AVRI Bloem- en Tuincentrum
AVRI Bloem- en Tuincentrum is a Dutch garden center founded in 1974 in Oosteind, selling garden plants, indoor plants, garden furniture, barbecues, pet supplies, flowers, and seasonal collectibles through a single physical store, a nationwide webshop, and an on-site café serving B2C consumers.
- Company typePrivate
- Founded1974
- HeadquartersOosteind, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What AVRI Bloem- en Tuincentrum does
AVRI Bloem- en Tuincentrum is a privately held Dutch garden center founded in 1974 and headquartered in Oosteind, Netherlands, at the border of Oosterhout and Dongen. The company operates a single physical retail location complemented by an e-commerce webshop that ships nationwide with free delivery on orders above €50, and an on-site Tuincafé. Its assortment spans approximately 20+ categories including garden plants and trees, indoor plants and pots, garden furniture, barbecues (Weber, Cobb, Barbecook), pet supplies for cats, dogs, fish, and birds, fresh flowers and funeral arrangements, seasonal collectibles (Lemax, Efteling Miniaturen), pond supplies, and home accessories, with prices ranging from €1.49 to €299.
The business runs on a straightforward direct-to-consumer model with no proprietary technology identified beyond a standard e-commerce platform. Revenue is generated through one-time purchase transactions across the physical store and webshop, gift card sales (Cadeaupas, €5–€500), and ancillary café revenue. The customer base is entirely B2C, serving individual Dutch consumers in the Tilburg, Breda, Waalwijk, and Oosterhout regions through the physical store and across the Netherlands via the webshop. The company markets through its website, Facebook, Instagram, TikTok, email newsletters, and the Vriendenpas loyalty program. AVRI is GDPR/AVG compliant, holds no disclosed patents, partnerships, or funding rounds, and operates as an independent business with no parent company or M&A activity in the source material.
AVRI Bloem- en Tuincentrum firmographics
Firmographics- Name
- AVRI Bloem- en Tuincentrum
- Legal name
- AVRI Bloem- en Tuincentrum
- Website
- https://avri-tuincentrum.nl
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AVRI Bloem- en Tuincentrum is a Dutch garden center founded in 1974 in Oosteind, selling garden plants, indoor plants, garden furniture, barbecues, pet supplies, flowers, and seasonal collectibles through a single physical store, a nationwide webshop, and an on-site café serving B2C consumers.
- Ownership category
- akta.pro rank
AVRI Bloem- en Tuincentrum industry classification
Industry- Product category
- Garden Center Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Bird Supplies Retail (CRALAHAK)
Keywords
Where AVRI Bloem- en Tuincentrum is headquartered
LocationHeadquarters
- HQ city
- Oosteind
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AVRI Bloem- en Tuincentrum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales - Physical Store: In-store sales of garden plants, flowers, pet supplies, home accessories, garden furniture, barbecues, and seasonal items. Customers can also purchase gift cards (Cadeaupas) in fixed denominations (€25, €50) or variable amounts.
- E-commerce/Online Sales: Online webshop sales with home delivery throughout the Netherlands. Free shipping for orders above €50. Products include pet supplies, home decor, garden items, and gift cards. Same-day pickup available for online orders.
- Garden Café: On-site café serving coffee, refreshments, and Brabants Beste Worstenbroodje sandwich. Additional revenue stream enhancing customer experience.
- Gift Cards (Cadeaupas): Sale of gift cards available in €25, €50 denominations or custom amounts from €5 to €500. Digital versions available. Can be partially redeemed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Other | Pay-as-you-go | Free delivery threshold |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AVRI Bloem- en Tuincentrum product offering
Product offeringCore offering
AVRI Bloem- en Tuincentrum is a Dutch garden center that retails garden plants, indoor plants, fresh flowers, garden furniture, barbecues, pet supplies (cats, dogs, fish, birds), home accessories, pond and turf products, and seasonal/Christmas decorations. It also operates a garden café, offers professional garden design services, sells gift cards, and runs a Vriendenpas loyalty program, distributing through both a flagship physical store in Oosteind and an online webshop with home delivery across the Netherlands.
Product overview
AVRI Bloem- en Tuincentrum is a Dutch garden center offering a comprehensive multi-category product portfolio. The company operates both a physical store in Oosteind and an online webshop. The product range spans garden plants and outdoor living (Tuinplanten, Tuinmeubelen, Barbecues), indoor home and plants (Binnenpotten, Kamerplanten, Woonaccessoires), pet supplies (Katten, Honden, Vissen, Vogels), seasonal decorations (Kerstdorpen), and services (Tuincafé, Tuinontwerp, Cadeaupas). The webshop enables online purchasing with free delivery above €50 and ships within 48 hours. The company has been operating for over 50 years and also operates locations in Tilburg, Breda, and Waalwijk & Oosterhout.
Differentiator
Problem solved
Functional benefit
Products and services
- Tuinplanten (Garden Plants) Extensive range of outdoor garden plants including bloembollen, bomen, buxus, conifeer, groente- en kruidenplanten, fruitbomen, hortensia's, Japanse esdoorn, klimplanten, perkplanten, rhododendron, rozen, siergras, vaste planten, and waterplanten, sold to Dutch homeowners and garden enthusiasts.
- Tuinmeubelen (Garden Furniture) Outdoor garden furniture including loungesets, tuinsets, tuintafels, tuinstoelen, tuinbanken, and relaxmeubelen, plus related cushions and accessories, sold to Dutch consumers for outdoor living.
- Barbecues (BBQ) Barbecue products and grills from brands including Weber, Cobb, and Barbecook, along with accessories, fuels, and grilling supplies, sold to Dutch consumers for outdoor cooking.
- Honden (Dog Supplies) Dog supplies including hondenvoer, hondenmanden, hondenspeelgoed, riemen, tuigen, and halsbanden, sold to Dutch dog owners.
- Katten (Cat Supplies) Cat supplies including kattenvoer, kattenbakken, kattenspeelgoed, krabpalen, and accessories from brands like Boon, Duvo, and Woezel & Pip, sold to Dutch cat owners.
- Vissen (Fish & Aquarium Supplies) Fish and aquarium supplies including aquariumbakken, aquariuminrichting, aquariumonderhoud, aquariumfilter, and aquariumtechniek, sold to Dutch aquarium hobbyists.
- Vogels (Bird Supplies) Bird supplies including bird snacks, birdcage accessories, birdhouses, and outdoor bird food, sold to Dutch bird owners and garden enthusiasts.
- Kamerplanten (Houseplants) Indoor houseplants including Anthurium, Begonia, bloeiende kamerplanten, Bonsai, cactussen, groene kamerplanten, kamerhortensia, orchideeën, palmen, Spathiphyllum, varens, and vetplanten, sold to Dutch consumers for indoor decoration.
- Binnenpotten (Indoor Pots) Indoor plant pots and containers including Elho indoor, Capi Europe indoor, Ecopots indoor, and related accessories, sold to Dutch consumers for indoor plant display.
- Bloemen (Fresh Flowers) Fresh flowers and bouquets including rouwwerk (funeral work), boeketten, and vases, sold to Dutch consumers for occasions including weddings, funerals, and gifts.
- Vijver (Pond Supplies) Pond supplies including pompen en filters, terrasvijvers, watermiddelen, vijverbakken & vijverfolie, visvoer, and vijverlampen, sold to Dutch garden pond owners.
- Graszoden (Turf/Sod) Natural turf and sod products available for delivery and pickup, sold to Dutch homeowners establishing or renovating lawns.
- Kunstgras (Artificial Grass) Artificial grass products for gardens, sold to Dutch homeowners seeking low-maintenance lawn alternatives.
- Moestuinieren & Zaden (Vegetable Gardening & Seeds) Vegetable garden supplies including zaden (seeds), kweekmaterialen (growing materials), and related products, sold to Dutch home vegetable gardeners.
- Vuurkorven & Terrasverwarming (Fire Pits & Patio Heating) Fire pits, outdoor heaters, and related accessories including brands like Cosi and Solo Stove, sold to Dutch consumers for outdoor heating and ambiance.
- Woonaccessoires (Home Accessories) Home accessories including kaarsen (candles), huisdecoratie, PTMD, kussens & plaids, koken & eten, and hobby items, sold to Dutch consumers for interior decoration.
- Kerstdorpen (Christmas Villages) Christmas village collectibles including Lemax, LuVille, Efteling Miniaturen, Jägendorfer, and MyVillage brands, sold to Dutch collectors and seasonal decorators.
- Tuinontwerp (Garden Design Service) Professional garden design services offered by AVRI, providing tailored landscaping and planting plans for Dutch homeowners.
- Tuincafé (Garden Café) On-site garden café offering coffee, refreshments, and light meals including Brabants Beste Worstenbroodje and sandwiches, serving store visitors and the local Dutch community.
- Cadeaupas (Gift Cards) Gift cards available in fixed denominations of €25 and €50, or custom values from €5 to €500 (digital versions from €5), redeemable in-store and online, partially redeemable.
Companies that use AVRI Bloem- en Tuincentrum
Customer profileSegments1 record
Ideal customer profiles1 record
AVRI Bloem- en Tuincentrum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AVRI Bloem- en Tuincentrum partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
AVRI Bloem- en Tuincentrum competitors and assessment
Company assessmentBroad incumbents
- Karwei: Karwei is a Dutch home improvement chain with a garden and outdoor assortment. Its broader retail focus and lack of specialization in plants or garden expertise makes it a broad incumbent that competes for household garden spending rather than as a direct specialist peer.
- Hornbach: Hornbach is a major Dutch home improvement and DIY chain with a substantial garden category including plants, soil, garden tools, and outdoor furniture. Its broader home improvement focus makes it a broad incumbent rather than a niche competitor, but it competes directly for DIY gardening spend.
- Praxis: Praxis is a Dutch DIY/home improvement chain with a garden assortment including plants, BBQs, and outdoor furniture. It competes with AVRI on garden category spending but is not a specialist garden center, making it a broad incumbent in the same shopping occasions.
Direct peers
- GroenRijk: GroenRijk is a Dutch franchise network of independent garden centers offering plants, garden supplies, and outdoor living products. Like AVRI, individual GroenRijk affiliates operate as independent local retailers with multi-category assortments, making it a closely comparable operating model.
- Tuinland: Tuinland is a Dutch garden center chain with stores offering plants, garden furniture, BBQs, and outdoor living accessories. Its mid-market positioning and product categories overlap directly with AVRI's core offerings, competing for the same Dutch gardening consumer.
- Intratuin: Intratuin is the largest Dutch garden center chain with 60+ stores, offering a comparable multi-category assortment of plants, garden furniture, BBQs, home décor, and pet supplies. It directly competes with AVRI in the same product categories and serves a similar B2C mass-market customer base, but at significantly greater scale.
- Welkoop: Welkoop is a Dutch retail chain focused on garden, animal, and outdoor products, with extensive pet and animal feed categories. AVRI's pet supplies (dogs, cats, fish, birds) overlap meaningfully with Welkoop's assortment, making it a relevant direct competitor in the animal/hobby category.
Emerging players
- Bakker Hillegom (Bakker.com): Bakker is a Dutch mail-order plant specialist with deep expertise in bulbs, seeds, and live plants shipped nationwide. It overlaps with AVRI's plant category but competes primarily through online channels and is a meaningful emerging competitor in the online plant segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
AVRI Bloem- en Tuincentrum social profiles
Digital presenceAVRI Bloem- en Tuincentrum compliance and trust
Trust signalCompliance1 record
AVRI Bloem- en Tuincentrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVRI Bloem- en Tuincentrum leadership team
Management profileNumber of profiles
AVRI Bloem- en Tuincentrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVRI Bloem- en Tuincentrum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVRI Bloem- en Tuincentrum
What does AVRI Bloem- en Tuincentrum do?
AVRI Bloem- en Tuincentrum is a Dutch garden center that retails garden plants, indoor plants, fresh flowers, garden furniture, barbecues, pet supplies (cats, dogs, fish, birds), home accessories, pond and turf products, and seasonal/Christmas decorations. It also operates a garden café, offers professional garden design services, sells gift cards, and runs a Vriendenpas loyalty program, distributing through both a flagship physical store in Oosteind and an online webshop with home delivery across the Netherlands.
Is AVRI Bloem- en Tuincentrum a public or private company?
AVRI Bloem- en Tuincentrum is a private company. It is classified as unknown and is currently operating.
When was AVRI Bloem- en Tuincentrum founded?
AVRI Bloem- en Tuincentrum was founded in 1974. It employs 51 to 100 people.
Where is AVRI Bloem- en Tuincentrum based?
AVRI Bloem- en Tuincentrum is headquartered in Oosteind, Netherlands, in the Europe region.
How does AVRI Bloem- en Tuincentrum make money?
Four revenue lines are on record. Retail Sales - Physical Store is the primary driver. The others are E-commerce/Online Sales, garden Café and gift Cards (Cadeaupas).
Who are AVRI Bloem- en Tuincentrum's main competitors?
Broad incumbents on record are Karwei, Hornbach and Praxis. Direct peers are GroenRijk, Tuinland, Intratuin and Welkoop. Bakker Hillegom (Bakker.com) is listed as an emerging player.
Does AVRI Bloem- en Tuincentrum have an API?
No public API is recorded for AVRI Bloem- en Tuincentrum.
What industry is AVRI Bloem- en Tuincentrum in?
AVRI Bloem- en Tuincentrum's product category is Garden Center Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas). Its NAICS code is 444240 and its SIC code is 5200.