agency's in-house video production team led by the Head of Video Production.
• Creative Design Services Graphic design, branding, and visual design services including marketing collateral, brand identity, and digital assets, led by the agency's Creative Director.
• Marketing Automation Management Marketing automation platform management and implementation services for HubSpot, Marketo, and Pardot, including setup, optimization, and ongoing campaign management for B2B clients.
• HubSpot CMS & Website Services HubSpot-specific services including CMS development, website design, and ongoing management and optimization of HubSpot portals for clients.
• B2B Product Marketing B2B-focused product marketing services including positioning, messaging, launch strategy, and go-to-market execution for software and technology clients.
• Account-Based Marketing Strategy Account-based marketing strategy development and execution targeting specific high-value accounts with personalized campaigns for B2B clients.
• Conference & Field Marketing Event marketing services including conference planning, field marketing campaigns, trade show support, pre-event meeting scheduling, on-site event support, and post-event follow-up for B2B demand generation.
• Lead Generation Lead generation services focused on attracting and converting qualified prospects through multi-channel campaigns for B2B clients.
• Corporate Marketing Corporate marketing services including brand strategy, internal communications, and executive visibility programs for B2B clients.
• Mobile App Development Mobile application design and development services for iOS and Android platforms offered alongside the agency's web development capabilities.
• Shopify Web Development Shopify platform development and customization services for eCommerce websites, supporting the agency's eCommerce website design package tier.
• Staff Augmentation Services Flexible marketing staffing solutions providing access to skilled marketing professionals to supplement client in-house teams on an as-needed basis.
• AI-Powered Website Optimization Website optimization service using AI-powered tools and techniques to improve conversion rates, user experience, and performance metrics on client websites.
• Marketo Automation Management Specialized Marketo marketing automation management including setup, optimization, and ongoing campaign management for clients using the Marketo platform.
• Pardot Automation Management Specialized Pardot marketing automation management including setup, optimization, and ongoing campaign management for clients using the Pardot platform.

Quantifiable outcome

• 800% increase in website leads for clients
• +9 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Full-service digital marketing agency with strong SaaS and B2B focus, offering SEO, content, paid media, and growth strategy services similar to Bertoli's integrated marketing portfolio. Both compete for the same mid-market and growth-stage B2B tech client base.
• Directive: B2B SaaS performance marketing agency offering demand generation, SEO, paid media, and revenue operations services. Highly comparable to Bertoli's B2B tech startup focus and demand-gen-led service mix.
• KlientBoost: Performance-focused digital marketing agency offering paid media, SEO, and CRO services. Direct overlap with Bertoli's demand generation, conversion optimization, and advertising management offerings for B2B clients.
• SmartSites: Digital marketing agency and HubSpot Solutions Partner offering website design, SEO, PPC, and marketing automation services. Closely aligned to Bertoli's HubSpot CMS specialization and SMB/mid-market focus.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing. Comparable to Bertoli in providing integrated digital marketing across paid, organic, and conversion optimization channels.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and PPC services. Serves a similar SMB and mid-market client base with comparable service breadth to Bertoli.
• Coalition Technologies: Digital marketing and web design agency offering SEO, web development, PPC, and eCommerce services. Overlaps with Bertoli's Shopify web development, website design, and SEO offerings.
• LYFE Marketing: Digital marketing agency offering social media, SEO, PPC, and content marketing services. Comparable SMB and mid-market client profile with overlapping service mix to Bertoli's social media and demand gen offerings.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, PPC, web design, and content marketing. Broader portfolio and scale than Bertoli, but overlapping significantly on SMB and mid-market marketing services.

Emerging players

• Saltwater Collective: Fractional CMO and strategic marketing services firm focused on B2B tech startups. Most directly comparable to Bertoli's fractional CMO service line and startup-to-mid-market client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bertoli-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertoli Marketing